{"id":68377,"date":"2022-06-09T12:54:55","date_gmt":"2022-06-09T11:54:55","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=68377"},"modified":"2024-09-20T17:39:25","modified_gmt":"2024-09-20T16:39:25","slug":"deezer-boosts-paid-subscriptions-on-google-ads-by-28-at-a-lower-cpa-with-google-analytics-for-firebase","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/deezer-boosts-paid-subscriptions-on-google-ads-by-28-at-a-lower-cpa-with-google-analytics-for-firebase\/","title":{"rendered":"DEEZER<\/span> \u901a\u8fc7 Firebase \u7684 Google Analytics\uff0c\u4ee5\u66f4\u4f4e\u7684 CPA \u5728 Google Ads \u4e0a\u63d0\u9ad8\u4ed8\u8d39\u8ba2\u9605\u91cf 28%"},"content":{"rendered":"

\u6311\u6218<\/h2><\/div>

Deezer<\/a> \u662f\u4e00\u4e2a\u6d41\u5a92\u4f53\u5e73\u53f0\uff0c\u5c06 180 \u591a\u4e2a\u56fd\u5bb6\u7684 1600 \u4e07\u6708\u6d3b\u8dc3\u7528\u6237\u4e0e\u4e16\u754c\u4e0a\u6700\u5927\u3001\u6700\u591a\u6837\u5316\u7684\u97f3\u4e50\u6d41\u5a92\u4f53\u76ee\u5f55\u8fde\u63a5\u8d77\u6765\u3002Deezer \u5e0c\u671b\u6d4b\u8bd5\u65b0\u4ea7\u54c1\u548c\u5e94\u7528\u7a0b\u5e8f\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u4fbf\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u4f73\u4f53\u9a8c\u5e76\u63d0\u9ad8\u8f6c\u6362\u7387\u3002.<\/p>\n<\/div>

\u65b9\u6cd5<\/h2><\/div>

\u7531\u4e8e Google Analytics for Firebase (GA4F) \u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\u548c audience \u529f\u80fd\uff0cDeezer \u51b3\u5b9a\u5c06\u5176\u4f5c\u4e3a\u91ca\u653e\u957f\u671f\u4ef7\u503c (LTV) \u7684\u5de5\u5177\u3002Deezer \u5728\u5176\u6700\u5927\u7684\u5e02\u573a\u4e4b\u4e00\u5df4\u897f\u6d4b\u8bd5\u4e86 GA4F\uff0c\u5e76\u5546\u5b9a\u4e86\u624b\u52a8 GA4F \u5b9e\u65bd\u8def\u7ebf\u56fe\uff0c\u4ece\u5df4\u897f\u7b49\u4e00\u7ebf\u5e02\u573a\u5f00\u59cb\uff0c\u7136\u540e\u662f\u5fb7\u56fd\u548c\u6cd5\u56fd\u3002.<\/p>\n

\u5408\u4f5c\u4f19\u4f34 Artefact<\/a>:<\/strong> Artefact \u5e2e\u52a9\u5236\u5b9a\u4e86\u8def\u7ebf\u56fe\uff0c\u4ee5\u89e3\u51b3\u8f6c\u6362\u6d3b\u52a8\u91cd\u590d\u7684\u95ee\u9898\uff0c\u652f\u6301\u6d4b\u8bd5\u524d\u548c\u6d4b\u8bd5\u540e\u7684\u76d1\u63a7\uff0c\u5e76\u5728\u5df4\u897f\u63a8\u51fa\u6d4b\u8bd5\u671f\u95f4\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u6d3b\u52a8\u53d8\u66f4\u3002.<\/p>\n<\/div>

\u7ed3\u679c<\/h2><\/div>

\u4e0e\u73b0\u6709\u7684\u79fb\u52a8\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\u76f8\u6bd4\uff0cDeezer \u5728 Google Ads \u4e0a\u7684\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 14%\uff0c\u4ed8\u8d39\u8ba2\u9605\u91cf\u589e\u52a0\u4e86 28%\uff0c\u6bcf\u6b21\u83b7\u53d6\u6210\u672c\uff08CPA\uff09\u964d\u4f4e\u4e86 5%\u3002\u6b64\u5916\uff0cGA4F \u4e0e\u5185\u90e8\u62a5\u544a\u6e20\u9053\u4e4b\u95f4\u7684\u5dee\u5f02\u7387\u4e5f\u6709\u6240\u964d\u4f4e\u3002\u5728\u5c06\u5176\u9876\u7ea7\u8d26\u6237\u8fc1\u79fb\u5230 GA4F \u540e\uff0cDeezer \u5c06\u4e13\u6ce8\u4e8e\u63d0\u9ad8\u5176\u5e94\u7528\u8425\u9500\u6d3b\u52a8\u7684 LTV\u3002.<\/p>\n<\/div>

\n
\u201cGoogle Analytics for Firebase \u76f4\u63a5\u6ee1\u8db3\u4e86\u6211\u4eec\u7684\u7ec8\u751f\u4ef7\u503c\u76ee\u6807\uff0c\u5e76\u63d0\u4f9b\u4e86\u65b0\u7684\u4f18\u5316\u53ef\u80fd\u6027\u201d\u3002\u201d<\/div>\n
Guylain Meykiechel - Deezer \u5168\u7403\u5a92\u4f53\u6218\u7565\u8d1f\u8d23\u4eba<\/div>\n<\/blockquote>\n<\/div>
<\/span><\/div>

DEEZER \u901a\u8fc7 Firebase \u7684 Google Analytics\uff0c\u4ee5\u66f4\u4f4e\u7684 CPA \u5c06 Google Ads \u4e0a\u7684\u4ed8\u8d39\u8ba2\u9605\u91cf\u63d0\u9ad8\u4e86 28%<\/h2><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"

\u5168\u7403\u97f3\u4e50\u548c\u5a31\u4e50\u6d41\u5a92\u4f53\u5e73\u53f0 Deezer \u901a\u8fc7 Firebase \u7684 Google Analytics \u63d0\u9ad8\u4e86 Google Ads \u4e0a\u7684\u4ed8\u8d39\u8ba2\u9605\u91cf\u3002.<\/p>","protected":false},"featured_media":68378,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[2729],"class_list":["post-68377","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-entertainment"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/68377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68378"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=68377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}