{"id":68473,"date":"2023-12-21T16:00:45","date_gmt":"2023-12-21T16:00:45","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=68473"},"modified":"2024-09-25T16:05:02","modified_gmt":"2024-09-25T15:05:02","slug":"heineken-using-the-data-factory-methodology-as-a-revenue-generation-center","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/heineken-using-the-data-factory-methodology-as-a-revenue-generation-center\/","title":{"rendered":"<span class=\"highlight\">\u559c\u529b\u5df4\u897f <\/span>\u5c06 Data Factory \u65b9\u6cd5\u7528\u4f5c\u521b\u6536\u4e2d\u5fc3"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/kfpJbDQrII4?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-transform:none;\"><p>F\u00e1bio Criniti - \u559c\u529b\u5df4\u897f\u516c\u53f8\u7684 Data \u548c\u5206\u6790\u603b\u76d1\uff0c\u9762\u4e34\u7740\u4e00\u4e2a\u96c4\u5fc3\u52c3\u52c3\u7684\u6311\u6218\uff1a\u901a\u8fc7\u4f7f\u7528 data \u548c\u9ad8\u7ea7\u5206\u6790\u6765\u589e\u52a0\u4e1a\u52a1\u4ef7\u503c\u3002\u56e0\u6b64\uff0cArtefact \u52a0\u5165\u4e86\u6211\u4eec\uff0c\u4ee5\u52a0\u901f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">F\u00e1bio Criniti - \u559c\u529b\u5df4\u897f\u516c\u53f8 Data \u548c\u5206\u6790\u603b\u76d1<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u559c\u529b\u5df4\u897f\u516c\u53f8\u9762\u4e34\u7740\u4e00\u9879\u96c4\u5fc3\u52c3\u52c3\u7684\u6311\u6218\uff1a\u901a\u8fc7\u4f7f\u7528 data \u548c\u9ad8\u7ea7\u5206\u6790\u6280\u672f\u589e\u52a0\u4e1a\u52a1\u4ef7\u503c\u3002\u56e0\u6b64\u3001, <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u52a0\u5165\u6211\u4eec\uff0c\u52a0\u901f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Rafael Melo - Data Artefact \u4e3b\u4efb<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u91c7\u7528 Data Factory \u65b9\u6cd5\uff0c\u5373\u7531\u4e1a\u52a1\u4e13\u5bb6\u3001data \u79d1\u5b66\u5bb6\u548c\u5de5\u7a0b\u5e08\u7ec4\u6210\u7684\u6df7\u5408\u56e2\u961f\uff0c\u4ee5\u63d0\u4f9b\u5feb\u901f\u53ef\u884c\u7684\u4ea7\u54c1\u3002.<\/p>\n<p>\u8fd9\u4e9b\u56e2\u961f\u7531\u6765\u81ea Artefact \u548c HEINEKEN \u7684\u4eba\u5458\u7ec4\u6210\uff0c\u76ee\u7684\u662f\u5e2e\u52a9 Data \u63a8\u52a8\u6587\u5316\u9002\u5e94\uff0c\u8fd9\u4e5f\u662f HEINEKEN \u7684\u76ee\u6807\u4e4b\u4e00\u3002.<\/p>\n<p>Artefact \u81ea\u59cb\u81f3\u7ec8\u63d0\u4f9b data \u4ea7\u54c1\uff0c\u4ece\u4e1a\u52a1\u95ee\u9898\u4f18\u5148\u7ea7\u786e\u5b9a\u9636\u6bb5\u53ca\u5176\u89e3\u51b3\u65b9\u6848\uff0c\u5230 data \u5236\u56fe\u3001\u6536\u96c6\u548c\u63a2\u7d22\u3001\u521b\u5efa\u673a\u5668\u5b66\u4e60\u6a21\u578b\u4ee5\u53ca\u6fc0\u6d3b\u8be5\u6a21\u578b\u7684\u6700\u7ec8\u4ea7\u54c1\u3002.<\/p>\n<p>\u6700\u540e\uff0c\u6211\u4eec\u5bf9\u89e3\u51b3\u65b9\u6848\u8fdb\u884c\u6d4b\u8bd5\uff0c\u5e76\u5728\u66f4\u5927\u8303\u56f4\u5185\u5c06\u4ea7\u54c1\u4ea7\u4e1a\u5316\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u59cb\u7ec8\u9075\u5faa\u654f\u6377\u539f\u5219\uff1a\u6211\u4eec\u4ece\u7f29\u5c0f\u8303\u56f4\u5f00\u59cb\uff0c\u5feb\u901f\u5411\u5229\u76ca\u76f8\u5173\u8005\u5c55\u793a\u4e1a\u52a1\u4ef7\u503c\uff0c\u5e76\u9010\u6b65\u5f00\u53d1\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<p>\u5728\u6b64 <a href=\"https:\/\/youtu.be\/kfpJbDQrII4\" target=\"_blank\" rel=\"noopener\">\u4f19\u4f34\u5173\u7cfb<\/a> \u4e0e\u6d77\u5c3c\u6839\u516c\u53f8\u5408\u4f5c\uff0c\u6211\u4eec\u51e0\u4e4e\u5728\u6574\u4e2a\u4ef7\u503c\u94fe\u4e2d\u521b\u9020\u4e86 data \u4ea7\u54c1\uff1a\u5982\u8d22\u52a1\u3001\u4eba\u529b\u8d44\u6e90\u3001\u751f\u4ea7\u3001\u5206\u9500\u548c\u7269\u6d41\u3001\u8425\u9500\u548c\u8d38\u6613\u4ee5\u53ca\u9500\u552e\u548c\u7535\u5b50\u5546\u52a1\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Daniel Guimar\u00e3es - \u559c\u529b\u5df4\u897f\u516c\u53f8\u7269\u6d41\u4e0e\u89c4\u5212\u7ecf\u7406<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u5728\u4e0e\u914d\u9001\u4e2d\u5fc3\u4ea7\u54c1\u5206\u914d\u548c\u77ed\u671f\u51b3\u7b56\u76f8\u5173\u7684\u8ba1\u5212\u548c\u7269\u6d41\u9886\u57df\u9047\u5230\u4e86\u6311\u6218\u3002\u6211\u4eec\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u63d0\u53d6\u4fe1\u606f\u548c\u521b\u5efa\u60c5\u62a5\uff0c\u4ee5\u4ea7\u751f\u6bcf\u5929\u6240\u9700\u7684\u6d1e\u5bdf\u529b\u3002.<\/p>\n<p>\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u6211\u4eec\u5f00\u53d1\u4e86\u4e00\u4e2a\u7f3a\u8d27\u9884\u6d4b\u6a21\u578b\uff0c\u5176\u4e2d\u5305\u62ec data \u7684\u5b8c\u5168\u81ea\u52a8\u5316\u3001\u5efa\u6a21\u548c\u521b\u5efa\u4e00\u4e2a\u4eea\u8868\u677f\uff0c\u8be5\u4eea\u8868\u677f\u53ef\u4e3a\u6211\u4eec\u7684\u51b3\u7b56\u63d0\u4f9b\u5fc5\u8981\u7684\u6d1e\u5bdf\u529b\u3002.<\/p>\n<p>\u4e00\u5f00\u59cb\uff0c\u6211\u4eec\u53ea\u9488\u5bf9\u51e0\u79cd\u4ea7\u54c1\u548c\u51e0\u4e2a\u914d\u9001\u4e2d\u5fc3\uff0c\u4f46\u5f88\u5feb\u6211\u4eec\u5c31\u53d1\u73b0\u4e86\u8be5\u89e3\u51b3\u65b9\u6848\u7684\u4ef7\u503c\uff0c\u5e76\u5c06\u5176\u63a8\u5e7f\u5230\u4e86\u5176\u4ed6\u5730\u533a\u3002\u5982\u4eca\uff0c\u8fd9\u4e00\u6a21\u5f0f\u5df2\u6210\u4e3a\u8be5\u9886\u57df\u7684\u4e3b\u8981\u51b3\u7b56\u5de5\u5177\u4e4b\u4e00\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u5361\u7c73\u62c9-\u83ab\u96f7\u8bfa - Data Artefact \u79d1\u5b66\u5bb6<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u559c\u529b\u5728\u5de5\u5382\u81ea\u52a8\u5316\u65b9\u9762\u6295\u5165\u5de8\u8d44\uff0c\u5176\u4e2d\u4e00\u4e2a\u4f7f\u7528 Artefact \u7684\u9879\u76ee\u662f\u5229\u7528\u4f20\u611f\u5668 data\uff0c\u5982\u6e29\u5ea6\u3001\u538b\u529b\u548c\u4f53\u79ef\uff0c\u521b\u5efa\u4e00\u4e2a\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u751a\u81f3\u5728\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u5bf9\u751f\u4ea7\u8fdb\u884c\u8c03\u6574\uff0c\u786e\u4fdd\u5564\u9152\u7684\u989c\u8272\u7b49\u8d28\u91cf\u6307\u6807\u3002.<\/p>\n<p>\u8fd9\u7c7b\u9879\u76ee\u7684\u6709\u8da3\u4e4b\u5904\u5728\u4e8e\uff0c\u5176\u81ea\u52a8\u5316\u548c\u8d22\u52a1\u6536\u76ca\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u63a8\u5e7f\u5230\u5176\u4ed6\u917f\u9152\u5382\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">F\u00e1bio Criniti - \u559c\u529b\u5df4\u897f\u516c\u53f8 Data \u548c\u5206\u6790\u603b\u76d1<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e0e Artefact \u5408\u4f5c\u7684\u6700\u5927\u597d\u5904\u662f\uff0c\u6211\u4eec\u80fd\u591f\u5feb\u901f\u4e3a\u4f01\u4e1a\u521b\u9020\u4ef7\u503c\uff0c\u5e76\u4e3a\u559c\u529b\u5efa\u7acb\u521b\u6536\u4e2d\u5fc3\u3002.<\/p>\n<p>\u6df7\u5408\u52a8\u529b\u56e2\u961f\u80fd\u591f\u5f88\u597d\u5730\u5c06\u95ee\u9898\u4e0e data \u89e3\u51b3\u65b9\u6848\u8054\u7cfb\u8d77\u6765\u3002\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u8fd9\u4e00\u70b9\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u6211\u4eec\u80fd\u591f\u8bc1\u660e\u81ea\u5df1\u7684\u4ef7\u503c\uff0c\u4ece\u800c\u5728\u7c7b\u4f3c\u7684\u521b\u65b0\u9879\u76ee\u4e2d\u6295\u5165\u66f4\u591a\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u559c\u529b\u548c Artefact \u9762\u4e34\u7740\u4e00\u9879\u96c4\u5fc3\u52c3\u52c3\u7684\u6311\u6218\uff1a\u901a\u8fc7\u4f7f\u7528 data \u548c\u5148\u8fdb\u7684\u5206\u6790\u6280\u672f\u6765\u589e\u52a0\u4e1a\u52a1\u4ef7\u503c\u3002. <\/p>","protected":false},"featured_media":68474,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[41],"class_list":["post-68473","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-fmcg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/68473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68474"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=68473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}