{"id":69265,"date":"2022-09-03T15:14:12","date_gmt":"2022-09-03T14:14:12","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=69265"},"modified":"2024-09-25T15:57:08","modified_gmt":"2024-09-25T14:57:08","slug":"van-de-velde-reduce-annual-data-processing-costs-with-funnel","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/van-de-velde-reduce-annual-data-processing-costs-with-funnel\/","title":{"rendered":"<span class=\"highlight\"> \u8303\u5fb7\u7ef4\u5c14\u5fb7 <\/span> \u5229\u7528 Funnel \u964d\u4f4e\u6bcf\u5e74\u7684 data \u5904\u7406\u6210\u672c"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><a href=\"https:\/\/www.vandevelde.eu\/nl\" target=\"_blank\" rel=\"noopener\">\u8303\u5fb7\u7ef4\u5fb7<\/a> \u662f\u4e00\u5bb6\u6210\u7acb\u4e8e 1919 \u5e74\u7684\u9ad8\u7ea7\u5185\u8863\u516c\u53f8\uff0c\u4f4d\u4e8e\u6bd4\u5229\u65f6\u3002\u8be5\u516c\u53f8\u62e5\u6709\u591a\u4e2a\u54c1\u724c\uff0c\u5982 Marie Jo\u3001Prima Donna \u548c Andres Sarda\uff0c\u4ee5\u53ca\u81ea\u5df1\u7684\u96f6\u552e\u5e97\u6982\u5ff5\uff0c\u5982 Lincherie \u548c Rigby &amp; Peller\u30022022 \u5e74\u521d\uff0c\u4ed6\u4eec\u4e0e Artefact \u8054\u7cfb\uff0c\u5e0c\u671b\u5408\u4f5c\u5c06 Van de Velde \u6253\u9020\u6210\u9ad8\u7aef\u5185\u8863\u54c1\u724c\uff0c\u5e76\u589e\u52a0\u5176\u4e1a\u7ee9\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u5206\u6790 Van De Velde \u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u6211\u4eec\u5e0c\u671b\u5c06 reports \u7eb3\u5165\u5176\u4e2d\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>DV360<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6d3b\u52a8\u7ecf\u7406 360<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u54c1\u8da3\u7f51<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5728 Facebook \u4e0a<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8c37\u6b4c\u5e7f\u544a<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5fae\u8f6f\u5e7f\u544a<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u66f4\u591a<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728 Google Analytics \u4e2d\u521b\u5efa\u4e00\u4efd\u6700\u7ec8\u62a5\u544a\u3002\u7136\u800c\uff0c\u6211\u4eec\u5f88\u5feb\u5c31\u53d1\u73b0\u4e86\u6240\u9700\u5206\u6790\u4e2d\u5b58\u5728\u7684\u5dee\u8ddd\uff0c\u56e0\u4e3a\u5b83\u65e0\u6cd5\u51c6\u786e\u53ef\u9760\u5730\u6267\u884c\u6295\u8d44\u56de\u62a5\u5206\u6790\uff0c\u800c\u8fd9\u6b63\u662f\u8861\u91cf Van de Velde \u6574\u4f53\u8425\u9500\u5065\u5eb7\u72b6\u51b5\u7684\u5173\u952e\u6307\u6807\u3002\u4f8b\u5982\uff0c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u6216\u6bcf\u6b21\u884c\u52a8\u6210\u672c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u89e3\u51b3\u65b9\u6848<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u5c06 Van De Velde \u7684\u6570\u5b57\u8425\u9500\u6210\u672c\u5bfc\u5165 Google Analytics \u7684\u7b2c\u4e00\u4e2a\u60f3\u6cd5\u662f\u5efa\u7acb\u4e00\u4e2a\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u6765\u5b9e\u73b0\u6d41\u7a0b\u81ea\u52a8\u5316\u3002\u8fd9\u4e2a\u60f3\u6cd5\u7684\u7f3a\u70b9\u662f\uff0c\u8fd9\u79cd\u65b9\u6cd5\u9700\u8981\u53e6\u4e00\u4e2a\u4e13\u95e8\u7684\u56e2\u961f\u6765\u5b8c\u6210\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6784\u5efa\u89e3\u51b3\u65b9\u6848<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6301\u7eed\u76d1\u63a7\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\u548c\u81ea\u5b9a\u4e49\u8fde\u63a5<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5e76\u6839\u636e\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\u7684\u66f4\u65b0\u8c03\u6574\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6b64\u5916\uff0c\u5b83\u8fd8\u9700\u8981\u5927\u91cf\u7684\u524d\u671f\u6295\u8d44\u548c\u7ecf\u5e38\u6027\u8d39\u7528\uff0c\u800c\u4e14\u89e3\u51b3\u65b9\u6848\u9700\u8981\u51e0\u4e2a\u6708\u624d\u80fd\u6295\u5165\u4f7f\u7528\u3002\u5728\u6b64\u671f\u95f4\uff0c\u8303\u5fb7\u8d39\u5c14\u5fb7\u548c Artefact \u56e2\u961f\u5c06\u4e0d\u5f97\u4e0d\u4f9d\u8d56\u4e8e\u4e0d\u786e\u5b9a\u7684\u6027\u80fd reports \uff0c\u8fd9\u6709\u53ef\u80fd\u5bfc\u81f4\u4f4e\u4e8e\u6807\u51c6\u7684\u6218\u7565\u51b3\u7b56\u3002.<\/p>\n<p>\u8fd9\u5c31\u662f <a href=\"https:\/\/funnel.io\/\" target=\"_blank\" rel=\"noopener\">\u6f0f\u6597<\/a> \u89e3\u51b3\u65b9\u6848\u3002\u7531\u4e8e Artefact \u662f Funnel \u89e3\u51b3\u65b9\u6848\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u6211\u4eec\u5efa\u8bae Van De Velde \u4f7f\u7528 Funnel \u7684\u8425\u9500 data \u4e2d\u5fc3\uff0c\u800c\u4e0d\u662f\u521b\u5efa\u4e00\u4e2a\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u3002\u8425\u9500 data \u4e2d\u5fc3\u8fde\u63a5\u4e86 Van De Velde \u7684\u6240\u6709\u7ee9\u6548\u8425\u9500 data \u6765\u6e90\uff0c\u5e76\u5c06\u8fd9\u4e9b\u5173\u952e\u6307\u6807\u53d1\u9001\u5230\u4ed6\u4eec\u7684 Google Analytics\u3002\u8fd9\u79cd\u89e3\u51b3\u65b9\u6848\u6240\u9700\u7684\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u6210\u672c\u66f4\u5c11\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5bf9\u62a5\u544a\u5de5\u4f5c\u7684\u5f71\u54cd\u5f88\u5feb\u5c31\u663e\u73b0\u51fa\u6765\uff1a<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><div class=\"quote\">\u201c\u6211\u4eec\u73b0\u5728\u5df2\u7ecf\u6709\u4e86\u4e00\u4e2a\u5f52\u56e0\u6a21\u578b\uff0c\u56e0\u6b64\u6211\u4eec\u53ef\u4ee5\u5728\u4e00\u4e2a\u5730\u65b9\u770b\u5230\u6e20\u9053\u5c42\u9762\u7684\u6295\u8d44\u56de\u62a5\uff0c\u5305\u62ec\u6210\u672c\u548c\u6536\u5165\uff0c\u4f46\u6211\u4eec\u5e0c\u671b\u5c06\u5176\u5411\u524d\u63a8\u8fdb\uff0c\u800c Funnel \u662f\u4e00\u4e2a\u80fd\u591f\u5b9e\u73b0\u8fd9\u4e00\u70b9\u7684\u9762\u5411\u672a\u6765\u7684\u89e3\u51b3\u65b9\u6848\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-8 quote-baseline\"><div class=\"quote-baseline\">Gabriela Nedelcia\uff0cVan de Velde \u8425\u9500\u987e\u95ee<\/div>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4f7f\u7528 Funnel \u7684\u8425\u9500 data \u4e2d\u67a2\u7684\u7ed3\u679c\u662f\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>A <strong>\u5e74\u5ea6\u8d39\u7528\u51cf\u5c11 19%<\/strong> \u5728\u7b2c\u4e00\u5e74\u5185\u5904\u7406 data<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u9884\u6d4b\u672a\u6765<strong> \u51cf\u5c11 49% \u5e74\u5ea6\u8d39\u7528<\/strong> \u4e0e\u624b\u52a8 data \u5904\u7406\u76f8\u6bd4<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>40% \u65f6\u95f4\u7f29\u77ed<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\"><div class=\"quote\">\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u770b\u5230 Artefact \u6210\u4e3a\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\u6240\u4ea7\u751f\u7684\u5f71\u54cd\u3002\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u4e0e Funnel \u7684\u8425\u9500 Data \u4e2d\u67a2\u4e00\u8d77\uff0c\u4e3a Van de Velde \u8282\u7701\u4e86\u5927\u91cf\u6210\u672c\u3002\u8fd9\u8bc1\u660e\u4e86\u4ee5 data \u4e3a\u9a71\u52a8\u7684\u6218\u7565\u80fd\u591f\u63d0\u9ad8\u8425\u9500\u4e1a\u7ee9\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-11 quote-baseline\"><div class=\"quote-baseline\">Funnel \u5408\u4f5c\u4f19\u4f34\u8425\u9500\u7ecf\u7406 Marc Wortelboer<\/div>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7531\u4e8e\u9996\u6b21\u96c6\u6210\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u529f\uff0cArtefact \u548c Van De Velde \u73b0\u5728\u5e0c\u671b\u901a\u8fc7\u5728 PowerBI \u4e2d\u5efa\u7acb\u7ee9\u6548\u4eea\u8868\u76d8\u6765\u6269\u5927\u4e0e Funnel \u7684\u5408\u4f5c\u3002\u8fd9\u4e9b\u4eea\u8868\u76d8\u5c06\u81ea\u52a8\u66f4\u65b0\uff0c\u5e76\u5305\u62ec\u9884\u7b97\u548c\u76ee\u6807\u3002.<\/p>\n<p>\u5982\u679c\u60a8\u6709\u5174\u8da3\u63a2\u8ba8\u8d35\u516c\u53f8\u7684\u53d1\u5c55\u673a\u9047\uff0c\u8bf7\u901a\u8fc7 daniel.ferreira@artefact.com \u8054\u7cfb\u4e39\u5c3c\u5c14\u00b7\u8d39\u96f7\u62c9\uff0c\u6216\u586b\u5199\u6211\u4eec\u7684 <a href=\"https:\/\/www.artefact.com\/zh\/contact-us\/\">\u8054\u7cfb\u8868<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3Van de Velde\u5982\u4f55\u901a\u8fc7\u4e0eArtefact\u5408\u4f5c\uff0c\u91c7\u7528Funnel\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5728\u4e00\u5e74\u5185\u5c06\u5176\u5e74\u5ea6data\u5904\u7406\u6210\u672c\u964d\u4f4e\u4e8619%\u3002. <\/p>","protected":false},"featured_media":69474,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[2830,2832,56,91],"class_list":["post-69265","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-data-marketing","category-digital-marketing","category-luxury","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/69265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/69474"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=69265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=69265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}