{"id":84543,"date":"2023-11-23T16:38:36","date_gmt":"2023-11-23T16:38:36","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=84543"},"modified":"2024-09-20T17:39:26","modified_gmt":"2024-09-20T16:39:26","slug":"bash-navigating-ecommerce-transformation","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/bash-navigating-ecommerce-transformation\/","title":{"rendered":"ba&sh<\/span> \u5f15\u9886\u7535\u5b50\u5546\u52a1\u8f6c\u578b"},"content":{"rendered":"

\u6311\u6218<\/h2><\/div>

\u5728 COVID-19 \u5927\u6d41\u884c\u671f\u95f4\uff0c\u6cd5\u56fd women \u670d\u88c5\u54c1\u724c ba&sh \u7ecf\u5386\u4e86\u524d\u6240\u672a\u6709\u7684\u9ad8\u901f\u589e\u957f\u3002.<\/p>\n<\/div>

\u8fd9\u4e00\u589e\u957f\u63d0\u51fa\u4e86\u56db\u4e2a\u5173\u952e\u95ee\u9898\uff1a<\/p>\n<\/div>

  • <\/i><\/span>
    \n

    \u627e\u51fa\u5e76\u89e3\u51b3 ba&sh \u5e02\u573a\u5b58\u5728\u7684\u5173\u952e\u5dee\u8ddd\uff1b;<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u8bc4\u4f30\u5168\u7403\u5b9e\u65bd\u7684\u53ef\u884c\u6027\uff1b;<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u8bc4\u4f30\u4e0e\u90e8\u7f72\u9879\u76ee\u76f8\u5173\u7684\u590d\u6742\u6311\u6218\uff0c\u5305\u62ec\u5408\u4f5c\u4f19\u4f34\u53c2\u4e0e\u548c\u7ec4\u7ec7\u65b9\u9762\u7684\u8003\u8651\uff1b;<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u8bc4\u4f30 ba&sh \u7684\u5185\u90e8\u4eba\u624d\u5e93\uff0c\u4ee5\u6ee1\u8db3\u9879\u76ee\u9700\u6c42\u3002.<\/p>\n<\/div><\/li><\/ul>

    \u65b9\u6cd5<\/h2><\/div>

    \u8be5\u9879\u76ee\u5206\u4e3a\u4e09\u4e2a\u4e0d\u540c\u7684\u9636\u6bb5\uff0c\u6bcf\u4e2a\u9636\u6bb5\u4e3a\u671f 5 \u5468\uff1a<\/p>\n<\/div>

    • <\/i><\/span>
      \n

      \u7b2c 1 \u9636\u6bb5--\u52d8\u63a2\u548c\u5960\u57fa\uff1a<\/strong> \u4ee5\u6df1\u5165\u8bbf\u8c08\u4e3a\u5f00\u7aef\uff0c\u786e\u5b9a\u7075\u6d3b\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u5e76\u5bf9\u73b0\u6709\u5de5\u5177\u8fdb\u884c\u5168\u9762\u5ba1\u8ba1\u3002.<\/p>\n<\/div><\/li>

    • <\/i><\/span>
      \n

      \u7b2c 2 \u9636\u6bb5--\u6218\u7565\u6784\u60f3\u548c\u9a8c\u8bc1\uff1a<\/strong> \u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u6211\u4eec\u5bf9\u56db\u4e2a\u5173\u952e\u65b9\u9762\u8fdb\u884c\u4e86\u5168\u9762\u8bc4\u4f30\uff0c\u5e76\u5bf9 ba&sh \u7684\u6218\u7565\u65b9\u6cd5\u8fdb\u884c\u4e86\u4e25\u683c\u9a8c\u8bc1\u3002.<\/p>\n<\/div><\/li>

    • <\/i><\/span>
      \n

      \u7b2c 3 \u9636\u6bb5--\u6307\u5f15\u524d\u8fdb\u65b9\u5411\uff1a<\/strong> \u6700\u7ec8\u5236\u5b9a\u4e86\u4e00\u5957\u5f3a\u6709\u529b\u7684\u6307\u5bfc\u65b9\u9488\u548c\u5168\u9762\u7684\u8def\u7ebf\u56fe\uff0c\u5e76\u901a\u8fc7\u4e0e ba&sh \u7684\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u5206\u4eab\u6700\u4f73\u505a\u6cd5\u8fdb\u4e00\u6b65\u4e30\u5bcc\u4e86\u6307\u5bfc\u65b9\u9488\u548c\u8def\u7ebf\u56fe\u3002.<\/p>\n<\/div><\/li><\/ul>

      \u65b9\u6cd5<\/h2><\/div>

      \u8003\u8651\u5230\u9879\u76ee\u7684\u65f6\u95f4\u5b89\u6392\u548c\u8303\u56f4\uff0c\u6211\u4eec\u53ef\u80fd\u65e0\u6cd5\u5bf9\u6240\u6709\u4e03\u4e2a\u65b9\u9762\u8fdb\u884c\u5168\u9762\u8bc4\u4f30\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u4fdd\u6301\u9ad8\u5ea6\u7684\u9488\u5bf9\u6027\u548c\u6548\u7387\uff0c\u540c\u65f6\u4f18\u5148\u8003\u8651\u6700\u5177\u5f71\u54cd\u529b\u7684\u56e0\u7d20\u3002\u6211\u4eec\u4e0d\u4f1a\u6df1\u5165\u7814\u7a76\u6bcf\u4e2a\u7ef4\u5ea6\uff0c\u800c\u662f\u4e13\u6ce8\u4e8e\u8bc6\u522b\u548c\u5206\u6790\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u5173\u952e\u56e0\u7d20\u3002.<\/p>\n<\/div>

      \u5728 ba&sh \u9879\u76ee\u4e2d\uff0c\u7531\u4e8e\u65f6\u95f4\u7d27\u8feb\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u653e\u5728\u4e86\u56db\u4e2a\u5173\u952e\u65b9\u9762\uff0c\u6bcf\u4e2a\u65b9\u9762\u90fd\u5bf9\u7535\u5b50\u5546\u52a1\u683c\u5c40\u7684\u5168\u9762\u8f6c\u578b\u5177\u6709\u91cd\u8981\u5f71\u54cd<\/p>\n<\/div>

      \u5728\u89e3\u51b3 ba&sh \u9762\u4e34\u7684\u6311\u6218\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6709\u56db\u4e2a\u5173\u952e\u652f\u67f1\uff0c\u6bcf\u4e2a\u652f\u67f1\u90fd\u6709\u52a9\u4e8e\u7535\u5b50\u5546\u52a1\u9886\u57df\u7684\u6574\u4f53\u8f6c\u578b\uff1a<\/p>\n<\/div>

      • <\/i><\/span>
        \n

        \u6fc0\u6d3b\uff1a<\/strong> ba&sh\u7f3a\u4e4f\u8fde\u8d2f\u7684\u7528\u4f8b\u613f\u666f\u548c\u5bf9\u8fd9\u4e9b\u7528\u4f8b\u8fdb\u884c\u4f18\u5148\u6392\u5e8f\u7684\u80fd\u529b\u3002\u8981\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u9700\u8981\u5bf9\u6574\u4e2a\u9500\u552e\u6f0f\u6597\u7684\u7528\u4f8b\u8fdb\u884c\u534f\u8c03\uff0c\u5e76\u5728\u6240\u6709\u6e20\u9053\u4e4b\u95f4\u8fdb\u884c\u8c03\u6574\uff0c\u4ee5\u4ea7\u751f\u534f\u540c\u6548\u5e94\u3002.<\/p>\n<\/div><\/li>

      • <\/i><\/span>
        \n

        \u6d4b\u91cf\uff1a<\/strong> \u7531\u4e8e\u7f3a\u4e4f\u53ef\u9760\u7684\u6d4b\u91cf\u534f\u8bae\uff0c\u5bfc\u81f4\u51b3\u7b56\u51fa\u73b0\u504f\u5dee\uff0c\u5f71\u54cd\u4e86\u9879\u76ee\u548c\u6295\u8d44\u7684\u4f18\u5148\u6b21\u5e8f\u3002\u4e3a\u4e86\u51cf\u5c11\u4eba\u4e3a\u5931\u8bef\uff0c\u8282\u7701\u5b9d\u8d35\u65f6\u95f4\uff0c\u6211\u4eec\u91c7\u7528\u4e86\u81ea\u52a8\u5316\u6280\u672f\u3002.<\/p>\n<\/div><\/li>

      • <\/i><\/span>
        \n

        \u5de5\u5177\u4e0e\u67b6\u6784<\/strong> \u4e3a\u786e\u4fdd data \u7684\u8d28\u91cf\u4ee5\u53ca data marketing \u548c\u5e7f\u544a\u6280\u672f\u5de5\u5177\u7684\u6709\u6548\u4f7f\u7528\uff0c\u6211\u4eec\u5236\u5b9a\u4e86\u57fa\u672c\u8981\u7d20\u3002\u901a\u8fc7\u89e3\u51b3\u5197\u4f59\u3001\u6574\u5408\u6311\u6218\u548c\u5bfb\u6c42\u5355\u4e00\u771f\u76f8\u6765\u6e90\uff0c\u52aa\u529b\u5b9e\u73b0 Data \u8425\u9500\u751f\u6001\u7cfb\u7edf\u7684\u4e00\u81f4\u6027\u3002\u5145\u5206\u53d1\u6325\u5148\u8fdb\u5de5\u5177\u7684\u6f5c\u529b<\/p>\n<\/div><\/li>

      • <\/i><\/span>
        \n

        \u8fd0\u8425\u6a21\u5f0f\u4e0e\u53d8\u9769\uff1a<\/strong> \u53d1\u5c55 data-driven \u6587\u5316\u52bf\u5728\u5fc5\u884c\uff0c\u91cd\u70b9\u662f\u63d0\u9ad8 data \u6280\u80fd\u3002\u4e3a\u52a0\u5feb\u4ea7\u54c1\u4e0a\u5e02\u65f6\u95f4\uff0c\u4e1a\u52a1\u56e2\u961f\u548c IT \u56e2\u961f\u4e4b\u95f4\u9700\u8981\u63d0\u9ad8\u7075\u6d3b\u6027\u3002\u6b64\u5916\uff0c\u8fd8\u9700\u8981\u4e0e\u5916\u90e8\u7cfb\u7edf\u96c6\u6210\u4fdd\u6301\u4e00\u81f4\u3002
        \n\u88ab\u8ba4\u4e3a\u662f\u5de9\u56fa data foundations \u7684\u5173\u952e\u56e0\u7d20\u3002.<\/p>\n<\/div><\/li><\/ul>

        \u5ba1\u8ba1\u9636\u6bb5\u63d0\u51fa\u4e86\u4e00\u7cfb\u5217\u5efa\u8bae\u3002\u8fd9\u4e9b\u5efa\u8bae\u6839\u636e\u5176\u6f5c\u5728\u7684\u4e1a\u52a1\u5f71\u54cd\uff08\u8d22\u52a1\u5f71\u54cd\u3001\u6210\u719f\u5ea6\u5dee\u8ddd\u548c\u53ef\u6269\u5c55\u6027\uff09\u53ca\u5176\u590d\u6742\u6027\uff08\u5982\u7ec4\u7ec7\u6311\u6218\u3001\u6280\u672f\u969c\u788d\u548c\u77e5\u8bc6\u8981\u6c42\uff09\u8fdb\u884c\u4e86\u5206\u7c7b\u3002.<\/p>\n<\/div>

        \u6210\u5c31<\/h2><\/div>
        • <\/i><\/span>
          \n

          \u8f6c\u578b\u5de5\u4f5c\u7684\u6210\u679c\u662f\u5728\u6574\u4e2a\u9500\u552e\u6f0f\u6597\u4e2d\u63d0\u4f9b\u4e86 audience \u7ed3\u6784\u548c\u4f18\u5316\u7684\u6218\u7565\u63a8\u52a8\u56e0\u7d20\u548c\u7528\u4f8b\u3002.<\/p>\n<\/div><\/li>

        • <\/i><\/span>
          \n

          \u5efa\u8bae\u91c7\u7528\u81ea\u52a8\u6295\u6807\u673a\u5236\u6765\u63d0\u9ad8\u63a5\u89e6\u70b9\u7684\u6548\u7387\u3002.<\/p>\n<\/div><\/li>

        • <\/i><\/span>
          \n

          \u6bcf\u4e2a\u6e20\u9053\u548c\u4ea7\u54c1\u7c7b\u522b\u7684\u4e1a\u52a1\u76ee\u6807\u90fd\u8d85\u8fc7\u4e86\u4e4b\u524d\u786e\u5b9a\u7684\u76ee\u6807\u3002.<\/p>\n<\/div><\/li>

        • <\/i><\/span>
          \n

          \u6210\u529f\u8861\u91cf\u6a21\u677f\u548c\u7b80\u5316\u6d41\u7a0b\u7684\u5b9e\u65bd\u4fc3\u8fdb\u4e86\u4e0e\u5185\u90e8\u548c\u5916\u90e8\u5229\u76ca\u76f8\u5173\u65b9\u7684\u5408\u4f5c\u3002.<\/p>\n<\/div><\/li><\/ul>

          \u8def\u7ebf\u56fe<\/h2><\/div>

          \u8def\u7ebf\u56fe\u65e8\u5728\u901a\u8fc7\u4e09\u4e2a\u4e0d\u540c\u7684\u9636\u6bb5\u53d6\u5f97\u8fdb\u5c55\uff1a<\/p>\n<\/div>

          • <\/i><\/span>
            \n

            \u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u63a5\u89e6\u70b9\u6548\u7387\uff1a<\/strong> \u6ce8\u91cd\u901a\u8fc7\u4f18\u5316\u53d6\u5f97\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\u3002.<\/p>\n<\/div><\/li>

          • <\/i><\/span>
            \n

            \u542f\u52a8\u5168\u6e20\u9053\u8f6c\u578b\uff1a<\/strong> \u5f00\u59cb\u53d1\u5c55 ba&sh \u7684\u7535\u5b50\u5546\u52a1\u751f\u6001\u7cfb\u7edf\u3002.<\/p>\n<\/div><\/li>

          • <\/i><\/span>
            \n

            \u8ffd\u6c42\u5168\u6e20\u9053\u6218\u7565\u548c\u6269\u5f20\uff1a<\/strong> \u65e8\u5728\u8fdb\u4e00\u6b65\u4e30\u5bcc\u548c\u52a0\u5f3a\u63a5\u89e6\u70b9\u548c\u5e02\u573a\u5f71\u54cd\u529b\u3002.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"

            \u6cd5\u56fd\u670d\u88c5\u54c1\u724c ba&sh \u5728\u65b0\u51a0\u75ab\u60c5\u671f\u95f4\u7ecf\u5386\u4e86\u524d\u6240\u672a\u6709\u7684\u589e\u957f\uff0c\u968f\u540e\u8fce\u6765\u4e86\u5173\u952e\u8f6c\u6298\u70b9\u3002\u8fd9\u4e00\u589e\u957f\u5f15\u53d1\u4e864\u4e2a\u5173\u952e\u95ee\u9898\u2026\u2026<\/p>","protected":false},"featured_media":84544,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[91],"class_list":["post-84543","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/84543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/84544"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=84543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=84543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}