{"id":9820,"date":"2021-02-24T08:00:33","date_gmt":"2021-02-24T08:00:33","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=9820"},"modified":"2024-09-20T17:39:19","modified_gmt":"2024-09-20T16:39:19","slug":"vileda-cleaning-up-on-amazon","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/vileda-cleaning-up-on-amazon\/","title":{"rendered":"<span class=\"highlight\">\u7ef4\u83b1\u8fbe<\/span> \u6e05\u7406\u4e9a\u9a6c\u900a."},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:#000000;\"><h4><b>\u6311\u6218<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5728\u8fc7\u53bb\u7684 60 \u5e74\u91cc\uff0cVileda \u5df2\u6210\u4e3a\u5bb6\u7528\u6e05\u6d01\u4ea7\u54c1\u7684\u9886\u5bfc\u8005\uff0c\u4e1a\u52a1\u904d\u53ca\u5168\u7403 50 \u591a\u4e2a\u56fd\u5bb6\u3002.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vileda \u6ce8\u91cd\u53ef\u6301\u7eed\u53d1\u5c55\u548c\u5c16\u7aef\u6280\u672f\uff0c\u63d0\u4f9b\u8010\u7528\u7684\u751f\u6001\u6e05\u6d01\u4ea7\u54c1\uff0c\u5982\u624b\u5957\u3001\u62d6\u628a\u3001\u626b\u5e1a\u3001\u71a8\u8863\u677f\u4ee5\u53ca\u6700\u8fd1\u63a8\u51fa\u7684\u673a\u5668\u4eba\u771f\u7a7a\u5438\u5c18\u5668\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u867d\u7136 Vileda \u5df2\u5e7f\u4e3a\u4eba\u77e5\uff0c\u4f46\u5b83\u5374\u5f88\u96be\u5728\u4e9a\u9a6c\u900a\u7b49\u7535\u5b50\u96f6\u552e\u5546\u90a3\u91cc\u83b7\u5f97\u77e5\u540d\u5ea6\uff0c\u800c\u4e9a\u9a6c\u900a\u76ee\u524d\u5728\u6d88\u8d39\u9886\u57df\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002. <\/span><span style=\"font-weight: 400;\">\u6211\u4eec\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u63d0\u9ad8\u4e9a\u9a6c\u900a\u7f51\u7ad9\u7684\u77e5\u540d\u5ea6\u5e76\u4fc3\u8fdb\u9500\u552e\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>\u6218\u7565<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u5e2e\u52a9 Vileda \u5207\u5165\u5e02\u573a\uff0c\u6211\u4eec\u7684\u7b56\u7565\u662f\u7ed3\u5408\u4f7f\u7528\u6309\u70b9\u51fb\u4ed8\u8d39\u7684\u5e7f\u544a\u4ea7\u54c1\u3002\u8fd9\u4e9b\u4ea7\u54c1\u5305\u62ec<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/advertising.amazon.es\/products\/sponsored-products?ref_=a20m_es_cs_vileda_sp\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\u8d5e\u52a9\u4ea7\u54c1<\/b><\/a><span style=\"font-weight: 400;\">, \u8fd9\u6709\u52a9\u4e8e\u4e9a\u9a6c\u900a\u5e7f\u544a\u5546\u901a\u8fc7\u63d0\u9ad8\u641c\u7d22\u80fd\u89c1\u5ea6\u548c\u5e2e\u52a9\u521b\u9020\u9500\u552e\u989d\u6765\u4e3a\u5176\u4ea7\u54c1\u63d0\u4f9b\u52a8\u529b\u3002. <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/advertising.amazon.es\/products\/sponsored-brands?ref_=a20m_es_cs_vileda_sb\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\u8d5e\u52a9\u54c1\u724c<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> \u5e2e\u52a9\u54c1\u724c\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u5e76\u4e0e\u5173\u6ce8\u4e9a\u9a6c\u900a\u7684\u5ba2\u6237\u8fdb\u884c\u4e92\u52a8\u3002.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u8d5e\u52a9\u5546\u4ea7\u54c1\u7b56\u7565\u7684\u5173\u952e\u662f\u6295\u653e targeting\uff0c\u5b83\u53ef\u4ee5\u8ba9\u5e7f\u544a\u5546\u533a\u5206\u81ea\u5df1\u7684\u51fa\u4ef7\uff0c\u5e76\u67e5\u770b\u5e7f\u544a\u5728\u4e09\u4e2a\u6295\u653e\u7ec4\u4e2d\u7684\u8868\u73b0\uff1a\u641c\u7d22\u9876\u90e8\uff08\u53ea\u51fa\u73b0\u5728\u7b2c\u4e00\u9875\u7684\u5e7f\u544a\uff09\u3001\u641c\u7d22\u5176\u4f59\u90e8\u5206\uff08\u51fa\u73b0\u5728\u4efb\u4f55\u641c\u7d22\u7ed3\u679c\u9875\u9762\u7684\u5e7f\u544a\uff09\u548c\u4ea7\u54c1\u9875\u9762\uff08\u51fa\u73b0\u5728\u4ea7\u54c1\u8be6\u7ec6\u9875\u9762\u7684\u5e7f\u544a\uff09\u3002.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u6839\u636e\u4f4d\u7f6e\u8fdb\u884c\u51fa\u4ef7\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u9009\u62e9\u5bf9\u4ed6\u4eec\u8ba4\u4e3a\u6700\u6709\u4ef7\u503c\u7684\u7f51\u7ad9\u8fdb\u884c\u66f4\u5177\u7ade\u4e89\u529b\u7684\u51fa\u4ef7\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5c06 Vileda \u5728\u5176\u8868\u73b0\u6700\u597d\u7684\u8d5e\u52a9\u5546\u4ea7\u54c1\u8425\u9500\u6d3b\u52a8\u4e2d\u7684\u51fa\u4ef7\u63d0\u9ad8\u4e86 50% \u4ee5\u4e0a\uff0c\u4ee5\u5e2e\u52a9\u8d62\u5f97\u66f4\u591a\u5370\u8c61\u5e76\u6269\u5927\u6211\u4eec\u7684\u8986\u76d6\u8303\u56f4\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e \u201c\u8d5e\u52a9\u54c1\u724c \u201d\u8425\u9500\u6d3b\u52a8\uff08\u6839\u636e Vileda \u7684\u89c2\u5bdf\uff0c\u5176\u70b9\u51fb\u7387\uff08CTR\uff09\u548c\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff08ROAS\uff09\u90fd\u5f88\u9ad8\uff09\uff0c\u6211\u4eec\u6839\u636e \"\u5173\u952e\u5b57\u63a8\u8350 \"\u7b49\u529f\u80fd\u4e0a\u7684\u4fe1\u606f\u521b\u5efa\u4e86\u76f8\u5173\u5173\u952e\u5b57\u5217\u8868\uff0c\u5e76\u4ece\u4e9a\u9a6c\u900a\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u5668\u4e0b\u8f7d reports \u8ffd\u8e2a\u6700\u4f73\u7ed3\u679c\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\uff0c\u6211\u4eec\u6bcf\u5468\u5ba1\u67e5 ROAS \u548c\u5e7f\u544a\u9500\u552e\u6210\u672c\uff08ACOS\uff09reports\uff0c\u6bcf\u5468\u8c03\u6574\u51fa\u4ef7 +\/- 10%\uff0c\u4ee5\u63d0\u9ad8\u641c\u7d22\u9876\u90e8\u5e7f\u544a\u7684\u6027\u80fd\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>\u6210\u679c<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u65b9\u6cd5\u4ea7\u751f\u4e86\u8d85\u8fc7 <strong>7100 \u4e07\u6b21\u5370\u8c61<\/strong> \u5305\u62ec\u5feb\u901f\u589e\u957f\u7684\u673a\u5668\u4eba\u5438\u5c18\u5668\u7c7b\u522b\uff09\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u91cd\u8981\u7684\u662f, <strong>\u6211\u4eec\u7684\u9500\u552e\u989d\u589e\u52a0\u4e86 67%<\/strong> \u901a\u8fc7\u4e9a\u9a6c\u900a\u5e7f\u544a\u540c\u6bd4\u589e\u957f.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" alt=\"Artefact used site segmentation on Amazon.es to boost Vileda&#039;s household product sales by 67%\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/03\/Vileda_logo_white_1533x733_v1.jpg\" class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>\u82cf\u73ca\u5a1c-\u6851\u6258\u65af\uff0cVileda \u516c\u53f8\u4f0a\u6bd4\u5229\u4e9a\u6d88\u8d39\u8005\u5e02\u573a\u603b\u76d1<\/p>\n<p>\u201c\u4e9a\u9a6c\u900a\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5728\u7ebf\u9500\u552e\u4ea7\u54c1\u7684\u5730\u65b9\uff0c\u5b83\u8fd8\u662f\u4efb\u4f55\u60f3\u8981\u8d2d\u4e70\u4ea7\u54c1\u7684\u4e92\u8054\u7f51\u7528\u6237\u503c\u5f97\u4fe1\u8d56\u7684\u8d44\u6e90\u3002.<br \/>\n\u5728 Artefact Spain \u7684\u5e2e\u52a9\u4e0b\uff0c\u6211\u4eec\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u6d3b\u52a8\u5e2e\u52a9\u6211\u4eec\u63d0\u9ad8\u4e86\u5e02\u573a\u4efd\u989d\u548c\u5168\u7403\u9500\u552e\u989d\uff0c\u540c\u65f6\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u5fc5\u8981\u7684\u77e5\u8bc6\uff0c\u8ba9\u6211\u4eec\u771f\u6b63\u4e86\u89e3\u6211\u4eec\u7684\u4ea7\u54c1\u7c7b\u522b\u3002\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":9882,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[91],"class_list":["post-9820","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/9820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/9882"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=9820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=9820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}