{"id":1137762,"date":"2026-04-16T14:02:56","date_gmt":"2026-04-16T13:02:56","guid":{"rendered":""},"modified":"2026-04-29T08:57:14","modified_gmt":"2026-04-29T07:57:14","slug":"matinale-14-la-roadmap-du-cmo-contenu-mesure-geo-data-ia-coeur-performance-ubisoft-younited-accor-getmint","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/matinale-14-la-roadmap-du-cmo-contenu-mesure-geo-data-ia-coeur-performance-ubisoft-younited-accor-getmint\/","title":{"rendered":"Artefact Matinale de la Data &amp; AI : \u4e0e Younited\u3001\u80b2\u78a7\u3001\u96c5\u9ad8\u548c GetMint \u5408\u4f5c\u7684 CMO \u8def\u7ebf\u56fe"},"content":{"rendered":"<p>\u5728 <strong>\u5168\u7403\u73af\u5883\u5c55\u671b\u4e0e\u9ad8\u5c42\u5185\u5bb9\u5236\u4f5c<\/strong>, \u6570\u5b57\u8425\u9500\u7684\u524d\u6cbf\u6b63\u5728\u53d1\u751f\u53d8\u5316\u3002. <a href=\"https:\/\/www.artefact.com\/fr\/company\/about-us\/\">Artefact<\/a> \u8bf7\u4e0e\u6211\u4eec\u76f8\u7ea6\uff0c\u53c2\u52a0\u4e3b\u9898\u4e3a\u00ab \"\u7684\u65b0\u4e00\u671f Matinale\u3002\u00ab <em>CMO \u8def\u7ebf\u56fe\uff1a\u5185\u5bb9\u3001\u6d4b\u91cf\u548c GEO\u3001data \u548c\u7ee9\u6548\u6838\u5fc3\u7684 IA<\/em> \u00bb avec les retours d'exp\u00e9rience d\u2019<a href=\"https:\/\/www.ubisoft.com\/fr-fr\/company\/about-us\" target=\"_blank\" rel=\"noopener\">\u80b2\u78a7<\/a>, <a href=\"https:\/\/younited.com\/fr\/about-us\/\" target=\"_blank\" rel=\"noopener\">\u53cb\u8054<\/a>, <a href=\"https:\/\/group.accor.com\/fr\" target=\"_blank\" rel=\"noopener\">\u96c5\u9ad8<\/a> \u7b49 <a href=\"https:\/\/getmint.ai\/\" target=\"_blank\" rel=\"noopener\">\u83b7\u53d6\u8584\u8377\u7cd6<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Au programme de la Matinale \uff1a<\/strong><\/p>\n<p>\ud83d\udd39 8h30 - 9h | Accueil et petit-d\u00e9jeuner<\/p>\n<p>\ud83d\udd39 9h - 9h10 | Introduction : \u00ab <em>\u5185\u5bb9\u3001\u6d4b\u91cf\u548c GEO\uff1aIA \u65f6\u4ee3\u6570\u5b57\u8425\u9500\u7684 3 \u4e2a\u6218\u7565\u5e94\u7528\u6848\u4f8b<\/em> \u00bb\u6807\u51c6\u6746 <strong>\u5a1c\u5854\u838e-\u79d1\u5e93\u76ae\u5c14<\/strong>, Data Marketing chez Artefact<\/p>\n<p>\ud83d\udd39 9h10 - 9h30 | \u00ab <em>\u5730\u7403\u89c2\u6d4b\u7ec4\u7ec7\u7684\u9769\u547d\u548c\u9996\u6b21\u7ecf\u9a8c\u603b\u7ed3<\/em> \u00bb avec <strong>\u4e9a\u8f9b-\u54c8\u5207\u59c6<\/strong>, \u73b0\u4efb\u96c5\u9ad8\u96c6\u56e2\u7535\u5b50\u5546\u52a1\u4e0e\u5ba2\u6237\u53c2\u4e0e\u9ad8\u7ea7\u526f\u603b\u88c1\u3001, <strong>Matthieu Poitrimolt<\/strong>, GetMint et \u8054\u5408\u521b\u59cb\u4eba <strong>\u6258\u9a6c\u65af-\u514b\u6797<\/strong>, Data Marketing chez Artefact<\/p>\n<p>\ud83d\udd39 9h30 - 9h50 | \u00ab <em>IA &amp; Contenu\uff1a\u591a\u5a92\u4f53\u6027\u80fd\u7684\u65b0\u65b9\u7a0b<\/em> \u00bb\u6807\u51c6\u6746 <strong>\u91cc\u5361\u591a-\u5df4\u5c14\u83ab\u91cc<\/strong>, Younited \u529e\u516c\u5ba4\u4e3b\u4efb\u3001, <strong>\u6587\u68ee\u7279-\u52a0\u9f99<\/strong>, Directeur Search chez Artefact et <strong>\u827e\u8482\u5b89-\u9c81\u5c14<\/strong>, \u9ad8\u7ea7\u4eba\u5de5\u667a\u80fd\u7ecf\u7406 chez Artefact<\/p>\n<p>\ud83d\udd39 9h50 - 10h10 | \u00ab <em>\u8861\u91cf\u6570\u5b57\u54c1\u724c\u7684\u5f71\u54cd\uff1a\u5173\u952e\u7ee9\u6548\u6307\u6807\u548c\u589e\u91cf<\/em> \u00bb avec <strong>\u8428\u62c9-\u574e\u5ef7<\/strong>, \u80b2\u78a7\u5168\u7403\u5a92\u4f53\u7b56\u5212\u526f\u603b\u76d1 <strong>\u67e5\u5c14\u65af-\u666e\u9c81\u8fbe<\/strong>, \u6570\u5b57\u4e0e Data \u8425\u9500\u603b\u76d1 Artefact<\/p>\n<p>\ud83d\udd39 10h10 - 10h30 | \u01de <strong>\u5706\u684c<\/strong> \u53d1\u8a00\u548c\u95ee\u7b54<\/p>\n<p>\ud83d\udd39 10h30 - 11h00 | \u4ea4\u6d41<\/p>\n<p>&nbsp;<\/p>\n<p>\u5b9e\u8df5\u4fe1\u606f \uff1a<\/p>\n<p>\ud83d\udcc5 Mardi 5 mai de 8h30 \u00e0 11h00<br \/>\n\ud83d\udccd Chez Artefact - 19 rue Richer, 75009 Paris<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83c\udfa4 Les intervenants \uff1a<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/sarah-cantin\/\" target=\"_blank\" rel=\"noopener\">\u8428\u62c9-\u574e\u5ef7<\/a>, \u80b2\u78a7\u5168\u7403\u5a92\u4f53\u7b56\u5212\u526f\u603b\u76d1<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/ricardo-balmori-5b302ba5\/\" target=\"_blank\" rel=\"noopener\">\u91cc\u5361\u591a-\u5df4\u5c14\u83ab\u91cc<\/a>, \u529e\u516c\u5ba4\u4e3b\u4efb chez Younited<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/yassinehachem\/\" target=\"_blank\" rel=\"noopener\">\u4e9a\u8f9b-\u54c8\u5207\u59c6<\/a>, \u96c5\u9ad8\u7535\u5b50\u5546\u52a1\u4e0e\u5ba2\u6237\u53c2\u4e0e\u9ad8\u7ea7\u526f\u603b\u88c1<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/matthieup\/\" target=\"_blank\" rel=\"noopener\">Matthieu Poitrimolt<\/a>, GetMint \u8054\u5408\u521b\u59cb\u4eba<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/natacha-kocupyr-aa4b5b85\/\" target=\"_blank\" rel=\"noopener\">\u5a1c\u5854\u838e-\u79d1\u5e93\u76ae\u5c14<\/a>, Partner Digital Marketing chez Artefact<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/thomas-qu%C3%A9lin-1a649227\/\" target=\"_blank\" rel=\"noopener\">\u6258\u9a6c\u65af-\u514b\u6797<\/a>, \u5408\u4f5c\u4f19\u4f34 \u6570\u5b57\u6fc0\u6d3b\u4e0e\u5a92\u4f53\u54a8\u8be2 chez Artefact<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/charles-prudat\/\" target=\"_blank\" rel=\"noopener\">\u67e5\u5c14\u65af-\u666e\u9c81\u8fbe<\/a>, \u6570\u5b57\u6fc0\u6d3b\u4e0e\u5a92\u4f53\u54a8\u8be2\u603b\u76d1 chez Artefact<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/vincent-garon-26116221\/\" target=\"_blank\" rel=\"noopener\">\u6587\u68ee\u7279-\u52a0\u9f99<\/a>, Directeur Search chez Artefact<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd39<\/span><a href=\"https:\/\/www.linkedin.com\/in\/etienne-roure\/\" target=\"_blank\" rel=\"noopener\">\u827e\u8482\u5b89-\u9c81\u5c14<\/a>, \u9ad8\u7ea7\u4eba\u5de5\u667a\u80fd\u7ecf\u7406 chez Artefact<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e3a\u4e86\u5c06 IA \u548c Data \u8f6c\u5316\u4e3a\u4f18\u5316\u6295\u8d44\u56de\u62a5\u7387\u7684\u6760\u6746\uff0c\u5404\u54c1\u724c\u548c\u5a92\u4f53\u5fc5\u987b\u5728\u4e09\u4e2a\u65b9\u9762\u8fdb\u884c\u5927\u89c4\u6a21\u6295\u8d44\uff1a\u901a\u8fc7 IA \u521b\u5efa\u5185\u5bb9\u3001data \u7684\u7cbe\u786e\u6027\u548c GEO \u5b9a\u4f4d\u3002.<\/p>","protected":false},"featured_media":1147499,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[738287],"event_listing_category":[858],"event_listing_type":[853],"class_list":["post-1137762","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-france","event_listing_category-digital-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/1137762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1147499"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1137762"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=1137762"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=1137762"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=1137762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}