{"id":126511,"date":"2024-08-27T14:28:20","date_gmt":"2024-08-27T13:28:20","guid":{"rendered":"https:\/\/www.artefact.com\/events\/how-to-maximize-your-marketing-roi-in-the-pharmaceuticals-sector-with-the-marketing-mix-modelling-mmm-approach\/"},"modified":"2026-03-08T12:46:58","modified_gmt":"2026-03-08T12:46:58","slug":"how-to-maximize-your-marketing-roi-in-the-pharmaceuticals-sector-with-the-marketing-mix-modelling-mmm-approach","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/how-to-maximize-your-marketing-roi-in-the-pharmaceuticals-sector-with-the-marketing-mix-modelling-mmm-approach\/","title":{"rendered":"\u7f51\u7edc\u7814\u8ba8\u4f1a - IPSEN Pharma x ARTEFACT"},"content":{"rendered":"

\u8bf7\u53c2\u52a0\u6211\u4eec\u5373\u5c06\u4e8e 2024 \u5e74 9 \u6708 25 \u65e5\u4e3e\u884c\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u5c4a\u65f6 IPSEN \u7684 Data \u79d1\u5b66\u56e2\u961f\u548c Artefact \u7684 Data & AI \u987e\u95ee\u5c06\u51fa\u5e2d\u4f1a\u8bae\uff0c\u5206\u4eab\u4ed6\u4eec\u7684\u7ecf\u9a8c\u56de\u62a5\u548c Artefact \u8425\u9500\u7ec4\u5408\u5efa\u6a21\u65b9\u6cd5\u7684\u4f18\u52bf\uff0c\u4ee5\u4f18\u5316\u8425\u9500\u548c\u5a92\u4f53\u6d3b\u52a8\u7684\u771f\u6b63\u589e\u91cf\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n<\/div>

\u5728\u76d1\u7ba1\u4e25\u683c\u7684\u5236\u836f\u884c\u4e1a\uff0c\u4f18\u5316\u8425\u9500\u7b56\u7565\u5bf9\u4e8e\u5b9e\u73b0\u6295\u8d44\u56de\u62a5\uff08ROI\uff09\u6700\u5927\u5316\u81f3\u5173\u91cd\u8981\u3002\u672c\u7f51\u7edc\u7814\u8ba8\u4f1a\u5c06\u6df1\u5165\u63a2\u8ba8\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u7684\u8981\u70b9\u53ca\u5176\u5728\u5236\u836f\u884c\u4e1a\u7684\u5e94\u7528\u3002\u4e86\u89e3\u5982\u4f55\u6536\u96c6\u548c\u5206\u6790 data\u3001\u5efa\u7acb\u6709\u6548\u6a21\u578b\uff0c\u4ee5\u53ca\u5982\u4f55\u5229\u7528 MMM \u6d1e\u5bdf\u529b\u6765\u52a0\u5f3a\u8425\u9500\u5de5\u4f5c\u3002.<\/p>\n<\/div>

IPSEN<\/a> \u662f\u4e00\u5bb6\u5168\u7403\u6027\u751f\u7269\u5236\u836f\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u5728\u4e09\u4e2a\u6cbb\u7597\u9886\u57df\u4e3a\u60a3\u8005\u63d0\u4f9b\u53d8\u9769\u6027\u836f\u7269\uff1a\u516c\u53f8\u4e13\u6ce8\u4e8e\u4e3a\u80bf\u7624\u3001\u7f55\u89c1\u75c5\u548c\u795e\u7ecf\u79d1\u5b66\u4e09\u5927\u6cbb\u7597\u9886\u57df\u7684\u60a3\u8005\u63d0\u4f9b\u53d8\u9769\u6027\u836f\u7269\u3002.<\/p>\n<\/div>

ARTEFACT<\/a> \u662f\u4e00\u5bb6\u5168\u7403\u9886\u5148\u7684\u54a8\u8be2\u516c\u53f8\uff0c\u4e13\u95e8\u4ece\u4e8b data \u8f6c\u578b\u548c data marketing\uff0c\u4ee5\u63a8\u52a8\u6574\u4e2a\u4f01\u4e1a\u4ef7\u503c\u94fe\u53d6\u5f97\u5207\u5b9e\u7684\u4e1a\u52a1\u6210\u679c\u3002.<\/p>\n<\/div>

\u7f51\u7edc\u7814\u8ba8\u4f1a\u8bae\u7a0b\uff1a45 \u5206\u949f\u6f14\u8bb2\u548c 15 \u5206\u949f\u95ee\u7b54<\/div><\/h2><\/div>
  • <\/i><\/span>
    \n

    \u8425\u9500\u7ec4\u5408\u6a21\u578b\uff08MMM\uff09\u7684\u57fa\u672c\u539f\u7406<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u5982\u4f55\u5229\u7528 data \u52a0\u5f3a\u8425\u9500\u7b56\u7565<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u901a\u8fc7\u6211\u4eec\u4e0e IPSEN \u7684\u6848\u4f8b\u7814\u7a76\u5b9e\u73b0\u771f\u5b9e\u4e16\u754c\u7684\u5e94\u7528<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u5236\u836f\u4e1a\u672a\u6765\u7684 MMM \u8d8b\u52bf<\/p>\n<\/div><\/li><\/ul>

    \u6839\u636e\u60a8\u6240\u5728\u7684\u65f6\u533a\uff0c\u8fd9\u91cc\u662f\u7f51\u7edc\u7814\u8ba8\u4f1a\u7684\u65f6\u95f4\uff1a<\/strong><\/p>\n

      \n
    • 15:00 - 16:00 BST (UTC+1) - \u82f1\u56fd<\/strong><\/li>\n
    • 16:00 - 17:00 CEST (UTC+2) - \u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u6bd4\u8377\u5362\u7ecf\u6d4e\u8054\u76df<\/strong><\/li>\n
    • \u7f8e\u56fd\u4e1c\u90e8\u65f6\u95f4 10:00 - 11:00 (UTC-4) - \u7f8e\u56fd\u4e1c\u6d77\u5cb8<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":126512,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-126511","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/126511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/126512"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=126511"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=126511"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=126511"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=126511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}