{"id":126527,"date":"2024-09-10T08:06:39","date_gmt":"2024-09-10T07:06:39","guid":{"rendered":"https:\/\/www.artefact.com\/events\/winning-the-data-race-building-first-party-data-advantage\/"},"modified":"2026-03-08T12:46:58","modified_gmt":"2026-03-08T12:46:58","slug":"winning-the-data-race-building-first-party-data-advantage","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/winning-the-data-race-building-first-party-data-advantage\/","title":{"rendered":"Artefact \u65e9\u9910\u4f1a\u8bae - \u65b0\u52a0\u5761"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>\u53c2\u52a0 Artefact \u65e9\u9910\u8ba8\u8bba\u4f1a\uff1a <strong>\u201c\u8d62\u5f97 Data \u7ade\u8d5b\uff1a\u5efa\u7acb\u7b2c\u4e00\u65b9 Data \u4f18\u52bf\u201d\u3002.<\/strong><\/p>\n<p>\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\uff0c\u5efa\u7acb\u76f4\u63a5\u7684\u6d88\u8d39\u8005\u5173\u7cfb\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u8bb8\u591a\u54c1\u724c\u5374\u56e0\u5546\u4e1a\u6a21\u5f0f\u4e0d\u5b8c\u5168\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u800c\u4e3e\u6b65\u7ef4\u8270\u3002\u7531\u4e8e\u6ca1\u6709\u76f4\u9500\u6e20\u9053\u6216\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf\uff0c\u8fd9\u4e9b\u54c1\u724c\u901a\u5e38\u4f9d\u9760\u7b2c\u4e8c\u65b9\u6216\u7b2c\u4e09\u65b9 data \u8fdb\u884c\u8425\u9500\u3002\u7136\u800c\uff0c\u7b2c\u4e8c\u65b9\u5408\u4f5c\u5173\u7cfb\u975e\u5e38\u590d\u6742\uff0c\u9762\u4e34\u7740\u6cd5\u5f8b\u3001\u5546\u4e1a\u548c\u6280\u672f\u65b9\u9762\u7684\u6311\u6218\uff0c\u8fdb\u5c55\u7f13\u6162\u3002\u540c\u65f6\uff0c\u7531\u4e8e\u9690\u79c1\u6cd5\u89c4\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u7b2c\u4e09\u65b9 data \u8d8a\u6765\u8d8a\u4e0d\u53ef\u9760\uff0c\u4f7f\u54c1\u724c\u66b4\u9732\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u73af\u5883\u4e2d\u3002.<\/p>\n<p>\u5728\u8fd9\u6b21\u6d3b\u52a8\u4e2d\uff0c\u6211\u4eec\u5c06\u5206\u4eab\u4ed6\u4eec\u7684 <strong>\u514b\u670d\u8fd9\u4e9b\u6311\u6218\u548c\u5efa\u7acb\u6210\u529f\u7684 first-party data \u6218\u7565\u7684\u5386\u7a0b<\/strong>. .\u60a8\u5c06\u83b7\u5f97\u4ee5\u4e0b\u65b9\u9762\u7684\u5b9e\u7528\u89c1\u89e3 <strong>\u8d62\u5f97\u6d88\u8d39\u8005\u4fe1\u4efb\uff0c\u521b\u9020\u6709\u610f\u4e49\u7684\u4ef7\u503c\u4ea4\u6362\uff0c\u57f9\u517b\u6301\u4e45\u7684\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u5173\u7cfb<\/strong> \u548c <strong>\u66f4\u9ad8\u6548\u3001\u66f4\u6709\u5f71\u54cd\u529b\u7684\u8425\u9500\u4f20\u64ad<\/strong>.<\/p>\n<p>\u5343\u4e07\u4e0d\u8981\u9519\u8fc7\u8fd9\u6b21\u673a\u4f1a\uff0c\u4e86\u89e3\u5982\u4f55\u5728\u77ac\u606f\u4e07\u53d8\u7684\u6570\u5b57\u73af\u5883\u4e2d\u5efa\u7acb\u5f3a\u5927\u7684 first-party data \u6218\u7565\uff0c\u589e\u5f3a\u54c1\u724c\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color5);\"><p><span style=\"text-decoration: underline;\"><em>\u6ce8.<\/em><\/span><br \/>\n<em>\u672c\u6d3b\u52a8\u4e3a Artefact \u5185\u90e8\u514d\u8d39\u6d3b\u52a8\uff0c\u4ec5\u9650\u5546\u52a1\u4eba\u58eb\u53c2\u52a0\uff0c\u540d\u989d\u6709\u9650\u3002\u4e00\u65e6\u60a8\u7684 \u201c\u9884\u767b\u8bb0 \u201d\u6210\u529f\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u53d1\u9001 \u201c\u786e\u8ba4\u7535\u5b50\u90ae\u4ef6\u201d\u3002.<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>\u8282\u76ee\u6982\u89c8<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>08:00 - 08:30<\/strong> - \u4ea4\u6d41\u5e76\u63d0\u4f9b\u65e9\u9910<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>08:30 - 09:30<\/strong> - \u5c0f\u7ec4\u8ba8\u8bba<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>09:30 - 10:00<\/strong> - \u8054\u7f51<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":126528,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[2986],"class_list":["post-126527","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/126527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/126528"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=126527"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=126527"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=126527"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=126527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}