{"id":238962,"date":"2024-11-08T13:11:12","date_gmt":"2024-11-08T13:11:12","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=238962"},"modified":"2026-03-08T12:46:38","modified_gmt":"2026-03-08T12:46:38","slug":"beyond-the-magic-tackling-the-challenges-of-marketing-measurement","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/beyond-the-magic-tackling-the-challenges-of-marketing-measurement\/","title":{"rendered":"\u7f51\u7edc\u7814\u8ba8\u4f1a - Reckitt x Artefact"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u5f53\u4eca\u7684 data-driven 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Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8bae\u7a0b<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li>\u4e86\u89e3\u8861\u91cf\u548c\u7ecf\u5e38\u62a5\u544a\u8425\u9500\u6548\u679c\u6240\u9762\u4e34\u7684\u6311\u6218<\/li>\n<li>\u63a2\u7d22\u5982\u4f55\u5728 data \u79d1\u5b66\u5bb6\u3001\u9879\u76ee\u7ecf\u7406\u548c\u5a92\u4f53\u56e2\u961f\u4e4b\u95f4\u5efa\u7acb\u5de5\u4f5c\u8fd0\u884c\u6a21\u5f0f\u548c\u534f\u4f5c\u5173\u7cfb\u7684\u6700\u4f73\u505a\u6cd5<\/li>\n<li>\u4e86\u89e3\u5982\u4f55\u5c06\u8425\u9500\u6d4b\u91cf\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u529b\uff0c\u4ece\u800c\u63a8\u52a8\u771f\u6b63\u7684\u4e1a\u52a1\u5f71\u54cd<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u5173\u4e8e\u5229\u6d01\u65f6<\/strong> \u5229\u6d01\u65f6\u662f\u4e00\u5bb6\u9886\u5148\u7684 CPG \u516c\u53f8\uff0c\u4e3a 200 \u591a\u4e2a\u56fd\u5bb6\u7684\u4eba\u4eec\u751f\u4ea7\u5404\u79cd\u536b\u751f\u3001\u5065\u5eb7\u548c\u8425\u517b\u4ea7\u54c1\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u5173\u4e8e Artefact\uff1a<\/strong> Artefact \u662f\u4e00\u5bb6\u5168\u7403\u9886\u5148\u7684\u54a8\u8be2\u516c\u53f8\uff0c\u4e13\u95e8\u4ece\u4e8b data\u3001\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\u548c data marketing\uff0c\u4ee5\u63a8\u52a8\u6574\u4e2a\u4f01\u4e1a\u4ef7\u503c\u94fe\u53d6\u5f97\u5207\u5b9e\u7684\u4e1a\u52a1\u6210\u679c\u3002<\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"featured_media":238963,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-238962","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/238962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/238963"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=238962"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=238962"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=238962"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=238962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}