{"id":297579,"date":"2025-01-08T16:13:36","date_gmt":"2025-01-08T16:13:36","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=297579"},"modified":"2026-03-08T12:46:38","modified_gmt":"2026-03-08T12:46:38","slug":"friends-of-search-2025","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/friends-of-search-2025\/","title":{"rendered":"\u641c\u7d22\u4e4b\u53cb 2025 - \u963f\u59c6\u65af\u7279\u4e39"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-font-family:Georgia, serif;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p><strong>2025\u5e743\u670813\u65e5\u661f\u671f\u56db\uff0c\u4e0b\u4e00\u5c4a \"\u641c\u7d22\u4e4b\u53cb \"\u5c06\u5728\u963f\u59c6\u65af\u7279\u4e39\u6807\u5fd7\u6027\u7684Kromhouthal\u4e3e\u884c\u3002Artefact \u5f88\u8363\u5e78\u80fd\u6210\u4e3a\u771f\u6b63\u7684\u641c\u7d22\u4e4b\u53cb\uff0c\u4e5f\u5f88\u8363\u5e78\u80fd\u4e0e\u884c\u4e1a\u7ec4\u7ec7 VIA \u548c DDMA \u4e00\u8d77\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u4e0e Lennert de Rijk \u5171\u540c\u7ec4\u7ec7\u8fd9\u4e00\u9886\u5148\u6d3b\u52a8\u3002\u4f5c\u4e3a\u6bd4\u8377\u5362\u6700\u5927\u7684\u641c\u7d22\u76db\u4f1a\uff0c\u5b83\u6c47\u805a\u4e86\u8425\u9500\u4eba\u5458\u3001\u6570\u5b57\u6218\u7565\u5bb6\u548c\u601d\u60f3\u9886\u8896\uff0c\u5171\u540c\u63a2\u8ba8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u4ed8\u8d39\u641c\u7d22\u548c\u6570\u5b57\u8425\u9500\u7684\u6700\u65b0\u53d1\u5c55\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>\u4f5c\u4e3a\u771f\u6b63\u7684\u641c\u7d22\u4e4b\u53cb\uff0cArtefact \u9080\u8bf7\u60a8\u4e0e\u6211\u4eec\u7684\u4e13\u5bb6\u4e00\u8d77\u63a2\u7d22\u641c\u7d22\u7684\u672a\u6765\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\" id=\"ul.checklist li \"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6211\u4eec\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6\u00a0<\/strong>\u901a\u8fc7\u6df1\u5165\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u53ef\u884c\u7684\u89c1\u89e3\uff0c\u63d0\u5347\u60a8\u7684\u5728\u7ebf\u5f62\u8c61\u3002\u901a\u8fc7\u9886\u5148\u4e8e\u6700\u65b0\u8d8b\u52bf\u548c\u7b97\u6cd5\u66f4\u65b0\uff0c\u4ed6\u4eec\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u6392\u540d\u9760\u524d\uff0c\u5438\u5f15\u6709\u673a\u6d41\u91cf\uff0c\u5e76\u5438\u5f15\u76ee\u6807 audience \u7528\u6237\u3002\u4ece\u5168\u9762\u7684\u5173\u952e\u5b57\u7814\u7a76\u5230\u9875\u9762\u548c\u6280\u672f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u4ed6\u4eec\u6839\u636e\u60a8\u7684\u5177\u4f53\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u6218\u7565\uff0c\u63a8\u52a8\u53ef\u6301\u7eed\u589e\u957f\u5e76\u53d6\u5f97\u53ef\u8861\u91cf\u7684\u6210\u679c\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6211\u4eec\u7684\u4ed8\u8d39\u641c\u7d22\u4e13\u5bb6<\/strong>\u00a0data-driven \u5e7f\u544a\u6d3b\u52a8\uff0c\u5b9e\u73b0\u5353\u8d8a\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u4ece\u5173\u952e\u5b57\u9009\u62e9\u548c\u7ade\u4ef7\u7b56\u7565\u5230\u5e7f\u544a\u6587\u6848\u548c\u7740\u9646\u9875\u8bbe\u8ba1\uff0c\u4ed6\u4eec\u4f1a\u4f18\u5316\u5e7f\u544a\u7b56\u7565\u7684\u65b9\u65b9\u9762\u9762\u3002\u51ed\u501f\u5bf9\u5206\u6790\u548c\u6027\u80fd\u6307\u6807\u7684\u654f\u9510\u5173\u6ce8\uff0c\u4ed6\u4eec\u4f1a\u4e0d\u65ad\u5b8c\u5584\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\uff0c\u786e\u4fdd\u60a8\u7684\u9884\u7b97\u53d1\u6325\u66f4\u5927\u4f5c\u7528\uff0c\u4ece\u800c\u5b9e\u73b0\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6211\u4eec\u7684 Data \u8425\u9500\u4e13\u5bb6<\/strong>\u00a0\u4ed6\u4eec\u5bf9 MMM\u3001\u589e\u91cf\u6d4b\u8bd5\u3001\u5f52\u56e0\u3001CLTV \u548c data \u6574\u5408\u6709\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u80fd\u591f\u771f\u6b63\u5168\u9762\u5730\u4e86\u89e3\u8425\u9500\u7ee9\u6548\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>\u4f5c\u4e3a \"\u641c\u7d22\u4e4b\u53cb \"\u7684\u534f\u529e\u65b9\uff0cArtefact \u81f4\u529b\u4e8e\u901a\u8fc7 VIA \u548c DDMA \u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u4e3a\u5927\u5bb6\u5e26\u6765\u9f13\u821e\u4eba\u5fc3\u7684\u4e00\u5929\u3002\u5343\u4e07\u4e0d\u8981\u9519\u8fc7\u8fd9\u4e2a\u96be\u5f97\u7684\u673a\u4f1a\uff0c\u901a\u8fc7 Artefact \u5411\u884c\u4e1a\u9886\u519b\u4eba\u7269\u5b66\u4e60\uff0c\u63d0\u5347\u60a8\u7684\u8425\u9500\u7b56\u7565\u3002\u4f5c\u4e3a\u8363\u5e78\u7684\u8d5e\u52a9\u5546\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u4e3a\u60a8\u63d0\u4f9b\u00a0<a href=\"https:\/\/marketing.artefact.com\/friends-of-search-2025\" target=\"_blank\" rel=\"noopener\"><strong>\u5c11\u91cf\u95e8\u7968\u53ef\u4eab\u53d7 20% \u4e13\u5c5e\u6298\u6263\uff01<\/strong><\/a><\/p>\n<p>\u6211\u4eec Artefact \u671f\u5f85\u7740\u5728 \"\u641c\u7d22\u4e4b\u53cb 2025 \"\u4e0a\u4e0e\u60a8\u89c1\u9762\u548c\u4ea4\u8c08\uff01<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><div class=\"p\" data-id=\"85249\" data-hml-enabled=\"1\">\n<p><em>\u67e5\u770b\u6d3b\u52a8\u7684\u5b8c\u6574\u65e5\u7a0b <a href=\"https:\/\/friendsofsearch.com\/nl\/\" target=\"_top\" rel=\"noopener\">\u8fd9\u91cc<\/a>.<\/em><\/p>\n<\/div>\n<div class=\"bd_bt2\" data-id=\"85252\" data-hml-enabled=\"1\"><\/div>\n<\/div><div class=\"fusion-text fusion-text-5\"><div class=\"p\" data-id=\"85249\" data-hml-enabled=\"1\">\n<p><em>\u91cd\u6e29\u00a0<a href=\"https:\/\/www.artefact.com\/zh\/blog\/ai-day-at-friends-of-search-2024\/\" target=\"_top\">2024 \u5e74\u641c\u7d22\u4e4b\u53cb \"\u4ed8\u8d39\u641c\u7d22\u4eba\u5de5\u667a\u80fd\u65e5<\/a>\u00a0\u5e76\u6df1\u5165\u63a2\u8ba8\u00a0<a href=\"https:\/\/www.artefact.com\/zh\/blog\/navigating-the-future-of-ai-for-seo\/\" target=\"_top\">\u4eba\u5de5\u667a\u80fd\u5851\u9020\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u672a\u6765<\/a>.<\/em><\/p>\n<\/div>\n<div class=\"bd_bt2\" data-id=\"85252\" data-hml-enabled=\"1\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":297575,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[2986,853],"class_list":["post-297579","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-conferences","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/297579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/297575"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=297579"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=297579"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=297579"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=297579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}