{"id":310202,"date":"2025-02-10T14:26:38","date_gmt":"2025-02-10T14:26:38","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=310202"},"modified":"2026-03-08T12:46:37","modified_gmt":"2026-03-08T12:46:37","slug":"matinale-10-la-data-collaboration-avec-tf1-loreal-liveramp-et-unlimitail-paris","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/matinale-10-la-data-collaboration-avec-tf1-loreal-liveramp-et-unlimitail-paris\/","title":{"rendered":"Matinale #10 La Data Collaboration avec TF1, L'Or\u00e9al, Liveramp et Unlimitail - Paris| Paris"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p><span style=\"font-weight: 400;\">\u5728\u4e2a\u6027\u5316\u548c\u7cbe\u51c6\u8425\u9500\u6210\u4e3a\u4e1a\u7ee9\u5173\u952e\u56e0\u7d20\u7684\u4e16\u754c\u91cc\uff0cdata \u7684\u5408\u4f5c\u5c06\u6210\u4e3a\u54c1\u724c\u3001\u5a92\u4f53\u548c\u96f6\u552e\u5546\u7684\u91cd\u8981\u6218\u7565\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u503c\u6b64\u65b0\u7248 Matinales Artefact \u95ee\u4e16\u4e4b\u9645\uff0c\u6211\u4eec\u4e0e\u4ee5\u4e0b\u9886\u57df\u7684\u4e13\u5bb6\u8fdb\u884c\u4e86\u4f1a\u6664 <strong>TF1\u3001\u6b27\u83b1\u96c5\u3001LiveRamp\u3001Unlimitail \u548c Artefact<\/strong> pour explorer comment la <strong>Data \u534f\u4f5c<\/strong> permet d\u2019<strong>360\u00b0 \u4f18\u5316\u5ba2\u6237\u8ba4\u77e5\uff0c\u63d0\u9ad8\u8425\u9500\u6548\u7387<\/strong>. .\u901a\u8fc7\u56de\u987e\u5177\u4f53\u7684\u5b9e\u8df5\u7ecf\u9a8c\uff0c\u5e76\u4ee5\u5706\u684c\u4f1a\u8bae\u7684\u5f62\u5f0f\u5c06\u6240\u6709\u53c2\u4e0e\u4eba\u5458\u53ec\u96c6\u8d77\u6765\uff0c\u6211\u4eec\u5c06\u5728\u4e00\u4e2a\u5b89\u5168\u3001\u9ad8\u6548\u7684\u73af\u5883\u4e2d\u5206\u6790\u4e0e\u5171\u4eab\u548c\u5229\u7528\u6570\u636e\u6709\u5173\u7684\u673a\u9047\u548c\u95ee\u9898\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color5);\"><p><span style=\"font-weight: 400;\">\u91cd\u65b0\u52a0\u5165\u6211\u4eec <strong>le 6 mars chez Artefact<\/strong> \u53c2\u52a0 Data \u534f\u4f5c\u9886\u57df\u6700\u4f73\u5b9e\u8df5\u548c\u521b\u65b0\u7684\u72ec\u5bb6\u4ea4\u6d41\u65e5\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3 TF1 \u5982\u4f55\u5229\u7528 Graph ID\u3001\u6b27\u83b1\u96c5\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u54c1\u724c\u4e0e\u96f6\u552e\u5546\u4e4b\u95f4\u7684\u534f\u540c\u4f5c\u7528\uff0c\u4ee5\u53ca LiveRamp \u548c Unlimitail \u5982\u4f55\u901a\u8fc7\u65b0\u6280\u672f\u4f18\u5316\u6d88\u8d39\u8005\u8ba4\u77e5\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5728\u6211\u4eec\u7684\u4ea4\u6d41\u4f1a\u4e0a\u4e0e\u8be5\u884c\u4e1a\u7684\u4e13\u5bb6\u548c\u4e13\u4e1a\u4eba\u58eb\u4f1a\u9762\uff0c\u4ece\u4e2d\u83b7\u76ca\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>\u8bae\u7a0b<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">8h30 - 9h00 | Accueil et petit d\u00e9jeuner networking<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">9:00 - 9:10 <\/span>| <span style=\"font-weight: 400;\">\u00a0Artefact \u7b80\u4ecb\u4e3b\u9898\u6f14\u8bb2 par <strong>\u5f17\u6d1b\u91cc\u5b89-\u8482\u57c3\u535a<\/strong>, Managing Partner Artefact, \u5168\u7403\u9886\u5bfc\u529b Data &amp; \u4eba\u5de5\u667a\u80fd\u8425\u9500<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">9 \u65f6 10 \u5206 - 9 \u65f6 30 \u5206 <\/span>| <span style=\"font-weight: 400;\">data \u534f\u4f5c\u662f TF1 \u6218\u7565\u7684\u6838\u5fc3\u3002\u5177\u4f53\u6848\u4f8b\uff1aGraph ID avec <strong>\u5f17\u6717\u7d22\u74e6-\u683c\u624e\u7ef4\u57c3-\u76ae\u57c3\u5c14\u5c14<\/strong>, TF1 \u96c6\u56e2\u9996\u5e2d Data \u517c\u5e7f\u544a\u6280\u672f\u5b98\uff0c\u91c7\u8bbf\u5bf9\u8c61 <strong>\u5965\u96f7\u5229-\u8428\u677e<\/strong>, \u9ad8\u7ea7\u603b\u76d1 Data &amp; AI for Marketing chez Artefact\u3002.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">9 \u65f6 35 \u5206 - 9 \u65f6 55 \u5206 <\/span>| <span style=\"font-weight: 400;\">\u6b27\u83b1\u96c5\u7684\u7ecf\u9a8c\u56de\u987e\uff1a\u5982\u4f55\u5c06\u54c1\u724c\u548c\u96f6\u552e\u5546\u7684\u6570\u636e\u7ed3\u5408\u8d77\u6765\uff0c\u5b9e\u73b0\u7ec4\u5408\u8425\u9500\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6d88\u8d39\u8005\u7684\u7ec8\u7aef\u8ba4\u77e5\u5ea6\uff1f <strong>Laure d'Argenlieu<\/strong>, PMO One Consumer chez L'Or\u00e9al France, interview\u00e9e par <strong>\u5f17\u6d1b\u91cc\u5b89-\u8482\u57c3\u535a<\/strong>.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">10:00 - 10:15<\/span> | <span style=\"font-weight: 400;\">LiveRamp \u548c Unlimitail \u79d1\u6280\u4e0e\u5546\u4e1a\u53cc\u4eba\u7ec4\u56f4\u7ed5 \u201cLa data au centre de la collaboration Retailer-Marque \u201d\u8fd9\u4e00\u4e3b\u9898\u5c55\u5f00\u8ba8\u8bba\u3002 <strong>\u65af\u5766\u5c3c\u65af\u62c9\u65af-\u62c9\u8339\u74e6\u5c3c<\/strong>, Managing Director \u6b27\u6d32\u5927\u9646 chez LiveRamp et <strong>\u9a6c\u8482\u5384-\u7d22\u5fb7\u8499<\/strong>, \u4ed6\u662f Unlimitail \u897f\u6b27\u9500\u552e\u9ad8\u7ea7\u526f\u603b\u88c1\u3002.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">10 \u65f6 15 \u5206\u81f3 11 \u65f6<\/span> | <span style=\"font-weight: 400;\">\u4e0e\u6240\u6709\u4e0e\u4f1a\u8005\u7684\u5706\u684c\u4f1a\u8bae\uff1a  \u201cdata\u5408\u4f5c\u7684\u673a\u9047\u4e0e\u6311\u6218\uff0c\u4fc3\u8fdb\u5bf9\u6d88\u8d39\u8005\u7684\u4e86\u89e3\u201d\u3002\u201d<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">11 \u65f6\u81f3 11 \u65f6 30 \u5206<\/span> | \u8054\u7f51<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Les Matinales de la Data par Artefact<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6bcf\u4e2a\u53cc\u6708\u5728\u5404\u5730\u4e3e\u884c\u7684\u4f1a\u8bae - \u51b3\u7b56\u8005\u4eec\u5728\u4f1a\u8bae\u4e0a\u53d1\u8868\u8bb2\u8bdd\u548c\u5706\u684c\u4f1a\u8bae\uff0c\u63ed\u793a Data \u5f53\u524d\u548c\u672a\u6765\u7684\u95ee\u9898\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8054\u7f51 - data \u4e16\u754c\u7684\u51b3\u7b56\u8005\u548c\u884c\u52a8\u8005\u4e4b\u95f4\u7684\u4f1a\u8bae\uff0c\u4ee5\u4fbf\u5c31\u73b0\u6709\u7684\u95ee\u9898\u548c\u826f\u597d\u505a\u6cd5\u8fdb\u884c\u4ea4\u6d41\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7ecf\u9a8c\u56de\u987e - \u4e13\u5bb6\u548c\u5408\u4f5c\u4f19\u4f34\u56de\u987e\u53d7\u542f\u53d1\u5e76\u9002\u7528\u4e8e\u4e0d\u540c\u6d3b\u52a8\u9886\u57df\u7684\u4f7f\u7528\u6848\u4f8b\u3002.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":313005,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[2986],"class_list":["post-310202","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/310202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/313005"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=310202"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=310202"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=310202"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=310202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}