{"id":477268,"date":"2025-04-15T13:12:40","date_gmt":"2025-04-15T12:12:40","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=477268"},"modified":"2026-03-08T12:46:36","modified_gmt":"2026-03-08T12:46:36","slug":"google-x-artefact-summit-avec-accor-bouygues-telecom-coty","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/google-x-artefact-summit-avec-accor-bouygues-telecom-coty\/","title":{"rendered":"\u4e0e Accor\u3001Bouygues Telecom \u548c Coty \u5171\u540c\u4e3e\u529e\u7684 Google x Artefact \u4f1a\u8bae - \u5df4\u9ece"},"content":{"rendered":"<p>Artefact \u4e0e\u8c37\u6b4c\u5408\u4f5c\uff0c\u5c06\u4e8e 5 \u6708 13 \u65e5\uff08\u661f\u671f\u4e09\uff0914 \u65f6\u81f3 17 \u65f6\u5728\u5df4\u9ece\u8c37\u6b4c\u793e\u4ea4\u4f1a\u6240\u4e3e\u529e\u4e00\u573a\u5173\u4e8e\u4ee5\u4e0b\u4e3b\u9898\u7684\u4f1a\u8bae\uff1a\"Artefact \u4e0e\u8c37\u6b4c\u5408\u4f5c\uff0c\u5c06\u4e8e 5 \u6708 13 \u65e5\uff08\u661f\u671f\u4e09\uff0914 \u65f6\u81f3 17 \u65f6\u5728\u5df4\u9ece\u8c37\u6b4c\u793e\u4ea4\u4f1a\u6240\u4e3e\u529e\u4e00\u573a\u5173\u4e8e\u4ee5\u4e0b\u4e3b\u9898\u7684\u4f1a\u8bae\uff1a...\u00a0<strong>\u672a\u6765\u7684\u5e02\u573a\u8425\u9500\u4e0e\u901a\u7528\u548c\u4ee3\u7406 IA<\/strong>. .\u67e5\u770b\u6211\u4eec\u7684\u5ba2\u6237\u00a0<a href=\"https:\/\/group.accor.com\/fr-FR\" target=\"_blank\" rel=\"noopener\">ACCOR<\/a>,\u00a0<a href=\"https:\/\/www.bouyguestelecom.fr\/choisir-bouygues-telecom\/ensemble\" target=\"_blank\" rel=\"noopener\">\u8def\u6613\u7535\u4fe1<\/a>\u00a0\u7b49\u00a0<a href=\"https:\/\/www.coty.com\/\" target=\"_blank\" rel=\"noopener\">\u79d1\u8482<\/a>, \u6b64\u5916\uff0cArtefact \u4e13\u5bb6\u8fd8\u4ecb\u7ecd\u4e86 IA \u901a\u7528\u65b0\u6280\u672f\u548c IA \u4ee3\u7406\u7684\u9769\u547d\u5c06\u5982\u4f55\u6539\u53d8\u6574\u4e2a\u4ef7\u503c\u94fe\u4e0a\u7684\u8425\u9500\u65b9\u5f0f\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u3002.<\/p>\n<p>Cet \u00e9v\u00e9nement s'adresse aux\u00a0<strong>\u8425\u9500\u51b3\u7b56\u8005\u3001\u521b\u65b0\u8d1f\u8d23\u4eba\u548c\u8f6c\u578b\u9886\u5bfc\u8005<\/strong>. .\u65b0\u4e00\u4ee3\u5ba4\u5185\u8bbe\u8ba1\u5e08\u548c\u5ba4\u5185\u8bbe\u8ba1\u5e08\u4ee3\u7406\u7684\u51fa\u73b0\uff0c\u91cd\u65b0\u5b9a\u4e49\u4e86\u6d88\u8d39\u8005\u8def\u7ebf\u3001\u8425\u9500\u7ec4\u7ec7\u6a21\u5f0f\u548c\u6fc0\u6d3b\u5de5\u5177\u3002\u901a\u8fc7\u56de\u987e\u5177\u4f53\u7ecf\u9a8c\u548c\u4e13\u5bb6\u89c2\u70b9\uff0c\u672c\u6b21\u4f1a\u8bae\u5c06\u4e3a\u60a8\u63d0\u4f9b\u5173\u4e8e\u8fd9\u4e00\u9886\u57df\u7684\u5b9e\u7528\u6027\u548c\u542f\u53d1\u6027\u7684\u6982\u51b5\u3002\u00a0<strong>\u5e02\u573a\u8425\u9500\u7684\u65b0\u65f6\u4ee3<\/strong>.<\/p>\n<ul>\n<li>\u5982\u4f55\u5728\u672a\u6765\u8425\u9500\u9886\u57df\u5f00\u5c55\u5de5\u4f5c\uff0c\u91c7\u7528\u4f55\u79cd\u65b0\u7684\u6280\u672f\u548c\u4ee3\u7406\u751f\u6001\u7cfb\u7edf\u6765\u5b9e\u73b0\u9762\u5411\u6d88\u8d39\u8005\u7684\u901a\u4fe1\u548c\u670d\u52a1\u7684\u6d41\u7545\u6027\u548c\u8d85\u4e2a\u6027\u5316\uff1f,<\/li>\n<li>data &amp; IA \u7684\u54ea\u4e9b\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u4ee5\u53ca\u4eca\u660e\u4e24\u5e74\u5e02\u573a\u8425\u9500\u7684\u54ea\u4e9b\u5177\u4f53\u5e94\u7528\u6848\u4f8b \uff01<\/li>\n<\/ul>\n<h2><strong>\u8bae\u7a0b \uff1a<\/strong><\/h2>\n<ul>\n<li>14h00 |\u00a0<strong>Ouverture - Le futur du marketing et de l'exp\u00e9rience consommateur \u00e0 l'heure de l'IA agentique\u3001, <\/strong>\u4e3b\u9898\u4ecb\u7ecd\u2019<a href=\"https:\/\/www.linkedin.com\/in\/alexispoujade\/\" target=\"_blank\" rel=\"noopener\">\u4e9a\u5386\u514b\u897f\u65af-\u666e\u4e9a\u5fb7<\/a>, \u5408\u4f19\u4eba\uff0cArtefact<strong><br \/>\n<\/strong>\u884c\u4e1a\u5206\u6790\u4e0e\u5c55\u671b\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/justinenerce\/\" target=\"_blank\" rel=\"noopener\">Justine Nerce<\/a>, Artefact \u6cd5\u56fd\u9996\u5e2d\u6267\u884c\u5b98 - Interview men\u00e9e par\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/francoisbracq\/\" target=\"_blank\" rel=\"noopener\">\u5f17\u6717\u7d22\u74e6-\u5e03\u62c9\u514b<\/a>, \u8c37\u6b4c\u521b\u65b0\u5408\u4f5c\u4f19\u4f34\u8d1f\u8d23\u4eba\u3002.<\/li>\n<li>14h20 |\u00a0<strong>\u4e13\u4e1a\u77e5\u8bc6 - \u5982\u4f55\u8bc4\u4ef7 IA \u4ee3\u7406\u5bf9\u60a8\u7684\u8425\u9500\u4e0e\u4f20\u64ad\u673a\u6784\u4ee5\u53ca\u60a8\u7684\u4e1a\u52a1\u6d41\u7a0b\u7684\u5f71\u54cd\uff1f<\/strong>\u00a0\u4e0e\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/hmouazan\/\" target=\"_blank\" rel=\"noopener\">\u54c8\u5357-\u74e6\u8d5e<\/a>, \uff0cManaging Partner \u548c\u4eba\u5de5\u667a\u80fd\u52a0\u901f\u5168\u7403\u8d1f\u8d23\u4eba\uff0cArtefact\n<ul>\n<li>\u5185\u90e8\uff1a\u65b0\u7684 IA \u5e73\u53f0\u3001\u7ec4\u7ec7\u548c\u80fd\u529b\u7684\u8f6c\u578b<\/li>\n<li>\u5bf9\u5916\uff1a\u9762\u5411\u8d85\u4e2a\u4eba\u5316\u548c\u81ea\u52a8\u5316\u7684\u5ba2\u6237\u5173\u7cfb<\/li>\n<\/ul>\n<\/li>\n<li>14h40 | Artefact \u5408\u4f5c\u4f19\u4f34 Alexis Poujade \u7684\u4e3b\u9898\u6f14\u8bb2\uff0cSur <strong>\u9ca8\u9c7c\u5fcd\u8005<\/strong>, un exemple d'IA g\u00e9n\u00e9rative et agentique pour exploiter le consumer intelligence<\/li>\n<li><strong>\u7ecf\u9a8c\u56de\u987e\uff1aBOUYGUES TELECOM - GenAI \u804a\u5929\u673a\u5668\u4eba\u4e3a\u60a8\u63a8\u8350\u6700\u4f18\u60e0\u7684\u79fb\u52a8\u670d\u52a1<\/strong><br \/>\nAvec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/gettefrancois\/\" target=\"_blank\" rel=\"noopener\">\u5f17\u6717\u7d22\u74e6-\u76d6\u7279<\/a>, Bouygues Telecom \u5f00\u653e\u5f0f\u521b\u65b0\u8d1f\u8d23\u4eba\uff0cHanan Ouazan \u91c7\u8bbf\uff0cManaging Partner Artefact<\/li>\n<li>15h | IA au service de toute la cha\u00eene marketing : de la strat\u00e9gie au d\u00e9ploiement \u00e0 l'\u00e9chelle\n<ul>\n<li>15h | <strong>COTY - \u201c\u9ad8\u7ea7\u7231\u60c5\u54c1\u724c\u5efa\u8bbe\u51b2\u523a\u201d<\/strong>\u00a0\u4e0e\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/alexandra-selly\/\" target=\"_blank\" rel=\"noopener\">\u4e9a\u5386\u5c71\u5fb7\u62c9-\u585e\u5229<\/a>, Coty \u5206\u6790\u4e0e\u6d4b\u91cf\u90e8\u5168\u7403\u9ad8\u7ea7\u603b\u76d1 Data, interview\u00e9e par <a href=\"https:\/\/www.linkedin.com\/in\/alexispoujade\/\" target=\"_blank\" rel=\"noopener\">\u4e9a\u5386\u514b\u897f\u65af-\u666e\u4e9a\u5fb7<\/a>, \u5408\u4f19\u4eba\uff0cArtefact<\/li>\n<li>15h20 | <strong>ACCOR - \u4f7f\u7528 data \u548c IA \u4f18\u5316\u7f51\u7edc\u8425\u9500\u7b56\u7565 - \u589e\u91cf\u6d4b\u8bd5\u3001MMM\u3001Google Meridian<\/strong> \u4e0e <a href=\"https:\/\/www.linkedin.com\/in\/lucasmachin\/\" target=\"_blank\" rel=\"noopener\">\u5362\u5361\u65af-\u9a6c\u94a6<\/a>, \u96c5\u9ad8\u5168\u7403\u7535\u5b50\u5546\u52a1\u4e0e\u5408\u4f5c\u603b\u76d1\uff0c\u91c7\u8bbf\u5bf9\u8c61 <a href=\"https:\/\/www.linkedin.com\/in\/sidney-zeder-40524b56\/\" target=\"_blank\" rel=\"noopener\">\u897f\u5fb7\u5c3c-\u6cfd\u5fb7<\/a>, Directrice Conseil, Artefact<\/li>\n<\/ul>\n<\/li>\n<li>15h40 | <strong>IA g\u00e9n\u00e9rative &amp; m\u00e9dia : de la cr\u00e9ation \u00e0 l'ex\u00e9cution | Technologies de cr\u00e9ation \u00e9mergentes, processus cr\u00e9atifs augment\u00e9s, cadre juridique, ex\u00e9cution des campagnes<\/strong><br \/>\nAvec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/etienne-roure\/\" target=\"_blank\" rel=\"noopener\">\u00c9tienne Roure<\/a>, \u9ad8\u7ea7 GenAI \u7ecf\u7406\uff0cArtefact 3000 et\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/thomas-qu%C3%A9lin-1a649227\/\" target=\"_blank\" rel=\"noopener\">\u6258\u9a6c\u65af-\u514b\u6797<\/a>, \u6570\u5b57\u8425\u9500\u5408\u4f5c\u4f19\u4f34\uff0cArtefact<\/li>\n<li>16h | <strong>\u4e0e\u5ba2\u6237\u5171\u8fdb\u5348\u9910<\/strong> \u52a8\u753b\u7531 Artefact \u6cd5\u56fd\u9996\u5e2d\u6267\u884c\u5b98 Justine Nerce \u548c\u8c37\u6b4c\u521b\u65b0\u5408\u4f5c\u4f19\u4f34\u4e3b\u7ba1 Fran\u00e7ois Bracq \u64ad\u653e\u3002.\n<ul>\n<li>\u5e02\u573a\u8425\u9500\u4e0e\u4f20\u64ad\u65b9\u5411\u7684\u6210\u719f\u5ea6<\/li>\n<li>\u65e2\u5f80\u7684\u53d8\u9769\uff1a\u5de5\u5177\u3001\u673a\u5236\u3001\u5de5\u4f5c\u6d41\u7a0b<\/li>\n<li>2025-2026 \u5e74\u6218\u7565\u8def\u7ebf\u56fe<\/li>\n<\/ul>\n<\/li>\n<li>17 \u65f6 - 18 \u65f6\u00a0<strong>\u4ea4\u6d41\u4e0e\u5c0f\u5403<\/strong><\/li>\n<\/ul>","protected":false},"featured_media":478268,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857,21943,21942,15281],"event_listing_type":[853],"class_list":["post-477268","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_category-ai-technology","event_listing_category-data-ai-consulting","event_listing_category-generative-ai","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/477268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/478268"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=477268"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=477268"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=477268"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=477268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}