{"id":592431,"date":"2025-05-20T10:16:48","date_gmt":"2025-05-20T09:16:48","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=592431"},"modified":"2026-03-08T12:46:19","modified_gmt":"2026-03-08T12:46:19","slug":"third-sector-search-marketing-maximising-every-penny-through-ai","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/third-sector-search-marketing-maximising-every-penny-through-ai\/","title":{"rendered":"\u7b2c\u4e09\u90e8\u95e8\u641c\u7d22\u8425\u9500\uff1a  \u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u6700\u5927\u5316\u6bcf\u4e00\u5206\u94b1 - \u4f26\u6566"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u53c2\u52a0\u6211\u4eec\u7684\u72ec\u5bb6\u6d3b\u52a8\uff0c\u63a2\u7d22\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u8425\u9500\u73af\u5883\uff0c\u5305\u62ec\u5982\u4f55\u5229\u7528\u6570\u5b57\u8425\u9500\u63d0\u9ad8\u7b2c\u4e09\u90e8\u95e8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u7387\uff0c\u5e2e\u52a9\u6349\u895f\u89c1\u8098\u7684\u9884\u7b97\u53d1\u6325\u66f4\u5927\u4f5c\u7528\u3002\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\uff0c\u8d35\u7ec4\u7ec7\u5982\u4f55\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff1f <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u672c\u6b21\u4f1a\u8bae\u7531 Artefact UK \u4e3b\u529e\uff0c\u601d\u60f3\u9886\u8896\u548c\u884c\u4e1a\u4e13\u5bb6\u5c06\u9f50\u805a\u4e00\u5802\uff0c\u5206\u4eab\u5bf9\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u3001\u524d\u6cbf\u641c\u7d22\u6280\u672f\u7684\u89c1\u89e3\uff0c\u4ee5\u53ca\u4f18\u5316\u4ed8\u8d39\u548c\u6709\u673a\u641c\u7d22\u5de5\u4f5c\u7684\u53ef\u884c\u7b56\u7565\u3002\u4ece\u8c37\u6b4c\uff08Google\uff09\u7684\u53d8\u9769\u6027\u66f4\u65b0\u5230\u5fae\u8f6f\uff08Microsoft\uff09\u7684\u524d\u77bb\u6027\u53d1\u5c55\uff0c\u672c\u6b21\u4f1a\u8bae\u5c06\u8ba9\u60a8\u4e86\u89e3\u672a\u6765\u7684\u641c\u7d22\u521b\u65b0\u5982\u4f55\u5e2e\u52a9\u60a8\u7684\u7ec4\u7ec7\u8d70\u5411\u66f4\u5e7f\u9614\u7684audience\u3002\u4e0e\u4f1a\u8005\u5c06\u638c\u63e1\u5728\u77ac\u606f\u4e07\u53d8\u7684\u6570\u5b57\u73af\u5883\u4e2d\u9002\u5e94\u548c\u53d1\u5c55\u7684\u5de5\u5177\u3002.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">09:00 | \u6ce8\u518c<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">09:30 | \u5f00\u5e55\u81f4\u8f9e <a href=\"https:\/\/www.linkedin.com\/in\/mnsdigital\/\" target=\"_blank\" rel=\"noopener\">\u9a6c\u514b-\u53f2\u5bc6\u65af<\/a>, \u82f1\u56fd Artefact \u9996\u5e2d\u5ba2\u6237\u5b98\u517c Managing Director<\/li>\n<li aria-level=\"1\">09:45 | <strong>\u8ba9 PPC \u652f\u51fa\u66f4\u6709\u6548<\/strong><br \/>\n\u5229\u7528\u5148\u8fdb\u7684\u4ed8\u8d39\u641c\u7d22\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0c\u8ba9\u60a8\u7684\u4ed8\u8d39\u8425\u9500\u9884\u7b97\u66f4\u9ad8\u6548\u3001\u66f4\u667a\u80fd\u5730\u53d1\u6325\u4f5c\u7528\uff0c\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u63a5\u89e6\u6f5c\u5728\u652f\u6301\u8005 <a href=\"https:\/\/www.linkedin.com\/in\/edouard-destrem-2a552625\/\" target=\"_blank\" rel=\"noopener\">Ed Destrem<\/a>, \u82f1\u56fd Artefact PPC \u4e3b\u7ba1<\/li>\n<li aria-level=\"1\">10:15 | <strong>\u4e86\u89e3\u6210\u529f\u7684\u9a71\u52a8\u56e0\u7d20<\/strong><br \/>\n\u5728\u5f53\u4eca\u590d\u6742\u7684\u5a92\u4f53\u73af\u5883\u4e2d\uff0c\u6148\u5584\u673a\u6784\u9700\u8981\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u806a\u660e\u5730\u5229\u7528\u6709\u9650\u7684\u9884\u7b97\u3002\u6211\u4eec\u5c06\u63a2\u8ba8\u8861\u91cf\u5728\u73b0\u4ee3\u8425\u9500\u4e2d\u7684\u5173\u952e\u4f5c\u7528\u3001\u5982\u4f55\u8de8\u6e20\u9053\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\uff0c\u4ee5\u53ca\u5982\u4f55\u5145\u5206\u5229\u7528 data \u4e3a\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\u3002.<br \/>\n\u901a\u8fc7 <a href=\"https:\/\/www.linkedin.com\/in\/bernal-alvarez-mazaira\/\" target=\"_blank\" rel=\"noopener\">\u8d1d\u5c14\u7eb3\u5c14-\u9a6c\u624e\u4f0a\u62c9<\/a>, \u5206\u6790\u4e0e\u96f6\u552e\u5a92\u4f53\u4e3b\u7ba1\uff0cArtefact UK &amp; <a href=\"https:\/\/www.linkedin.com\/in\/vedika-sanghai-000b17113\/\" target=\"_blank\" rel=\"noopener\">\u97e6\u8fea\u5361-\u6851\u6d77<\/a>, \u9ad8\u7ea7\u54a8\u8be2\u7ecf\u7406\uff0cArtefact \u82f1\u56fd<\/li>\n<li aria-level=\"1\">10:45 - 11:15 | \u8336\u70b9\/\u793e\u4ea4\u6d3b\u52a8<\/li>\n<li aria-level=\"1\">11:15 | <strong>\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u7b80\u5316\u7cbe\u5f69\u5185\u5bb9\u7684\u5236\u4f5c\u8fc7\u7a0b<\/strong><br \/>\n\u5728\u65f6\u95f4\u548c\u8d44\u6e90\u6709\u9650\u7684\u60c5\u51b5\u4e0b\u5236\u4f5c\u5177\u6709\u5f71\u54cd\u529b\u7684\u5185\u5bb9\u662f\u4e00\u9879\u957f\u671f\u6311\u6218\u3002\u6211\u4eec\u5c06\u63a2\u8ba8\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u652f\u6301\u4f7f\u547d\u9a71\u52a8\u578b\u7ec4\u7ec7\u66f4\u9ad8\u6548\u5730\u5236\u4f5c\u6709\u5438\u5f15\u529b\u3001\u4ee5\u4ef7\u503c\u89c2\u4e3a\u4e3b\u5bfc\u7684\u5185\u5bb9\uff0c\u540c\u65f6\u4e0d\u5f71\u54cd\u771f\u5b9e\u6027\u6216\u7f16\u8f91\u6807\u51c6\u3002\u6211\u4eec\u5c06\u89e3\u51b3\u7b2c\u4e09\u90e8\u95e8\u7279\u6709\u7684\u5173\u952e\u95ee\u9898\uff0c\u5982\u7ef4\u62a4\u4fe1\u4efb\u3001\u4fdd\u969c\u8bdd\u8bed\u6743\u4ee5\u53ca\u9a7e\u9a6d\u81ea\u52a8\u5316\u7684\u9053\u5fb7\u8003\u91cf\u3002.<br \/>\n\u901a\u8fc7 <a href=\"https:\/\/www.linkedin.com\/in\/amy-golding-levy-407960165\/\" target=\"_blank\" rel=\"noopener\">\u827e\u7c73-\u6208\u5c14\u4e01<\/a>, \u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5185\u5bb9\u7ecf\u7406, Artefact \u82f1\u56fd<\/li>\n<li aria-level=\"1\">11:45 | <strong>\u50cf\u673a\u5668\u4e00\u6837\u53c2\u4e0e\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u4e3a\u793e\u4ea4\u589e\u6548<\/strong><br \/>\n\u793e\u4ea4\u5a92\u4f53\u662f\u6148\u5584\u673a\u6784\u6700\u5f3a\u5927\u7684\u5de5\u5177\u4e4b\u4e00\uff0c\u4f46\u8981\u4fdd\u6301\u5185\u5bb9\u7684\u65b0\u9c9c\u5ea6\u3001\u5438\u5f15\u529b\u548c\u4e0e\u4f7f\u547d\u7684\u4e00\u81f4\u6027\uff0c\u5374\u4f1a\u8ba9\u6709\u9650\u7684\u56e2\u961f\u6349\u895f\u89c1\u8098\u3002\u5728\u6b64\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u6539\u53d8\u6148\u5584\u673a\u6784\u89c4\u5212\u3001\u521b\u5efa\u548c\u5b89\u6392\u793e\u4ea4\u5185\u5bb9\u7684\u65b9\u5f0f\uff0c\u4ece\u800c\u66f4\u8f7b\u677e\u5730\u5728\u5404\u4e2a\u5e73\u53f0\u4e0a\u4fdd\u6301\u4e00\u81f4\u6027\u3001\u54cd\u5e94\u6027\u548c\u5f71\u54cd\u529b\u3002.<br \/>\n\u901a\u8fc7 <a href=\"https:\/\/www.linkedin.com\/in\/christopher-barnes-9190a516\/\" target=\"_blank\" rel=\"noopener\">\u514b\u91cc\u65af-\u5df4\u6069\u65af<\/a>, Chatterback Comms \u521b\u59cb\u4eba<\/li>\n<li aria-level=\"1\">12:15 | <strong>\u95ee\u7b54\u5c0f\u7ec4<\/strong> \u4e0e\u9a6c\u514b-\u53f2\u5bc6\u65af\u3001\u57c3\u5fb7-\u5fb7\u65af\u7279\u96f7\u59c6\u3001\u8d1d\u5c14\u7eb3\u5c14-\u9a6c\u624e\u4f0a\u62c9\u3001\u827e\u7c73-\u6208\u5c14\u4e01\u548c\u514b\u91cc\u65af-\u5df4\u6069\u65af\u5408\u5f71<\/li>\n<li aria-level=\"1\">12:45 - 13:45 | \u5348\u9910\u4e0e\u4ea4\u6d41<\/li>\n<\/ul>","protected":false},"featured_media":592432,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[853],"class_list":["post-592431","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/592431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/592432"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=592431"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=592431"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=592431"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=592431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}