{"id":67893,"date":"2022-09-07T11:42:02","date_gmt":"2022-09-07T10:42:02","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=67893"},"modified":"2026-03-08T12:47:37","modified_gmt":"2026-03-08T12:47:37","slug":"how-to-win-and-exceed-client-expectations-with-data-based-moments-marketing","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/how-to-win-and-exceed-client-expectations-with-data-based-moments-marketing\/","title":{"rendered":"\u57fa\u4e8e data \u7684\u8425\u9500\u529b\u91cf||\u57fa\u4e8e data \u7684\u8425\u9500\u529b\u91cf||\u57fa\u4e8e data \u7684\u8425\u9500\u529b\u91cf"},"content":{"rendered":"

\u662f\u65f6\u5019 data-driven \u521b\u65b0\u3001\u6539\u8fdb\u5e76\u4e3a\u6bcf\u4e2a\u4eba\u63d0\u4f9b\u66f4\u597d\u7684\u5728\u7ebf\u4f53\u9a8c\u4e86<\/h2><\/div>

\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\uff0c\u5ba2\u6237\u5bf9\u4ef7\u503c\u548c\u76f8\u5173\u6027\u7684\u671f\u671b\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u4f46\u8bb8\u591a\u4f01\u4e1a\u5374\u672a\u80fd\u6539\u53d8\u5176\u8425\u9500\u65b9\u5f0f\u4ee5\u6ee1\u8db3\u8fd9\u4e9b\u671f\u671b\uff0c\u66f4\u4e0d\u7528\u8bf4\u8d85\u8d8a\u8fd9\u4e9b\u671f\u671b\u4e86\u3002\u901a\u8fc7\u4f7f\u7528\u57fa\u4e8e data \u7684\u65f6\u523b\u8425\u9500\uff0c\u60a8\u53ef\u4ee5\u5728\u6b63\u786e\u7684\u65f6\u523b\u9501\u5b9a\u76ee\u6807\u5ba2\u6237\uff1a\u5728\u4ed6\u4eec\u60f3\u8981\u548c\u9700\u8981\u7684\u65f6\u5019\u3002\u7136\u800c\uff0c\u4ece\u6280\u672f\u89d2\u5ea6\u6765\u770b\uff0c\u57fa\u4e8e data \u7684\u65f6\u523b\u8425\u9500\u9700\u8981\u8fdb\u884c\u8425\u9500\u6280\u672f\u6295\u8d44\uff0c\u5c06\u5ba2\u6237\u7406\u89e3\u4e0e\u65e0\u7f1d\u4f53\u9a8c\u8054\u7cfb\u8d77\u6765\u3002.<\/p>\n<\/div>

\u8bf4\u660e<\/h2><\/div>

\u5728 Artefact \u5546\u52a1\u6d3b\u52a8\u671f\u95f4\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u63d0\u4f9b\u72ec\u7279\u7684\u89c1\u89e3\uff0c\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002\u6765\u81ea\u8c37\u6b4c\u548c Meta \u7684 data \u548c\u6570\u5b57\u8425\u9500\u4e3b\u9898\u53d1\u8a00\u4eba\u5c06\u4e3a\u60a8\u5e26\u6765\u7075\u611f\uff0c\u800c\u6211\u4eec\u7684 Artefact \u4e13\u5bb6\u5c06\u5728\u5206\u7ec4\u8ba8\u8bba\u4e2d\u4e3a\u60a8\u4f20\u6388\u77e5\u8bc6\u3002.<\/p>\n<\/div>

\u8ba1\u5212<\/h2><\/div>
  • <\/i><\/span>
    \n

    13.30 - 14.00<\/strong> \u6b22\u8fce\u5149\u4e34<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    14.00 - 14.30<\/strong> Mike Bettan\uff08Meta\uff09\u548c Siddharth Mohan \u7684\u4e3b\u9898\u6f14\u8bb2<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    14.30 - 14.55<\/strong> \u5206\u7ec4\u4f1a\u8bae 1 - \u4ed8\u8d39\u5a92\u4f53\u548c CDP<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    14.55 - 15.15 <\/strong>\u4f11\u606f<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    15.15 - 15.40<\/strong>\u00a0\u5206\u7ec4\u4f1a\u8bae 2 - GA4 \u548c MROI<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    15.45 - 16.15<\/strong> \u5b89\u5a1c-\u5361\u96f7\u62c9-\u7ef4\u8fbe\u5c14\uff08\u8c37\u6b4c\uff09\u7684\u4e3b\u9898\u6f14\u8bb2<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    16.15 - 18.00<\/strong> \u4ea4\u6d41\u996e\u54c1<\/p>\n<\/div><\/li><\/ul>

    \u4e3b\u65e8\u53d1\u8a00\u4eba\u7b80\u4ecb<\/h2><\/div>

    Mike Bettan - Meta \u548c Siddharth Mohan
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    \u5b89\u5a1c-\u5361\u96f7\u62c9-\u7ef4\u8fbe\u5c14 - Google\u00a0<\/strong>
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    \u5206\u7ec4\u4f1a\u8bae\u8bf4\u660e<\/h2><\/div>

    \u4ed8\u8d39\u5a92\u4f53\uff1aSjoerd Lops
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    \n
    \n1p data \u548c CDP \u4f5c\u8005\uff1aDaniel Ferreira\u00a0<\/strong>
    \n\u968f\u7740\u5411 1p data \u7684\u8fc7\u6e21\uff0c\u8981\u5168\u9762\u4e86\u89e3\u5ba2\u6237\u5728\u7f51\u4e0a\u7684\u884c\u4e3a\u53d8\u5f97\u66f4\u52a0\u56f0\u96be\u3002\u5b8c\u5584\u7684\u5ba2\u6237 Data \u5e73\u53f0\u662f\u4e00\u79cd\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u8f7b\u677e\u96c6\u6210\u53ef\u8bc6\u522b\u7684 1p data \u4ee5\u53ca\u8ddf\u8e2a\u76f8\u5173\u7528\u6237\u4e92\u52a8\u6240\u9700\u7684\u7b2c\u4e8c\u548c\u7b2c\u4e09\u65b9 data \u6765\u6e90\uff0c\u4ece\u800c\u91cd\u5efa\u5ba2\u6237\u65c5\u7a0b\u5e76\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u3002\u4e39\u5c3c\u5c14\u5c06\u5728\u8fd9\u6b21\u5206\u7ec4\u4f1a\u8bae\u4e0a\u5411\u60a8\u4ecb\u7ecd\u6709\u5173 1p data \u548c CDP \u7684\u6240\u6709\u4fe1\u606f\u3002.<\/p>\n

    GA4 by Frank ten Kate<\/strong>
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    MROI \u4f5c\u8005\uff1aArnold Struik \u548c Siddharth Mohan<\/strong>
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