{"id":67965,"date":"2022-09-08T14:27:28","date_gmt":"2022-09-08T13:27:28","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=67965"},"modified":"2026-03-08T12:47:37","modified_gmt":"2026-03-08T12:47:37","slug":"dans-un-contexte-de-frugalite-des-budgets-marketing-btob-et-btoc-comment-la-data-permet-de-faire-plus-avec-moins","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/dans-un-contexte-de-frugalite-des-budgets-marketing-btob-et-btoc-comment-la-data-permet-de-faire-plus-avec-moins\/","title":{"rendered":"Matinale #4 Data \u5e02\u573a\u8425\u9500\u90e8 - \u5df4\u9ece"},"content":{"rendered":"

\u8ba1\u5212<\/span><\/h2><\/div>
  • <\/i><\/span>
    \n

    9h00 - 9h30 : \u81f4\u8f9e\u3001\u5c0f\u70b9\u5fc3\u548c\u4ea4\u6d41<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    9h30-9h50 \uff1a\u00a0<\/span><\/span>\u5fae\u8f6f\u6cd5\u56fd\u9996\u5e2d\u8425\u9500\u5b98 S\u00e9bastien Imbert \u7684\u4e3b\u9898\u6f14\u8bb2<\/strong>, \u5fae\u8f6f\u5bf9 \u201c\u5c11\u82b1\u94b1\u591a\u529e\u4e8b \u201d\u8fd9\u4e00\u76ee\u6807\u7684\u56de\u5e94\uff1a\u901a\u8fc7 data-driven \u8425\u9500\u6218\u7565\u83b7\u5f97\u7684\u5177\u4f53\u6848\u4f8b\u548c\u6210\u679c\u3002.<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    9h50-10h30 \uff1a \u4e13\u5bb6\u5c31 2023 \u5e74\u5e02\u573a\u8425\u9500\u6570\u636e\u5229\u7528\u7684\u4f18\u5148\u8f74\u5fc3\u5c55\u5f00\u8ba8\u8bba<\/strong>\u00a0\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u8d28\u91cf\u3001\u4e2a\u6027\u5316\u548c\u5229\u6da6\uff1a<\/p>\n

    1.\u5728\u6ca1\u6709 cookies \u7684\u4e16\u754c\u91cc\uff0c\u5bf9\u6570\u636e\u7684\u7ba1\u7406\u81f3\u5173\u91cd\u8981\uff1a\u5bf9\u5ba2\u6237 Data \u5e73\u53f0\u8fdb\u884c\u6295\u8d44\uff0c\u53ef\u4ee5\u5229\u7528\u5927\u91cf\u7528\u4f8b\u6765\u4f18\u5316\u8425\u9500\u7ec4\u5408\uff08\u5b9a\u4ef7\u3001\u4fc3\u9500\u3001\u54c1\u7c7b\u7ba1\u7406\u7b49......\uff09\u3001,<\/p>\n

    2.Quel Marketing Measurement pour piloter au plus fin ses campagnes m\u00e9dia multicanales en \u201creal time\u201d ?<\/p>\n<\/div><\/li>

  • <\/i><\/span>
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    10 \u65f6 30 \u5206\u81f3 11 \u65f6 : \u4ea4\u6d41\u4e0e\u8054\u7edc<\/p>\n<\/div><\/li><\/ul>

    Les Matinales de la Data par Artefact<\/span><\/h2><\/div>
    • <\/i><\/span>
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      Conf\u00e9rences - Des d\u00e9cideurs d\u00e9crypteront lors de prises de paroles et tables rondes, les\u00a0\u95ee\u9898 Data\u00a0<\/strong>\u73b0\u5728\u548c\u5c06\u6765<\/p>\n<\/div><\/li>

    • <\/i><\/span>
      \n

      \u8054\u7f51 - Rencontre entre\u00a040 \u548c 50 \u540d data \u4e16\u754c\u7684\u51b3\u7b56\u8005\u548c\u884c\u52a8\u8005<\/strong>\u00a0afin d'\u00e9changer entre pairs sur les enjeux et bonnes pratiques existantes.<\/p>\n<\/div><\/li>

    • <\/i><\/span>
      \n

      \u7ecf\u9a8c\u56de\u987e - \u4e13\u5bb6\u548c\u5408\u4f5c\u4f19\u4f34\u56de\u987e\u53d7\u542f\u53d1\u5e76\u9002\u7528\u4e8e\u4e0d\u540c\u6d3b\u52a8\u9886\u57df\u7684\u4f7f\u7528\u6848\u4f8b\u3002.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":68205,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[2986],"class_list":["post-67965","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/67965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68205"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=67965"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=67965"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=67965"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=67965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}