{"id":68897,"date":"2023-02-14T09:46:00","date_gmt":"2023-02-14T09:46:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=68897"},"modified":"2026-03-08T12:47:36","modified_gmt":"2026-03-08T12:47:36","slug":"tout-savoir-sur-letat-de-lart-du-retail-media-pour-en-tirer-le-meilleur-parti-et-accelerer-ses-ventes-omnicanales","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/tout-savoir-sur-letat-de-lart-du-retail-media-pour-en-tirer-le-meilleur-parti-et-accelerer-ses-ventes-omnicanales\/","title":{"rendered":"Matinale #5 Retail Media dans nos locaux - Paris"},"content":{"rendered":"

\u8ba1\u5212<\/h2><\/div>

\u96f6\u552e\u5a92\u4f53\uff08Retail Media\uff09\u662f\u4e00\u4e2a\u5168\u65b0\u7684\u4f20\u64ad\u6e20\u9053\uff0c\u5df2\u6210\u4e3a\u6240\u6709\u5e7f\u544a\u5546\u6570\u5b57\u8425\u9500\u6218\u7565\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002.<\/p>\n

\u4e86\u89e3\u751f\u6001\u7cfb\u7edf\u3001\u6311\u6218\u3001\u4f7f\u7528\u6848\u4f8b\u548c\u672a\u6765\u53d1\u5c55\u3002.<\/p>\n<\/div>

  • <\/i><\/span>
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    9h00 - 9h30 : \u5c0f\u98df\u548c\u4ea4\u6d41<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    9 \u65f6 30 \u5206\u81f3 10 \u65f6 30 \u5206 - \u4e3b\u65e8\u53d1\u8a00<\/p>\n

      \n
    1. Vincent Cailliot<\/strong>, Directeur Conseil Data -\u00a0Artefact<\/strong>
      \n\u96f6\u552e\u5a92\u4f53\u751f\u6001\u7cfb\u7edf\u5168\u666f\u3002.<\/li>\n
    2. \u4e9a\u5386\u514b\u897f\u65af-\u9a6c\u79d1\u59c6<\/strong>, Managing Director -\u00a0\u5bb6\u4e50\u798f\u94fe\u63a5<\/strong>
      \nData \u96f6\u552e\u5546\u5171\u4eab\uff1a\u4e3a\u4ec0\u4e48\u8981\u8fd9\u6837\u505a\uff1f<\/li>\n
    3. \u963f\u5fb7\u91cc\u5b89-\u9a6c\u677e<\/strong>, \u5357\u6b27\u5e7f\u544a\u6280\u672f\u9500\u552e\u4e3b\u7ba1\u00a0\u4e9a\u9a6c\u900a<\/strong>
      \n\u4ece data \u5230\u884c\u52a8\u8ba1\u5212 \uff1a\u4e9a\u9a6c\u900a\u5e7f\u544a\u5982\u4f55\u786e\u5b9a\u548c\u4f18\u5316\u5a92\u4f53\u96f6\u552e\u6218\u7565\uff1f<\/li>\n
    4. \u5c3c\u53e4\u62c9\u65af-\u74dc\u91cc\u8bfa<\/strong>, \u9500\u552e\u4e0e\u5ba2\u6237\u6210\u529f\u90e8\u4e3b\u7ba1 \u809d\u706f<\/strong>
      \n\u5728\u6ca1\u6709 cookies \u7684\u4e16\u754c\u91cc\uff0c\u5982\u4f55\u7ee7\u7eed\u6709\u6548\u5730\u6fc0\u6d3b\u5a92\u4f53\uff1f<\/li>\n<\/ol>\n<\/div><\/li>
    5. <\/i><\/span>
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      10 \u65f6 30 \u5206\u81f3 11 \u65f6 15 \u5206 - \u4e0e\u4e0d\u540c\u53c2\u4e0e\u8005\u5c31\u96f6\u552e\u5a92\u4f53\u7684\u4e0d\u540c\u95ee\u9898\u8fdb\u884c\u8ba8\u8bba\u7684\u5706\u684c\u4f1a\u8bae\uff1a<\/p>\n

        \n
      1. \u9009\u62e9\u60a8\u7684 Retail M\u00e9dia \u7f51\u7edc\u3002.<\/li>\n
      2. \u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u8054\u5408\u5546\u4e1a\u8ba1\u5212 (JBP)\uff0c\u4ee5\u4fbf\u5728\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u96f6\u552e\u5546\u4e4b\u95f4\u5236\u5b9a\u66f4\u597d\u7684 Retail M\u00e9dia \u8054\u5408\u8ba1\u5212\uff1f<\/li>\n
      3. \u5982\u4f55\u5c06 Retail M\u00e9dia \u7684\u9884\u7b97\u6295\u5165\u5230\u5168\u65b9\u4f4d\u8f6c\u6362\u7684\u5404\u4e2a\u9636\u6bb5\uff1f<\/li>\n<\/ol>\n<\/div><\/li>
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        11h15-11h30 : \u4f1a\u8bae\u63d0\u95ee\/\u56de\u7b54<\/p>\n<\/div><\/li><\/ul>

        Les Matinales de la Data par Artefact<\/h2><\/div>
        • <\/i><\/span>
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          \u6bcf\u4e2a\u53cc\u6708\u5728\u5404\u5730\u4e3e\u884c\u4f1a\u8bae - \u51b3\u7b56\u8005\u5728\u53d1\u8868\u8bb2\u8bdd\u548c\u4e3e\u884c\u5706\u684c\u4f1a\u8bae\u65f6\u9610\u660e \u95ee\u9898 Data\u00a0<\/strong>\u73b0\u5728\u548c\u5c06\u6765<\/p>\n<\/div><\/li>

        • <\/i><\/span>
          \n

          \u8054\u7f51 - Rencontre entre les\u00a0data \u4e16\u754c\u7684\u51b3\u7b56\u8005\u548c\u884c\u52a8\u8005<\/strong>\u00a0afin d'\u00e9changer entre pairs sur les enjeux et bonnes pratiques existantes.<\/p>\n<\/div><\/li>

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          \u7ecf\u9a8c\u56de\u987e - \u4e13\u5bb6\u548c\u5408\u4f5c\u4f19\u4f34\u56de\u987e\u53d7\u542f\u53d1\u5e76\u9002\u7528\u4e8e\u4e0d\u540c\u6d3b\u52a8\u9886\u57df\u7684\u4f7f\u7528\u6848\u4f8b\u3002.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":68898,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[],"event_listing_type":[2986],"class_list":["post-68897","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/68897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68898"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68897"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=68897"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=68897"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=68897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}