{"id":69655,"date":"2023-04-11T16:48:47","date_gmt":"2023-04-11T15:48:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=69655"},"modified":"2026-03-08T12:47:22","modified_gmt":"2026-03-08T12:47:22","slug":"how-nestle-drives-marketing-efficiencies-and-roi-leveraging-the-customer-data-cloud","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/how-nestle-drives-marketing-efficiencies-and-roi-leveraging-the-customer-data-cloud\/","title":{"rendered":"\u96c0\u5de2\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0cArtefact &amp; Treasure Data - \u6b27\u6d32\u548c\u4e9a\u6d32\u65f6\u95f4||\u96c0\u5de2\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0cArtefact &amp; Treasure Data - \u6b27\u6d32\u548c\u4e9a\u6d32\u65f6\u95f4||\u96c0\u5de2\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0cArtefact &amp; Treasure Data - \u6b27\u6d32\u548c\u4e9a\u6d32\u65f6\u95f4"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u5173\u4e8e <strong>\u56db\u6708\u4e8c\u5341\u4e94\u65e5<\/strong>, \u8bf7\u4e0e\u884c\u4e1a\u4e13\u5bb6\u3001Data Engineering \u6cbb\u7406\u4e0e\u67b6\u6784\u4e3b\u7ba1 Patricia Kristman \u4e00\u9053\uff0c\u5171\u540c\u63a2\u8ba8\u5982\u4f55\u5728\u5168\u7403\u8303\u56f4\u5185\u5f00\u5c55\u4e1a\u52a1\u3002 <strong>\u96c0\u5de2<\/strong>, Charles VATIN\uff0c\u7f8e\u56fd\u52a0\u5229\u798f\u5c3c\u4e9a\u5927\u5b66\u4f2f\u514b\u5229\u5206\u6821\u89e3\u51b3\u65b9\u6848\u5de5\u7a0b\u603b\u76d1 <strong>\u73cd\u5b9d Data<\/strong>, \u548c Vinicius Guimar\u00e3es\uff0cData Consultant \u9ad8\u7ea7\u7814\u7a76\u5458\u3002 <strong>Artefact<\/strong> \u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\uff1a<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u96c0\u5de2\u5982\u4f55\u5229\u7528\u5ba2\u6237 Data \u4e91\u6280\u672f\u63d0\u9ad8\u8425\u9500\u6548\u7387\u548c\u6295\u8d44\u56de\u62a5\u7387<\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p>\u96c0\u5de2\u5df4\u897f\u516c\u53f8\u9762\u4e34\u7740\u6d88\u8d39\u8005\u4e60\u60ef\u7684\u5feb\u901f\u53d8\u5316\uff0c\u9700\u8981\u5bf9\u6d88\u8d39\u8005 data \u8fdb\u884c\u5185\u90e8\u7ba1\u7406\uff0c\u5e76\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e2a\u6027\u5316\u8054\u7cfb\u3002.<br \/>\n\u652f\u6301\u5355\u4f4d <strong>Artefact<\/strong> \u5728\u4f9b\u5e94\u5546\u9009\u62e9\u548c\u90e8\u7f72\u65b9\u9762\uff0c\u4ed6\u4eec\u5229\u7528\u8fd9\u4e00\u673a\u4f1a\uff0c\u901a\u8fc7\u5b9e\u65bd\u4f01\u4e1a\u7ea7 CDP \u6765\u63a8\u52a8\u6570\u5b57\u5316\u8f6c\u578b\u3002.<\/p>\n<p>\u8be5\u9879\u76ee\u4f7f first-party data \u5f97\u5230\u4e86\u66f4\u597d\u7684\u4f7f\u7528\uff0c\u5e76\u5728\u6574\u4e2a\u516c\u53f8\u5b9e\u73b0\u4e86 data \u7684\u6c11\u4e3b\u5316\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8046\u542c\u884c\u4e1a\u4e13\u5bb6\uff08\u96c0\u5de2\u3001Artefact\u3001\u5b9d\u85cf Data\uff09\u4ecb\u7ecd <strong>\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c<\/strong> (CX\uff09\uff0c\u540c\u65f6\u63d0\u9ad8\u8425\u9500\u6548\u7387\u5e76\u83b7\u5f97\u66f4\u597d\u7684\u5546\u4e1a\u4ef7\u503c\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e86\u89e3\u5168\u7403\u6700\u5927\u7684\u98df\u54c1\u548c\u996e\u6599\u516c\u53f8\u96c0\u5de2\u662f\u5982\u4f55\u5f00\u5c55\u4ee5\u4e0b\u5de5\u4f5c\u7684 <strong>\u4ec5\u7528 92 \u5929\u5c31\u9009\u62e9\u5e76\u5b9e\u65bd\u4e86 CDP \u89e3\u51b3\u65b9\u6848<\/strong> - \u9700\u6c42\u3001\u6d41\u7a0b\u3001\u6307\u6807\u3001\u67b6\u6784\u3001\u7ed3\u679c\u7b49\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u67e5\u770b\u96c0\u5de2\u5982\u4f55\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5b9e\u73b0\u5dee\u5f02\u5316\u7684\u5b9e\u4f8b <strong>\u5229\u7528\u5ba2\u6237 data<\/strong> \u5e76\u5b9e\u65bd\u521b\u65b0\u7684\u4f7f\u7528\u6848\u4f8b\u3002.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":69656,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[],"event_listing_type":[854],"class_list":["post-69655","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/69655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/69656"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=69655"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=69655"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=69655"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=69655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}