	{"id":71267,"date":"2023-07-04T13:33:13","date_gmt":"2023-07-04T12:33:13","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=71267"},"modified":"2026-03-08T12:47:21","modified_gmt":"2026-03-08T12:47:21","slug":"mastering-marketing-measurement-in-the-digital-age","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/zh\/events\/mastering-marketing-measurement-in-the-digital-age\/","title":{"rendered":"Reckitt x Artefact\uff1a\u638c\u63e1\u8425\u9500\u6d4b\u91cf||Reckitt x Artefact\uff1a\u638c\u63e1\u8425\u9500\u6d4b\u91cf||Reckitt x Artefact\uff1a\u638c\u63e1\u8425\u9500\u6d4b\u91cf"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:50;line-height:1.2;\">\u60a8\u60f3\u91ca\u653e data-driven \u8425\u9500\u6218\u7565\u7684\u771f\u6b63\u6f5c\u529b\u5417\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>\u6ce8\u518c\u53c2\u52a0\u6211\u4eec\u4e0e\u4e16\u754c\u9886\u5148\u7684 CPG \u516c\u53f8\u5229\u6d01\u65f6\u8054\u5408\u4e3e\u529e\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u548c data-driven \u8425\u9500\u6d4b\u91cf\u7684\u672a\u6765\u3002\u6765\u81ea Artefact \u548c\u5229\u6d01\u65f6\u7684\u4e13\u5bb6\u5c06\u5c31\u4ee5\u4e0b\u95ee\u9898\u5c55\u5f00\u8ba8\u8bba\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7528\u4e8e\u8861\u91cf\u8425\u9500\u7ee9\u6548\u7684\u4eba\u5de5\u667a\u80fd\u5c16\u7aef\u5de5\u5177\u548c\u6280\u672f<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5bf9\u5173\u952e\u7ee9\u6548\u6307\u6807\u8fdb\u884c\u6709\u6548\u8ddf\u8e2a\u7684\u8861\u91cf\u6807\u51c6<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Artefact \u5982\u4f55\u6539\u53d8\u5229\u6d01\u65f6\u8425\u9500\u6d4b\u91cf\u7684\u771f\u5b9e\u6848\u4f8b\u7814\u7a76<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p>\u5229\u6d01\u65f6\u7684 Stanley Wang\uff08\u6d4b\u91cf\u4ea7\u54c1\u9ad8\u7ea7\u4ea7\u54c1\u7ecf\u7406\uff09\u548c Artefact \u7684 Data \u79d1\u5b66\u603b\u76d1 Aleksandra Semenenko \u5c06\u4e3a\u60a8\u4ecb\u7ecd\u5728\u5feb\u901f\u53d1\u5c55\u7684\u8425\u9500\u73af\u5883\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u7684\u5b9d\u8d35\u673a\u4f1a\uff0c\u5343\u4e07\u4e0d\u8981\u9519\u8fc7\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u80fd\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1f<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62929,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-71267","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing\/71267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/62929"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=71267"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/country?post=71267"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_category?post=71267"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/event_listing_type?post=71267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}