{"id":10312,"date":"2020-03-16T13:17:00","date_gmt":"2020-03-16T13:17:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=10312"},"modified":"2024-09-20T17:42:01","modified_gmt":"2024-09-20T16:42:01","slug":"how-brands-in-china-are-responding-to-the-covid-19-crisis","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/how-brands-in-china-are-responding-to-the-covid-19-crisis\/","title":{"rendered":"\u4e2d\u56fd\u54c1\u724c\u5982\u4f55\u5e94\u5bf9 COVID-19 \u5371\u673a"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

\u65b0\u95fb\/\u8425\u9500<\/p>\n<\/div>

2020 \u5e74 3 \u6708 16 \u65e5
\n\u81eaCOVID-19\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\uff0c\u4e2d\u56fd\u8bb8\u591a\u54c1\u724c\u88ab\u8feb\u8c03\u6574\u5176\u77ed\u671f\u5546\u4e1a\u8ba1\u5212\u3002\u5728\u672c\u6587\u4e2d\uff0cArtefact \u7684\u4e2d\u56fd\u56e2\u961f\u5c06\u4ecb\u7ecd\u53d1\u751f\u4e86\u4ec0\u4e48\uff0c\u4ee5\u53ca\u54c1\u724c\u73b0\u5728\u5982\u4f55\u89c4\u5212\u672a\u6765\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

COVID-19 \u7684\u7206\u53d1\u7ed9\u4e2d\u56fd\u7684\u54c1\u724c\u5e26\u6765\u4e86\u6c89\u91cd\u7684\u6253\u51fb\u3002\u5e97\u5185\u4eba\u6d41\u91cf\u548c\u8f6c\u5316\u7387\u4e0b\u964d\uff0c\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u591a\u5730\u901a\u8fc7\u4e92\u8054\u7f51\u4e0e\u5916\u754c\u4fdd\u6301\u8054\u7cfb\u3002.<\/span><\/p>\n

\u76ee\u524d\uff0c\u5373\u4f7f\u62a5\u544a\u7684\u6848\u4ef6\u6570\u91cf\u6301\u7eed\u4e0b\u964d\uff0c\u8981\u60f3\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u54c1\u724c\u5728\u6b63\u786e\u5236\u5b9a\u6570\u5b57\u548c\u793e\u4ea4\u6218\u7565\u65b9\u9762\u9762\u4e34\u7684\u538b\u529b\u4e5f\u8d8a\u6765\u8d8a\u5927\u3002\u4f46\u8fd9\u662f\u4e00\u9879\u654f\u611f\u7684\u6311\u6218\u3002\u5982\u679c\u5904\u7406\u4e0d\u5f53\uff0c\u5c31\u4f1a\u663e\u5f97\u7f3a\u4e4f\u8bda\u610f\u3002\u90a3\u4e48\uff0c\u54c1\u724c\u662f\u5982\u4f55\u5e94\u5bf9\u7684\u5462\uff1f\u4e0b\u4e00\u6b65\u53c8\u8be5\u600e\u4e48\u505a\uff1f<\/span><\/p>\n

\u6570\u5b57\u8d8b\u52bf<\/b><\/p>\n

\u5728\u75ab\u60c5\u7206\u53d1\u7684\u6700\u521d\u9636\u6bb5\uff0c\u76f4\u5230\u4e8c\u6708\u521d\uff0c\u793e\u4f1a\u70ed\u70b9\u90fd\u662f\u6297\u51fb\u75c5\u6bd2\u3002\u5404\u54c1\u724c\u8fc5\u901f\u8c03\u6574\u5176\u4f20\u64ad\u4e3b\u9898\u548c\u8bed\u6c14\uff0c\u51cf\u5c11\u5546\u4e1a\u9a71\u52a8\uff0c\u66f4\u591a\u5173\u6ce8\u6d88\u8d39\u8005\u7684\u5065\u5eb7\u548c\u798f\u7949\u3002\u4f8b\u5982\uff0c\u8010\u514b\u63a8\u52a8 <\/span>\u5fae\u4fe1\u5728\u7ebf\u4f53\u80b2\u8bfe<\/span><\/a>.\u00a0<\/span><\/p>\n

\u968f\u540e\uff0c\u5728\u8fc4\u4eca\u4e3a\u6b62\u5371\u673a\u6700\u4e25\u91cd\u7684\u4e8c\u6708\u4efd\uff0c\u8bb8\u591a\u54c1\u724c\u63a8\u8fdf\u6216\u53d6\u6d88\u4e86\u4ee5\u76f4\u63a5\u9500\u552e\u4ea7\u54c1\u548c\/\u6216\u4fc3\u9500\u6d3b\u52a8\u4e3a\u4e3b\u9898\u7684\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u3002\u4ed6\u4eec\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53d1\u5e03\u4fe1\u606f\u7684\u9891\u7387\u4e5f\u6709\u6240\u964d\u4f4e\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u53d7\u5f71\u54cd\u4e25\u91cd\u7684\u54c1\u724c\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u9152\u5e97\u54c1\u724c\u51cf\u5c11\u4e86 60% \u7684\u8ba1\u5212\u53d1\u5e03\u3002.\u00a0<\/span><\/p>\n

\u5f53\u7136\uff0c\u4e0e\u6b64\u76f8\u53cd\u7684\u662f\uff0c\u7531\u4e8e\u8fd9\u6bb5\u65f6\u95f4\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u82b1\u66f4\u591a\u65f6\u95f4\u5f85\u5728\u5bb6\u91cc\uff0c\u4ed6\u4eec\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u4f7f\u7528\u4e5f\u968f\u4e4b\u6fc0\u589e\uff0c\u4ed6\u4eec\u4e5f\u89c2\u770b\u4e86\u66f4\u591a\u7684\u5728\u7ebf\u89c6\u9891\uff08\u5373\u79fb\u52a8\u7ec8\u7aef\u3001\u667a\u80fd\u7535\u89c6\u548c\u667a\u80fd\u7535\u89c6\u76d2\u7ec8\u7aef\uff09\u3002\u6211\u4eec\u8fd8\u770b\u5230\u79fb\u52a8\u548c\u7535\u89c6\u7684\u4f7f\u7528\u91cf\u4e5f\u5728\u6fc0\u589e\u3002\u5bf9\u6b64\uff0c\u806a\u660e\u7684\u54c1\u724c\u6b63\u5728\u91c7\u53d6\u591a\u5c4f\u6218\u7565\uff0c\u4ee5\u63d0\u9ad8\u5176\u77e5\u540d\u5ea6\u548c\u5728\u4eba\u4eec\u5fc3\u76ee\u4e2d\u7684\u53ec\u56de\u7387\uff0c\u4e3a\u5371\u673a\u7206\u53d1\u540e\u7684\u6062\u590d\u505a\u597d\u51c6\u5907\u3002.<\/span><\/p>\n

\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u770b\u5230\u6d88\u8d39\u8005\u7684\u641c\u7d22\u884c\u4e3a\u5728\u8fc7\u53bb\u51e0\u4e2a\u6708\u4e2d\u53d1\u751f\u4e86\u53d8\u5316\u3002\u5728\u75ab\u60c5\u7206\u53d1\u524d\uff0c\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u767e\u5ea6\u7684\u641c\u7d22\u91cf\u6b63\u5728\u4e0b\u964d\uff0c\u56e0\u4e3a\u4eba\u4eec\u66f4\u503e\u5411\u4e8e\u5728\u5c0f\u7ea2\u4e66\u3001\u77e5\u4e4e\u3001\u5934\u6761\u548c\u5fae\u4fe1\u7b49\u793e\u4ea4\u5e73\u53f0\u4e0a\u8fdb\u884c\u641c\u7d22\u3002\u8fd9\u4e00\u8d8b\u52bf\u5728\u81ea\u6211\u5c01\u95ed\u7684\u9ad8\u6da8\u671f\u6108\u6f14\u6108\u70c8\u3002\u4e3a\u6b64\uff0c\u8bb8\u591a\u54c1\u724c\u90fd\u5728\u52a0\u5927\u529b\u5ea6\uff0c\u4f7f\u5176\u8de8\u6e20\u9053\u641c\u7d22\u6218\u7565\u591a\u6837\u5316\u3002.<\/span><\/p>\n

\u81ea 1 \u6708\u548c 2 \u6708\u4ee5\u6765\uff0c\u4ee5\u300a\u5934\u6761\u65b0\u95fb\u300b\u4e3a\u9996\u7684\u4e2d\u56fd\u65b0\u95fb\u5a92\u4f53\u83b7\u5f97\u4e86\u5927\u91cf\u7684\u7f51\u7edc\u6d41\u91cf\uff0c\u6d88\u8d39\u8005\u7eb7\u7eb7\u4e0a\u7f51\u83b7\u53d6\u6700\u65b0\u4fe1\u606f\u3002\u56e0\u6b64\uff0c\u4e2d\u56fd\u7684\u4e00\u4e9b\u54c1\u724c\u5c06\u8fd9\u4e00\u8f6c\u53d8\u89c6\u4e3a\u63a5\u89e6\u65b0 audience \u7684\u673a\u4f1a\u3002.<\/span><\/p>\n

\u4f46\u8fd9\u662f\u4e00\u4e2a\u6709\u98ce\u9669\u7684\u7b56\u7565\uff0c\u56e0\u4e3a\u4eba\u4eec\u53ef\u80fd\u4f1a\u8ba4\u4e3a\u8fd9\u4e9b\u54c1\u724c\u4ece\u5371\u673a\u4e2d\u725f\u53d6\u66b4\u5229\u3002\u5982\u679c\u54c1\u724c\u60f3\u51fa\u73b0\u5728\u8fd9\u4e9b\u7a7a\u95f4\uff0c\u5c31\u5e94\u8be5\u5bf9\u6d88\u8d39\u8005\u76f8\u5bf9\u8106\u5f31\u7684\u5fc3\u7406\u72b6\u51b5\u4fdd\u6301\u654f\u611f\u3002\u5982\u679c\u5b83\u4eec\u8981\u53d1\u8a00\uff0c\u5176\u4fe1\u606f\u5fc5\u987b\u662f\u5173\u4e8e\u5173\u6000\u548c\u7406\u89e3\u7684\u3002.<\/span><\/p>\n

\u654f\u6377\u89c4\u5212\u6218\u7565<\/b><\/p>\n

\u5728\u8fd9\u79cd\u73af\u5883\u4e0b\u5236\u5b9a\u8ba1\u5212\u5e76\u975e\u6613\u4e8b\uff0c\u4f46\u806a\u660e\u7684\u54c1\u724c\u4f1a\u5728\u672a\u6765\u51e0\u4e2a\u6708\u5185\u91c7\u53d6\u7075\u6d3b\u7684\u7b56\u7565\u3002.<\/span><\/p>\n

\u4f8b\u5982\uff0c\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\uff0c\u5728\u77ed\u671f\u5185\uff0c\u8fd9\u610f\u5473\u7740\u53d1\u5e03\u7684\u5185\u5bb9\u8981\u4e0e\u4eba\u4eec\u5f53\u65f6\u7684\u9700\u6c42\u611f\u540c\u8eab\u53d7\u3002\u54c1\u724c\u5982\u4f55\u63d0\u4f9b\u5e2e\u52a9\uff1f<\/span><\/p>\n

\u4f8b\u5982\uff0c\u98df\u54c1\u4f9b\u5e94\u5546\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u4ecb\u7ecd\u4ed6\u4eec\u7684\u914d\u9001\u670d\u52a1\u4ee5\u53ca\u5982\u4f55\u5b89\u5168\u751f\u4ea7\u98df\u54c1\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002. <\/span>\u53e6\u4e00\u65b9\u9762\uff0c\u822a\u7a7a\u516c\u53f8\u53ef\u80fd\u4f1a\u5206\u4eab\u822a\u73ed\u66f4\u65b0\u4fe1\u606f\u3001\u5173\u4e8e\u5982\u4f55 <\/span>\u4ed6\u4eec\u6b63\u5728\u5bf9\u98de\u673a\u8fdb\u884c\u6d88\u6bd2\uff0c\u5e76\u4e3a\u65c5\u9014\u4e2d\u7684\u4eba\u4eec\u63d0\u4f9b\u5065\u5eb7\u63d0\u793a\u3002.<\/span><\/p>\n

\u4e00\u822c\u6765\u8bf4\uff0c\u54c1\u724c\u5e94\u907f\u514d\u5ba3\u4f20\u548c\u9500\u552e\u9a71\u52a8\u578b\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u9700\u6c42\u91cf\u5c0f\u6216\u5962\u4f88\u54c1\u7c7b\u522b\u7684\u54c1\u724c\u53ef\u80fd\u4f1a\u91c7\u53d6\u66f4\u4e3a\u4fdd\u5b88\u7684 <\/span>\u4fe1\u606f\u7b56\u7565\uff0c\u76f4\u5230\u6d88\u8d39\u8005\u6062\u590d\u6b63\u5e38\u751f\u6d3b\u4e60\u60ef\u3002.<\/span><\/p>\n

\u7136\u800c\uff0c\u90a3\u4e9b\u786e\u5b9e\u505a\u4e0d\u5230\u7684\u54c1\u724c\u5fc5\u987b\u5bf9\u6d88\u8d39\u8005\u7684\u9700\u6c42\u4fdd\u6301\u540c\u7406\u5fc3\u548c\u654f\u611f\u5ea6\u3002\u4f8b\u5982\uff0c\u7f8e\u5bb9\u54c1\u724c\u53ef\u4ee5\u5206\u4eab\u5982\u4f55\u5728\u8fd9\u6bb5\u65f6\u95f4\u5728\u5bb6\u4fdd\u6301\u6c34\u5206\u548c\u6d3b\u529b\u7684\u5efa\u8bae\uff0c\u4ee5\u63d0\u9ad8\u6574\u4f53\u5065\u5eb7\u6c34\u5e73\u3002.<\/span><\/p>\n

\u5728\u76f8\u5173\u60c5\u51b5\u4e0b\uff0c\u54c1\u724c\u8fd8\u53ef\u4ee5\u60f3\u65b9\u8bbe\u6cd5\u53d1\u5e03\u4e0e\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff08CSR\uff09\u5021\u8bae\uff08\u5982\u6350\u6b3e\uff09\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u8ba9\u4eba\u4eec\u76f8\u4fe1\u4ed6\u4eec\u6b63\u5728\u5e55\u540e\u52aa\u529b\u5de5\u4f5c\uff0c\u4ee5\u6539\u53d8\u73b0\u72b6\u3002.<\/span><\/p>\n

\u56f4\u7ed5\u9f13\u821e\u4eba\u5fc3\u7684\u65e5\u5386\u65f6\u523b\u53d1\u5e03\u6d3b\u52a8\uff08\u5982\u6211\u4eec\u770b\u5230\u7684\u56fd\u9645 Women \u65e5\uff09\u4e5f\u662f\u53ef\u4ee5\u7684\u3002\u4e0d\u8fc7\uff0c\u4e3a\u4e86\u4fdd\u9669\u8d77\u89c1\uff0c\u54c1\u724c\u6700\u597d\u8fd8\u662f\u5c06\u5a92\u4f53\u6295\u5165\u6700\u65e9\u4fdd\u7559\u5230\u56db\u6708\u4e2d\u65ec\uff0c\u96c6\u4e2d\u7cbe\u529b\u51c6\u5907\u50cf 618 \u7535\u5b50\u5546\u52a1\u8282\u8fd9\u6837\u7684\u6d88\u8d39\u8005\u6d3b\u52a8\u3002.<\/span><\/p>\n

COVID-19 \u98a0\u8986\u4e86\u4e2d\u56fd\u54c1\u724c\u548c\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u751f\u6d3b\uff0c\u4f46\u53ea\u8981\u7cbe\u5fc3\u7b56\u5212\uff0c\u54c1\u724c\u5c31\u80fd\u7ee7\u7eed\u627e\u5230\u79ef\u6781\u6539\u53d8\u4eba\u4eec\u751f\u6d3b\u7684\u65b9\u6cd5\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

\u9152\u5e97\u4e1a\u7684\u793e\u4f1a\u89c4\u5212<\/b><\/span><\/p>\n


\u968f\u7740 COVID-19 \u5f62\u52bf\u7684\u53d1\u5c55\uff0c\u54c1\u724c\u5e94\u4e3a\u672a\u6765\u51e0\u4e2a\u6708\u89c4\u5212\u5e7f\u6cdb\u7684\u793e\u4f1a\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u9152\u5e97\u4e1a\u7684\u54c1\u724c\u53ef\u4ee5\u8fd9\u6837\u8ba1\u5212\uff08\u5047\u8bbe\u75c5\u6bd2\u5728\u590f\u5b63\u8fc7\u53bb\uff09\uff1a<\/p>\n

\u4e8c\u6708\u81f3\u4e09\u6708\u5f85\u5728\u5bb6\u91cc\u9636\u6bb5<\/b>
\u5173\u6ce8 \u201c\u5bb6\u4eba\u5728\u4e00\u8d77 \u201d\u7684\u8bdd\u9898\u3002.<\/p>\n

\u56db\u6708\u81f3\u516d\u6708\u51c6\u5907\u65c5\u884c\u9636\u6bb5<\/b>
\u91cd\u70b9\u5173\u6ce8 \u201c\u91cd\u65b0\u5b9a\u4e49\u56e2\u805a \u201d\u7684\u8bdd\u9898\uff0c\u4ee5\u53ca\u5bf9\u4e0b\u4e00\u6b21\u5927\u578b\u5bb6\u5ead\u65c5\u884c\u7684\u671f\u5f85\u3002.<\/p>\n

\u4e03\u6708\u81f3\u4e5d\u6708\uff1a\u65c5\u884c\u9636\u6bb5<\/b>
\u53d1\u5e03\u5177\u6709\u5f3a\u70c8\u53f7\u53ec\u529b\u7684\u5185\u5bb9\uff0c\u8ba9\u4eba\u4eec\u7acb\u5373\u9884\u8ba2\uff0c\u5728\u6691\u5047\u548c\u9ec4\u91d1\u5468\u671f\u95f4\u4e0e\u5bb6\u4eba\u4e00\u8d77\u5e86\u795d\u3002.
<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

2020 \u5e74 3 \u6708 16 \u65e5
\n\u81eaCOVID-19\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\uff0c\u4e2d\u56fd\u8bb8\u591a\u54c1\u724c\u88ab\u8feb\u8c03\u6574\u5176\u77ed\u671f\u5546\u4e1a\u8ba1\u5212\u3002\u5728\u672c\u6587\u4e2d\uff0cArtefact \u7684\u4e2d\u56fd\u56e2\u961f\u5c06\u4ecb\u7ecd\u53d1\u751f\u4e86\u4ec0\u4e48\uff0c\u4ee5\u53ca\u54c1\u724c\u73b0\u5728\u5982\u4f55\u89c4\u5212\u672a\u6765\u3002.<\/p>","protected":false},"author":[471,476,481,486],"featured_media":10313,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2821],"news-language":[311],"class_list":["post-10312","news","type-news","status-publish","has-post-thumbnail","hentry","author-alan-zhao","author-kelvin-chen","author-nina-xu","author-yuki-zhou","news-category-news-asia","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/10312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/10313"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=10312"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=10312"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=10312"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=10312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}