{"id":10901,"date":"2020-03-30T08:12:09","date_gmt":"2020-03-30T07:12:09","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=10901"},"modified":"2024-10-09T09:00:51","modified_gmt":"2024-10-09T08:00:51","slug":"digital-data-it-und-marketing-werden-eins","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/digital-data-it-und-marketing-werden-eins\/","title":{"rendered":"\u6570\u5b57\u5316\u3001Data\u3001IT \u548c\u8425\u9500\u5e76\u5b58--\u65b0\u7814\u7a76\u63ed\u793a\u4e86\u6b27\u6d32\u4f01\u4e1a\u5728\u6570\u5b57\u5316\u8fc7\u7a0b\u4e2d\u7684\u9700\u6c42"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

\u65b0\u95fb \/ \u5fb7\u56fd<\/p>\n<\/div>

30.2020 \u5e74 3 \u6708 30 \u65e5
\n\u5bf9 Artefact \u548c Kienbaum \u7684\u7814\u7a76\u8868\u660e\uff0c\u9996\u5e2d\u6570\u5b57\u5b98\u548c Data \u6570\u5b57\u5b98\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff0c\u800c\u4e14\u8fd8\u80fd\u4e0e\u5176\u4ed6\u529f\u80fd\u76f8\u5339\u914d\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5bf9 Artefact \u548c Kienbaum \u7684\u7814\u7a76\u8868\u660e\uff0c\u9996\u5e2d\u6570\u5b57\u5b98\u548c Data \u6570\u5b57\u5b98\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff0c\u800c\u4e14\u8fd8\u80fd\u4e0e\u5176\u4ed6\u529f\u80fd\u76f8\u5339\u914d\u3002.<\/strong><\/p>\n

\u6c49\u5821\uff0c2020 \u5e74 3 \u6708<\/em> \u2013 Artefact<\/a><\/span>, \u4f5c\u4e3a\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u548c\u6570\u636e\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\uff0c\u8be5\u516c\u53f8\u4e0e\u8457\u540d\u7684\u4eba\u529b\u8d44\u6e90\u548c\u7ba1\u7406\u54a8\u8be2\u516c\u53f8--Von. \u57fa\u6069\u9c8d\u59c6<\/a><\/span> \u5728 \u9996\u5e2d\u6570\u5b57\u5b98<\/span> (CDiO) und Data \u4e3b\u4efb<\/span> (CDaO) \u8fdb\u884c\u4e86\u7814\u7a76\u3002. \u6210\u679c\uff1aAufgaben \u7684\u91cd\u8981\u610f\u4e49\u3002.<\/span> \u8fd9\u9879\u7814\u7a76\u4e8e\u4eca\u5e74 3 \u6708\u521d\u5728 Artefact \u4f4d\u4e8e\u6c49\u5821\u7684\u65b0\u5c55\u5385\u5411\u5fb7\u56fd\u6570\u5b57\u6280\u672f\u4e13\u5bb6\u5c55\u793a\u3002\u6765\u81ea 21 \u4e2a\u9886\u57df\u7684 100 \u4f4d\u6b27\u6d32\u6570\u5b57\u548c\u6570\u636e\u4e13\u5bb6\u5bf9 500 \u591a\u4efd\u8d44\u6599\u8fdb\u884c\u4e86\u8bc4\u6d4b\uff0c\u7ed3\u679c\u8868\u660e\uff0c\u6570\u5b57\u548c Data \u9886\u57df\u7684\u6770\u51fa\u4e13\u5bb6\u5bf9\u5168\u7403\u4f01\u4e1a\u7684\u53d1\u5c55\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002.<\/p>\n

\u9996\u5e2d\u6570\u5b57\u5b98\u548c\u9996\u5e2d Data \u5b98\u5728\u6b27\u6d32\u5404\u884c\u5404\u4e1a\u7684\u4f17\u591a\u4f01\u4e1a\u4e2d\u5c61\u89c1\u4e0d\u9c9c\uff1a95% \u7684\u53d7\u8058\u4f01\u4e1a\u62e5\u6709\u6570\u5b57\u80fd\u529b\u9a8c\u8bc1\u4e13\u5bb6\uff0c81% \u7684\u53d7\u8058\u4f01\u4e1a\u62e5\u6709\u4e13\u4e1a\u4eba\u58eb\uff0c\u4ed6\u4eec\u4e3a\u4f01\u4e1a\u6570\u636e\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n

\u56e0\u6b64\uff0c\u9996\u5e2d\u6570\u5b57\u5b98\u548c Data \u5b98\u5458\u7684\u7ecf\u9a8c\u548c\u5728\u516c\u53f8\u4e2d\u7684\u4f5c\u7528\u5728\u4e0d\u65ad\u589e\u52a0\u3002.<\/span> \u867d\u7136 CDiO \u7684\u804c\u4f4d\u6700\u521d\u53ea\u662f\u4e34\u65f6\u6027\u7684\uff0c\u4f46\u73b0\u5728\u5b83\u5df2\u6210\u4e3a\u4f01\u4e1a\u67b6\u6784\u4e2d\u6700\u91cd\u8981\u7684\u7ec4\u6210\u90e8\u5206\u3002\u9996\u5e2d Data \u5b98\u8fd9\u4e00\u804c\u4f4d\u662f\u65b0\u8bbe\u7acb\u7684\uff0c75% \u7684 CDaO \u662f\u5728\u8fc7\u53bb\u5341\u5e74\u4e2d\u8bbe\u7acb\u7684\uff0c\u4f46\u4e0e\u9996\u5e2d\u6570\u5b57\u5b98\u76f8\u6bd4\uff0c\u8fd9\u4e00\u804c\u4f4d\u7684\u4f5c\u7528\u66f4\u52a0\u7a81\u51fa\u3002\u6b64\u5916\uff0c\u8fd9\u4e00\u89d2\u8272\u8fd8\u4e0e\u6570\u636e\u91c7\u96c6\u548c\u5206\u6790\u7684\u91cd\u8981\u6027\u5bc6\u5207\u76f8\u5173\u3002.<\/p>\n

\u9996\u5e2d\u6570\u5b57\u5b98\u548c Data \u5b98\u5458\u770b\u5230\u4e86\u4ed6\u4eec\u6240\u9762\u4e34\u7684\u4e00\u7cfb\u5217\u6311\u6218\u3002.<\/span> \u5176\u4e2d\u5305\u62ec\u66f4\u9ad8\u7684\u9884\u7b97\u3001\u4e0e\u6570\u636e\u516c\u53f8\u7684\u7ade\u4e89\uff0c\u4ee5\u53ca\u5728\u516c\u53f8\u7ba1\u7406\u4e2d\u4e0e\u5176\u4ed6\u804c\u4f4d\u7684\u5bf9\u6bd4\u4e2d\u5c55\u793a\u5176\u5408\u6cd5\u6027\u3002\u6b64\u5916\uff0c\u6570\u636e\u548c\u6570\u5b57\u4e13\u5bb6\u5728\u4f01\u4e1a\u4e2d\u7684\u4f5c\u7528\u8fd8\u4f53\u73b0\u5728\u66f4\u591a\u7684\u5206\u652f\u673a\u6784\u4e2d\uff0c\u5305\u62ec\u65b0\u7684\u98ce\u9669\u9884\u6d4b\u3001\u66f4\u5b8c\u5584\u7684\u7269\u6d41\u65b9\u6848\u3001\u66f4\u4f18\u5316\u7684\u5ba2\u6237\u670d\u52a1\u4ee5\u53ca\u6570\u636e\u5b9e\u65bd\u3002\u8fd9\u4e5f\u662f\u8bb8\u591a\u7ec4\u7ec7\u5728\u5176\u4e13\u5bb6\u52a0\u5165\u516c\u53f8\u4e24\u5e74\u6216\u4e09\u5341\u5e74\u540e\u53c8\u91cd\u65b0\u5f00\u59cb\u7684\u539f\u56e0\u4e4b\u4e00\u3002\u201e\u57fa\u6069\u9c8d\u59c6\u516c\u53f8\u6570\u5b57\/\u6280\u672f\u4e1a\u52a1\u4e3b\u7ba1\u585e\u5df4\u65af\u8482\u5b89-\u970d\u5c14\u9ed8\uff08Sebastian Holmer\uff09\u6307\u51fa\uff1a\u201c\u56e0\u6b64\uff0c\u9488\u5bf9\u6570\u5b57\u4e13\u5bb6\u7684\u521b\u65b0\u548c\u4eba\u624d\u7ba1\u7406\u81f3\u5173\u91cd\u8981\u3002\u201e\u4ece\u4e94\u5341\u5e74\u524d\u5f00\u59cb\uff0c\u501f\u52a9\u5916\u90e8\u54a8\u8be2\uff0c\u6211\u4eec\u5c31\u5df2\u7ecf\u5f00\u59cb\u5229\u7528\u6570\u5b57\u6280\u672f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u3002\u4f46\u662f\uff0c\u8981\u4f7f\u6574\u4e2a\u9886\u57df\u7684\u5458\u5de5\u90fd\u80fd\u6210\u4e3a\u4e3b\u529b\u519b\uff0c\u8fd8\u9700\u8981\u5728\u7ec4\u7ec7\u67b6\u6784\u3001\u7075\u6d3b\u7684\u5de5\u4f5c\u8ba1\u5212\u6216\u5458\u5de5\u798f\u5229\u7b49\u65b9\u9762\u8fdb\u884c\u66f4\u591a\u7684\u53d1\u5c55\u201c\u3002\u201c<\/p>\n

\u56e0\u6b64\uff0c\u6570\u5b57\u548c\u6570\u636e\u9886\u57df\u7684\u4e13\u5bb6\u4eec\u53d1\u73b0\uff0c\u4ed6\u4eec\u9700\u8981\u89e3\u51b3\u7684\u662f\u4e0d\u540c\u884c\u4e1a\u7684\u4e0d\u540c\u9700\u6c42\u3002\u56e0\u6b64\uff0cCD2Os \u5728\u94f6\u884c\u548c\u4fdd\u9669\u516c\u53f8\u4e2d\u7684\u4f5c\u7528\u8d8a\u6765\u8d8a\u5927\u3002 \u957f\u671f\u6570\u636e\u548c KI \u89e3\u51b3\u65b9\u6848<\/span>, \u56e0\u6b64\uff0c\u5728\u4e0e\u65b0\u6210\u7acb\u7684\u65b0\u94f6\u884c\u7684\u7ade\u4e89\u4e2d\uff0cCD2O \u5c06\u5360\u636e\u66f4\u6709\u5229\u7684\u4f4d\u7f6e\u3002CD2O \u5728\u4ea4\u6613\u4e2d\u7684\u4f5c\u7528\u4e3b\u8981\u4f53\u73b0\u5728\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762 \u5168\u6e20\u9053\u7528\u6237\u4f53\u9a8c<\/span> \u8fd8\u6709 \u5229\u7528\u6570\u636e\u4f18\u5316\u5de5\u4f5c\u53f0\u548c\u5de5\u4f5c\u73af\u5883<\/span>. .\u56e0\u6b64\uff0c\u670d\u52a1\u548c\u6280\u672f\u578b\u4f01\u4e1a\u7684\u6570\u5b57\u5316\u9ad8\u5c42\u7ba1\u7406\u8005\u5fc5\u987b\u5bf9\u5927\u91cf\u6570\u5b57\u5316\u9879\u76ee\u7684\u6210\u672c\u548c\u6548\u76ca\u8fdb\u884c\u8bc4\u4f30\u3002.<\/p>\n

Artefact \u548c Kienbaum \u7684\u8054\u5408\u7814\u7a76\u4e3a\u6570\u5b57\u548c\u6570\u636e\u4e13\u5bb6\u63d0\u4f9b\u4e86\u5de5\u5177\u548c\u8bc0\u7a8d\uff0c\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3\u81ea\u5df1\u7684\u9700\u6c42\u548c\u4f01\u4e1a\u7684\u6570\u5b57\u5316\u8fdb\u7a0b\u3002\u5979\u63ed\u793a\u4e86\u6570\u636e\u548c\u51b3\u7b56\u80fd\u529b\u4ee5\u53ca\u613f\u666f\u5728\u4f01\u4e1a\u4e2d\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u901a\u8fc7 KI-Ansatz \u5b9e\u73b0\u96c6\u4e2d\u6570\u636e\u7ba1\u7406\u7684\u4f18\u52bf\u3002.<\/p>\n

Artefact \u6df1\u5165\u5206\u6790\u4e86 CD2O \u6240\u9762\u4e34\u7684\u6700\u91cd\u8981\u7684\u8d8b\u52bf\uff0c\u5305\u62ec\u8fb9\u7f18 KI\u3001\u91cf\u5b50\u8ba1\u7b97\u3001\u865a\u62df\u73b0\u5b9e\u548c\u6570\u636e\u5b89\u5168\u3002.<\/span><\/p>\n

\u201e\u6211\u4eec\u5c06\u52aa\u529b\u5b9e\u73b0\u6570\u5b57\u5316\u8f6c\u578b\u201c\uff0cArtefact \u7684 Managing Partner DACH Hannes Weissensteiner \u8bf4\u9053\u3002\u201e\u8f6c\u578b\u5305\u62ec\u8d77\u70b9\u548c\u7ec8\u70b9\u3002\u6570\u5b57\u5316\u3001Data \u548c\u4eba\u5de5\u667a\u80fd\u7b49\u9886\u57df\u5c06\u6301\u7eed\u5e76\u5728\u672a\u6765\u6570\u5e74\u5185\u5927\u89c4\u6a21\u5730\u5f71\u54cd\u5f53\u4eca\u4f01\u4e1a\u7684\u7ade\u4e89\u80fd\u529b--\u8fd9\u4e5f\u662f\u4e00\u4e2a\u6ca1\u6709\u7ec8\u70b9\u7684\u65c5\u7a0b\uff0c\u6211\u4eec\u5fc5\u987b\u4e3a\u6b64\u800c\u52aa\u529b\u3002\u6211\u4eec\u7684\u7814\u7a76\u8868\u660e\uff0c\u6211\u4eec\u7684\u7b80\u4ecb\u5fc5\u987b\u5177\u6709\u9488\u5bf9\u6027\u548c\u5168\u9762\u6027\uff0c\u8fd9\u6837\u624d\u80fd\u8fbe\u5230\u9884\u671f\u76ee\u6807\u3002\u8be5\u4e3b\u9898\u5fc5\u987b\u7531\u8463\u4e8b\u4f1a\u51b3\u5b9a\u5e76\u5236\u5b9a\uff0c\u56e0\u6b64\uff0c\u5bf9\u4e8e\u5b9e\u65bd\u800c\u8a00\uff0c\u666e\u901a\u7684\u7b80\u4ecb\u5e76\u4e0d\u91cd\u8981\u201c\u3002\u201c<\/p>\n

\u5b8c\u6574\u7684\u7814\u7a76\u62a5\u544a\u548c\u7814\u7a76\u62a5\u544a\u7684\u6267\u884c\u6458\u8981\u53ef\u5728\u4ee5\u4e0b\u7f51\u5740\u627e\u5230 \u7b49\u7ea7.<\/a><\/span><\/p>\n

\u5173\u4e8e Artefact<\/span><\/p>\n

Artefact \u662f\u6570\u636e\u7cfb\u7edf\u9886\u57df\u7684\u4e00\u5bb6\u521b\u65b0\u578b\u4f01\u4e1a\uff0c\u4e13\u6ce8\u4e8e\u6570\u636e\u8f6c\u578b\u548c\u6570\u636e\u5316\u6570\u5b57\u8425\u9500\u3002\u5176\u91cd\u70b9\u662f\u5229\u7528\u6570\u636e\u4e3a\u4f01\u4e1a\u7684\u6574\u4f53\u8425\u9500\u670d\u52a1\u63d0\u4f9b\u66f4\u9ad8\u7684\u4ef7\u503c\u3002Artefact \u63d0\u4f9b\u4e86\u4e00\u4e2a\u5168\u9762\u7684\u6570\u636e\u89e3\u51b3\u65b9\u6848\uff0c\u8be5\u89e3\u51b3\u65b9\u6848\u7684\u57fa\u7840\u662f Data \u79d1\u5b66\u548c KI \u6280\u672f\uff1a\u6570\u636e\u6218\u7565\u3001Data \u6cbb\u7406\u3001\u5a92\u4f53\u8bbe\u8ba1\u3001\u6570\u636e\u5316\u5ba2\u6237\u4f53\u9a8c\u3001\u7cbe\u51c6\u8425\u9500\u3001\u591a\u6e20\u9053\u8425\u9500\u7ba1\u7406\uff08SEO\u3001SEA\u3001\u5c55\u793a\u3001CRM\u3001\u5173\u8054\uff09\u548c\u6807\u8bb0\u6559\u80b2\u3002Artefact \u5728\u5168\u7403 18 \u4e2a\u56fd\u5bb6\u8bbe\u6709 25 \u4e2a\u5206\u652f\u673a\u6784\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5168\u9762\u3001\u7edf\u4e00\u7684\u5168\u7403\u7f51\u7edc\uff0c\u5e76\u4e3a\u5168\u7403 1000 \u591a\u540d\u96c4\u5fc3\u52c3\u52c3\u7684\u5ba2\u6237\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n

\u5173\u4e8e\u57fa\u6069\u9c8d\u59c6<\/span><\/p>\n

Kienbaum \u662f\u5fb7\u56fd\u6700\u5927\u7684\u5bb6\u65cf\u4f01\u4e1a\u3002\u62e5\u6709\u4e94\u5927\u670d\u52a1\u9886\u57df\uff1a\u730e\u5934\u670d\u52a1, <\/strong>\u8bc4\u4f30\u548c\u8463\u4e8b\u4f1a\u670d\u52a1, <\/strong>\u5728\u5353\u8d8a\u7ec4\u7ec7\u3001\u6388\u6743\u4e0e\u52a0\u901f\u4ee5\u53ca\u516c\u5171\u4e0e\u533b\u7597\u4fdd\u5065\u9886\u57df\uff0cKienbaum \u4e3a\u7ba1\u7406\u548c\u4e2a\u4eba\u6210\u957f\u63d0\u4f9b\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u6574\u5408\u65b9\u6848\u3002Kienbaum \u5728\u56db\u5927\u6d32\u7684 26 \u4e2a\u56fd\u5bb6\u62e5\u6709\u7ea6 600 \u540d\u5458\u5de5\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

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