{"id":117113,"date":"2024-06-17T06:53:19","date_gmt":"2024-06-17T05:53:19","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=117113"},"modified":"2024-10-09T09:00:11","modified_gmt":"2024-10-09T08:00:11","slug":"demand-gen-die-besonderheiten-im-media-mix","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/demand-gen-die-besonderheiten-im-media-mix\/","title":{"rendered":"\u9700\u6c42\u57fa\u56e0\uff1a\u5a92\u4f53\u7ec4\u5408\u4e2d\u7684\u4f18\u52bf"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u5361\u7f57\u7433-\u57fa\u514b<\/h3><\/div>

\u4ed8\u8d39\u641c\u7d22\u9ad8\u7ea7\u4e13\u5bb6<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

Haben Sie \u9700\u6c42\u57fa\u56e0\u7cfb\u5217\u7b2c 1 \u8f91<\/a> bereits gelesen?\u00a0<\/em><\/p>\n<\/div>

\u9700\u6c42\u521b\u9020\u4e0e\u6027\u80fd\u6700\u5927\u5316\uff1a\u5171\u6027\u4e0e\u5dee\u5f02<\/h2><\/div>

Performance Max (PMax) \u548c Demand Gen \u662f\u7ee9\u6548\u8425\u9500\u4e2d\u4e24\u79cd\u622a\u7136\u4e0d\u540c\u7684\u89e3\u51b3\u65b9\u6848\u3002Performance Max \u7684\u76ee\u6807\u662f\u62d3\u5c55\u9500\u552e\u6e20\u9053\uff0c\u800c Demand Gen \u7684\u76ee\u6807\u5219\u662f\u62d3\u5c55\u4e0b\u4e00\u6b65\u7684\u8425\u9500\u6e20\u9053\u3002\u8fd9\u4e24\u9879\u529f\u80fd\u90fd\u5305\u542b\u4e86\u4e00\u7cfb\u5217\u7684\u5171\u540c\u70b9\uff0c\u5b83\u4eec\u90fd\u80fd\u63d0\u9ad8\u6548\u7387\u548c\u81ea\u52a8\u5316\u7a0b\u5ea6\u3002.<\/p>\n<\/div>

\u5f53 PMax \u65e0\u6cd5\u6ee1\u8db3\u6027\u80fd\u6f0f\u6597\u4e2d\u7684\u9700\u6c42\u751f\u6210\uff0c\u800c\u6027\u80fd\u9700\u6c42\u53c8\u88ab\u5ffd\u89c6\u65f6\uff0c\u8fd9\u79cd\u65b0\u7684\u683c\u5f0f\u4e0d\u4ec5\u80fd\u6ee1\u8db3\u9700\u6c42\uff0c\u8fd8\u80fd\u751f\u6210\u9700\u6c42\uff1a<\/p>\n<\/div>

\u56fe\u793a 1\uff1aCPA \u4e0e\u610f\u56fe\u7684\u5bf9\u7acb\u9762<\/em><\/p>\n<\/div>

\"Platzierung<\/span><\/div>

Quelle: Google Pr\u00e4sentation, Full Funnel Strategy\uff08\u5168\u6f0f\u6597\u6218\u7565<\/em><\/p>\n<\/div>

Zun\u00e4chst einmal sind beide Ans\u00e4tze vollautomatisiert, was bedeutet, dass sie die neuesten Technologien nutzen, um Werbekampagnen ohne manuelle Eingriffe zu optimieren.\u6b64\u5916\uff0c\u8fd8\u9700\u8981\u5229\u7528\u53d7\u4f17\u4fe1\u53f7\uff0c\u8bc6\u522b\u76f8\u5173\u7684\u76ee\u6807\u7fa4\u4f53\u5e76\u8fdb\u884c\u5206\u6790\u3002\u4e0e\u4e4b\u76f8\u5173\u7684\u53e6\u4e00\u4e2a\u8981\u7d20\u662f\u901a\u8fc7\u8ba2\u9605\u8fdb\u884c\u52a8\u6001\u518d\u8425\u9500\uff0c\u4ee5\u53ca\u6839\u636e\u5ba2\u6237\u7684\u5174\u8da3\u548c\u884c\u4e3a\u8fdb\u884c\u4e2a\u6027\u5316\u8425\u9500\u3002.<\/p>\n<\/div>

\u81ea\u52a8\u5316\u548c\u4e2a\u6027\u5316\u7684\u89e3\u51b3\u65b9\u6848\u662f\u53cc\u65b9\u7684\u5171\u540c\u76ee\u6807\uff1aDemand Gen \u5c06\u91cd\u70b9\u653e\u5728\u4e86\u89c6\u9891\u4f1a\u8bae\u7684\u5e94\u7528\u4e0a\u3002\u6839\u636e\u8fd9\u4e00\u76ee\u6807\uff0c\u4e0d\u4ec5\u8981\u63d0\u9ad8\u76ee\u6807 ROAS \u6216\u4f18\u5316\u8f6c\u6362\u7387\uff0c\u800c\u4e14\u8981\u63a7\u5236\u70b9\u51fb\u6d41\u91cf\uff0c\u4ee5\u589e\u52a0\u6f5c\u5728\u7684\u65b0\u5ba2\u6237\u3002.<\/p>\n<\/div>

\u6b64\u5916\uff0cDemand Gen \u8fd8\u63d0\u4f9b\u4e86\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u5305\u62ec\u56fe\u7247\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u548c\u4ea7\u54c1\u5e7f\u544a\uff0c\u8fd9\u4e9b\u5e7f\u544a\u5f62\u5f0f\u90fd\u53ef\u4ee5\u6839\u636e\u76ee\u6807\u7fa4\u4f53\u548c Feed-Verkn\u00fcpfung \u8fdb\u884c\u8bbe\u7f6e\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u7684\u591a\u6837\u6027\u6709\u52a9\u4e8e\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u8fdb\u884c\u54c1\u724c\u4f20\u64ad\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\u3002\u5728 Performance Max \u4e2d\uff0c\u6807\u9898\u3001\u63cf\u8ff0\u6216\u6269\u5c55\uff08Sitelinks\u3001Call-Outs\u3001Snippets \u7b49\uff09\u3001\u56fe\u7247\u548c\u89c6\u9891\u7b49\u5f62\u5f0f\u7684\u6587\u5b57\u7ec4\u5408\u53ef\u4ee5\u5728\u4e00\u4e2a\u5206\u6790\u7ec4\u4e2d\u8fdb\u884c\u7ec4\u5408\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728 Demand Gen \u4e2d\u5c06\u8fd9\u4e9b\u8d44\u4ea7\u4f5c\u4e3a\u5355\u72ec\u7684\u5206\u6790\u8fdb\u884c\u5904\u7406\uff0c\u4ece\u800c\u8fdb\u884c\u66f4\u6709\u6548\u7684\u5206\u6790\u3002\u56e0\u6b64\uff0c\u8d44\u4ea7\u7ec4\u4e5f\u53ef\u4ee5\u53ea\u663e\u793a\u56fe\u7247\u6216\u53ea\u663e\u793a\u89c6\u9891\u3002.<\/p>\n<\/div>

Performance Max \u548c Demand Gen \u53ef\u540c\u65f6\u8fd0\u884c\u3002Die Kampagnenformate erg\u00e4nzen sich gut, da Demand Gen darauf abzielt, das Bewusstsein und Interesse f\u00fcr eine Marke oder ein Produkt zuigern, w\u00e4hrend Performance Max gezielt auf die direkte Generierung von Leads und Conversions ausgerichtet ist.\u5982\u679c\u4e24\u79cd\u89e3\u51b3\u65b9\u6848\u540c\u65f6\u4f7f\u7528\uff0c\u90a3\u4e48\u4f01\u4e1a\u4e0d\u4ec5\u53ef\u4ee5\u83b7\u5f97\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237\u7fa4\u548c\u66f4\u957f\u8fdc\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u8fd8\u53ef\u4ee5\u751f\u6210\u66f4\u591a\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u8f6c\u5316\u7387\u3002\u56e0\u6b64\uff0c\u9700\u8981\u5236\u5b9a\u4e00\u4e2a\u5168\u9762\u7684\u8425\u9500\u6218\u7565\uff0c\u540c\u65f6\u89e3\u51b3\u77ed\u671f\u548c\u957f\u671f\u95ee\u9898\u3002.<\/p>\n<\/div>

\u4e0e\u5176\u4ed6\uff08\u663e\u793a\uff09\u683c\u5f0f\u7684\u5bf9\u6bd4\u7ecf\u9a8c<\/h2><\/div>

Demand Gen \u7684\u6210\u529f\u7ecf\u9a8c\u8868\u660e\uff0c\u5b83\u80fd\u66f4\u6709\u6548\u5730\u4ea7\u751f\u65b0\u9700\u6c42\u548c\u5438\u5f15\u65b0\u5ba2\u6237\u3002\u4e0e\u5176\u4ed6\u5728\u6f0f\u6597\u524d\u7aef\u4ea7\u751f\u9700\u6c42\u7684\u5f62\u5f0f\u76f8\u6bd4\uff0c\u9700\u6c42\u521b\u9020\u5177\u6709\u66f4\u9ad8\u7684\u7075\u6d3b\u6027\u548c\u7075\u6d3b\u6027\uff0c\u5c24\u5176\u9002\u7528\u4e8e\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u3002.<\/p>\n<\/div>

\u4e0e\u5176\u4ed6\u5c55\u793a\u578b\u8425\u9500\u5e73\u53f0\uff08\u5982 GDN \u8425\u9500\u5e73\u53f0\u6216\u53d1\u73b0\u578b\u8425\u9500\u5e73\u53f0\uff09\u76f8\u6bd4\uff0cDemand Gen \u53ef\u6839\u636e\u7528\u6237\u7684\u4e0d\u540c\u9700\u6c42\u6765\u8bbe\u8ba1\u8425\u9500\u65b9\u6848\uff0c\u5e76\u901a\u8fc7\u4e0d\u540c\u7684\u8425\u9500\u8d44\u4ea7\u6765\u5b9e\u73b0\u3002\u89c6\u9891\u8425\u9500\u5de5\u5177\uff0c\u5c24\u5176\u662f \"\u89c6\u9891\u8425\u9500\u5de5\u5177\"\uff08Video for Reach\uff09\uff0c\u53ef\u4ee5\u6781\u5927\u5730\u6269\u5927\u7528\u6237\u7fa4\uff0c\u5e76\u4ee5\u4f4e\u5ec9\u7684\u6210\u672c\u4ea7\u751f\u5370\u8c61\u3002\u4f46\u8fd9\u6837\u505a\u7684\u6548\u679c\u8f83\u5dee\uff0c\u65e0\u6cd5\u5438\u5f15\u5ba2\u6237\u3002.<\/p>\n<\/div>

\u56fe\u793a 2\uff1a\u6f0f\u6597\u4e2d\u7684\u6d47\u6ce8\u7cfb\u7edf<\/em><\/p>\n<\/div>

\"Platzierung<\/span><\/div>

Quelle: Google Pr\u00e4sentation, Full Funnel Strategy\uff08\u5168\u6f0f\u6597\u6218\u7565<\/em><\/p>\n<\/div>

Demand Gen \u5728\u4e0d\u540c\u663e\u793a\u683c\u5f0f\u65b9\u9762\u7684\u4f18\u52bf\u5982\u4e0b\uff1a<\/h3><\/div>

\u591a\u79cd\u5c55\u793a\u5f62\u5f0f\u7684\u7ec4\u5408\uff1aDemand Gen \u5c06\u54cd\u5e94\u5f0f\u5c55\u793a\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u548c\u53d1\u73b0\u5e7f\u544a\u7b49\u591a\u79cd\u5c55\u793a\u5f62\u5f0f\u7ed3\u5408\u5728\u4e00\u8d77\u3002\u8fd9\u79cd\u7ec4\u5408\u65b9\u5f0f\u4f7f\u7528\u6237\u7fa4\u7684\u8986\u76d6\u9762\u66f4\u5e7f\uff0c\u5e76\u589e\u5f3a\u4e86\u5728\u4e0d\u540c\u5e73\u53f0\u548c\u4e0d\u540c\u8bed\u5883\u4e0b\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u80fd\u529b\u3002.<\/p>\n<\/div>

  • <\/i><\/span>
    \n

    CPC \u6bd4\u5176\u4ed6\u663e\u793a\u683c\u5f0f\u66f4\u51fa\u8272<\/strong>:\u9700\u6c42\u5bfc\u5411\u578b\u8425\u9500\u4eba\u5458\u7684\u70b9\u51fb\u6210\u672c\u901a\u5e38\u8f83\u4f4e\uff0c\u8fd9\u4e0e\u9884\u7b97\u7684\u6210\u672c\u6548\u76ca\u6709\u5173\u3002\u5728\u6211\u4eec\u7684\u5ba2\u6237\u6848\u4f8b\u4e2d\uff0cCPC \u4e0e\u5176\u4ed6\u5ba2\u6237\u76f8\u6bd4\u5927\u7ea6\u964d\u4f4e\u4e86 501TP47\u3002.<\/span><\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u6f0f\u6597\u4e2d\u4e0a\u90e8\u7684\u7075\u6d3b\u6027<\/strong>:Je nach Schwerpunkt kann Demand Gen flexibel zur Steigerung des Bewusstseins (Upper Funnel) our zur Anbahnung von K\u00e4ufen (Mid Funnel) eingesetzt werden.<\/span><\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u5bf9\u76ee\u6807\u7684\u826f\u597d\u6267\u884c<\/strong>:Demand Gen Kampagnen\uff08\u9700\u6c42\u751f\u6210\u5de5\u5177\uff09\u5728\u6b64\u89c4\u5219\u4e2d\u5177\u6709\u6307\u5b9a\u7684\u76ee\u6807\u503c\u3002\u4ece\u4e00\u5f00\u59cb\uff0c\u6211\u4eec\u5c31\u5c06\u91cd\u70b9\u653e\u5728\u751f\u6210\u5927\u91cf\u6570\u636e\uff08\u8f6c\u5316\u7387\u3001\u70b9\u51fb\u7387\u6216\u9500\u552e\u989d\uff09\u4e0a\uff0c\u4ee5\u4fbf\u5728\u6b64\u57fa\u7840\u4e0a\u91c7\u7528\u57fa\u4e8e\u4ef7\u503c\u7684\u73b0\u5b9e\u4e3b\u4e49\u7ade\u4ef7\u7b56\u7565\uff08\u5982 Target-ROAS \u6216 Target-CPA\uff09\uff0c\u5e76\u4f18\u5316\u5e02\u573a\u3002.<\/span><\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u7535\u68af\u7814\u7a76<\/strong>:\u901a\u8fc7\u8fd9\u4e9b\u7814\u7a76\uff0c\u6211\u4eec\u53ef\u4ee5\u4e86\u89e3 Kampagnen \u5bf9\u5176\u4ed6\u9886\u57df\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u6d41\u91cf\u548c\u8f6c\u5316\u7387\u7684\u53d8\u5316\u3002.<\/span><\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u59cb\u7ec8\u5f00\u542f\u6216\u98de\u884c<\/strong>:Gen \u9700\u6c42\u65e2\u53ef\u4ee5\u4f5c\u4e3a \u201e\u6c38\u8fdc\u5728\u7ebf\u201c\uff08Always On\uff09\u7684\u8425\u9500\u5de5\u5177\uff0c\u6301\u7eed\u4e0d\u65ad\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u4e3a \u201e\u98de\u884c\u201c\uff08Flight\uff09\u7684\u8425\u9500\u5de5\u5177\uff0c\u5728\u4e0d\u540c\u7684\u65f6\u95f4\u6bb5\u53d1\u6325\u4f5c\u7528\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u7075\u6d3b\u5730\u6ee1\u8db3\u4f01\u4e1a\u7684\u5e02\u573a\u8425\u9500\u548c\u5b63\u8282\u6027\u9700\u6c42\u3002.<\/span><\/p>\n<\/div><\/li><\/ul>

    \u7531\u4e8e Demand Gen \u662f Discovery Kampagne \u7684\u5347\u7ea7\u7248\uff08\u6ca1\u6709\u66f4\u591a\u4fe1\u606f\uff09\uff0c\u6211\u4eec\u5c06\u5728\u4e0d\u4e45\u4e4b\u540e\u5bf9\u8fd9\u4e24\u79cd\u683c\u5f0f\u4e4b\u95f4\u7684\u6bd4\u8f83\u548c\u4f18\u52bf\u8fdb\u884c\u5206\u6790\uff1a<\/p>\n<\/div>

    \u56fe 3: Gen\uff1a\u4e0e\u53d1\u73b0\u574e\u5e15\u5c3c\u4e9a\u76f8\u6bd4\u7684\u4f18\u52bf<\/em><\/p>\n<\/div>

    \"Demand<\/span><\/div>

    \u6cd5\u5179\u7279<\/h3><\/div>

    \u6b63\u5982\u6211\u4eec\u6240\u770b\u5230\u7684\u90a3\u6837\uff0cDemand Gen Kampagne \u589e\u52a0\u4e86\u66f4\u591a\u7684\u529f\u80fd\uff0c\u4ece\u800c\u53ef\u4ee5\u6269\u5927\u96a7\u9053\u7684\u8303\u56f4\u3002.
    \n\u901a\u8fc7\u5c06\u54cd\u5e94\u5f0f\u5c55\u793a\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u548c\u53d1\u73b0\u5f0f\u5e7f\u544a\u7b49\u4e0d\u540c\u7684\u5c55\u793a\u5f62\u5f0f\u7ed3\u5408\u8d77\u6765\uff0cDemand Gen \u53ef\u4ee5\u5728\u8f83\u4f4e\u7684 CPC \u548c\u8f83\u9ad8\u7684 Ziel-ROAS \u76ee\u6807\u5b9e\u73b0\u7387\u7684\u60c5\u51b5\u4e0b\uff0c\u5bf9\u76ee\u6807\u7fa4\u4f53\u8fdb\u884c\u5168\u9762\u7684\u5206\u6790\u3002\u56e0\u6b64\uff0cDemand Gen \u4e0d\u4ec5\u53ef\u4ee5\u4f5c\u4e3a \u201e\u5e38\u5f00 \u201c\u5de5\u5177\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u4e3a \u201e\u98de\u884c \u201c\u5de5\u5177\uff0c\u7075\u6d3b\u5730\u4e0e\u8425\u9500\u65b9\u5f0f\u548c\u5b63\u5ea6\u76ee\u6807\u76f8\u7ed3\u5408\u3002.<\/p>\n<\/div>

    Demand Gen \u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u4ed6\u4eec\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\u5e76\u8d62\u5f97\u65b0\u5ba2\u6237\u3002Demand Gen \u5c06\u54cd\u5e94\u5f0f\u663e\u793a\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u548c\u53d1\u73b0\u5f0f\u5e7f\u544a\u7b49\u4e0d\u540c\u7684\u663e\u793a\u5f62\u5f0f\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7075\u6d3b\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4e0e\u4f20\u7edf\u7684\u5c55\u793a\u5e7f\u544a\u76f8\u6bd4\uff0cDemand Gen \u53ef\u63d0\u4f9b\u66f4\u4f4e\u7684 CPC\u3001\u66f4\u9ad8\u7684\u6548\u679c\u4ee5\u53ca\u5728\u6f0f\u6597\u4e2d\u5c42\u548c\u6f0f\u6597\u4e0a\u5c42\u8fdb\u884c\u6295\u653e\u7684\u53ef\u80fd\u6027\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u201e\u9700\u6c42\u521b\u9020 \u201c\u7684\u4f18\u52bf\u5e76\u6ca1\u6709\u5b8c\u5168\u4f53\u73b0\u51fa\u6765\uff0c\u5b83\u8981\u6c42\u6211\u4eec\u8fdb\u884c\u5168\u9762\u7684\u89c4\u5212\u548c\u4f18\u5316\u3002\u5b83\u65e2\u53ef\u4ee5\u4f5c\u4e3a \u201e\u59cb\u7ec8\u4fdd\u6301 \u201c\u5de5\u5177\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u4e3a \"\u98de\u884c \"\u5de5\u5177\uff0c\u4ece\u800c\u4e3a\u8425\u9500\u63d0\u4f9b\u7075\u6d3b\u7684\u9014\u5f84\u3002\u4f7f\u7528 Lift \u7814\u7a76\u6709\u52a9\u4e8e\u63d0\u9ad8\u5bf9\u5176\u4ed6\u9886\u57df\u7684\u5f71\u54cd\uff0c\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u7279\u522b\u662f\u5bf9\u4e8e\u62e5\u6709\u4ea7\u54c1\u6570\u636e\u6e90\u548c\u9002\u5f53\u8425\u9500\u9884\u7b97\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u800c\u8a00\uff0cDemand Gen \u5177\u6709\u6781\u9ad8\u7684\u76f8\u5173\u6027\u3002\u6b64\u5916\uff0cDemand Gen \u8fd8\u63d0\u4f9b\u4e86\u4e00\u79cd\u521b\u65b0\u673a\u4f1a\uff0c\u5373\u901a\u8fc7\u5bf9\u76ee\u6807\u7fa4\u4f53\u7684\u6b63\u786e\u5206\u6790\u4ee5\u53ca\u5bf9\u6570\u636e\u548c\u6280\u672f\u7684\u6709\u6548\u5229\u7528\uff0c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5e76\u52a0\u5f3a\u4e1a\u52a1\u589e\u957f\u3002.<\/p>\n

    \u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3 Demand Gen \u5982\u4f55\u5e2e\u52a9\u60a8\u7684\u5e02\u573a\u548c\u8425\u9500\uff0cArtefact \u7684 SEA \u4e13\u5bb6\u5c06\u4e3a\u60a8\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u54a8\u8be2\u670d\u52a1\u3002\u6211\u4eec\u5c06\u4e0e\u60a8\u4e00\u8d77\u4f18\u5316\u60a8\u7684\u8bbe\u5907\uff0c\u5145\u5206\u53d1\u6325\u60a8\u7684\u6f5c\u80fd\uff01<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

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