{"id":16107,"date":"2020-05-18T14:53:49","date_gmt":"2020-05-18T13:53:49","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=16107"},"modified":"2024-09-20T17:42:10","modified_gmt":"2024-09-20T16:42:10","slug":"le-groupe-pierre-fabre-dermo-cosmetique-se-transforme-et-ameliore-ses-chiffres-de-ventes-grace-a-son-partenariat-avec-artefact","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/le-groupe-pierre-fabre-dermo-cosmetique-se-transforme-et-ameliore-ses-chiffres-de-ventes-grace-a-son-partenariat-avec-artefact\/","title":{"rendered":"\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\u5316\u5986\u54c1\u96c6\u56e2\u901a\u8fc7\u4e0e Artefact \u5408\u4f5c\u5b9e\u73b0\u8f6c\u578b\u5e76\u63d0\u9ad8\u9500\u552e\u989d"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/05\/logo_PF-660x360-1.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u6cd5\u56fd<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>\u76ae\u57c3\u5c14-\u6cd5\u5b9d\u96c6\u56e2\u548c Artefact \u5ba3\u5e03\u7b7e\u7f72\u4e00\u9879\u5408\u4f5c\u534f\u8bae\uff0c\u65e8\u5728\u5c06 data \u7684\u8425\u9500\u8f6c\u578b\u9879\u76ee\u63a8\u5411\u56fd\u9645\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#ff0066;\"><p>\u76ae\u57c3\u5c14-\u6cd5\u5e03\u96f7\u96c6\u56e2\u4e0e Artefact \u5ba3\u5e03\u7b7e\u7f72\u4e00\u9879\u5408\u4f5c\u534f\u8bae\uff0c\u65e8\u5728\u901a\u8fc7 data \u5411\u56fd\u9645\u5e02\u573a\u63a8\u51fa\u4e00\u4e2a\u8425\u9500\u8f6c\u578b\u9879\u76ee\u3002\u5728\u5bf9\u4e09\u4e2a\u56fd\u5bb6\u7684\u4e24\u4e2a\u54c1\u724c\u8fdb\u884c\u4e86\u7cbe\u51c6\u8425\u9500\u7684\u9996\u6b21\u6d4b\u8bd5\uff0c\u5e76\u5728 2019 \u5e74\u7684\u9500\u552e\u4e0a\u53d6\u5f97\u4e86\u53ef\u559c\u7684\u6210\u679c\u4e4b\u540e\uff0c\u8be5\u96c6\u56e2\u51b3\u5b9a\u52a0\u5f3a\u5bf9\u5a92\u4f53\u652f\u51fa\u7684\u4f18\u5316\u3002\u56e0\u6b64\uff0c\u96c6\u56e2\u76ee\u524d\u5728\u4e03\u4e2a\u56fd\u5bb6\uff08\u6cd5\u56fd\u3001\u610f\u5927\u5229\u3001\u897f\u73ed\u7259\u3001\u4e2d\u56fd\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u548c\u7f8e\u56fd\uff09\u7684\u4e09\u4e2a\u54c1\u724c\uff08\u96c5\u6f3e\u70ed\u6cc9\u6c34\u3001Klorane \u548c Ducray\uff09\u5c06\u5728 2020 \u5e74\u53d7\u5230\u5173\u6ce8\u3002<i><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\uff08Pierre Fabre\uff09\u7684\u6210\u529f\u6e90\u4e8e\u4ed6\u4e0e\u533b\u7597\u4e13\u4e1a\u4eba\u58eb\u7684\u5bc6\u5207\u5173\u7cfb\uff0c\u4ed6\u5e0c\u671b\u5728\u6570\u5b57\u9886\u57df\u8fdb\u884c\u6295\u8d44\u3002\u6211\u4eec\u00a0<i>\u9ad8\u5c42\u7ba1\u7406\u00a0<\/i>emmen\u00e9 par\u00a0<b>\u57c3\u91cc\u514b-\u675c\u5e93\u8bfa\uff08Eric Ducournau\uff09\u526f\u603b\u5e72\u4e8b\u548c\u52aa\u91cc\u5a05-\u4f69\u96f7\u65af-\u5e93\u52d2\u5c14\uff08Nuria Perez Cullell\uff09\u76ae\u80a4\u5b87\u5b99\u5b66\u5206\u90e8\u603b\u5e72\u4e8b\u3001,\u00a0<\/b>\u610f\u8bc6\u5230\u7ba1\u7406\u4e0d\u5584\u7684\u6570\u5b57\u5316\u8f6c\u578b\u5e26\u6765\u7684\u5206\u6563\u98ce\u9669<i>,\u00a0<\/i>\u901a\u8fc7\u6570\u5b57\u8425\u9500\u5b9e\u8df5\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u4ed6\u4eec\u5df2\u7ecf\u8ba4\u8bc6\u5230\u5e94\u7528\u4e00\u79cd\u786e\u4fdd\u7ecf\u6d4e\u6548\u76ca\u7684\u65b9\u6cd5\u7684\u5fc5\u8981\u6027\uff1a\u6570\u5b57\u8425\u9500\u3002\u00a0<a href=\"https:\/\/www.artefact.com\/zh\/data-consulting-transformation\/data-for-marketing\/\">\u7cbe\u51c6\u8425\u9500<\/a>.<\/p>\n<p>\u5728\u5316\u5986\u54c1\u4e16\u754c\u53d1\u751f\u6839\u672c\u6027\u53d8\u5316\uff0c\u9700\u8981\u76f4\u63a5\u9762\u5411\u6700\u7ec8\u6d88\u8d39\u8005\u7684\u80cc\u666f\u4e0b\uff0c\u4ed6\u4eec\u9009\u62e9\u4e86\u7cbe\u51c6\u8425\u9500\u9879\u76ee\u3002\u201c<i>\u5316\u5986\u54c1\u5e02\u573a\u65e5\u76ca\u7e41\u8363\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u90a3\u4e9b\u9762\u5411\u4f17\u591a\u7ec6\u5206\u5e02\u573a\u7684\u6570\u5b57\u539f\u751f\u54c1\u724c\uff0c\u5b83\u4eec\u5bf9\u5728\u7ebf\u4f20\u64ad\u548c\u5206\u9500\u4ee3\u7801\u6709\u7740\u7cbe\u6e5b\u7684\u638c\u63e1<\/i>\u201d\uff0c\u8bf4\u660e\u00a0<b>Nuria Perez Cullell, Directrice G\u00e9n\u00e9rale Pierre Fabre Dermo-cosm\u00e9tique<\/b>. \u201c<i>\u6211\u4eec\u5728 Artefact \u627e\u5230\u4e86\u9002\u5408\u6211\u4eec\u4f18\u5316\u5a92\u4f53\u652f\u51fa\u9700\u6c42\u7684\u5efa\u8bae\uff0c\u4ee5\u4fbf\u76f4\u63a5\u63a5\u89e6\u8fd9\u4e9b\u6d88\u8d39\u8005\uff0c\u4ee5\u53ca\u6211\u4eec\u7684\u5386\u53f2\u5ba2\u6237\uff0c\u4f8b\u5982\u533b\u7597\u4e13\u4e1a\u4eba\u58eb\u3002\u201d<\/i><\/p>\n<p>Artefact \u786e\u5b9a\u4e86\u4e09\u4e2a\u4e3b\u8981\u7684\u53d1\u5c55\u673a\u9047\uff0c\u4ee5\u786e\u4fdd\u5176\u4e1a\u7ee9\uff0c\u540c\u65f6\u6269\u5927\u5728\u7ebf\u9500\u552e\u3002Precision Marketing \u7684\u65b9\u6cd5\u63d0\u4f9b\u4e86\u7b80\u6d01\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u4fbf\uff1a \uff1a<\/p>\n<ul>\n<li>D'augmenter l'efficacit\u00e9 des campagnes (i.e. faire cro\u00eetre les ventes), gr\u00e2ce \u00e0 une relation directe aux consommateurs, ainsi que leur efficience (i.e. augmenter le ROAS), et ainsi mettre en place une\u00a0<b><i>\u76c8\u5229<\/i><\/b>.<\/li>\n<li>\u5c06\u4e00\u4e2a\u00a0<b><i>\u589e\u957f<\/i><\/b>\u00a0<b><i>\u53ef\u5347\u7ea7<\/i><\/b>\u00a0\u96c6\u56e2\u5728\u54ea\u4e9b\u56fd\u5bb6\u62e5\u6709\u5a92\u4f53\u751f\u6001\u7cfb\u7edf\u548c\u4f20\u64ad\u6e20\u9053\uff08\u79bb\u7ebf\u548c\u5728\u7ebf\uff09\u3002.<\/li>\n<li>\u6700\u540e\u00a0<b><i>croissance durable<\/i><\/b>\u00a0gr\u00e2ce \u00e0 la formation des \u00e9quipes en interne afin qu'elles soient en mesure de r\u00e9pliquer et d\u00e9ployer la m\u00e9thodologie sans intervention de prestataires ext\u00e9rieurs.<\/li>\n<\/ul>\n<p>\u201c<i>\u5728 Artefact\uff0c\u6211\u4eec\u5c06 Pr\u00e9cision Marketing \u89c6\u4e3a\u4e00\u79cd\u5353\u8d8a\u7684\u65b9\u6cd5\uff0c\u65e0\u8bba\u662f\u5728\u6784\u601d\u8fd8\u662f\u5728\u5b9e\u65bd\u65b9\u9762\u3002\u4ee5\u4e0b\u6b65\u9aa4\u8ba9\u6211\u4eec\u5728\u4e0d\u5230\u516d\u4e2a\u6708\u7684\u65f6\u95f4\u5185\u5c31\u5b8c\u6210\u4e86\u8fd9\u4e2a\u9879\u76ee\uff0c\u65e0\u8bba\u662f\u5728\u6cd5\u56fd\u8fd8\u662f\u5728\u56fd\u9645\u4e0a\u90fd\u662f\u5982\u6b64\u3002\u00a0<\/i><b><i>Cyril Fekete\uff0c\u5408\u4f19\u4eba Conseil Data chez Artefact<\/i><\/b><i>.<\/i><\/p>\n<ul>\n<li><i><b>data-driven \u76ae\u80a4\u5316\u5986\u54c1\u5e02\u573a\u6d88\u8d39\u8005\u6982\u51b5\u5206\u6790\u7684\u5b9e\u73b0\u3001,<\/b>\u00a0\u901a\u8fc7\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u533a\uff08\u805a\u7c7b\uff09\uff0c\u5e76\u5bf9\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u548c\u6001\u5ea6\u8fdb\u884c\u5206\u6790\uff0c\u5176\u4e2d\u5305\u542b 100 \u591a\u6761\u89e3\u91ca\u6027\u6807\u51c6\u3002.\u00a0<\/i><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ed3\u5408\u8d85\u4e2a\u4eba\u5316\u4fe1\u606f\u548c\u5a92\u4f53\u70b9\u7f16\u6392\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u6982\u5ff5<\/b>. .\u6309\u6d88\u8d39\u8005\u7279\u5f81\u5212\u5206\u7684\u5185\u5bb9\u77e9\u9635\u5df2\u7f16\u5236\u5b8c\u6210\uff0c\u5e76\u5df2\u4f5c\u4e3a\u5236\u4f5c\u673a\u6784\u7684\u7b80\u4ecb\u3002\u540c\u6837\uff0c\u5f53\u5730\u7684\u5a92\u4f53\u673a\u6784\u5728\u6211\u4eec\u7684\u76d1\u7763\u4e0b\uff0c\u91cd\u65b0\u7ec4\u5408\u4e86\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u6d88\u8d39\u8005\u8d44\u6599\uff0c\u5e76\u6784\u5efa\u4e86\u53ef\u5b9e\u73b0\u5728\u7ebf\u548c\u79bb\u7ebf\u8f6c\u6362\u7684\u5a92\u4f53\u8def\u7ebf\u3002.<\/li>\n<\/ul>\n<ul>\n<li><b>\u6309\u7167\u6301\u7eed\u6539\u8fdb\u548c\u7ee9\u6548\u8bc4\u4f30\u7684\u903b\u8f91\u5f00\u5c55\u8bd5\u70b9\u6d3b\u52a8<\/b>. .\u8fd9\u4e2a\u4f18\u5316\u8fc7\u7a0b\u6bcf\u534a\u6708\u90fd\u4f1a\u5e26\u6765\u65b0\u7684\u6027\u80fd\u63d0\u5347\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728 audience\u3001ciblages\u3001\u4fe1\u606f\u3001\u683c\u5f0f\u3001\u901a\u9053\u548c\u6027\u80fd\u66f4\u5f3a\u7684\u8bbe\u5907\u7c7b\u578b\u4e0a\u3002.<\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3a\u5b9e\u73b0\u8425\u9500\u56e2\u961f\u7684\u81ea\u4e3b\u6027\u800c\u8fdb\u884c\u7684\u80fd\u529b\u5efa\u8bbe<\/b>\u00a0\u5728\u5229\u7528\u7cbe\u51c6\u8425\u9500\u5de5\u5177\u65b9\u9762\uff0c\u521b\u5efa\u4e86\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\u5353\u8d8a\u4e2d\u5fc3\uff0c\u540c\u65f6\u8fd8\u57f9\u517b\u4e86 100 \u540d\u5458\u5de5\uff0c\u5e76\u5bf9\u603b\u5171 20 \u540d\u5458\u5de5\u7ec4\u6210\u7684\u6838\u5fc3\u56e2\u961f\u8fdb\u884c\u5b9a\u671f\u6307\u5bfc\uff01<\/li>\n<\/ul>\n<p><b>Anne Laurey Nguyen-Huy-Lai, Directrice Monde de Klorane\/Elancyl\u3001,<\/b>\u00a0Pierre Fabre 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