{"id":17741,"date":"2020-06-30T11:08:07","date_gmt":"2020-06-30T10:08:07","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=17741"},"modified":"2024-10-09T09:00:38","modified_gmt":"2024-10-09T08:00:38","slug":"warum-man-tiktok-in-seinem-media-mix-nicht-ignorieren-sollte","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/warum-man-tiktok-in-seinem-media-mix-nicht-ignorieren-sollte\/","title":{"rendered":"TikTok \u5728\u5a92\u4f53\u7ec4\u5408\u4e2d\u7684\u4f5c\u7528\u4e0d\u5bb9\u5ffd\u89c6\uff01"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/07\/Bildschirmfoto-2020-07-08-um-13.59.06.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>2020 \u5e74 6 \u6708 30 \u65e5<br \/>\nTikTok \u62e5\u6709\u5168\u7403 5.6 \u4ebf\u7528\u6237\uff0c\u662f\u793e\u4ea4\u7f51\u7edc\u5bb6\u65cf\u4e2d\u6700\u5e74\u8f7b\u7684\u6210\u5458\u3002TikTok \u5df2\u5728\u5e02\u573a\u4e0a\u5d2d\u9732\u5934\u89d2\uff0c\u662f\u7528\u6237\u7684\u65b0\u5de5\u5177\uff0c\u4e5f\u662f\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u91cd\u8981\u4ea7\u54c1\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p><b>TikTok \u62e5\u6709\u5168\u7403 5.6 \u4ebf\u7528\u6237\uff0c\u662f\u793e\u4ea4\u7f51\u7edc\u5bb6\u65cf\u4e2d\u6700\u5e74\u8f7b\u7684\u6210\u5458\u3002TikTok \u5df2\u5728\u5e02\u573a\u4e0a\u5d2d\u9732\u5934\u89d2\uff0c\u662f\u7528\u6237\u7684\u65b0\u5de5\u5177\uff0c\u4e5f\u662f\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u91cd\u8981\u4ea7\u54c1\u3002.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok \u662f\u4e00\u4e2a\u975e\u5e38\u9002\u5408\u77e5\u9053\u5982\u4f55\u5b9a\u4f4d\u7684\u54c1\u724c\u7684\u5e73\u53f0\u3002Artefact \u6cd5\u5170\u514b\u798f\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u4e3b\u7ba1 Arnaud Marro \u548c Artefact \u5fb7\u56fd\u793e\u4ea4\u5a92\u4f53\u4e3b\u7ba1 Katharina Zilke \u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5efa\u8bae\uff0c\u5e2e\u52a9\u60a8\u5728 TikTok \u4e0a\u53d6\u5f97\u6210\u529f\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u8c01\u662f TikTok\uff1f\u6709\u54ea\u4e9b\u7528\u6237\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok \u7684\u7528\u6237\u4e3b\u8981\u662f\u5343\u79a7\u4e00\u4ee3\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u5973\u6027\u7528\u6237\u7684\u6570\u91cf\u4e5f\u5728\u4e0d\u65ad\u589e\u52a0\uff0c\u5fb7\u56fd\u5973\u6027\u7528\u6237\u7684\u6570\u91cf\u6700\u591a\uff0c\u8fbe\u5230 60%\uff0c\u6cd5\u5170\u514b\u798f\uff0867%\uff09\u3001\u610f\u5927\u5229\uff0868%\uff09\u548c\u897f\u73ed\u7259\uff0869%\uff09\u4e5f\u662f\u5982\u6b64\u3002.<\/span><span style=\"font-weight: 400;\"> \u5982\u679c TikTok \u7684\u5168\u7403\u7528\u6237\u6570\u91cf\u6bd4 Facebook \u6216 Instagram \u7684\u7528\u6237\u6570\u91cf\u5c11\uff0c\u90a3\u4e48 TikTok 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400;\">\u4ece\u4e94\u5341\u5e74\u524d\u5f00\u59cb\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u5bf9\u793e\u4ea4\u7f51\u7edc\u8fdb\u884c\u7b80\u5355\u7684\u6bd4\u8f83\uff0c\u4f46\u73b0\u5728\u8fd9\u4e9b\u793e\u4ea4\u7f51\u7edc\u7684\u7528\u6237\u7fa4\u5404\u6709\u4e0d\u540c\uff0c\u56e0\u6b64\u5bf9\u5b83\u4eec\u7684\u5168\u7403\u7528\u6237\u7fa4\u8fdb\u884c\u6bd4\u8f83\u5c31\u663e\u5f97\u6709\u4e9b\u5fae\u4e0d\u8db3\u9053\u4e86\u3002\u4f8b\u5982\uff0cFacebook \u6bcf\u6708\u6709 200 \u4e07\u6d3b\u8dc3\u7528\u6237\uff0c\u800c TikTok \u6709 5.6 \u4ebf\uff0cSnapchat \u6709 2.1 \u4ebf\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u6211\u4eec\u4e0d\u80fd\u628a\u76ee\u5149\u4ec5\u4ec5\u5c40\u9650\u4e8e\u6700\u5927\u7684\u7528\u6237\u7fa4\uff0c\u800c\u662f\u8981\u628a\u76ee\u5149\u6295\u5411\u90a3\u4e9b\u5728\u6700\u4f73\u65f6\u673a\u51fa\u73b0\u7684\u7528\u6237\u3002\u5728 TikTok \u7684\u65f6\u4ee3\uff0c\u8d85\u7ea7\u6d3b\u8dc3\u7684 \u201cZ \u4e16\u4ee3\u201d\uff08Gen 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\u662f\u4e00\u4e2a\u975e\u5e38\u51fa\u8272\u7684\u793e\u4ea4\u7f51\u7ad9\uff0c\u65e0\u8bba\u662f Instagram\uff0847.%\uff09\u8fd8\u662f Snapchat\uff0830.%\uff09\u90fd\u4e0e\u4e4b\u4e0d\u76f8\u4e0a\u4e0b\u3002.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-17746\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27503%27%20height%3D%27350%27%20viewBox%3D%270%200%20503%20350%27%3E%3Crect%20width%3D%27503%27%20height%3D%27350%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/07\/Bildschirmfoto-2020-07-08-um-14.01.31-300x209-1.png\" alt=\"\" width=\"503\" height=\"350\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u670d\u52a1\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u66f4\u9ad8\u7684\u4ef7\u683c\uff0c\u800c\u8fd9\u4e9b\u5ba2\u6237\u5374\u65e0\u6cd5\u5728\u5176\u4ed6\u5e73\u53f0\u4e0a\u4f7f\u7528\u6211\u4eec\u7684\u670d\u52a1\u3002.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u4e0d\u4ec5\u8981\u5173\u6ce8\u7528\u6237\u7684\u4e92\u52a8\uff0c\u66f4\u8981\u5173\u6ce8\u7528\u6237\u7684\u884c\u4e3a\u3002.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapchat \u662f\u4e00\u4e2a\u5373\u65f6\u7f51\u7edc\u5de5\u5177\uff0c\u5176\u4e2d\u7684\u5185\u5bb9\u5177\u6709\u8f83\u957f\u7684\u751f\u547d\u5468\u671f\uff0c\u7528\u6237\u53ef\u4ee5\u4e0e\u4e13\u4e1a\u4eba\u58eb\uff08\u4e3b\u8981\u662f\u5546\u6807\u548c\u5a92\u4f53\uff09\u5236\u4f5c\u7684\u5185\u5bb9\u8fdb\u884c\u5927\u91cf\u4e92\u52a8\u3002\u5728 TikTok\uff0c\u7528\u6237\u53ef\u4ee5\u81ea\u5df1\u5236\u4f5c\u5185\u5bb9\uff0c\u4ece\u800c\u5ef6\u957f\u4e86\u5185\u5bb9\u7684\u5bff\u547d\u3002TikTok \u5728\u7528\u6237\u4e2d\u7684\u53e6\u4e00\u4e2a\u91cd\u8981\u4f5c\u7528\u662f\uff0c\u8be5\u5e73\u53f0\u7684\u4f7f\u7528\u65f6\u95f4\u4ec5\u4e3a 310 \u4e2a\u5c0f\u65f6\uff0c\u8fd9\u5728\u6240\u6709\u7f51\u7edc\u4e2d\u90fd\u662f\u6700\u9ad8\u7684\u3002\u901a\u8fc7\u5bf9\u8fd9\u4e24\u4e2a\u95ee\u9898\u7684\u5206\u6790\uff0cWerbetreibende \u53ef\u4ee5\u4ece\u4e00\u4e2a\u771f\u5b9e\u7684\u73af\u5883\u4e2d\u83b7\u76ca\uff0c\u56e0\u4e3a\u5728\u8fd9\u4e2a\u73af\u5883\u4e2d\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u83b7\u5f97\u6240\u9700\u7684\u4fe1\u606f\u3002.<\/span><\/p>\n<p><b>\u5982\u4f55\u5728\u5a92\u4f53\u7ec4\u5408\u4e2d\u4f7f\u7528 TikTok\uff1f\u4f18\u52bf\u662f\u4ec0\u4e48\uff1f\u6709\u591a\u5927\u7684\u6e38\u620f\u7a7a\u95f4\uff1f\u6709\u4ec0\u4e48\u53d1\u5c55\u6f5c\u529b\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok \u7684\u6700\u5927\u4f18\u52bf\u5728\u4e8e\u5b83\u5177\u5907\u4e86\u8fd9\u4e00\u4ee3\u4eba\u6240\u9700\u8981\u7684\u6240\u6709\u5143\u7d20\uff1a\u8fd9\u4e2a\u7f51\u7edc\u5de5\u5177\u63d0\u4f9b\u4e86\u81ea\u53d1\u6027\u3001\u81ea\u4e3b\u6027\u3001\u5a31\u4e50\u6027\u3001\u8da3\u5473\u6027\u548c\u4e92\u52a8\u6027\uff0c\u800c\u4e14\u6240\u6709\u8fd9\u4e9b\u90fd\u5728\u4e00\u4e2a\u6781\u5177\u521b\u9020\u6027\u7684\u73af\u5883\u4e2d\uff0c\u6bcf\u4e2a\u7528\u6237\u90fd\u80fd\u5728\u5176\u4e2d\u627e\u5230\u81ea\u5df1\u7684\u4e50\u8da3\uff08Instagram \u7684\u60c5\u51b5\u5219\u66f4\u4e3a\u7cdf\u7cd5\uff09\u3002TikTok \u7684\u4f18\u52bf\u5728\u4e8e\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u81ea\u5df1\u7684\u65b9\u5f0f\u83b7\u53d6\u4fe1\u606f\uff0c\u800c\u53ea\u6709\u5c11\u6570\u5176\u4ed6\u7f51\u7edc\u53ef\u4ee5\u63d0\u4f9b\u8fd9\u79cd\u670d\u52a1\u3002\u5b83\u7684\u4f18\u52bf\u8fd8\u5728\u4e8e\u5b83\u7684\u5185\u5bb9\u5c55\u793a\u5de5\u5177\uff0c\u8fd9\u4e9b\u5de5\u5177\u663e\u7136\u662f\u6700\u91cd\u8981\u7684\uff0c\u800c\u4e14\u4f7f\u7528\u8d77\u6765\u975e\u5e38\u7b80\u5355\u3002\u60a8\u53ea\u9700\u51e0\u79d2\u949f\u5c31\u80fd\u751f\u4ea7\u51fa\u5177\u6709\u4e13\u4e1a\u54c1\u8d28\u7684\u4ea7\u54c1\u3002\u56e0\u6b64\uff0cTikTok \u7684\u7528\u6237\u4ece\u4e00\u5f00\u59cb\u5c31\u4ee5\u4e13\u4e1a\u7684\u65b9\u5f0f\u7f16\u8f91\u548c\u8bb0\u5f55\u6545\u4e8b\uff0c\u5982 Gil Croes\uff0c\u4ed6\u5728 3 \u5e74\u5185\u62e5\u6709 2,200 \u4e07\u7c89\u4e1d\uff0c\u8fd9\u5e76\u4e0d\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u63d0\u9ad8\u5185\u5bb9\u8d28\u91cf\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u8fd9\u79cd\u7f51\u7edc\u8fd8\u5177\u6709\u4e00\u4e2a\u4f18\u70b9\uff0c\u5373\u53ef\u4ee5\u5bf9\u7528\u6237\u7684\u77ed\u671f\u3001\u4e2d\u671f\u548c\u957f\u671f\u6d88\u8d39\u884c\u4e3a\u4ee5\u53ca\u6d88\u8d39\u884c\u4e3a\u8fdb\u884c\u8702\u62e5\u653b\u51fb\u3002\u7528\u6237\u5728\u793e\u4ea4\u7f51\u7edc\u4e2d\u7684 \"\u88ab\u653b\u51fb \"\u662f\u4e00\u4e2a\u975e\u5e38\u590d\u6742\u7684\u95ee\u9898\uff0cTwitter \u548c Instagram \u4e5f\u662f\u5982\u6b64\uff0c\u53ea\u6709\u5c11\u6570\u4eba\u77e5\u9053\u3002TikTok \u4f1a\u8ba9\u793e\u533a\u4ece\u4e00\u4e2a\u6807\u7b7e\u5230\u53e6\u4e00\u4e2a\u6807\u7b7e\uff0c\u4ece\u4e00\u4e2a\u6807\u7b7e\u5230\u53e6\u4e00\u4e2a\u6807\u7b7e\u3002\u8fd9\u6837\uff0c\u4eba\u4eec\u5c31\u53ef\u4ee5\u4e0e\u67d0\u4e2a\u793e\u533a\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u5728 #Challenge \u7684\u8303\u56f4\u5185\u8fdb\u884c\u4ea4\u6d41\u3002\u8fd9\u5c31\u662f TikTok \u7684\u9b45\u529b\u6240\u5728\uff0c\u5b83\u662f\u5982\u6b64\u5e9e\u5927\u7684\u7f51\u7edc\uff0c\u540c\u65f6\u53c8\u662f\u5982\u6b64\u84ec\u52c3\u53d1\u5c55\u7684\u7f51\u7edc\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u5efa\u8bae\u6211\u4eec\u7684\u5ba2\u6237\u6295\u8d44 TikTok\u3002\u4e00\u4e2a\u4f18\u79c0\u7684\u793e\u533a\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u6f5c\u529b\uff0c\u5b83\u80fd\u5c06\u4eba\u4eec\u5e26\u5230\u8fd9\u91cc\uff0c\u5c55\u793a\u3001\u9500\u552e\u548c\u8d2d\u4e70\u4ea7\u54c1--\u9664\u975e\u8fd9\u4e2a\u54c1\u724c\u77e5\u9053\u81ea\u5df1\u662f\u5982\u4f55\u5b9a\u4f4d\u7684\u3002Anders ausgedr\u00fcckt\uff1a\u4e00\u4e2a\u54c1\u724c\u5728 TikTok \u4e0a\u8d70\u7ea2\u7684\u673a\u4f1a\u975e\u5e38\u5927\u3002#Challenge \u53ea\u662f\u5728 TikTok \u4e0a\u8ba9\u54c1\u724c\u4f20\u64ad\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u800c\u4e14\u5b83\u4e5f\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u76c8\u5229\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u3002\u5176\u4ed6\u4f18\u70b9\uff1a\u6210\u672c\u4f4e\u5ec9\u3001\u5de8\u5927\u7684\u5e02\u573a\u6f5c\u529b\uff0c\u56e0\u4e3a\u7528\u6237\u53ef\u4ee5\u514d\u8d39\u83b7\u5f97\u6807\u8bb0\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u4e4b\u6240\u4ee5\u63a8\u8350\u4f7f\u7528 TikTok \u7684\u53e6\u4e00\u4e2a\u539f\u56e0\u662f\u5b83\u7684\u529f\u80fd\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7 \"\u9876\u89c6\u56fe \"\u6216 \"\u54c1\u724c\u63a5\u7ba1 \"\u7b49\u7279\u6b8a\u5f62\u5f0f\u83b7\u5f97\u8fd9\u79cd\u529f\u80fd\u3002\u5b83\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u4e86\u66f4\u9ad8\u7684\u89c6\u89d2\u548c\u66f4\u72ec\u7279\u7684\u65f6\u95f4\u8de8\u5ea6\u3002.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload  wp-image-17748 alignleft\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/07\/Bildschirmfoto-2020-07-08-um-14.04.09.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/07\/Bildschirmfoto-2020-07-08-um-14.04.09.png\" alt=\"\" width=\"273\" height=\"379\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27273%27%20height%3D%27379%27%20viewBox%3D%270%200%20273%20379%27%3E%3Crect%20width%3D%27273%27%20height%3D%27379%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/07\/Bildschirmfoto-2020-07-08-um-14.04.09-200x278.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/07\/Bildschirmfoto-2020-07-08-um-14.04.09.png 402w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 273px) 100vw, 273px\" \/><\/p>\n<p>\u54c1\u724c\u63a5\u7ba1 \"\u662f\u4e00\u79cd\u5728\u7528\u6237\u4f7f\u7528 TikTok \u65f6\u51fa\u73b0\u7684\u6eda\u52a8\u5b57\u5e55\u3002\u8fd9\u79cd\u5f62\u5f0f\u53ef\u4ee5\u662f\u4e00\u5f20\u4e09\u7ef4\u56fe\u7247\u6216\u4e00\u6bb5\u4e09\u81f3\u4e94\u79d2\u7684\u89c6\u9891\u3002\u6bcf\u5929\u90fd\u4f1a\u6709\u4e0d\u540c\u7684\u5206\u7c7b\uff0c\u6bcf\u4e2a\u6700\u4f73\u54c1\u724c\u90fd\u53ef\u4ee5\u5728 24 \u5c0f\u65f6\u5185\u4e3a\u81ea\u5df1\u7684\u5782\u76f4\u5e02\u573a\u9009\u62e9\u4e00\u4e2a\u7c7b\u522b\uff0c\u4ece\u800c\u83b7\u5f97 100 % \u7684\u4efd\u989d\u3002\u4e0e Top-View \u683c\u5f0f\u76f8\u7ed3\u5408\uff0cWerbetreibende \u53ef\u4ee5\u4ee5\u540c\u6837\u7684\u65b9\u5f0f\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u4f46\u53ea\u91c7\u7528 15 \u79d2\u7684\u89c6\u9891\u683c\u5f0f\u3002.<\/p>\n<p><span style=\"font-weight: 400;\">TikTok \u5e76\u975e\u662f\u00d6kosystems \u5185\u90e8\u7684\u4e00\u4e2a\u5b64\u7acb\u7f51\u7edc\u3002\u6709\u4e00\u4e9b\u54c1\u724c\u5728\u7f51\u7edc\u4e4b\u95f4\u5efa\u7acb\u4e86\u8054\u7cfb\uff0c\u5982\u5a07\u97f5\u8bd7\uff08Clarins\uff09\uff0c\u5176 Instagram \u7528\u6237\u4e0e TikTok \u8054\u7cfb\u5728\u4e00\u8d77\uff0c\u5171\u540c\u53c2\u4e0e #Challenge \u6d3b\u52a8\u3002\u8fd9\u5145\u5206\u663e\u793a\u4e86\u5343\u79a7\u4e00\u4ee3\u7684\u793e\u4ea4\u7f51\u7edc\u751f\u6001\u7cfb\u7edf\uff1a\u5728 Instagram\u3001Snapchat \u548c TikTok \u4e4b\u95f4\u5b58\u5728\u7740\u5de8\u5927\u7684\u5dee\u5f02\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Fallbeispiel\uff1a\u56fe\u8868\u548c\u6587\u5b57\u8bf4\u660e\u3002.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Arnaud \u7684\u56e2\u961f\u4e3a\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5927\u4f17\u5e02\u573a\u670d\u88c5\u9500\u552e\u7684\u5ba2\u6237\u5b8c\u6210\u4e86\u6570\u4e2a\u8bbe\u8ba1\u9879\u76ee\u3002\u4ee5\u4e0b\u662f\u4ed6\u4eec\u7684\u9996\u6b21\u62a5\u9053\uff1a<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">- \u5bf9\u4e8e\u4e00\u4e2a\u65b0\u5e73\u53f0\u6765\u8bf4\uff0cCPM \u7684\u4ef7\u683c\u76f8\u5bf9\u8f83\u9ad8\uff0c\u7ea6\u4e3a 7 \u6b27\u5143\uff0c\u6bd4 Facebook \u7cfb\u5217\u5e94\u7528\u4e2d\u7684 CPM \u4ef7\u683c\uff08\u7ea6 3 \u6b27\u5143\u81f3 5 \u6b27\u5143\uff09\u8981\u9ad8\uff0c\u6bd4 Snapchat \u7684 CPM \u4ef7\u683c\uff082 \u6b27\u5143\u81f3 3 \u6b27\u5143\uff09\u8981\u4f4e\u3002\u5728\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u63a8\u51fa\u540e\uff0c\u7528\u6237\u53ef\u4ece\u9ad8\u8fbe 0.70 \u6b27\u5143\u7684 CPM \u4e2d\u83b7\u5229\uff0c\u800c\u8fd9\u6b63\u662f\u81ea\u52a9\u670d\u52a1\u7684\u4f18\u52bf\u6240\u5728\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- CPC \u7ea6\u4e3a 0.75 \u6b27\u5143\uff0c\u8fd9\u4e0e\u6211\u4eec\u4ece Facebook\/Instagram \u7528\u6237\u90a3\u91cc\u4e86\u89e3\u5230\u7684\u60c5\u51b5\u76f8\u5dee\u751a\u8fdc\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- \u5728\u53e6\u4e00\u4e2a\u7f51\u7ad9\u4e0a\uff0c\u6211\u4eec\u4e0e\u5927\u7ea6 4% \u7684\u4ea4\u4e92\u7387\u975e\u5e38\u597d\uff0c\u5e76\u4e14\u9ad8\u4e8e\u6211\u4eec\u5728 Facebook \u4e0a\u7684\u76f8\u540c\u5185\u5bb9\uff08\u603b\u8ba1\u5927\u7ea6 1 \u81f3 2%\uff09\u3002\u6b64\u5916\uff0c\u6211\u4eec\u7684\u7c89\u4e1d\u6570\u4e5f\u5f88\u9ad8\uff084 \u4e2a\u6708\u5185\u5c31\u6709 60.000 \u4e2a\uff09\uff0c\u8fd9\u8bf4\u660e TikTok \u7684\u7c89\u4e1d\u5e76\u6ca1\u6709\u56e0\u4e3a\u6211\u4eec\u7684\u5e7f\u544a\u800c\u53d7\u5230\u5f71\u54cd\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u70b9\u8d5e\u6570\u90fd\u5f88\u9ad8\uff0c\u800c\u4e14\u90fd\u7b26\u5408\u6807\u51c6\u3002\u8fd9\u6837\u505a\u7684\u597d\u5904\u662f\uff0c\u6211\u4eec\u53ef\u4ee5\u83b7\u5f97\u66f4\u5c11\u7684\u8d39\u7528\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u9ad8\u7684\u4e92\u52a8\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- \u6211\u4eec\u7684\u9996\u8981\u4efb\u52a1\u662f\u5c06 TikTok \u4f5c\u4e3a\u54c1\u724c\u5efa\u8bbe\u7684\u5de5\u5177\u3002\u8fd9\u4e0e\u6211\u4eec\u6240\u4f7f\u7528\u7684\u89e3\u51b3\u65b9\u6848\u4e0d\u8c0b\u800c\u5408\u3002\u901a\u8fc7\u6211\u4eec\u7684\u54c1\u724c\u89c6\u9891\uff0c\u6211\u4eec\u5728\u7f51\u7ad9\u4e0a\u7684\u70b9\u51fb\u7387\u5927\u7ea6\u4e3a 1.%\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u7ed3\u679c\uff0c\u56e0\u4e3a\u5728 Facebook \u5e94\u7528\u7a0b\u5e8f\u5bb6\u65cf\u4e2d\u7684\u70b9\u51fb\u7387\u5927\u7ea6\u4e3a 0.30% \u81f3 0.50% \u4e4b\u95f4\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- \u5176\u6b21\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u901a\u5e38\u5c06\u6d41\u5931\u7387\u4f5c\u4e3a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u6d41\u5931\u7387\u7ea6\u4e3a 15% \u81f3 20%\uff0c\u800c\u8fd9\u6b63\u662f\u6211\u4eec\u4ece Konkurrierenden Netzwerken \u6240\u83b7\u5f97\u7684 Durchschnittswerten \u7684\u7ed3\u679c\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span 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