{"id":21419,"date":"2020-11-24T17:19:11","date_gmt":"2020-11-24T17:19:11","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=21419"},"modified":"2024-09-20T17:42:21","modified_gmt":"2024-09-20T16:42:21","slug":"artefact-china-shortlisted-for-3-agency-of-the-year-awards-by-campaign","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/artefact-china-shortlisted-for-3-agency-of-the-year-awards-by-campaign\/","title":{"rendered":"Artefact \u4e2d\u56fd\u5165\u56f4 Campaign \u9881\u53d1\u7684\u4e09\u9879\u5e74\u5ea6\u6700\u4f73\u5e7f\u544a\u516c\u53f8\u5956"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u4e2d\u56fd<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>2020 \u5e74 11 \u6708 24 \u65e5<br \/>\nArtefact \u4e2d\u56fd\u5165\u56f4\u4e86 \"\u5e74\u5ea6\u6700\u4f73\u72ec\u7acb\u673a\u6784\"\u3001\"\u5e74\u5ea6\u6700\u4f73\u54a8\u8be2\u673a\u6784 \"\u548c \"\u5e74\u5ea6\u6700\u4f73\u4eba\u624d\u53d1\u5c55\u8ba1\u5212 \"\u4e09\u4e2a\u5956\u9879\u7684\u51b3\u8d5b\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p><span style=\"font-weight: 400;\">Artefact \u4e2d\u56fd\u5df2\u5165\u56f4 2020 \u8fd0\u52a8\u4f1a\u7684\u4e09\u4e2a\u7c7b\u522b <a href=\"https:\/\/www.aoyawards.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5927\u4e2d\u534e\u533a\u5e74\u5ea6\u6700\u4f73\u4ee3\u7406\u5546\u5956<\/a>. .\u8be5\u673a\u6784\u83b7\u5f97\u4e86\u5e74\u5ea6\u6700\u4f73\u72ec\u7acb\u673a\u6784\u3001\u5e74\u5ea6\u6700\u4f73\u54a8\u8be2\u673a\u6784\u548c\u5e74\u5ea6\u6700\u4f73\u4eba\u624d\u53d1\u5c55\u8ba1\u5212\u7684\u63d0\u540d\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaign\u7684 \"\u5e74\u5ea6\u6700\u4f73\u5e7f\u544a\u516c\u53f8 \"\u8bc4\u9009\u6d3b\u52a8\u5df2\u7ecf\u4e3e\u529e\u4e8627\u5c4a\uff0c\u65e8\u5728\u8868\u5f70\u4e9a\u592a\u5730\u533a\u672c\u571f\u5e02\u573a\u7684\u6770\u51fa\u4eba\u7269\u3001\u4f5c\u54c1\u548c\u5e7f\u544a\u516c\u53f8\u3002\u4eca\u5e74\uff0c\u5927\u4e2d\u534e\u533a\u7684\u8bc4\u59d4\u7531\u8425\u9500\u4f20\u64ad\u3001\u6570\u5b57\u548cdata\u9886\u57df\u7684\u9876\u7ea7\u4e13\u5bb6\u7ec4\u6210\uff0c\u5305\u62ecJae Soh\uff08LVMH\u96c6\u56e2\u65f6\u5c1a\u6570\u5b57\u4e3b\u7ba1\uff09\u3001Mika Kanai\uff08\u8d44\u751f\u5802\u4f01\u4e1a\u5a92\u4f53\u548c\u6570\u5b57\u8425\u9500\u603b\u7ecf\u7406\uff09\u3001Jun Fang\uff08\u8054\u5408\u5229\u534e\u4e2d\u56fdData\u548c\u6570\u5b57\u526f\u603b\u88c1\uff09\u7b49\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e Artefact \u6765\u8bf4\uff0c2020 \u5e74\u662f\u6210\u529f\u7684\u4e00\u5e74\u3002\u5c3d\u7ba1 COVID-19 \u5e26\u6765\u4e86\u6311\u6218\uff0c\u4f46\u8be5\u516c\u53f8\u72ec\u7279\u7684\u6df7\u5408 data \u54a8\u8be2\/data marketing\/\u6570\u5b57\u6fc0\u6d3b\u4e3b\u5f20\u5df2\u5728\u5e02\u573a\u4e0a\u8bc1\u660e\u4e86\u5176\u97e7\u6027\uff0c\u5728\u8d62\u5f97\u4e00\u7cfb\u5217\u65b0\u5ba2\u6237\u540e\uff0c\u4e1a\u52a1\u540c\u6bd4\u589e\u957f\u4e86 30%\u3002\u8d62\u5f97\u7684\u91cd\u8981\u5ba2\u6237\u5305\u62ec\u8fbe\u80fd\u3001\u4fdd\u4e50\u529b\u52a0\u548c\u8d5b\u8bfa\u83f2\u3001, <a href=\"https:\/\/www.artefact.com\/zh\/news\/artefact-china-to-handle-digital-innovation-projects-for-loctite\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6c49\u9ad8<\/a>, <a href=\"https:\/\/www.artefact.com\/zh\/news\/artefact-wins-lvmh-wechat-account-duties-in-china\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8def\u5a01\u9169\u8f69<\/a>, \u6b64\u5916\uff0c\u8fd8\u6709 SAIC Motor\u3001\u6b27\u83b1\u96c5\u548c CWF Kids Around\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8be5\u673a\u6784\u7684\u5de5\u4f5c\u8fd8\u88ab\u8bc4\u4e3a\u6700\u4f73\u6848\u4f8b\uff0c\u5305\u62ec\u5728 <a href=\"https:\/\/www.artefact.com\/zh\/news\/artefact-china-triumphs-at-topdigital-innovation-awards-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9876\u7ea7\u6570\u5b57\u521b\u65b0\u5956 2020<\/a> \u4e3a\u9886\u5148\u7684\u6279\u53d1\u5546\u548c\u96f6\u552e\u5546\u9ea6\u5fb7\u9f99\u4e2d\u56fd\u63d0\u4f9b\u670d\u52a1\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cArtefact \u4e9a\u592a\u533a\u9996\u5e2d\u6267\u884c\u5b98 Pascal Duriez \u8bf4\uff1a\u201d\u6211\u4eec\u5f88\u9ad8\u5174\u83b7\u5f97\u5e74\u5ea6\u6700\u4f73\u5e7f\u544a\u516c\u53f8\u5956\u63d0\u540d\uff0c\u56e0\u4e3a\u8fd9\u663e\u793a\u4e86\u6211\u4eec data-driven \u65b9\u6cd5\u7684\u795e\u5947\u529b\u91cf\u3002\u201c\u4eca\u5e74\uff0c\u6211\u4eec\u771f\u6b63\u505a\u5230\u4e86\u5c06\u827a\u672f\uff08\u521b\u610f\uff09\u4e0e\u79d1\u5b66\uff08data\uff09\u76f8\u7ed3\u5408\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u521b\u65b0\u7684 data \u54a8\u8be2\u3001data marketing \u548c\u6570\u5b57\u6fc0\u6d3b\u89e3\u51b3\u65b9\u6848\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cManaging Partner Artefact APAC Edouard de Mezerac \u8868\u793a\uff1a\u201d\u4eca\u5e74\uff0c\u6211\u4eec\u662f\u4e2d\u56fd\u5e02\u573a\u589e\u957f\u7387\u8fbe\u5230\u4e24\u4f4d\u6570\u7684\u5c11\u6570\u51e0\u5bb6\u5e7f\u544a\u516c\u53f8\u4e4b\u4e00\u3002\u201c\u8fd9\u662f\u4e00\u9879\u4e86\u4e0d\u8d77\u7684\u6210\u5c31\uff0c\u4e0d\u4ec5\u5f52\u529f\u4e8e\u6211\u4eec\u56e2\u961f\u7684\u51fa\u8272\u5de5\u4f5c\uff0c\u4e5f\u5f52\u529f\u4e8e\u4fe1\u4efb\u6211\u4eec\u7684\u5ba2\u6237\u3002\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u83b7\u5956\u8005\u5c06\u5728 Campaign \u7684 \"\u5e74\u5ea6\u673a\u6784\u5956 \"\u4e0a\u516c\u5e03 <\/span><a href=\"https:\/\/www.aoyawards.com\/china\/?utm_source=Event_listing&amp;utm_medium=CAP_CN_website&amp;utm_campaign=AOY2020&amp;utm_content=Entry_GC\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u7f51\u7ad9<\/span><\/a><span style=\"font-weight: 400;\"> 12 \u6708 8 \u65e5\u661f\u671f\u4e8c\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact \u4e2d\u56fd\u5165\u56f4\u4e86 \"\u5e74\u5ea6\u6700\u4f73\u72ec\u7acb\u673a\u6784\"\u3001\"\u5e74\u5ea6\u6700\u4f73\u54a8\u8be2\u673a\u6784 \"\u548c \"\u5e74\u5ea6\u6700\u4f73\u4eba\u624d\u53d1\u5c55\u8ba1\u5212 \"\u4e09\u4e2a\u5956\u9879\u7684\u51b3\u8d5b\u3002.<\/p>","protected":false},"author":[],"featured_media":21449,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[436,2821],"news-language":[311],"class_list":["post-21419","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-awards","news-category-news-asia","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/21419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/21449"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=21419"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=21419"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=21419"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=21419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}