{"id":22006,"date":"2020-04-05T09:40:00","date_gmt":"2020-04-05T08:40:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=22006"},"modified":"2024-09-20T17:42:21","modified_gmt":"2024-09-20T16:42:21","slug":"seo-news-april-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/seo-news-april-2020\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb - 2020 \u5e74 4 \u6708"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

\u65b0\u95fb \/ \u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/p>\n<\/div>

SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1 - \u5b98\u65b9\u8c37\u6b4c\u7f51\u7ad9\u7ba1\u7406\u5458\u65b0\u95fb<\/span><\/strong><\/h3>\n

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\u4e3a\u5728 Search Console \u4e2d\u63d0\u4f9b\u66f4\u597d\u7684\u6027\u80fd\u800c\u51cf\u5c11\u9875\u9762\u6570<\/span><\/i><\/p>\n

https:\/\/support.google.com\/webmasters\/answer\/6211453<\/span><\/a><\/p>\n

\u79fb\u52a8\u201c\u3001\u201d\u9875\u9762\u901f\u5ea6\/\u6536\u8d39\u65f6\u95f4\u201c\u3001\u201dAMP \u201c\u548c \u201d\u4e30\u5bcc\u7ed3\u679c \u201c\u7b49\u62a5\u544a\u5206\u6790\u7684 URL \u8f83\u5c11\uff0c\u56e0\u6b64\u6027\u80fd\u8f83\u9ad8\u3002.<\/span><\/p>\n

\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u627e\u5230\u6700\u4f73\u5339\u914d<\/b><\/p>\n

\u83b7\u53d6 Google \u4e0a\u7684\u6700\u65b0\u641c\u7d22\u7ed3\u679c<\/span><\/i><\/p>\n

https:\/\/www.blog.google\/products\/search\/getting-great-matches-google-search\/<\/span><\/a><\/p>\n

\u5728\u7f8e\u56fd\uff0c\u5f53\u8c37\u6b4c\u8ba4\u4e3a\u8fd9\u4e9b\u7ed3\u679c\u4e0d\u80fd\u4ee4\u7528\u6237\u6ee1\u610f\u65f6\uff0c\u4f1a\u5728\u5176\u7ed3\u679c\u9875\u9762\u4e0a\u53d1\u5e03\u5e2e\u52a9\u4fe1\u606f\u548c\u7814\u7a76\u5efa\u8bae\u3002.<\/span><\/p>\n

\u5728 Google Shopping \u4e0a\u9500\u552e\u4ea7\u54c1\u73b0\u5728\u514d\u8d39\u4e86<\/b><\/p>\n

\u76ee\u524d\u5728 Google Shopping \u4e0a\u9500\u552e\u4ea7\u54c1\u662f\u514d\u8d39\u7684<\/span><\/i><\/p>\n

https:\/\/www.blog.google\/products\/shopping\/its-now-free-to-sell-on-google\/<\/span><\/a><\/p>\n

\u4e3a\u4e86\u66f4\u597d\u5730\u4e0e\u4e9a\u9a6c\u900a\u7684\u7ade\u4e89\uff0c\u8c37\u6b4c\u8d2d\u7269\u5c06\u4e8e\u4eca\u5e74 4 \u6708\u5e95\u5728\u7f8e\u56fd\u56fd\u5185\u514d\u8d39\u5f00\u653e\uff0c\u5e76\u5c06\u5728\u4eca\u5e74\u5e74\u5e95\u524d\u5728\u5168\u7403\u8303\u56f4\u5185\u5f00\u653e\u3002.<\/span><\/p>\n

\u4e3a\u7f51\u7ad9\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u7a81\u51fa\u663e\u793a COVID-19 \u516c\u544a\u63a8\u51fa\u65b0\u65b9\u6cd5<\/b><\/p>\n

\u7f51\u7ad9\u5728 Google \u4e0a\u53d1\u5e03 COVID-19 \u516c\u544a\u7684\u65b0\u65b9\u5f0f<\/span><\/i><\/p>\n

https:\/\/webmasters.googleblog.com\/2020\/04\/highlight-covid-19-announcements-search.html<\/span><\/a><\/p>\n

\u5728\u5b8c\u6210 \u201cSpecialAnnouncement \u201d\u7ed3\u6784\u7684\u6570\u636e\u5e93\u540e\uff0c\u53ef\u4ee5\u5728 \"\u641c\u7d22\u63a7\u5236\u53f0\"\uff08Search Console\uff09\u4e2d\u5220\u9664\u4e00\u4e2a\u516c\u5f0f (<\/span>https:\/\/search.google.com\/search-console\/special-announcement<\/span><\/a>)\uff0c\u6307\u51fa\u4e0e\u51a0\u72b6\u75c5\u6bd2\u6709\u5173\u7684\u91cd\u8981\u4fe1\u606f\uff0c\u8fd9\u4e9b\u4fe1\u606f\u53ef\u80fd\u4f1a\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e2d\u51fa\u73b0\u3002.<\/span><\/p>\n

2 -\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb<\/span><\/strong><\/h3>\n

\u8c37\u6b4c\u7ecf\u5e38\u6539\u5199\u5143\u63cf\u8ff0<\/b><\/p>\n

\u8c37\u6b4c\u5bf9 \u2154 \u6848\u4f8b\u4e2d\u7684\u5143\u63cf\u8ff0\u5185\u5bb9\u8fdb\u884c\u4e86\u8bc4\u8bba<\/span><\/i><\/p>\n

https:\/\/ahrefs.com\/blog\/meta-description-study\/<\/span><\/a><\/p>\n

\u8fd9\u9879\u7814\u7a76\u8868\u660e\uff0cGoogle \u6709\u65f6\u4e0d\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\uff08\u7247\u6bb5\uff09\u4e0a\u663e\u793a\u5143\u63cf\u8ff0\u680f\u7684\u5185\u5bb9\u3002.<\/span><\/p>\n

\u51a0\u72b6\u75c5\u6bd2\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5f71\u54cd\uff08\u4fe1\u606f\u56fe\u8868\uff09<\/b><\/p>\n

\u51a0\u72b6\u75c5\u6bd2\u5bf9 SEO \u5f71\u54cd\u7684\u4fe1\u606f<\/span><\/i><\/p>\n

https:\/\/www.pagetraffic.com\/blog\/coronovirus-seo-impact\/<\/span><\/a><\/p>\n

\u4fe1\u606f\u56fe\u663e\u793a\u4e86\u4e0d\u540c\u9886\u57df\u7684\u641c\u7d22\u8d8b\u52bf\u53d8\u5316\uff0c\u5305\u62ec\u7535\u5b50\u5546\u52a1\u3001\u5065\u5eb7\u3001\u65b0\u95fb\u3001\u65c5\u6e38\u548c\u5a31\u4e50\uff0c\u5e76\u9644\u6709\u9488\u5bf9\u82f1\u8bed\u56fd\u5bb6\u7684 SEO \u5efa\u8bae\u3002.<\/span><\/p>\n

https:\/\/observatoire.gulfstream-group.fr\/seo-coronavirus-nouveaux-comportements\/<\/span><\/a><\/p>\n

\u6cd5\u8bed\u4e16\u754c\u7814\u7a76\u8d8b\u52bf\u53d1\u5c55\u4fe1\u606f\u56fe\u3002.<\/span><\/p>\n

\u8c37\u6b4c\u662f\u5426\u5fc5\u987b\u5411\u65b0\u95fb\u51fa\u7248\u5546\u4ed8\u8d39\uff1f<\/b><\/p>\n

Google devra-t-il payer les \u00e9diteurs de presse ?<\/span><\/i><\/p>\n

https:\/\/www.autoritedelaconcurrence.fr\/fr\/communiques-de-presse\/droits-voisins-lautorite-fait-droit-aux-demandes-de-mesures-conservatoires<\/span><\/a>\u6cd5\u56fd\u51fa\u7248\u5546\u534f\u4f1a\uff08L'Autorit\u00e9 de la Concurrence\uff09\u5411\u8c37\u6b4c\u63d0\u4f9b 3 \u4e2a\u6708\u7684\u65f6\u95f4\uff0c\u4ee5\u4fbf\u4e0e\u51fa\u7248\u5546\u548c\u65b0\u95fb\u673a\u6784\u8fbe\u6210\u4e00\u9879\u534f\u8bae\uff0c\u4e3a\u5176\u5728 Google Actualit\u00e9s \u4e2d\u8f6c\u8f7d\u7684\u4fe1\u606f\u63d0\u4f9b\u62a5\u916c\u3002\u8fd9\u5c06\u4fc3\u4f7f Google \u5728\u6cd5\u56fd\u63a8\u51fa Google Actualit\u00e9s\u3002.<\/span><\/p>\n

\u5fc5\u5e94\u91c7\u7528\u8c37\u6b4c\u63d0\u4f9b\u7684\u5143 robots \u6807\u7b7e\u7684\u6f14\u53d8<\/b><\/p>\n

\u5fc5\u5e94\u91c7\u7528\u8c37\u6b4c\u63d0\u51fa\u7684\u5143\u673a\u5668\u4eba\u5e73\u8861\u89e3\u51b3\u65b9\u6848<\/span><\/i><\/p>\n

https:\/\/blogs.bing.com\/webmaster\/april-2020\/Announcing-new-options-for-webmasters-to-control-their-snippets-at-Bing<\/span><\/a><\/p>\n

\u8fd9\u4e9b\u8bf4\u660e\u5141\u8bb8\u4fee\u6539\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u7684\u63cf\u8ff0\u7b26\uff08\u6587\u5b57\u548c\u56fe\u50cf\uff09\u3002\u60a8\u53ef\u4ee5\u5728 meta robots \u680f\u6216 X-Robots-Tag \u6307\u4ee4\u4e2d\u6307\u5b9a\u6587\u5b57\u7684\u957f\u5ea6\u3001\u56fe\u7247\u7684\u5927\u5c0f\u548c\u89c6\u9891\u7684\u6301\u7eed\u65f6\u95f4\u3002.<\/span><\/p>\n

\u8c37\u6b4c\u662f\u5426\u5fc5\u987b\u62ab\u9732\u5176\u7b97\u6cd5\u7684\u67d0\u4e9b\u8981\u7d20\uff1f<\/b><\/p>\n

\u8c37\u6b4c\u662f\u5426\u4f1a\u91cd\u542f\u67d0\u4e9b\u7b97\u6cd5\uff1f<\/span><\/i><\/p>\n

https:\/\/www.searchenginejournal.com\/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo\/359536\/<\/span><\/a><\/p>\n

\u5728\u5927\u5e03\u5217\u5854\u5c3c\u7701\uff0cFoundem \u516c\u53f8\u88ab\u8bc4\u4e3a \"\u5728\u7ed3\u679c\u4e2d\u7684\u77e5\u540d\u5ea6\u4e0b\u964d\"\u3002 <\/span>de recherche de Google<\/span> \u56e0\u6b64\uff0c\u8c37\u6b4c\u5fc5\u987b\u516c\u5e03\u5176\u7b97\u6cd5\u7684\u67d0\u4e9b\u7ec4\u6210\u90e8\u5206\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n

\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n

\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22006","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/22006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=22006"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=22006"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=22006"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=22006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}