{"id":22009,"date":"2020-01-05T11:03:00","date_gmt":"2020-01-05T11:03:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=22009"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"seo-news-january-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/seo-news-january-2020\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb - 2020 \u5e74 1 \u6708"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

\u65b0\u95fb \/ \u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/p>\n<\/div>

SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1 - \u5b98\u65b9\u8c37\u6b4c\u7f51\u7ad9\u7ba1\u7406\u5458\u65b0\u95fb<\/span><\/strong><\/h3>\n

\u7cbe\u9009\u7247\u6bb5\uff1aFS URL \u4e0d\u518d\u91cd\u590d\u6392\u540d<\/b>
\n<\/b>\u83b7\u5f97 0 \u4f4d\u7f6e\u7684 URL \u4e0d\u4f1a\u5728 SERPs \u4e2d\u663e\u793a\u66f4\u591a\u5206\u7c7b\u7ed3\u679c<\/span><\/i> https:\/\/twitter.com\/dannysullivan\/status\/1220094125480919040<\/span>
\n<\/span><\/a>Les webmasters h\u00e9sitent \u00e0 supprimer volontairement leur Position 0, plusieurs rel\u00e8vent des <\/span>\u5494\u55d2\u5494\u55d2<\/span><\/a>. .Position 0 n'est pas toujours bien identifi\u00e9e par les internautes (format al\u00e9atoire, confusion avec les annonces Google Ads).<\/span><\/p>\n

Google \u684c\u9762 SERPS \u7684\u6536\u85cf\u5939\u548c\u57df\u540d<\/b>
\n<\/b>\u684c\u9762\u7248 SERP \u91c7\u7528\u79fb\u52a8\u7248 SERP \u7684\u9875\u9762\u5e03\u5c40<\/span><\/i>
\n<\/span><\/i>https:\/\/twitter.com\/searchliaison\/status\/1216782591463813126<\/span>
\n<\/span><\/a>\u5728\u6b64\u4e4b\u524d\uff0c\u4e00\u4e2a\u7247\u6bb5\u7531\u4ee5\u4e0b\u5185\u5bb9\u7ec4\u6210\uff1a\u6807\u9898\u3001URL \u6216 Domaine + Fil d'Ariane\u3001\u5143\u63cf\u8ff0\u3002\u73b0\u5728\uff0cURL \u5df2\u4e0d\u518d\u662f\u7f51\u7ad9\u56fe\u6807\u524d\u7684\u552f\u4e00\u9875\u9762\u4f4d\u7f6e\u3002Les r\u00e9sultats payants (Google Ads) \u00e9taient tr\u00e8s difficiles \u00e0 distinguer des r\u00e9sultats naturels.Google \u968f\u540e\u5bf9 SERPs \u8fdb\u884c\u4e86\u8c03\u6574\uff1a\u81ea\u7136\u7ed3\u679c\u53ea\u663e\u793a\u5b8c\u6574\u7684 URL\uff0c\u4ed8\u8d39\u7ed3\u679c\u5219\u663e\u793a \u201c\u516c\u544a\u201d\u3002.<\/span><\/p>\n

\u7ed3\u6784\u5316 Data\uff1adata \u8bcd\u6c47\u5c06\u4e8e 4 \u6708 6 \u65e5\u88ab Google \u505c\u6b62\u4f7f\u7528<\/b>
\n<\/b>Google \u5c06\u4e0d\u518d\u8003\u8651 Donn\u00e9es Structur\u00e9es data-vocabulary \u7684\u683c\u5f0f\u3002. <\/span><\/i>https:\/\/webmasters.googleblog.com\/2020\/01\/data-vocabulary.html<\/span>
\n<\/span><\/a>data-vocabulary \u662f\u4e00\u79cd\u7ed3\u6784\u5316\u6570\u636e\u7684\u65e7\u683c\u5f0f\uff0c\u5df2\u65e0\u6cd5\u5728 Google SERP \u4e2d\u751f\u6210\u4e30\u5bcc\u7684 Extraits Enrichis\u3002Schema.org \u4e66\u5e93\u7684\u96c6\u6210\u683c\u5f0f\u4ee5 Microdonn\u00e9es \u548c RDFa \u7684\u65b9\u5f0f\u96c6\u6210\u5230\u9875\u9762\u7684 HTML \u4ee3\u7801\u4e2d\u3002.<\/span><\/p>\n


\n<\/b>Search Console \u4e2d\u7684\u65b0\u5220\u9664\u62a5\u544a<\/b>
\n<\/b>\u5728\u641c\u7d22\u63a7\u5236\u53f0\u4e2d\u6291\u5236 URL \u7684\u65b0\u5de5\u5177<\/span><\/i>
\n<\/span><\/i>https:\/\/webmasters.googleblog.com\/2020\/01\/new-removals-report-in-search-console.html<\/span>
\n<\/span><\/a>\u8be5\u5de5\u5177\u5305\u542b\u4e24\u4e2a\u72ec\u7acb\u7684\u529f\u80fd\uff1aURL \u6291\u5236 - \u5728 90 \u5929\u5185\u5220\u9664\u4e00\u4e2a URL \u6216\u4e00\u4e2a\u76ee\u5f55 - \u4ee5\u53ca\u5185\u5bb9\u5220\u9664\u62a5\u544a - \u663e\u793a\u4e00\u4e2a\u5df2\u88ab\u5220\u9664\u4f46\u4ecd\u5728 SERP \u4e2d\u5b9a\u4f4d\u7684\u9875\u9762\u3002\u5b83\u8fd8\u589e\u52a0\u4e86\u7b2c\u4e09\u9879\u529f\u80fd\uff1a\u5b89\u5168\u641c\u7d22\u8fc7\u6ee4 URL \u62a5\u544a\u3002.<\/span><\/p>\n


\n<\/b>\u8c37\u6b4c\u5c06\u5728\u5b89\u5353\u624b\u673a\u4e0a\u63d0\u4f9b\u5176\u4ed6\u641c\u7d22\u5f15\u64ce<\/b>
\n<\/b>\u8c37\u6b4c\u63d0\u8bae\u5728\u5b89\u5353\u624b\u673a\u4e0a\u4f7f\u7528\u66ff\u4ee3\u7814\u7a76\u5de5\u5177 <\/span><\/i>
\n<\/span><\/i>https:\/\/www.theverge.com\/2020\/1\/9\/21058120\/google-android-search-engine-choice-duckduckgo-bing-default-eu-antitrust-ruling<\/span>
\n<\/b><\/a>\u7531\u4e8e\u53d7\u5230\u6ee5\u7528\u4e3b\u5bfc\u5730\u4f4d\u7684\u8c34\u8d23\uff0c\u8c37\u6b4c\u5c06\u5728 2020 \u5e74 3 \u6708 1 \u65e5\u4e4b\u524d\u5141\u8bb8\u7528\u6237\u5728\u5176\u641c\u7d22\u5de5\u5177\u548c\u4e09\u4e2a\u6309\u56fd\u5bb6\u5206\u5217\u7684\u66ff\u4ee3\u5de5\u5177\u4e2d\u8fdb\u884c\u9009\u62e9\u3002\u5728\u6cd5\u56fd\uff1aDuckDuckGo\u3001Info.com\u3001Qwant\u3002\u6211\u4eec\u5e94\u8be5\u5bf9\u8fd9\u4e9b\u7f51\u7ad9\u7684\u5e02\u573a\u4efd\u989d\u8fdb\u884c\u8c03\u67e5\u3002.<\/span><\/p>\n

2 -\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb<\/span><\/strong><\/h3>\n

\u641c\u7d22\u63a7\u5236\u53f0\u8986\u76d6\u62a5\u544a\uff1a\u5217\u51fa\u6240\u6709\u53ef\u80fd\u7684\u72b6\u6001<\/b>
\n<\/b>\u641c\u7d22\u63a7\u5236\u53f0\u62a5\u544a\u4e2d\u51fa\u73b0\u7684\u4e0d\u540c\u60c5\u51b5\u5217\u8868<\/span><\/i>
\n<\/span><\/i>https:\/\/twitter.com\/jroakes\/status\/1218611498857222149<\/span>
\n<\/span><\/i><\/a>Search Console \u7684 Couverture \u62a5\u544a\u663e\u793a\u4e86 Google \u5bf9\u6307\u5b9a\u7f51\u7ad9\u7684\u6240\u6709 URL \u7684\u7d22\u5f15\u72b6\u6001\u3002\u8be5\u5217\u8868\u5217\u51fa\u4e86\u6240\u6709\u53ef\u80fd\u7684\u72b6\u6001\u3002.<\/span><\/p>\n


\n<\/b>\u901a\u8fc7\u6d4f\u89c8\u5668\u7f13\u5b58\u6269\u5c55\u63d0\u9ad8\u7f51\u7edc\u6027\u80fd<\/b><\/p>\n

https:\/\/twitter.com\/glenngabe\/status\/1221790000288817153<\/span>
\n<\/b><\/a>\u5ef6\u957f\u8d44\u6e90\u5bfc\u822a\u5668\u7684\u7f13\u5b58\u65f6\u95f4\uff0825 \u5206\u949f\u81f3 10 \u5c0f\u65f6\uff09\u53ef\u63d0\u9ad8\u8bbf\u95ee\u8005\u6d4f\u89c8\u7f51\u9875\u7684\u901f\u5ea6\u3002Le rapport de vitesse de la Search Console (donn\u00e9es du CrUX le d\u00e9montre.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n

\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002. <\/p>\n

\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22009","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/22009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=22009"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=22009"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=22009"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=22009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}