{"id":22011,"date":"2019-11-05T11:11:00","date_gmt":"2019-11-05T11:11:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22011"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"seo-news-november-2019","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/seo-news-november-2019\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb - 2019 \u5e74 11 \u6708"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - \u5b98\u65b9\u8c37\u6b4c\u7f51\u7ad9\u7ba1\u7406\u5458\u65b0\u95fb<\/span><\/strong><\/h3>\n<p><b>\u7ed3\u6784\u5316 Data\uff1a\u65b0\u7684\u6807\u8bb0\u8f85\u52a9\u5de5\u5177<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Donn\u00e9es Structur\u00e9es \uff1a\u5e73\u8861\u8f85\u52a9\u5de5\u5177<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u7f51\u9875\/HTML \u4ee3\u7801\u5f00\u59cb\uff0c\u8be5\u5de5\u5177\u53ef\u751f\u6210\u4e3b\u8981\u683c\u5f0f\uff08\u6587\u7ae0\u3001\u4ea7\u54c1\uff09\u7684 Donn\u00e9es Structur\u00e9es \u4ee3\u7801\u3002\u53ef\u89c6\u5316\u6807\u6ce8\u5fc5\u8981\u5143\u7d20\uff08\u5956\u9879\u3001\u4ea7\u54c1\u540d\u79f0......\uff09\uff0c\u7136\u540e\u8be5\u5de5\u5177\u4f1a\u751f\u6210\u4ee3\u7801\uff0c\u4ee5\u4fbf\u968f\u540e\u5c06\u5176\u8f93\u5165\u5230\u9875\u9762\uff08Microdonn\u00e9es \u6216 JSON-LD\uff09\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u754c\u9762\u63a5\u8fd1\u4e8e Search Console \u4ee5\u524d\u7684\u5e73\u8861\u5de5\u5177\u3002.<\/span><\/p>\n<p><b>\u8c37\u6b4c\u6d4f\u89c8\u5668\u5c06\u5728\u7f51\u7ad9\u52a0\u8f7d\u8fc7\u7a0b\u4e2d\u663e\u793a\u901f\u5ea6\u5fbd\u7ae0 <\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">\u5728\u624b\u673a\u4e0a\uff0cGoogle Chrome \u6d4f\u89c8\u5668\u663e\u793a\u7f51\u7ad9\u7684\u901f\u5ea6<\/span><\/i><\/p>\n<p><a href=\"https:\/\/blog.chromium.org\/2019\/11\/moving-towards-faster-web.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blog.chromium.org\/2019\/11\/moving-towards-faster-web.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google \u4f1a\u544a\u77e5\u624b\u673a\u7528\u6237\u5728 Chrome \u6d4f\u89c8\u5668\u4e0a\u6d4f\u89c8\u7f51\u7ad9\u7684\u60ef\u7528\u901f\u5ea6\uff1a\u5feb\u901f\u6216\u7f13\u6162\u3002\u6536\u8d39\u663e\u793a\u5728\u641c\u7d22\u680f\u4e0b\u65b9\uff0c\u5728\u9996\u6b21\u6d4f\u89c8\u65f6\uff0c\u4e00\u4e2a\u5c4f\u5e55\u4f1a\u663e\u793a\u7f51\u7ad9\u7684\u603b\u4f53\u901f\u5ea6\u662f\u5426\u8fc7\u6162\u3002Chrome \u6d4f\u89c8\u5668\u7684\u65b0\u4e3e\u63aa\u662f\uff1a\u63d0\u9192\u7528\u6237\u6ce8\u610f\u7f51\u7ad9\u7684\u8fd0\u884c\u901f\u5ea6\u3002\u8be5\u901a\u77e5\u7684\u5f62\u5f0f\u88ab\u79f0\u4e3a \"\u6839\u636e\u68c0\u7d22\u7ed3\u679c\u8fdb\u884c\u6269\u5c55\"\uff0c\u7528\u6237\u53ef\u4ee5\u76f4\u63a5\u5728 SERPs\uff08\u641c\u7d22\u7ed3\u679c\uff09\u4e2d\u627e\u5230\u76f8\u5173\u4fe1\u606f\uff0c\u4ece\u800c\u963b\u6b62\u7528\u6237\u70b9\u51fb\u67d0\u4e2a\u8fc7\u671f\u7f51\u7ad9\u7684\u7247\u6bb5\u3002.<\/span><\/p>\n<p><b>\u57fa\u672c\u7684\u8001\u5f0f HTML \u5e76\u975e\u7f51\u7ad9\u6392\u540d\u7684\u8d1f\u9762\u56e0\u7d20<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u62a5\u544a\uff1aHTML \u4ee3\u7801\u975e\u5e38\u57fa\u7840\uff0c\u4f46\u5bf9 Google \u800c\u8a00\u5e76\u975e\u5982\u6b64<\/span><\/i><\/p>\n<p><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1196435023311888384\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/JohnMu\/status\/1196435023311888384<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u7ea6\u7ff0-\u7a46\u52d2\uff08John Mueller\uff09\u6307\u51fa\uff0c\u8c37\u6b4c\u5bf9\u7f51\u9875\u7684 HTML \u4ee3\u7801\u975e\u5e38\u5bbd\u5bb9\uff1a\u5bf9\u67d0\u4e9b\u5730\u533a\u7684\u57fa\u7840\u4ee3\u7801\uff08pr\u00e9-HTML5\uff09\u6216\u9519\u8bef\u4ee3\u7801\u4e0d\u4f1a\u9020\u6210\u4efb\u4f55\u5f71\u54cd\u3002Se servir de propri\u00e9t\u00e9s \/ attributs d\u00e9suets (mais fonctionnels, de type une balise)<\/span><\/p>\n<p><center>) ne g\u00e8nera pas le SEO.\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5fc5\u5e94\u7684\u722c\u866b\u66f4\u5168\u9762\uff0c\u5b83\u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u5de5\u5177\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u53d1\u73b0\u9519\u8bef\u3002.<\/center><b>\u4e0d\u8981\u901a\u8fc7 robots.txt \u963b\u6b62\u7d22\u5f15\u5e26\u53c2\u6570\u7684 URL<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u4e0d\u8981\u4f7f\u7528 robots.txt \u4e2d\u7684\u53c2\u6570\u8bbe\u7f6e URL<\/span><\/i><\/p>\n<p><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1192734378302070785\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/JohnMu\/status\/1192734378302070785<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u5b83\u4eec\u6536\u5230\u94fe\u63a5\uff0cGoogle \u4e0d\u4f1a\u5c06\u5b83\u4eec\u7684 PR \u503c\u8f6c\u53d1\u7ed9\u89c4\u8303 URL\u3002.<\/span><\/p>\n<p><b>\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u66f4\u65b0\uff1a\u66f4\u597d\u5730\u4e86\u89e3\u7528\u6237\u67e5\u8be2\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u5b9e\u73b0\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff1a\u66f4\u597d\u5730\u7406\u89e3\u8bf7\u6c42<\/span><\/i><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-confirms-nov-2019-local-search-update-325860\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/searchengineland.com\/google-confirms-nov-2019-local-search-update-325860<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u9488\u5bf9\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08\u8c37\u6b4c\u5730\u56fe\uff09\u7684\u7b97\u6cd5\u66f4\u65b0\u5df2\u4e8e 11 \u6708\u521d\u542f\u52a8\u3002\u901a\u8fc7 BERT \u7684\u5b9e\u65f6\u66f4\u65b0\uff0cGoogle \u53ef\u4ee5\u66f4\u597d\u5730\u5904\u7406\u7528\u6237\u7684\u8bf7\u6c42\uff0c\u7f51\u7ad9\u7684\u4f4d\u7f6e\u4e5f\u4f1a\u968f\u4e4b\u53d1\u751f\u53d8\u5316\u3002\u5bf9\u4e8e\u7f51\u7ad9\u7ba1\u7406\u5458\u6765\u8bf4\uff0c\u4ed6\u4eec\u65e0\u6cd5\u91c7\u53d6\u4efb\u4f55\u63aa\u65bd\u3002\u7f55\u89c1\u7684\u60c5\u51b5\u662f\uff0cGoogle \u6b63\u5f0f\u53d1\u8868\u4e86\u8bc4\u8bba\u5e76\u8fdb\u884c\u4e86\u89e3\u91ca\uff0c\u5e76\u5c06\u5176\u547d\u540d\u4e3a \u201c2019 \u5e74 11 \u6708\u672c\u5730\u641c\u7d22\u66f4\u65b0\u201d\uff08\u4e0d\u662f Possum 2.0\uff09\u3002.<\/span><\/p>\n<p><b>SMX Paris \uff1a\u4e0e\u7ea6\u7ff0-\u7a46\u52d2\uff08John Mueller\uff09\u7684\u95ee\u7b54\uff08\u6cd5\u56fd<\/b><\/p>\n<p><a href=\"https:\/\/blog.resoneo.com\/2019\/11\/smx-2019-john-mueller-google-questions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blog.resoneo.com\/2019\/11\/smx-2019-john-mueller-google-questions\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1486626-john-mueller-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1486626-john-mueller-google\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u7ea6\u7ff0-\u7a46\u52d2\uff08John Mueller\uff09\u51fa\u5e2d\u4e86\u5728\u5df4\u9ece\u4e3e\u884c\u7684 SMX \u5927\u4f1a\uff0c\u5e76\u5728\u4f1a\u4e0a\u56de\u7b54\u4e86\u516c\u4f17\u7684\u63d0\u95ee\u3002\u6211\u4eec\u6ce8\u610f\u5230\uff0c\u8c37\u6b4c\u7b97\u6cd5\u4e2d\u7684 BERT \u96c6\u6210\u662f\u90e8\u5206\u7684\uff0c\u4ec5\u5728\u7f8e\u56fd\u90e8\u7f72\u3002\u6cd5\u56fd\u5728 1 \u5e74\u524d\u4e0d\u4f1a\u91c7\u7528\u3002.<\/span><\/p>\n<p><b>Search Console \u4e2d\u4ea7\u54c1\u7ed3\u679c\u7684\u65b0\u62a5\u544a<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">\u641c\u7d22\u63a7\u5236\u53f0\uff1a\u4e30\u5bcc\u4ea7\u54c1\u5206\u7c7b\u7684\u65b0\u7b5b\u9009\u5668<\/span><\/i><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2019\/11\/products-rich-results-search-appearance.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2019\/11\/products-rich-results-search-appearance.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u641c\u7d22\u7ed3\u679c\u62a5\u544a\u4e2d\uff0c\u60a8\u53ef\u4ee5\u7b5b\u9009\u51fa\u4e0e\u4ea7\u54c1\uff08\u4ef7\u683c\u3001\u5e93\u5b58......\uff09\u76f8\u5173\u7684 Rich Snippets \u7ed3\u679c\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u6211\u4eec\u65e0\u6cd5\u901a\u8fc7 R\u00e9sultat Enrichi \u8fdb\u884c\u7b5b\u9009\u3002.<\/span><\/p>\n<p><b>\u641c\u7d22\u63a7\u5236\u53f0\u4e2d\u57fa\u4e8e CrUX \u7684\u65b0\u901f\u5ea6\u62a5\u544a<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u641c\u7d22\u63a7\u5236\u53f0\uff1a\u901f\u5ea6\u6bd4\u4f8b<\/span><\/i><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2019\/11\/search-console-speed-report.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2019\/11\/search-console-speed-report.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e CrUX \u6570\u636e\uff08Rapport d'exp\u00e9rience utilisateur Chrome, donn\u00e9es r\u00e9elles de vitesses des sites visit\u00e9es par les internautes sous Chrome\uff09\uff0cGoogle \u4f1a\u6839\u636e\u4e24\u4e2a\u6307\u793a\u5668\uff1aFCP\uff08First Contentful Paint, first \u00e9l\u00e9ment visuel affich\u00e9\uff09\u548c FID\uff08First Input Delay, d\u00e9lai de r\u00e9ponse de la page \u00e0 une interaction utilisateur\uff09\uff0c\u4e3a\u6307\u5b9a\u7f51\u7ad9\u663e\u793a\u88ab\u8bc4\u4e3a\u5feb\u901f\/\u7f13\u6162\/\u5026\u6020\u7684\u9875\u9762\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7ea6\u7ff0-\u7a46\u52d2\u6307\u51fa\uff0cCrUX \u5305\u62ec\u56fd\u9645\u4e0a\u666e\u904d\u5173\u6ce8\u7684\u5185\u5bb9\uff0c\u5982 AMP \u9875\u9762\uff08\u62e5\u6709 AMP \u9875\u9762\u53ef\u4e3a\u5168\u7403\u7f51\u7ad9\u5e26\u6765\u66f4\u9ad8\u7684\u8bbf\u95ee\u901f\u5ea6\uff09\u3002.<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1199015366829191168\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/JohnMu\/status\/1199015366829191168<\/span><\/a><\/p>\n<p><b>2019 \u5e74 Chrome \u6d4f\u89c8\u5668\u5f00\u53d1\u8005\u5cf0\u4f1a<\/b><\/p>\n<p><a href=\"https:\/\/www.deepcrawl.com\/blog\/events\/google-chrome-dev-summit-2019-what-seos-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.deepcrawl.com\/blog\/events\/google-chrome-dev-summit-2019-what-seos-need-to-know\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Chrome \u6d4f\u89c8\u5668\u5f00\u53d1\u8005\u5e74\u5ea6\u5cf0\u4f1a\u662f\u8c37\u6b4c\u53d1\u5e03\u524d\u6cbf\u6280\u672f\u7684\u673a\u4f1a\uff0c\u65e2\u5305\u62ec\u641c\u7d22\u6280\u672f\uff0c\u4e5f\u5305\u62ec\u9762\u5411\u7f51\u7edc\u524d\u7aef\u5f00\u53d1\u7684\u65b0\u6280\u672f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le d\u00e9lai entre <\/span><b>l'exploration et le rendu d'une page<\/b><span style=\"font-weight: 400;\"> \u8c37\u6b4c\u9700\u8981 5 \u79d2\u949f\u7684\u65f6\u95f4\uff08\u5728 90% \u7ad9\u70b9\u4e0a\u663e\u793a\uff09\uff0c\u800c\u6b64\u524d\u4e3a 1 \u4e2a\u534a\u6708\u3002\u8fd9\u4e00\u65f6\u95f4\u95f4\u9694\u4ecd\u7136\u662f\u7406\u8bba\u4e0a\u7684\uff0c\u4f46\u8c37\u6b4c\u7684\u8fdb\u6b65\u662f\u53ef\u559c\u7684\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7f51\u7ad9\u6027\u80fd\u7684\u65b0\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u5c06\u4e8e\u8fd1\u671f\u5728 Lighthouse \u4e0a\u4f7f\u7528\uff1aLCP\uff08Largest Contentful Paint\uff0c\u6700\u5927\u53ef\u89c6\u5185\u5bb9\u7684\u663e\u793a\u65f6\u95f4\uff09\u548c TBT\uff08Total Blocking Time\uff0c\u603b\u963b\u585e\u65f6\u95f4\uff0c\u963b\u6b62\u9875\u9762\u6fc0\u6d3b\u7684\u811a\u672c\u7684\u603b\u6267\u884c\u65f6\u95f4\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52a0\u901f\u7528\u6237\u4f53\u9a8c\u7684\u65b0\u6280\u672f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u9884\u83b7\u53d6\u53ef\u89c1\u94fe\u63a5\uff1a\u5728\u9875\u9762\u6536\u8d39\u7ed3\u675f\u540e\uff0c\u5bfc\u822a\u7a0b\u5e8f\u4f1a\u5bf9 HTML \u9875\u9762\u8fdb\u884c\u6536\u8d39\uff0c\u5176\u4e2d\u7684\u94fe\u63a5\u4f1a\u663e\u793a\u5728\u7528\u6237\u7684\u9875\u9762\u4e0a\u3002.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/github.com\/GoogleChromeLabs\/quicklink\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/github.com\/GoogleChromeLabs\/quicklink<\/span><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u9884\u6d4b\u6027\u9884\u53d6\uff1a\u5bfc\u822a\u5458\u6839\u636e\u81ea\u5df1\u5bf9\u7f51\u7ad9\u4f7f\u7528\u884c\u4e3a\u7684\u4f53\u9a8c\uff0c\u9884\u53d6\u4e0b\u4e00\u4e2a\u66f4\u6709\u53ef\u80fd\u8bbf\u95ee\u7684\u9875\u9762\u3002.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/github.com\/guess-js\/guess\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/github.com\/guess-js\/guess<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-22012 size-full\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/01\/Capture-de\u0301cran-2021-01-05-a\u0300-12.10.41.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/01\/Capture-de\u0301cran-2021-01-05-a\u0300-12.10.41.png\" alt=\"\" width=\"554\" height=\"312\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27554%27%20height%3D%27312%27%20viewBox%3D%270%200%20554%20312%27%3E%3Crect%20width%3D%27554%27%20height%3D%27312%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/01\/Capture-de\u0301cran-2021-01-05-a\u0300-12.10.41-200x113.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/01\/Capture-de\u0301cran-2021-01-05-a\u0300-12.10.41.png 554w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<h2><\/h2>\n<h3><strong><span style=\"color: #ff0066;\">2 -\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb<\/span><\/strong><\/h3>\n<p><b>\u8bed\u97f3\u641c\u7d22\u4e0d\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u672a\u6765<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u58f0\u5b66\u7814\u7a76\u4e0d\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u672a\u6765\uff08\u4fe1\u606f\u91cf\u6700\u5c0f\uff09<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.sistrix.fr\/blog\/pas-encore-optimise-site-recherche-vocale-ca-passe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.sistrix.fr\/blog\/pas-encore-optimise-site-recherche-vocale-ca-passe\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.sistrix.com\/blog\/if-you-havent-optimized-your-website-for-voice-search-yet-youre-ok\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.sistrix.com\/blog\/if-you-havent-optimized-your-website-for-voice-search-yet-youre-ok\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u8054\u7f51\u667a\u80fd\u624b\u673a\u548c\u8bed\u97f3\u52a9\u624b\u7684\u53d1\u5c55\uff0c\u4ee5\u53ca\u57fa\u4e8e \u201c\u5230 2020 \u5e74\uff0c50% \u7684\u641c\u7d22\u5c06\u662f\u8bed\u97f3\u641c\u7d22 \u201d\u7684\u627f\u8bfa\uff0cSEO \u793e\u533a\u5728\u8fc7\u53bb 3 \u5e74\u4e2d\u4e00\u76f4\u8ba4\u4e3a\uff0c\u5fc5\u987b\u4e3a\u8bed\u97f3\u641c\u7d22\u505a\u597d\u51c6\u5907\u3002\u8c37\u6b4c\u4ecd\u7136\u575a\u6301\u4f7f\u7528\u8bed\u97f3\u6307\u4ee4\uff08\u5bf9\u52a9\u624b\u63d0\u51fa\u76f4\u63a5\u8981\u6c42\uff0c\u4f8b\u5982\uff1a\u8981\u6c42\u63d0\u4f9b\u4e00\u5206\u949f\u7684\u4fe1\u606f\uff09\u548c\u8bed\u97f3\u641c\u7d22\uff08\u8981\u6c42\u63d0\u4f9b\u53e3\u8ff0\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u901a\u8fc7\u6587\u672c\u641c\u7d22\u5de5\u5177\u8fdb\u884c\u641c\u7d22\uff09\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u9762\uff0c\u5173\u4e8e 2020 \u5e74\u7684\u5f15\u7528\u5df2\u7ecf\u53d1\u751f\u4e86\u5f88\u5927\u53d8\u5316\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u5173\u4e8e\u58f0\u4e50\u7814\u7a76\u7684\u7814\u7a76\u4e5f\u8868\u660e\uff0c\u58f0\u4e50\u7814\u7a76\u7684\u53d1\u5c55\u5e76\u4e0d\u5747\u8861\uff08\u6b64\u5916\uff0c\u58f0\u4e50\u7814\u7a76\u901a\u5e38\u4ee5\u7f8e\u56fd\u4e3a\u4e2d\u5fc3\uff09\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sistrix \u7684\u6587\u7ae0\u5bf9\u8fd9\u4e00\u5efa\u8bae\u8fdb\u884c\u4e86\u7ec6\u5316\uff0c\u5e76\u63d0\u4f9b\u4e86\u6b27\u6d32\u8bed\u97f3\u52a9\u624b\u4f7f\u7528\u60c5\u51b5\u7684\u6570\u636e\u3002.<\/span><\/p>\n<p><b>\u66f4\u73b0\u5b9e\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u672a\u6765\uff1a\u8c37\u6b4c\u6210\u4e3a\u7528\u6237\u52a9\u624b\uff0c\u7ed5\u8fc7\u7f51\u7ad9<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u66f4\u6709\u53ef\u80fd\u7684\u672a\u6765\uff1aGoogle \u662f\u60a8\u7684\u52a9\u624b\u5e76\u63a7\u5236\u7f51\u7ad9<\/span><\/i><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/googles-duplex-on-the-web-enables-the-assistant-to-buy-movie-tickets-for-you-325555\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/searchengineland.com\/googles-duplex-on-the-web-enables-the-assistant-to-buy-movie-tickets-for-you-325555<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u7684\u610f\u56fe\u662f\u51cf\u5c11\u641c\u7d22\u548c\u4ea4\u6613\u4e4b\u95f4\u7684\u65f6\u95f4 (<\/span><i><span style=\"font-weight: 400;\">\u538b\u7f29\u641c\u7d22\u548c\u9500\u552e\u4e4b\u95f4\u7684\u8fc7\u7a0b\uff09\u3002.<\/span><\/i><span style=\"font-weight: 400;\"> \u76f4\u63a5\u4ea4\u6613\u670d\u52a1\u7684\u53d1\u5c55\uff08\u4ea7\u54c1\u9500\u552e\u3001\u9910\u5385\u548c\u670d\u52a1\u9884\u8ba2\uff0c\u4ee5\u53ca\u5176\u4ed6\u670d\u52a1\uff09\u3002 <\/span><a href=\"https:\/\/www.search-foresight.com\/reserver-avec-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7f51\u7ad9\u7684\u5546\u4e1a\u6a21\u5f0f<\/span><\/a><span style=\"font-weight: 400;\"> \u548c Google Assistant\uff08\u4ee5\u53ca Google Duplex\uff0c\u4e00\u9879\u53ef\u81ea\u52a8\u5b8c\u6210\u5927\u90e8\u5206\u4efb\u52a1\u7684\u6280\u672f\uff09\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u5c31\u5f62\u6210\u4e86\u4e00\u4e2a\u5c01\u95ed\u7684\u56de\u8def\uff0c\u5728\u8fd9\u4e2a\u56de\u8def\u4e2d\uff0c\u7528\u6237\u65e0\u6cd5\u627e\u5230 Google \u7684\u751f\u6001\u7cfb\u7edf\u3002\u793e\u4f1a\u9762\u4e34\u7684\u95ee\u9898\u662f\u2019<\/span><span style=\"font-weight: 400;\">\u4ee5\u5408\u4f5c\u4f19\u4f34\u7684\u8eab\u4efd\u51fa\u5e2d\u8fd9\u4e9b\u4f1a\u8bae<\/span><span style=\"font-weight: 400;\"> de Google.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n<p>\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002. <\/p>\n<p><b>\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22011","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/22011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=22011"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=22011"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=22011"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=22011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}