{"id":22013,"date":"2019-10-05T10:16:00","date_gmt":"2019-10-05T09:16:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=22013"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"seo-news-october-2019","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/seo-news-october-2019\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb - 2019 \u5e74 10 \u6708"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

\u65b0\u95fb \/ \u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/p>\n<\/div>

SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1 - \u5b98\u65b9\u8c37\u6b4c\u7f51\u7ad9\u7ba1\u7406\u5458\u65b0\u95fb<\/span><\/strong><\/h3>\n

\u641c\u7d22\u63a7\u5236\u53f0\uff1a\u89c6\u9891\u7ed3\u6784\u5316 Data \u62a5\u544a<\/b><\/p>\n

\u641c\u7d22\u63a7\u5236\u53f0\uff1a\u89c6\u9891\u7ed3\u6784\u62a5\u544a<\/span><\/i><\/p>\n

https:\/\/webmasters.googleblog.com\/2019\/10\/search-console-video-results-reports.html<\/span><\/a><\/p>\n

Search Console \u63d0\u4f9b\u4e86\u9488\u5bf9\u6700\u65b0 Donn\u00e9es Structur\u00e9es \u683c\u5f0f\u7684\u5206\u6790\u62a5\u544a\u3002\u89c6\u9891\u662f\u6700\u65b0\u53d1\u5e03\u7684\u3002.<\/span><\/i><\/p>\n

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https:\/\/security.googleblog.com\/2019\/10\/no-more-mixed-messages-about-https_3.html<\/span><\/a><\/p>\n

\u5bf9\u4e8e\u5185\u5bb9\u6df7\u6742\u7684\u9875\u9762\uff08\u9875\u9762\u4e3a HTTPS\uff0c\u4f46\u8d44\u6e90\u4e3a HTTP\uff09\uff0cGoogle \u4f1a\u5bf9 HTTP \u8d44\u6e90\u8fdb\u884c\u6536\u8d39\u3002\u8fd9\u4e9b\u60c5\u51b5\u5f80\u5f80\u662f\u4e00\u79cd\u53cd\u5e38\u73b0\u8c61\uff08\u65e0\u6cd5\u901a\u8fc7 HTTPS \u83b7\u53d6\u67d0\u4e9b\u8d44\u6e90\uff09\uff0c\u56e0\u6b64\u5f88\u5fae\u4e0d\u8db3\u9053\u3002.<\/span><\/i><\/p>\n

\u8c37\u6b4c\u641c\u7d22\u7b97\u6cd5\u73b0\u5728\u4f7f\u7528 BERT \u8bed\u8a00\u5904\u7406\u6280\u672f<\/b><\/p>\n

\u8c37\u6b4c\u7b97\u6cd5\u4e2d\u7684\u8bed\u8a00\u5904\u7406 BERT \u6a21\u5f0f<\/span><\/i><\/p>\n

https:\/\/blog.google\/products\/search\/search-language-understanding-bert<\/span><\/a><\/p>\n

\u901a\u8fc7\u8c37\u6b4c\u5bf9\u8bf7\u6c42\u7684\u89e3\u8bfb\uff0c\u4e86\u89e3\u4eba\u7c7b\u8bed\u8a00\u4e0e \u201c\u5173\u952e\u5b57 \u201d\u8bed\u8a00\u4e4b\u95f4\u7684\u7ec6\u5fae\u5dee\u522b\u3002\u6d89\u53ca\u957f\u7bc7\u81ea\u7136\u77ed\u8bed\u8bf7\u6c42\uff0c\u5bf9 SEO \u7684\u5f71\u54cd\u5fae\u4e4e\u5176\u5fae\u3002.<\/span><\/i><\/p>\n

2 -\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb<\/span><\/strong><\/h3>\n

\u8c37\u6b4c\u65b0\u95fb\uff1a\u4e3a\u6cd5\u56fd\u5a92\u4f53\u63d0\u4f9b\u514d\u8d39\u7247\u6bb5\u4e0b\u8f7d (FR)<\/b><\/p>\n

https:\/\/www.journaldunet.com\/media\/publishers\/1459188-droit-voisin-pour-la-presse-les-editeurs-francais-plient-devant-google\/<\/span><\/a><\/p>\n

\u8fd9\u9879\u6cd5\u5f8b\u65e8\u5728\u901a\u8fc7\u8c37\u6b4c\u5bf9\u6b27\u6d32\u5a92\u4f53\u5229\u7528\u6587\u7ae0\u7247\u6bb5\uff08\u63cf\u8ff0\u548c\u56fe\u7247\uff09\u8fdb\u884c\u8865\u507f\u3002.<\/span><\/p>\n

\u8c37\u6b4c\u62d2\u7edd\u4e3a\u7b97\u6cd5\u670d\u52a1\uff08\u5728\u8c37\u6b4c\u65b0\u95fb\u548c\u8c37\u6b4c\u641c\u7d22\u4e2d\u7684\u6587\u7ae0\u81ea\u7136\u5b9a\u4f4d\uff09\u5efa\u7acb\u5546\u4e1a\u5173\u7cfb\uff0c\u800c\u662f\u5efa\u8bae\u8ba9\u5a92\u4f53\u9009\u62e9\u901a\u8fc7\u65b0\u7684\u5143\u673a\u5668\u4eba\u680f\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63a7\u5236\u81ea\u5df1\u7684 \u201c\u5185\u5bb9\u201d\uff0c\u4ee5\u63a5\u53d7\u7247\u6bb5\uff08\u548c\u9002\u914d\u5668\uff09\u3002Le comportement par d\u00e9faut de Google depuis le 25\/10 est de supprimer les snippets pour tout site m\u00e9dia, \u00e0 moins qu'ils n'acceptent volontairement d'afficher un snippet en int\u00e9grant ces balises.<\/span><\/p>\n

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\u5f71\u54cd\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span> :\u5982\u679c\u67d0\u4e2a\u7f51\u7ad9\u88ab\u89c6\u4e3a\u65b0\u95fb\u53d1\u5e03\u8005\uff08Search Console \u53d1\u9001\u7684\u90ae\u4ef6\/\u4fe1\u606f\uff09\uff0c\u5219\u5fc5\u987b\u8f93\u5165\u65b0\u7684\u5143\u673a\u5668\u4eba\u6807\u8bb0\uff0c\u4ee5\u4fdd\u5b58\u5b8c\u6574\u7684\u7247\u6bb5\u3002.<\/span><\/p>\n

Yoast \u5728\u5176 WordPress \u63d2\u4ef6\u4e2d\u52a0\u5165\u4e86\u9519\u8bef\u7684\u5e73\u8861\u70b9<\/span><\/p>\n

https:\/\/yoast.com\/robots-meta-changes-for-google\/<\/span><\/a><\/p>\n

\u62e5\u6709\u4e00\u5bb6\u5a92\u4f53\u7f51\u7ad9\u53ef\u80fd\u4f1a\u5bf9\u6574\u4e2a\u884c\u4e1a\u9020\u6210\u5f71\u54cd\uff1a\u300a\u8d39\u52a0\u7f57\u62a5\u300b\u623f\u5730\u4ea7\u7f51\u7ad9\u5df2\u7ecf\u4ece\u300a\u8d39\u52a0\u7f57\u62a5\u300b\u7684\u65b0\u95fb\u90e8\u5206\u4e2d\u5f15\u5165\u4e86\u8fd9\u4e9b\u65b0\u95fb\u3002Le site principal de SFR a perdu ses snippets du fait du sous-domaine SFR News.<\/span><\/p>\n

\"\"<\/p>\n

WebPerformance : Comment lire un waterfall (FR)<\/b><\/p>\n

https:\/\/www.fasterize.com\/fr\/blog\/comment-lire-les-resultats-de-webpagetest-le-waterfall\/<\/span><\/a><\/p>\n

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\u7f8e\u56fd\u6700\u9ad8\u6cd5\u9662\u88c1\u5b9a\u7f51\u7ad9\u5e94\u53ef\u4f9b\u76f2\u4eba\u4f7f\u7528<\/b><\/p>\n

\u7f8e\u56fd\u6700\u9ad8\u6cd5\u9662\u8981\u6c42\u5efa\u7acb\u4e00\u4e2a\u53ef\u5411\u6e38\u5ba2\u5f00\u653e\u7684\u7f51\u7ad9<\/span><\/i><\/p>\n

https:\/\/www.latimes.com\/politics\/story\/2019-10-07\/blind-person-dominos-ada-supreme-court-disabled<\/span><\/a><\/p>\n

\u8fd9\u79cd\u89c4\u5219\u6b63\u5728\u6cd5\u56fd\u5b9e\u65bd\uff0c\u867d\u7136\u8fd8\u6ca1\u6709\u5f15\u8d77\u53cd\u5bf9\uff0c\u4f46\u6beb\u65e0\u7591\u95ee\uff0c\u8fd9\u5c06\u662f\u672a\u6765\u7684\u8d8b\u52bf\u3002.<\/span><\/i><\/p>\n

\u4e0e\u6765\u81ea Google \u7684 Gary Illyes \u7684\u95ee\u7b54<\/b><\/p>\n

\u5411\u8c37\u6b4c\u52a0\u91cc-\u4f0a\u5229\u8036\u65af\u63d0\u95ee<\/span><\/i><\/p>\n

https:\/\/www.mariehaynes.com\/qa-with-gary-illyes\/<\/span><\/i><\/a><\/p>\n

\u5173\u4e8e SEO \u91cd\u8981\u95ee\u9898\u7684\u5404\u79cd\u95ee\u9898\uff0c\u5168\u4e16\u754c\u90fd\u5728\u5173\u6ce8\u3002D\u00e9saveu de liens, EAT, algorithmes secondaires.<\/span><\/i><\/p>\n

Strat\u00e9gie Display de OUI Sncf\uff08\u6cd5\u56fd\uff09<\/b><\/p>\n

https:\/\/www.blogdumoderateur.com\/oui-sncf-presente-strategie-programmatique\/<\/span><\/a><\/p>\n

\u7b80\u660e\u627c\u8981\u7684\u5c55\u793a\u6218\u7565\uff0c\u8ba9\u60a8\u4e86\u89e3\u6211\u4eec\u7684\u5f00\u653e\u7a7a\u95f4\u7528\u6237\u7684\u9700\u6c42\u3002.<\/span><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n

\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002. <\/p>\n

\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22013","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/22013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=22013"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=22013"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=22013"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=22013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}