{"id":22015,"date":"2019-01-05T11:31:00","date_gmt":"2019-01-05T11:31:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22015"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"seo-news-septembre-2019","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/seo-news-septembre-2019\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb - 2019\u5e749\u6708"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - \u5b98\u65b9\u8c37\u6b4c\u7f51\u7ad9\u7ba1\u7406\u5458\u65b0\u95fb<\/span><\/strong><\/h3>\n<p><b>\u641c\u7d22\u63a7\u5236\u53f0\uff1a\u641c\u7d22\u6027\u80fd\u62a5\u544a\u4e2d\u7684\u65b0\u751f data<\/b><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/search-performance-fresh-data.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2019\/09\/search-performance-fresh-data.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6027\u80fd\u62a5\u544a\u4e2d\u7684 Data \u73b0\u5728\u53ef\u5728 1 \u5929\u540e\u4f7f\u7528\u3002\u8be5\u62a5\u544a\u73b0\u5728\u8fd8\u5305\u62ec\u65e5\u671f\u7ef4\u5ea6\u3002.<\/span><\/p>\n<p><b>\u641c\u7d22\u63a7\u5236\u53f0\uff1a\u65e7\u7248\u672c\u5df2\u5173\u95ed<\/b><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/goodbye-old-search-console.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2019\/09\/goodbye-old-search-console.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4f20\u7edf\u7684 reports \u73b0\u5728\u53ef\u5728\u65b0\u7684\u641c\u7d22\u63a7\u5236\u53f0\u83dc\u5355\u4e2d\u76f4\u63a5\u94fe\u63a5\u3002.<\/span><\/p>\n<p><b>\u4e30\u5bcc\u7247\u6bb5\uff1a\u663e\u793a\u89c4\u5219\u73b0\u5728\u66f4\u5177\u9650\u5236\u6027<\/b><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/making-review-rich-results-more-helpful.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2019\/09\/making-review-rich-results-more-helpful.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u5168\u7ad9\u516c\u53f8\u8bc4\u7ea7\u6807\u8bb0\u5728 SERP \u4e2d\u4e3a\u6bcf\u4e2a\u9875\u9762\u663e\u793a\u661f\u7ea7\u8bc4\u5206\u7684\u5e38\u89c1\u65b9\u6cd5\u5df2\u4e0d\u518d\u9002\u7528\u3002\u53ea\u6709\u7279\u5b9a\u7684 Schema \u7c7b\u578b\uff08\u5355\u4e2a\u4ea7\u54c1\/\u670d\u52a1\uff09\u624d\u5141\u8bb8\u663e\u793a\u8bc4\u7ea7\u3002.<\/span><\/p>\n<p><b>\u4e3a\u7528\u6237\u751f\u6210\u7684\u94fe\u63a5\u548c\u8d5e\u52a9\u5546\u94fe\u63a5\u65b0\u589e nofollow \u6807\u8bb0<\/b><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/evolving-nofollow-new-ways-to-identify.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2019\/09\/evolving-nofollow-new-ways-to-identify.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5e94\u8be5\u4e0d\u4f1a\u5f71\u54cd\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u4f46\u4f1a\u5e2e\u52a9 Google \u66f4\u597d\u5730\u4e86\u89e3\u8fd9\u4e9b\u7279\u5b9a\u7c7b\u578b\u7684\u94fe\u63a5\u3002.<\/span><\/p>\n<p><b>\u65b0\u7684\u5143\u673a\u5668\u4eba\u6807\u7b7e\u53ef\u7f29\u77ed\u6216\u5220\u9664\u7f51\u7ad9 SERP \u6bb5\u843d<\/b><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/more-controls-on-search.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2019\/09\/more-controls-on-search.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u6837\u505a\u7684\u76ee\u7684\u662f\u8ba9\u5a92\u4f53\u7f51\u7ad9\u5bf9\u5728\u8c37\u6b4c\u65b0\u95fb\u4e2d\u663e\u793a\u7684\u5185\u5bb9\u6709\u66f4\u591a\u7684\u63a7\u5236\u6743\u3002.<\/span><\/p>\n<h3><strong><span style=\"color: #ff0066;\">2 - \u6280\u672f\u6027\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/strong><\/h3>\n<p><b>\u7f51\u7edc\u6027\u80fd\uff1aChrome \u6d4f\u89c8\u5668\u4e2d\u7684\u706f\u5854\u53ef\u8ba9\u60a8\u5728\u672c\u5730\u6d4b\u8bd5\u5efa\u8bae<\/b><\/p>\n<p><a href=\"https:\/\/twitter.com\/cjamcl\/status\/1167602064584671234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/cjamcl\/status\/1167602064584671234<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Chrome \u6d4f\u89c8\u5668\u4e2d\u7684 Lighthouse \u5141\u8bb8\u672c\u5730\u8986\u76d6\uff1a\u60a8\u73b0\u5728\u53ef\u4ee5\u672c\u5730\u4fdd\u5b58\u5728\u7ebf\u5ba1\u6838\u7684 HTML \u9875\u9762\uff0c\u4ee5\u5e94\u7528\u4fee\u6539\u5e76\u67e5\u770b\u6027\u80fd\u662f\u5426\u6709\u6240\u6539\u5584\uff08\u61d2\u52a0\u8f7d\u3001\u5f02\u6b65......\uff09\u3002<\/span><\/p>\n<p><b>\u7f51\u7edc\u6027\u80fd\uff1aLCP\uff08\u6700\u5927\u5185\u5bb9\u6d82\u6599\uff09\uff0c\u65b0 KPI<\/b><\/p>\n<p><a href=\"https:\/\/web.dev\/largest-contentful-paint\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/web.dev\/largest-contentful-paint<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u65b0\u7684\u7f51\u7edc\u6027\u80fd KPI\uff0c\u5373 LCP reports \u9875\u9762\u5b8c\u5168\u52a0\u8f7d\u540e\uff0c\u89c6\u53e3\u4e2d\u6700\u5927\u5185\u5bb9\u5143\u7d20\uff08\u56fe\u7247\u3001\u6587\u672c\uff09\u7684\u5448\u73b0\u65f6\u95f4\u3002.<\/span><\/p>\n<p><b>HTTP\/3\uff1a\u4ecb\u7ecd\u4ee5\u53ca\u4e0e HTTP\/1.1 \u548c HTTP\/2 \u76f8\u6bd4\u7684\u6539\u8fdb<\/b><\/p>\n<p><a href=\"https:\/\/speakerdeck.com\/bitone\/3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/speakerdeck.com\/bitone\/3<\/span><\/a><\/p>\n<h3><strong><span style=\"color: #ff0066;\">3 - \u76f8\u5173\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u680f\u76ee<\/span><\/strong><\/h3>\n<p><b>\u6700\u5927\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8bef\u533a \u4f5c\u8005\uff1aBill Slawski\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/guide-to-biggest-seo-myths-on-web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.semrush.com\/blog\/guide-to-biggest-seo-myths-on-web\/<\/span><\/a><\/p>\n<p><b>Botify \u4ece\u6293\u53d6\u5230\u8f6c\u5316<\/b><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/enterprise-seo-framework\/326005\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/enterprise-seo-framework\/326005\/\u00a0<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n<p>\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n<p><b>\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p><b>\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n<p>\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n<p><b>\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO \u65b0\u95fb\uff0c\u4f5c\u8005\uff1aOlivier Perbet\u3002.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22015","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/22015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=22015"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=22015"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=22015"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=22015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}