{"id":22344,"date":"2021-01-21T14:28:39","date_gmt":"2021-01-21T14:28:39","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=22344"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"vincent-luciani-les-entreprises-consumer-centric-sen-sortent","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/vincent-luciani-les-entreprises-consumer-centric-sen-sortent\/","title":{"rendered":"Artefact \u8054\u5e2d\u9996\u5e2d\u6267\u884c\u5b98\u6587\u68ee\u7279-\u5362\u897f\u4e9a\u5c3c\u5728\u300a\u6218\u7565\u300b\u4e00\u4e66\u4e2d\u6307\u51fa\uff0c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u4f01\u4e1a\u662f\u6b63\u5728\u53d1\u751f\u53d8\u5316\u7684\u4f01\u4e1a\u3002."},"content":{"rendered":"

2021 \u5e74 1 \u6708 21 \u65e5
\nArtefact \u7684\u5171\u540c\u53d1\u8d77\u4eba\u4e4b\u4e00 Vincent Luciani \u56de\u987e\u4e86\u8fc7\u53bb\u7684\u51e0\u4e2a\u6708\uff0c\u5bf9\u793e\u4f1a\u7684\u9002\u5e94\u60c5\u51b5\u4ee5\u53ca\u5bf9\u6350\u52a9\u65b9\u5728\u4ef7\u503c\u94fe\u4e2d\u7684\u5730\u4f4d\u7684\u770b\u6cd5\u3002.<\/p>\n

\u57c3\u9a6c\u7ebd\u57c3\u5c14-\u52a0\u74e6\u5c14\u5fb7\u5728\u300a\u6218\u7565\u300b\u6742\u5fd7\u4e0a\u53d1\u8868\u7684\u63d0\u6848<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u4f60\u773c\u4e2d\u7684 2020 \u5e74\u662f\u5982\u4f55\u8fc7\u53bb\u7684\uff1f<\/h2><\/div>

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\u60a8\u5728\u5e02\u573a\u4e0a\u770b\u5230\u4e86\u4ec0\u4e48\uff1f<\/h2><\/div>

\u5f62\u52bf\u975e\u5e38\u4e25\u5cfb\u3002Les acteurs traditionnels du m\u00e9dia ont \u00e9norm\u00e9ment souffert car beaucoup d'annonceurs ont r\u00e9duit leur budget publicitaire, mais les projets de transformation en profondeur et de long terme n'ont pas \u00e9t\u00e9 arr\u00eat\u00e9s.\u6570\u5b57\u5a92\u4f53\u7684\u5f71\u54cd\u529b\u6539\u53d8\u4e86\u4eba\u4eec\u7684\u751f\u6d3b\u4e60\u60ef\u3002Cela a des impacts sur la gestion du personnel, les plannings sont compl\u00e8tement perturb\u00e9s.\u5fc5\u987b\u5728\u9884\u6d4b\u3001\u6d41\u91cf\u548c\u9500\u552e\u65b9\u9762\u505a\u5927\u91cf\u5de5\u4f5c\u3002\u5728\u5371\u673a\u671f\u95f4\u6216\u4e4b\u540e\uff0c\u6240\u6709\u7ec4\u7ec7\u90fd\u53d7\u5230\u4e86\u6781\u5927\u7684\u51b2\u51fb\u3002\u5b83\u4eec\u5fc5\u987b\u91cd\u65b0\u7ec4\u7ec7\u8d77\u6765\uff0c\u7528\u66f4\u5c11\u7684\u8d44\u6e90\uff0c\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u524d\u8fdb\u3002L'e-commerce explose.Nous discutions avec un champion de l'agroalimentaire, il vise 50% des ventes sur le num\u00e9rique prochainement.\u8fd9\u5728\u4ee5\u524d\u662f\u65e0\u6cd5\u60f3\u8c61\u7684\u3002\u4ece\u4eca\u5929\u8d77\uff0c\u4ed6\u5c06\u638c\u63e1\u81ea\u5df1\u7684\u5e93\u5b58\u3001\u8d27\u67b6\u3001\u5206\u9500......\u8fd9\u5c06\u5f7b\u5e95\u6539\u53d8\u4ed6\u7684\u901a\u8baf\u65b9\u5f0f\u3002.<\/p>\n<\/div>

\u9762\u5bf9\u8fd9\u79cd\u60c5\u51b5\uff0c\u60a8\u662f\u5982\u4f55\u5b89\u6392\u60a8\u7684\u5de5\u4f5c\u7684\uff1f<\/h2><\/div>

2019 \u5e74\uff0c\u6211\u4eec\u7684\u5de5\u4f5c\u8fdb\u5c55\u987a\u5229\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u56f4\u7ed5\u4e09\u4e2a\u65b9\u9762\u5f00\u5c55\u5de5\u4f5c\u3002\u6211\u4eec\u59cb\u7ec8\u575a\u6301\u6211\u4eec\u7684\u6570\u5b57\u5a92\u4f53\u6d3b\u52a8\u3002L'activit\u00e9 historique.\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u63d0\u4f9b\u5e02\u573a\u8425\u9500\u65b9\u9762\u7684\u652f\u6301\uff08\u6350\u6b3e\u54a8\u8be2\u3001\u7b2c\u4e00\u65b9\u3001\u7b2c\u4e8c\u65b9\u7ba1\u7406\u3001\u7ee9\u6548......\uff09\uff0c\u4ee5\u53ca\u6240\u6709\u4e0e\u5ba2\u6237\u8ba4\u77e5\u76f8\u5173\u7684\u5de5\u5177\u548c\u65b9\u6cd5\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6b63\u5728\u5f00\u53d1\u7684\u662f \u00ab\u8f6c\u578b \u00bb\u90e8\u5206\uff0c\u8fd9\u662f\u6210\u4e3a data-driven \u7684\u57fa\u672c\u8981\u7d20\uff1a\u62e5\u6709\u8fdc\u89c1\u3001\u6574\u5408 IA......\u6211\u4eec\u7684\u91cd\u70b9\u662f\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u6982\u5ff5\uff0c\u8fd9\u5bf9\u6211\u4eec\u6765\u8bf4\u662f\u5373\u5c06\u5230\u6765\u7684\u91cd\u5927\u53d8\u9769\u3002.<\/p>\n<\/div>

\u4ec0\u4e48\u610f\u601d\uff1f\u8fd9\u9700\u8981\u5f88\u957f\u65f6\u95f4\uff0c\u4e0d\u662f\u5417\uff1f<\/h2><\/div>

\u8fd9\u4e00\u6982\u5ff5\u8d8a\u6765\u8d8a\u591a\u5730\u51fa\u73b0\u5728\u4f01\u4e1a\u5185\u90e8\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\uff0c\u5728\u5371\u673a\u4e4b\u540e\uff0c\u90a3\u4e9b\u5e94\u7528\u5f97\u66f4\u5e7f\u6cdb\u7684\u4f01\u4e1a\u4f1a\u66f4\u6709\u4f18\u52bf\u3002\u4ece B2C \u5f00\u59cb\uff1a\u5373\u53d1\u5c55\u4e0e\u6d88\u8d39\u8005\u76f4\u63a5\u5bf9\u8bdd\u548c\u9500\u552e\u7684\u80fd\u529b\uff0c\u5c06\u8425\u9500\u6218\u7565\u4eba\u683c\u5316\uff0c\u4ee5\u53ca\u6700\u540e\u6700\u91cd\u8981\u7684\u7b2c\u4e8c\u70b9\uff0c\u5728\u4ef7\u503c\u94fe\u4e2d\u5b9e\u73b0\u4eba\u683c\u5316\u3002.<\/p>\n<\/div>

\u66f4\u591a\u9500\u552e\u4fe1\u606f\uff1f<\/h2><\/div>

\u6ca1\u9519\u3002\u4f8b\u5982\uff0c\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u4f9b\u5e94\u94fe\u662f\u6839\u636e \u201c\u9500\u552e\u989d\u201d\uff08\u5373\u5728\u5546\u573a\u7684\u9500\u552e\u989d\uff09\u6765\u786e\u5b9a\u7684\u3002\u5982\u4eca\uff0c\u8fd9\u79cd\u65b9\u5f0f\u5df2\u4e0d\u518d\u9002\u7528\u3002Ce n'est plus le distributor et sa commande, qui d\u00e9terminera directement ma production et mes flux.\u5728\u79bb\u6d88\u8d39\u8005\u66f4\u8fd1\u7684\u5730\u65b9\uff0c\u6211\u8fd8\u53ef\u4ee5\u5c06\u6211\u7684\u9700\u6c42\u53cd\u9988\u7ed9\u7528\u6237\uff0c\u4ece\u800c\u4f7f\u6574\u4e2a\u4f9b\u5e94\u94fe\u90fd\u80fd\u83b7\u5f97\u8fd9\u4e9b\u65b0\u4fe1\u606f\u3002\u8fd9\u5c31\u662f\u9700\u6c42\u611f\u77e5\u3002\u8fd9\u5c31\u9700\u8981\u91cd\u65b0\u8bbe\u8ba1\u6d41\u7a0b\uff0c\u81ea\u52a8\u9884\u6d4b\u4ea7\u54c1\u6307\u4ee4\u7b49\u3002\u5982\u679c\u5c06\u5176\u4e0e\u96f6\u552e\u5a92\u4f53\u7ed3\u5408\u8d77\u6765\uff0c\u5e76\u4e0e\u96f6\u552e\u5546\u5efa\u7acb\u6570\u636e\u4f19\u4f34\u5173\u7cfb\uff0c\u8fd9\u5c06\u53d8\u5f97\u5c24\u4e3a\u6709\u8da3\u3002\u6240\u6709\u8fd9\u4e9b\u77e5\u8bc6\u90fd\u5c06\u4e3a\u8be5\u54c1\u724c\u5236\u5b9a\u66f4\u597d\u7684\u751f\u4ea7\u8ba1\u5212\u6240\u7528\u3002\u53bb\u5e74\uff0c\u6211\u4eec\u5728\u4e00\u4e2a\u5927\u578b\u884c\u4e1a\u63a8\u51fa\u4e86\u4e00\u9879\u8ba1\u5212\u3002\u903b\u8f91\u81ea\u52a8\u8ba1\u7b97\u6bcf\u5929\u7684\u751f\u4ea7\u91cf\u3002\u8fd9\u79cd\u5de5\u4f5c\u6a21\u5f0f\u5728\u6211\u4eec\u5ba2\u6237\u7684 IT \u7cfb\u7edf\u4e2d\u968f\u5904\u53ef\u89c1\u3002\u6211\u4eec\u7684\u5de5\u4f5c\uff0c\u5c31\u662f\u66f4\u6709\u6548\u5730\u6536\u96c6\u4fe1\u606f\uff0c\u4ee5\u4fbf\u66f4\u51c6\u786e\u5730\u786e\u5b9a\u6bcf\u5929\u7684\u6307\u4ee4\uff0c\u5e76\u5c06\u5176\u4f20\u64ad\u5230\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u3002.<\/p>\n<\/div>

Et ce n'est que du court terme ?<\/h2><\/div>

\u4f8b\u5982\uff0c\u6211\u4eec\u4e3a\u6b27\u83b1\u96c5\u7684 Trendspotter \u9879\u76ee\u63d0\u4f9b\u4e86\u5e2e\u52a9\u3002Le but est d'analyser la demande dans les prochaines ann\u00e9es par la d\u00e9tection de signaux faibles.75% des tendances que l'outils a d\u00e9tect\u00e9, non d\u00e9tect\u00e9es avant, ont \u00e9t\u00e9 jug\u00e9es pertinentes.\u6211\u4eec\u5206\u6790\u4e86\u5f71\u54cd\u7fa4\u4f53\u3001\u5b9e\u9a8c\u5ba4\u5de5\u4f5c\u3001\u6211\u4eec\u4e0d\u4e86\u89e3\u7684\u5f71\u54cd\u8005......\u5728\u8fd9\u4e2a\u6570\u767e\u4e07\u7bc7\u6587\u7ae0\u7684\u8bed\u6599\u5e93\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0\u4e86\u4e00\u4e9b\u53ef\u80fd\u76f8\u5173\u7684\u5c0f\u7ec6\u8282\u3002\u4ee4\u4eba\u611f\u5174\u8da3\u5e76\u80fd\u8bf4\u660e\u8fd9\u79cd\u5de5\u4f5c\u65b9\u6cd5\u91cd\u8981\u6027\u7684\u662f\uff0c\u5404\u793e\u4f1a\u7ec4\u7ec7\u90fd\u6ca1\u6709\u8fdb\u884c\u66f4\u591a\u7684 POC\uff08\u6982\u5ff5\u9a8c\u8bc1\uff09\u3002\u5728\u4e0e\u5ba2\u6237\u7684 IT \u90e8\u95e8\u5408\u4f5c\u65f6\uff0c\u6211\u4eec\u4f1a\u4ece\u5934\u5f00\u59cb\u3002\u4ece\u5934\u5f00\u59cb\u5230\u5177\u4f53\u3002\u8fd9\u6837\uff0c\u5de5\u5177\u7684\u6027\u80fd\u5c31\u4f1a\u63d0\u9ad8\uff0c\u5ba2\u6237\u4e5f\u4f1a\u66f4\u52a0\u4e86\u89e3\u8fd9\u4e9b\u95ee\u9898\u3002.<\/p>\n<\/div>

\u4f60\u4e5f\u88ab\u7ec4\u7ec7\u8d77\u6765\u4e86\uff0c\u4e0d\u662f\u5417\uff1f<\/h2><\/div>

\u7ee7 Netbooster \u5728\u6b27\u6d32\u88ab\u6536\u8d2d\u4e4b\u540e\uff0c\u6211\u4eec\u5728\u4e2d\u56fd\u3001\u4e2d\u4e1c\u548c\u56fd\u9645\u5e02\u573a\u4e0a\u90fd\u7ecf\u5386\u4e86\u4e00\u6bb5\u975e\u5e38\u8f89\u714c\u7684\u53d1\u5c55\u65f6\u671f\u3002\u4e0e Guillaume de Roquemaurel \u4e00\u8d77\uff0c\u6211\u4eec\u4e3a\u4f01\u4e1a\u7684\u89e3\u653e\u4ed8\u51fa\u4e86\u5927\u91cf\u5fc3\u8840\u3002\u6cd5\u56fd\u6709 300 \u540d\u5458\u5de5\uff0c\u5982\u679c\u7ee7\u7eed\u96c6\u4e2d\u7ba1\u7406\uff0c\u5c31\u5f88\u96be\u7ee7\u7eed\u53d1\u5c55\u3002\u6211\u4eec\u4e3a\u5404\u51b3\u7b56\u90e8\u95e8\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u81ea\u4e3b\u6743\uff0c\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u5168\u6743\u7ba1\u7406\u81ea\u5df1\u7684\u5458\u5de5\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5bf9\u4e8e\u8fd9\u4e9b\u6a21\u5f0f\u6765\u8bf4\uff0c\u5458\u5de5\u7684\u6210\u719f\u5ea6\u662f\u975e\u5e38\u9ad8\u7684\u3002\u8bb8\u591a\u4eba\u90fd\u60f3\u63d0\u9ad8\u80fd\u529b\uff0c\u5e76\u51c6\u5907\u627f\u62c5\u8d23\u4efb\u3002\u6b64\u5916\uff0c\u5ba2\u6237\u7684\u9700\u6c42\u4e5f\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u53d8\u5f97\u66f4\u52a0\u4e13\u4e1a\u5316\u3002\u4eca\u5929\uff0c\u6211\u4eec\u9700\u8981\u7684\u4e0d\u518d\u662f \u201cdata \u79d1\u5b66\u5bb6\u201d\uff0c\u800c\u662f NLP\uff08\u81ea\u7136\u8bed\u8a00\u5904\u7406\uff09\u4e13\u5bb6\uff0c\u4e0d\u518d\u662f data \u5de5\u7a0b\u5e08\uff0c\u800c\u662f Google Cloud \u4e13\u5bb6\u3002\u867d\u7136\u6211\u5bf9\u95ee\u9898\u7684\u590d\u6742\u6027\u6709 50% \u7684\u6df1\u523b\u7406\u89e3\uff0c\u4f46\u4f5c\u4e3a\u9886\u5bfc\u8005\uff0c\u6211\u8fd8\u662f\u8981\u7ee7\u7eed\u52aa\u529b\u3002\u6211\u4eec\u5fc5\u987b\u8ba4\u8bc6\u5230\u8fd9\u4e00\u70b9\u3002\u7ec4\u5efa\u81ea\u4e3b\u7684\u56e2\u961f\uff0c\u4e86\u89e3\u4ea7\u54c1\uff0c\u5e76\u5c06\u5176\u4e13\u4e1a\u5316\uff0c\u8fd9\u5df2\u6210\u4e3a\u6211\u4eec\u8f6c\u578b\u7684\u4e3b\u8f74\u4e4b\u4e00\u3002\u6211\u4eec\u4e0d\u80fd\u50cf\u5728\u5168\u7403\u8303\u56f4\u5185\u8bd5\u9a8c 300 \u4eba\u6216 900 \u4eba\u90a3\u6837\u53ea\u8bd5\u9a8c 50 \u4eba......\u6211\u4eec\u8fd8\u5fc5\u987b\u8ba9\u4e8b\u60c5\u53d1\u751f\uff0c\u8ba9\u5ba2\u6237\u548c\u4e0e\u4ed6\u63a5\u89e6\u7684\u4eba\u4e86\u89e3\u60c5\u51b5\u3002\u6211\u4eec\u6240\u505a\u7684\u4e00\u5207\u90fd\u662f\u56e0\u4e3a\u5ba2\u6237\u7684\u9700\u6c42\u3002\u6211\u4eec\u4e5f\u662f\u5982\u6b64\uff0c\u6211\u4eec\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff01<\/p>\n<\/div>

\u6587\u7ae0\u53d1\u5e03\u4e8e\u00a0Strat\u00e9gie.fr\u3001,\u00a0<\/a>\u57c3\u9a6c\u7ebd\u57c3\u5c14-\u52a0\u74e6\u5c14\u5fb7\u7684\u63d0\u8bae<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

Artefact \u7684\u5171\u540c\u53d1\u8d77\u4eba\u4e4b\u4e00 Vincent Luciani \u56de\u987e\u4e86\u8fc7\u53bb\u7684\u51e0\u4e2a\u6708\uff0c\u5bf9\u793e\u4f1a\u7684\u9002\u5e94\u60c5\u51b5\u4ee5\u53ca\u5bf9\u6350\u52a9\u65b9\u5728\u4ef7\u503c\u94fe\u4e2d\u7684\u5730\u4f4d\u7684\u770b\u6cd5\u3002.
\n\u57c3\u9a6c\u7ebd\u57c3\u5c14-\u52a0\u74e6\u5c14\u5fb7\u5728\u300a\u6218\u7565\u300b\u6742\u5fd7\u4e0a\u53d1\u8868\u7684\u63d0\u6848<\/p>","protected":false},"author":[],"featured_media":22347,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22344","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/22344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/22347"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=22344"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=22344"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=22344"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=22344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}