{"id":293455,"date":"2024-12-10T07:52:55","date_gmt":"2024-12-10T07:52:55","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=293455"},"modified":"2025-02-17T14:23:02","modified_gmt":"2025-02-17T14:23:02","slug":"artefact-acquires-brain-food-to-strengthen-its-leadership-in-latin-america-market","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/artefact-acquires-brain-food-to-strengthen-its-leadership-in-latin-america-market\/","title":{"rendered":"Artefact \u6536\u8d2d Brain Food \u4ee5\u52a0\u5f3a\u5176\u5728\u62c9\u4e01\u7f8e\u6d32 Data \u548c\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\u5e02\u573a\u7684\u9886\u5bfc\u5730\u4f4d\u5e76\u4fc3\u8fdb\u5168\u7403\u6269\u5f20"},"content":{"rendered":"

\u667a\u5229\u5723\u5730\u4e9a\u54e5\uff0c2024 \u5e74 12 \u6708 10 \u65e5<\/p>\n

\u5168\u7403\u9886\u5148\u7684data\u548c\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\u516c\u53f8Artefact\u81ea\u8c6a\u5730\u5ba3\u5e03\u6536\u8d2d\u667a\u5229\u4e00\u5bb6\u84ec\u52c3\u53d1\u5c55\u7684\u54a8\u8be2\u516c\u53f8Brain Food\uff0c\u8be5\u516c\u53f8\u4e13\u6ce8\u4e8edata\u3001\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u670d\u52a1\u3002\u8fd9\u4e00\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6807\u5fd7\u7740 Artefact \u5728\u5feb\u901f\u53d1\u5c55\u7684\u62c9\u7f8e\u5e02\u573a\u6269\u5f20\u7684\u4e00\u4e2a\u91cd\u8981\u91cc\u7a0b\u7891\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u65b0\u95fb\u7a3f<\/span>\u65b0\u95fb\u7a3f<\/span><\/div><\/a><\/div><\/div><\/div>
\u65b0\u95fb\u7a3f<\/span>\u65b0\u95fb\u7a3f<\/span><\/div><\/a><\/div><\/div><\/div>
\u65b0\u95fb\u7a3f<\/span>\u65b0\u95fb\u7a3f<\/span><\/div><\/a><\/div><\/div><\/div>
\u65b0\u95fb\u516c\u62a5<\/span>\u65b0\u95fb\u516c\u62a5<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div>

\u7531\u5927\u536b-\u963f\u5c14\u5df4\u683c\u5229\uff08David Albagli\uff09\u4e8e 2015 \u5e74\u5728\u667a\u5229\u5723\u5730\u4e9a\u54e5\u6210\u7acb\uff0c2019 \u5e74\u5b89\u5fb7\u70c8\u65af-\u5965\u514b\u68ee\u4f2f\u683c\uff08Andres Oksenberg\uff09\u7684\u52a0\u5165\u8fdb\u4e00\u6b65\u52a0\u901f\u4e86\u516c\u53f8\u7684\u53d1\u5c55\uff0cBrain Food \u5728\u8fc7\u53bb\u4e94\u5e74\u4e2d\u7ecf\u5386\u4e86\u663e\u8457\u7684\u589e\u957f\u3002\u516c\u53f8\u5df2\u4e3a\u667a\u5229\u3001\u58a8\u897f\u54e5\u3001\u54e5\u4f26\u6bd4\u4e9a\u3001\u79d8\u9c81\u548c\u8428\u5c14\u74e6\u591a\u7b49\u56fd\u7684\u77e5\u540d\u5ba2\u6237\u4ea4\u4ed8\u4e86\u53d8\u9769\u6027\u7684 data \u548c\u4eba\u5de5\u667a\u80fd\u9879\u76ee\uff0c\u5176\u4e2d\u5305\u62ec Visa\u3001Aeromexico\u3001Femsa\u3001Nestl\u00e9\u3001SQM \u548c Seguros Pac\u00edfico\u3002.<\/p>\n<\/div>

\u6b64\u6b21\u6536\u8d2d\u662f\u7ee7 Artefact \u8fd1\u671f\u6536\u8d2d\u745e\u58eb\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\u516c\u53f8 Effixis \u4e4b\u540e\u7684\u53c8\u4e00\u6b21\u6536\u8d2d\uff0c\u8fdb\u4e00\u6b65\u5f70\u663e\u4e86 Artefact \u81f4\u529b\u4e8e\u4e0e\u9876\u7ea7\u5730\u533a\u516c\u53f8\u5408\u4f5c\u4ee5\u63a8\u52a8\u5176\u56fd\u9645\u53d1\u5c55\u7684\u627f\u8bfa\u3002.<\/p>\n<\/div>

Brain Food \u7684\u9886\u5bfc\u56e2\u961f\u7531\u9996\u5e2d\u6267\u884c\u5b98 David Albagli \u548c\u5408\u4f19\u4eba Andres Oksenberg \u7ec4\u6210\uff0c\u4ed6\u4eec\u7684\u8d44\u5386\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u3002\u4e24\u4eba\u90fd\u6bd5\u4e1a\u4e8e\u667a\u5229\u8457\u540d\u7684\u5929\u4e3b\u6559\u4e3b\u6559\u5927\u5b66\uff0c\u963f\u5c14\u5df4\u683c\u5229\u62e5\u6709\u54c8\u4f5b\u5927\u5b66\u5de5\u5546\u7ba1\u7406\u7855\u58eb\u5b66\u4f4d\uff0c\u800c\u5965\u514b\u68ee\u4f2f\u683c\u5219\u83b7\u5f97\u4e86\u51ef\u6d1b\u683c\u7ba1\u7406\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u7855\u58eb\u5b66\u4f4d\u3002\u4ed6\u4eec\u9886\u5bfc\u7740\u4e00\u652f\u7531 60 \u591a\u540d\u4e13\u4e1a\u4eba\u5458\uff08\u5305\u62ec data \u79d1\u5b66\u5bb6\u3001data \u5de5\u7a0b\u5e08\u3001data \u5206\u6790\u5e08\u548c\u987e\u95ee\uff09\u7ec4\u6210\u7684\u4e16\u754c\u7ea7\u56e2\u961f\uff0c\u5206\u5e03\u5728\u62c9\u4e01\u7f8e\u6d32\u591a\u4e2a\u56fd\u5bb6\uff0c\u5c31\u8fd1\u4e3a\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u3002\u6b64\u6b21\u6574\u5408\u5c06\u4f7f Artefact \u7684\u5730\u533a\u5458\u5de5\u4eba\u6570\u589e\u52a0\u4e09\u5206\u4e4b\u4e00\u4ee5\u4e0a\u3002.<\/p>\n<\/div>

Artefact\u548cBrain Food\u5728\u4eba\u5de5\u667a\u80fd\u548cdata-driven\u8f6c\u578b\u65b9\u9762\u62e5\u6709\u5171\u540c\u7684DNA\uff0c\u65e0\u7f1d\u8854\u63a5\u4e86data\u3001\u6280\u672f\u548c\u5546\u4e1a\u4e4b\u95f4\u7684\u9e3f\u6c9f\u3002\u4e24\u5bb6\u516c\u53f8\u90fd\u5f3a\u8c03\u6574\u4f53\u65b9\u6cd5\u8bba\uff0c\u63d0\u4f9b data \u79d1\u5b66\u548c\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\u3001\u4eba\u5de5\u667a\u80fd\u751f\u6210\u80fd\u529b\u3001\u6218\u7565\u6307\u5bfc\u3001\u6280\u672f\u5b9e\u65bd\u548c\u7ec4\u7ec7\u53d8\u9769\u7b49\u670d\u52a1\uff0c\u4ee5\u63d0\u9ad8\u5ba2\u6237\u5728\u6574\u4e2a\u4ef7\u503c\u94fe\u4e2d\u7684\u7ee9\u6548\u548c\u7ade\u4e89\u529b\u3002.<\/p>\n<\/div>

\n
\u201c\u6b64\u6b21\u5408\u4f5c\u6807\u5fd7\u7740 Brain Food \u7ffb\u5f00\u4e86\u6fc0\u52a8\u4eba\u5fc3\u7684\u65b0\u7bc7\u7ae0\u3002\u6211\u4eec\u4ece Artefact \u7684\u4f7f\u547d\u4e2d\u770b\u5230\u4e86\u81ea\u5df1\uff0c\u5e76\u6e34\u671b\u6269\u5927\u6211\u4eec\u7684\u5f71\u54cd\uff0c\u5728\u4ed6\u4eec\u7684\u5168\u7403\u652f\u6301\u4e0b\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u66f4\u5927\u7684\u4ef7\u503c\u3002Artefact \u5728 data \u548c\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\u9886\u57df\u7684\u56fd\u9645\u9886\u5148\u5730\u4f4d\u4e3a\u6211\u4eec\u7684\u521b\u65b0\u548c\u53d1\u5c55\u5e26\u6765\u4e86\u65b0\u7684\u673a\u9047\uff0c\u540c\u65f6\u4e5f\u4f7f\u6211\u4eec\u80fd\u591f\u4e0e\u6211\u4eec\u7684\u62c9\u4e01\u7f8e\u6d32\u6839\u57fa\u4fdd\u6301\u7d27\u5bc6\u8054\u7cfb\u3002\u201d<\/div>\n
\u5927\u8111\u98df\u54c1\u516c\u53f8\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b-\u963f\u5c14\u5df4\u683c\u5229<\/div>\n<\/blockquote>\n<\/div>
\n
\u201c\u4e0e Brain Food \u7684\u5408\u4f5c\u662f\u6211\u4eec\u5728\u62c9\u4e01\u7f8e\u6d32\u5efa\u7acb\u7efc\u5408\u4e13\u4e1a\u7f51\u7edc\u6218\u7565\u7684\u5173\u952e\u4e00\u6b65\u3002\u81ea 2021 \u5e74\u4ee5\u6765\uff0c\u6211\u4eec\u5728\u5df4\u897f\u7684\u4e1a\u52a1\u589e\u957f\u4e86\u516d\u500d\uff0c\u53bb\u5e74\u8fd8\u5728\u54e5\u4f26\u6bd4\u4e9a\u548c\u58a8\u897f\u54e5\u5f00\u8bbe\u4e86\u529e\u4e8b\u5904\u3002Brain Food \u5145\u6ee1\u6d3b\u529b\u7684\u56e2\u961f\u548c\u7a33\u56fa\u7684\u5ba2\u6237\u5173\u7cfb\u4f7f\u5176\u6210\u4e3a\u6211\u4eec\u5728\u8be5\u5730\u533a\u65b0\u5e02\u573a\u53d1\u5c55\u7684\u6700\u4f73\u5408\u4f5c\u4f19\u4f34\u3002\u201d<\/div>\n
Andr\u00e9 Fonseca\uff0cManaging Partner of Artefact LATAM<\/div>\n<\/blockquote>\n<\/div>
\n
\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u4e0e Artefact \u5408\u4f5c\uff0c\u4ed6\u4eec\u7684\u613f\u666f\u548c\u65b9\u6cd5\u4e0e\u6211\u4eec\u5982\u51fa\u4e00\u8f99\u3002\u4e0e Artefact \u4e00\u6837\uff0c\u6211\u4eec\u4e5f\u5c06\u534f\u4f5c\u800c\u4e25\u8c28\u7684\u4f01\u4e1a\u6587\u5316\u653e\u5728\u9996\u4f4d\uff0c\u5728\u8fd9\u79cd\u4f01\u4e1a\u6587\u5316\u4e2d\uff0c\u5458\u5de5\u53ef\u4ee5\u8301\u58ee\u6210\u957f\u3001\u53d1\u5c55\u81ea\u5df1\u7684\u6280\u80fd\uff0c\u5e76\u4fdd\u6301\u5065\u5eb7\u7684\u5de5\u4f5c\u4e0e\u751f\u6d3b\u5e73\u8861--\u8fd9\u662f\u6211\u4eec\u51b3\u5b9a\u643a\u624b\u5408\u4f5c\u7684\u5173\u952e\u56e0\u7d20\u3002\u201d<\/div>\n
Andres Oksenberg\uff0cBrain Food \u516c\u53f8\u5408\u4f19\u4eba<\/div>\n<\/blockquote>\n<\/div>
\n
\u201c\u6b64\u6b21\u5408\u4f5c\u4f53\u73b0\u4e86 Artefact \u5728\u9ad8\u6f5c\u529b\u5e02\u573a\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u7684\u627f\u8bfa\u3002\u62c9\u4e01\u7f8e\u6d32\u5bf9 data \u8f6c\u578b\u7684\u9700\u6c42\u6b63\u5728\u52a0\u901f\u589e\u957f\uff0c\u800c Brain Food \u7684\u9886\u5bfc\u529b\u548c\u9ad8\u5f71\u54cd\u529b\u6587\u5316\u4e0e\u6211\u4eec\u7684\u5168\u7403\u613f\u666f\u5b8c\u7f8e\u5951\u5408\u3002\u6211\u4eec\u5c06\u643a\u624b\u7ee7\u7eed\u6295\u8d44\uff0c\u6269\u5927\u6211\u4eec\u5728\u62c9\u4e01\u7f8e\u6d32\u7684\u5f71\u54cd\u529b\uff0c\u76ee\u6807\u662f\u5728\u672a\u6765\u4e09\u5e74\u5185\u5c06\u89c4\u6a21\u6709\u673a\u5730\u6269\u5927\u4e00\u500d\u4ee5\u4e0a\u201d\u3002\u201d<\/div>\n
Artefact \u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani<\/div>\n<\/blockquote>\n<\/div>

\u5173\u4e8e\u5927\u8111\u98df\u54c1<\/h2><\/div>

Brain Food \u6210\u7acb\u4e8e 2015 \u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u667a\u5229\uff0c\u662f\u4e00\u5bb6\u9886\u5148\u7684\u54a8\u8be2\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e data \u6218\u7565\u3001data \u79d1\u5b66\u3001data \u5de5\u7a0b\u3001\u9ad8\u7ea7\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u89e3\u51b3\u65b9\u6848\u3002Brain Food \u4ee5\u63d0\u4f9b\u53d8\u9769\u6027\u6210\u679c\u800c\u8457\u79f0\uff0c\u5b83\u4e0e\u62c9\u4e01\u7f8e\u6d32\u4e00\u4e9b\u6700\u8457\u540d\u7684\u54c1\u724c\u5408\u4f5c\uff0c\u5145\u5206\u5229\u7528 data-driven \u51b3\u7b56\u7684\u6f5c\u529b\u3002.<\/p>\n<\/div>

Brain Food \u7684\u6df7\u5408\u56e2\u961f\u5206\u5e03\u5728\u5168\u7403\u5404\u5730\uff0c\u62e5\u6709 60 \u591a\u540d\u4e13\u4e1a\u4eba\u5458\uff0c\u8425\u9020\u4e86\u4e00\u79cd\u534f\u4f5c\u3001\u9ad8\u6548\u7684\u4f01\u4e1a\u6587\u5316\u3002\u516c\u53f8\u4e0e\u62c9\u4e01\u7f8e\u6d32\u548c\u897f\u73ed\u7259\u7684\u4e2d\u578b\u548c\u5927\u578b\u4f01\u4e1a\u5408\u4f5c\uff0c\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684 data \u548c\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u63d0\u9ad8\u7ee9\u6548\u5e76\u63a8\u52a8\u53ef\u6301\u7eed\u6210\u529f\u3002.<\/p>\n<\/div>

Brain Food \u7684\u7aef\u5230\u7aef\u65b9\u6cd5\u5c06\u6df1\u539a\u7684\u6280\u672f\u4e13\u957f\u4e0e\u5f3a\u5927\u7684\u4e1a\u52a1\u5bfc\u5411\u89c6\u89d2\u76f8\u7ed3\u5408\uff0c\u786e\u4fdd\u63d0\u4f9b\u7b26\u5408\u5ba2\u6237\u6218\u7565\u76ee\u6807\u548c\u957f\u671f\u76ee\u6807\u7684\u5b9e\u7528\u3001\u9ad8\u6548\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<\/div>

\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee \u5065\u8111\u98df\u54c1<\/a>.<\/p>\n<\/div>

\u5173\u4e8e Artefact<\/h2><\/div>

Artefact \u662f\u4e00\u5bb6\u5168\u7403\u9886\u5148\u7684\u54a8\u8be2\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u52a0\u5feb data \u548c\u4eba\u5de5\u667a\u80fd\u7684\u5e94\u7528\uff0c\u4ece\u800c\u5bf9\u4eba\u5458\u548c\u7ec4\u7ec7\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002\u6211\u4eec\u4e13\u6ce8\u4e8e data \u8f6c\u578b\u548c data marketing\uff0c\u4ee5\u63a8\u52a8\u6574\u4e2a\u4f01\u4e1a\u4ef7\u503c\u94fe\u53d6\u5f97\u5207\u5b9e\u7684\u4e1a\u52a1\u6210\u679c\u3002.<\/p>\n<\/div>

Artefact \u4ee5\u6df1\u539a\u7684 data \u79d1\u5b66\u548c\u5c16\u7aef\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f\u4e3a\u57fa\u7840\uff0c\u4e3a\u6bcf\u4e2a\u884c\u4e1a\u63d0\u4f9b\u6700\u5168\u9762\u7684 data-driven \u89e3\u51b3\u65b9\u6848\uff0c\u5728\u6240\u6709\u884c\u4e1a\u9886\u57df\u5927\u89c4\u6a21\u4ea4\u4ed8\u4eba\u5de5\u667a\u80fd\u9879\u76ee\u3002\u4ece\u6218\u7565\u5230\u8fd0\u8425\uff0c\u6211\u4eec\u63d0\u4f9b\u7aef\u5230\u7aef\u7684\u65b9\u6cd5\u548c\u89e3\u51b3\u65b9\u6848\uff1adata \u6218\u7565\u3001data \u8d28\u91cf\u548c\u7ba1\u7406\u3001data platforms\u3001AI \u5de5\u5382\u3001data-driven \u5ba2\u6237\u4f53\u9a8c\u548c\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n<\/div>

\u6211\u4eec\u5728 22 \u4e2a\u56fd\u5bb6\uff08\u6b27\u6d32\u3001\u4e9a\u6d32\u3001\u7f8e\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\uff09\u62e5\u6709 1500 \u591a\u540d\u5458\u5de5\uff0c\u4e0e 1000 \u5bb6\u5ba2\u6237\u5efa\u7acb\u4e86\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5176\u4e2d\u5305\u62ec\u4e09\u661f\u3001\u6b27\u83b1\u96c5\u548c\u8d5b\u8bfa\u83f2\u7b49\u4e16\u754c 300 \u5f3a\u54c1\u724c\u3002.<\/p>\n<\/div>

\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee Artefact<\/a>.<\/p>\n<\/div>

\u65b0\u95fb\u8054\u7cfb\u4eba<\/h2><\/div>

\u7d22\u83f2-\u80e1\u65af<\/strong>
\n\u9996\u5e2d\u8425\u9500\u5b98
\nsophie.huss@artefact.com<\/a>
\n+33 (0)6 13 34 58 89<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

Artefact\u81ea\u8c6a\u5730\u5ba3\u5e03\u6536\u8d2d\u667a\u5229\u4e00\u5bb6\u84ec\u52c3\u53d1\u5c55\u7684\u54a8\u8be2\u516c\u53f8Brain Food\uff0c\u8be5\u516c\u53f8\u4e13\u6ce8\u4e8edata\u3001\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u670d\u52a1\u3002\u8fd9\u4e00\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6807\u5fd7\u7740Artefact\u5728\u5feb\u901f\u53d1\u5c55\u7684\u62c9\u7f8e\u5e02\u573a\u4e0a\u7684\u6269\u5f20\u8fdb\u5165\u4e86\u4e00\u4e2a\u91cd\u8981\u7684\u91cc\u7a0b\u7891\u3002.<\/p>","protected":false},"author":[],"featured_media":293922,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[4918,2817,17887],"news-language":[311,771],"class_list":["post-293455","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-press-release","news-category-global-news","news-category-news-latam","news-language-en","news-language-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/293455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/293922"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=293455"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=293455"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=293455"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=293455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}