{"id":54651,"date":"2021-03-16T12:32:45","date_gmt":"2021-03-16T12:32:45","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=54651"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"b-smart-interview-vincent-luciani-co-ceo-of-artefact-explains-how-accelerated-digital-and-data-transformation-has-made-data-driven-solutions-more-relevant-than-ever","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/b-smart-interview-vincent-luciani-co-ceo-of-artefact-explains-how-accelerated-digital-and-data-transformation-has-made-data-driven-solutions-more-relevant-than-ever\/","title":{"rendered":"B SMART \u4e13\u8bbf\uff1aArtefact \u8054\u5e2d\u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani \u9610\u8ff0\u4e86\u52a0\u901f\u6570\u5b57\u5316\u548c data \u8f6c\u578b\u5982\u4f55\u4f7f data-driven \u89e3\u51b3\u65b9\u6848\u53d8\u5f97\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/SqMCtMjFyAc?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>Artefact \u8054\u5e2d\u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani \u548c\u8bb0\u8005 Jean Marc Sylvestre \u8ba8\u8bba\u4e86 COVID \u5982\u4f55\u6539\u53d8\u4e86\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u4ee5\u53ca Artefact \u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a\u627e\u5230\u521b\u65b0\u65b9\u6cd5\uff0c\u901a\u8fc7\u9884\u6d4b\u5ba2\u6237\u9700\u6c42\u6765\u9002\u5e94\u65b0\u7684\u7535\u5b50\u5546\u52a1\u4e16\u754c\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u662f\u4ec0\u4e48\u8ba9 Artefact \u5728 COVID \u7ecf\u6d4e\u4e2d\u8131\u9896\u800c\u51fa\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>\u5728 Artefact\uff0c\u6211\u4eec\u662f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684 data \u4e13\u5bb6\u3002\u8fd9\u610f\u5473\u7740\u6211\u4eec\u56f4\u7ed5\u6d88\u8d39\u8005 data \u6784\u5efa\u8425\u9500\u548c\u9500\u552e\u5e94\u7528\u7a0b\u5e8f\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u63d0\u4f9b\u6700\u8d34\u5207\u7684 data \u54a8\u8be2\u3001data marketing \u548c\u7535\u5b50\u5546\u52a1\u670d\u52a1\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><div class=\"quote\">\u201c\u6211\u4eec\u7684\u5ba2\u6237\u5927\u591a\u662f\u5927\u89c4\u6a21\u5206\u9500\u9886\u57df\u7684\u9886\u5148\u54c1\u724c\u3002\u901a\u8fc7\u4f7f\u7528\u5ba2\u6237\u7684 data\uff0c\u6211\u4eec\u5efa\u7acb\u4e86\u4e0e\u5ba2\u6237\u9700\u6c42\u76f8\u5173\u7684\u7279\u5b9a\u5e94\u7528\u7a0b\u5e8f\u3002\u6211\u4eec\u771f\u6b63\u4e3a\u5ba2\u6237\u5f00\u53d1\u7684\u662f\u4e13\u7528\u8f6f\u4ef6\u2019\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-4\"><div class=\"quote-baseline\">\u6587\u68ee\u7279\u89e3\u91ca\u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6d88\u8d39\u8005\u884c\u4e3a\u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>\u9996\u5148\uff0c\u8c08\u8c08 GDPR \u548c data \u9690\u79c1\u3002\u4eca\u5929\u7684\u6d88\u8d39\u8005\u5df2\u7ecf\u610f\u8bc6\u5230\u4ed6\u4eec\u4e2a\u4eba\u4fe1\u606f\u7684\u4ef7\u503c\u3002\u56e0\u4e3a\u6211\u4eec\u9700\u8981\u4ed6\u4eec\u7684 data \u4fe1\u606f\uff0c\u624d\u80fd\u4ee5\u9ad8\u5ea6\u51c6\u786e\u7684\u65b9\u5f0f\u5b9a\u4f4d\u4ed6\u4eec\u3002<a href=\"https:\/\/www.artefact.com\/fr\/cases\/pierre-fabre-using-precision-marketing-to-change-the-customer-relationship-paradigm\/\"> \u4e2a\u6027\u5316<\/a> \u56e0\u6b64\uff0c\u6211\u4eec\u9762\u4e34\u7684\u6311\u6218\u662f\u5e2e\u52a9\u5ba2\u6237\u627e\u5230\u6709\u521b\u610f\u7684\u65b9\u6cd5\uff0c\u7ee7\u7eed\u6536\u96c6 data\u3002.<\/p>\n<p>\u201c\u6211\u4eec\u7684\u4e00\u4e2a\u5ba2\u6237\uff0c\u5bb6\u4e50\u798f\u96c6\u56e2\uff0c\u9700\u8981\u6211\u4eec\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u53d1\u751f\u53d8\u5316\u7684\u539f\u56e0\u3002\u6211\u4eec\u53d1\u73b0\u4eba\u4eec\u7a81\u7136\u5f00\u59cb\u5927\u91cf\u8d2d\u4e70\u6253\u5370\u673a\u58a8\u76d2\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u4eba\u90fd\u9700\u8981\u6253\u5370\u6388\u6743\u8868\u683c\u548c\u5bb6\u5ead\u4f5c\u4e1a\u3002.<\/p>\n<p>\u201c\u5468\u516d\u901a\u5e38\u662f\u8d2d\u7269\u7684'\u5927\u65e5\u5b50\u2018\uff0c\u4f46\u5728\u5c01\u9501\u671f\u95f4\uff0c\u5b83\u5c31\u53d8\u6210\u4e86\u4e0e\u5176\u4ed6\u65e5\u5b50\u4e00\u6837\u7684\u65e5\u5b50\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u8fd8\u4e3a\u5bb6\u4e50\u798f\u7684\u987e\u5ba2\u5f00\u53d1\u4e86\u5e94\u7528\u7a0b\u5e8f\uff0c\u8ba9\u4ed6\u4eec\u6839\u636e COVID \u51b3\u5b9a\u54ea\u4e9b\u65e5\u5b50\u548c\u65f6\u95f4\u6700\u9002\u5408\u8d2d\u7269\u2019\uff0cVincent \u8bf4\u3002.<\/p>\n<p>\u4e0b\u5348 6 \u70b9\u7684\u5bb5\u7981\u4e5f\u5f71\u54cd\u4e86\u5927\u578b\u96c6\u56e2\u7684\u7ec4\u7ec7\u65b9\u6cd5\uff0c\u7279\u522b\u662f\u4ed6\u4eec\u5982\u4f55\u5206\u914d\u56e2\u961f\u3002\u201c\u6211\u4eec\u6ce8\u610f\u5230\u7535\u5b50\u5546\u52a1\u6b63\u5728\u53d1\u751f\u5de8\u5927\u53d8\u5316\u3002COVID \u5e26\u6765\u4e86\u7535\u5b50\u5546\u52a1\u7684\u7206\u70b8\u5f0f\u589e\u957f\u548c'\u8f6c\u6362\u2018--\u884c\u4e3a\u5411\u66f4\u591a\u7535\u5b50\u5546\u52a1\u7684\u8f6c\u53d8--\u6211\u4eec\u5728\u6240\u6709\u5ba2\u6237\u8eab\u4e0a\u90fd\u770b\u5230\u4e86\u8fd9\u4e00\u70b9\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728 2020 \u5e74\uff0c\u5168\u7403\u7535\u5b50\u5546\u52a1\u9500\u552e\u989d\u589e\u957f\u4e86<a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-update-2021\" target=\"_blank\" rel=\"noopener\"> 27.6%<\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact \u8ba4\u4e3a\u5371\u673a\u5e26\u6765\u4e86\u673a\u9047<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u6211\u4eec\u5e2e\u52a9\u5ba2\u6237\u4e86\u89e3\u4ed6\u4eec\u7684\u6d88\u8d39\u8005\u6b63\u5728\u53d1\u751f\u7684\u53d8\u5316\uff0c\u5e76\u901a\u8fc7\u57fa\u4e8e\u5f3a\u5927\u5206\u6790\u548c artificial intelligence \u6280\u672f\u7684\u521b\u65b0\u5e94\u7528\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5229\u7528\u8fd9\u79cd data \u6280\u672f\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u5728\u6574\u4e2a\u4ef7\u503c\u94fe\u4e2d\u63d0\u9ad8\u5229\u6da6\u548c\u8fd0\u8425\u6548\u7387\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><div class=\"quote\">\u201c\u5c3d\u7ba1\u9762\u4e34\u5065\u5eb7\u5371\u673a\uff0c\u4f46\u6211\u4eec\u4ecd\u7ecf\u5386\u4e86\u4e00\u4e2a\u4e24\u4f4d\u6570\u589e\u957f\u7684\u65f6\u671f\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u505a\u5f97\u975e\u5e38\u597d\u3002\u6211\u8ba4\u4e3a\u8fd9\u662f\u56e0\u4e3a\u6211\u4eec\u7684\u5de5\u4f5c\u57fa\u4e8e'\u4e0b\u4e00\u4e2a\u4e16\u754c'\u6a21\u5f0f\u2018\u3002\u2019<\/div>\n<\/div><div class=\"fusion-text fusion-text-8\"><div class=\"quote-baseline\">\u7ed3\u8bba\u662f\u6587\u68ee\u7279\u3002.<\/div>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>B SMART \u4e13\u8bbf\uff1aArtefact \u8054\u5e2d\u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani \u9610\u8ff0\u4e86\u6570\u5b57\u5316\u548c data \u8f6c\u578b\u7684\u52a0\u901f\u5982\u4f55\u4f7f data-driven \u89e3\u51b3\u65b9\u6848\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5177\u73b0\u5b9e\u610f\u4e49\u3002.<\/p>","protected":false},"author":[],"featured_media":54661,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[311],"class_list":["post-54651","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-france","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/54651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/54661"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=54651"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=54651"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=54651"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=54651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}