{"id":5618,"date":"2019-01-31T17:40:57","date_gmt":"2019-01-31T17:40:57","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=5618"},"modified":"2024-09-20T17:42:00","modified_gmt":"2024-09-20T16:42:00","slug":"unified-global-brand-experience-metapeople-germany-rebrands-to-artefact","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/unified-global-brand-experience-metapeople-germany-rebrands-to-artefact\/","title":{"rendered":"\u7edf\u4e00\u7684\u5168\u7403\u54c1\u724c\u4f53\u9a8c\uff1a\u5fb7\u56fd metapeople \u66f4\u540d\u4e3a Artefact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u5fb7\u56fd<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>\u201c\u6570\u5b57\u8425\u9500\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u6574\u4e2a\u884c\u4e1a\u90fd\u5728\u8f6c\u578b\uff1adata-driven \u65b9\u6cd5\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u9700\u8981\u5728\u672a\u6765\u4fdd\u6301\u7ade\u4e89\u529b\u201d\u3002\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p><strong>\u675c\u4f0a\u65af\u5821\uff08\u5fb7\u56fd\uff09- 2019\u5e741\u670831\u65e5\uff0c\u661f\u671f\u56db<\/strong><i>\u00a0- \u4ece\u4eca\u5929\u8d77\uff0c\u5fb7\u56fd metapeople \u516c\u53f8\u4ee5 Artefact Germany \u7684\u540d\u79f0\u8fd0\u8425\uff0c\u8fd9\u6807\u5fd7\u7740 Artefact \u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u91cd\u65b0\u5b9a\u4f4d\u5ba3\u544a\u7ed3\u675f\u3002\u54c1\u724c\u91cd\u5851\u6807\u5fd7\u7740\u5fb7\u56fd\u8425\u9500\u4e13\u5bb6\u7684\u65b0\u6218\u7565\u65b9\u9488\uff0c\u5176\u91cd\u70b9\u662f\u5f15\u9886\u6f6e\u6d41\u7684\u81ea\u52a8\u5316\u6280\u672f\u548c artificial intelligence \u7684\u4f7f\u7528\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8be5\u516c\u53f8\u8fd8\u5927\u5e45\u6269\u5c55\u4e86\u54a8\u8be2\u90e8\u95e8\u3002\u675c\u4f0a\u65af\u5821\u529e\u4e8b\u5904\u81ea 2017 \u5e74\u8d77\u96b6\u5c5e\u4e8e Artefact \u56fd\u9645\u7f51\u7edc\uff0c\u5982\u4eca\u5df2\u6210\u4e3a\u6b27\u6d32\u6700\u5927\u7684\u72ec\u7acb\u8425\u9500\u673a\u6784\u4e4b\u4e00\u3002.<\/i><\/p>\n<p>\u201c\u6570\u5b57\u8425\u9500\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u6574\u4e2a\u884c\u4e1a\u90fd\u5728\u8f6c\u578b\uff1a\u5fb7\u56fd Artefact \u516c\u53f8\u7684 Managing Director Julius Ewig \u89e3\u91ca\u8bf4\uff1a\u201d\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\uff0cdata-driven \u65b9\u6cd5\u90fd\u662f\u4fdd\u6301\u672a\u6765\u7ade\u4e89\u529b\u7684\u91cd\u8981\u6761\u4ef6\"\u3002\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u4e00\u53d8\u5316\uff0c\u8be5\u673a\u6784\u53bb\u5e74\u5728\u516c\u53f8\u6240\u6709\u9886\u57df\u5b9e\u65bd\u4e86\u65b0\u7684\u54c1\u724c\u6218\u7565\u3002\u6b64\u6b21\u54c1\u724c\u91cd\u5851\u662f\u5728\u5168\u7403\u54c1\u724c\u4e0b\u8fdb\u884c\u7684\u4e0b\u4e00\u6b65\u8c03\u6574\u3002.<\/p>\n<h3><strong><span style=\"color: #ff0066;\">\"\u6211\u4eec\u7684\u5ba2\u6237\u53ef\u4ee5\u5728\u5168\u7403\u8303\u56f4\u5185\u83b7\u5f97\u4e00\u81f4\u7684\u670d\u52a1\uff0c\u65e0\u8bba\u4ed6\u4eec\u5728\u54ea\u4e2a\u5e02\u573a\u4e0e\u6211\u4eec\u5408\u4f5c\u3002\u8fd9\u5c31\u662f\u6211\u4eec\u4e3a\u5a92\u4f53\u7f51\u7edc\u7684\u4e0d\u900f\u660e\u7ed3\u6784\u63d0\u4f9b\u72ec\u7279\u9009\u62e9\u7684\u65b9\u5f0f\u3002\u6211\u4eec\u5e0c\u671b\u5728\u56fd\u9645\u5c42\u9762\u4e0a\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6700\u5927\u7684\u900f\u660e\u5ea6\u3002\"<\/span><\/strong><\/h3>\n<h3><\/h3>\n<p>\u5fb7\u56fd\u548c\u745e\u58eb\u9996\u5e2d\u6267\u884c\u5b98\u5c24\u5229\u4e4c\u65af-\u57c3\u7ef4\u683c<\/p>\n<p>Artefact \u76ee\u524d\u7684\u4e1a\u52a1\u7ec4\u5408\u4ee5\u56db\u4e2a\u6838\u5fc3\u4e1a\u52a1\u90e8\u95e8\u4e3a\u57fa\u7840\uff1aData \u54a8\u8be2\u3001\u521b\u610f\u3001\u6fc0\u6d3b\u548c\u6280\u672f\u3002\u5728\u5fb7\u56fd\uff0c\u516c\u53f8\u7684\u4e3b\u8981\u4e1a\u52a1\u4e00\u76f4\u662f\u6570\u5b57\u8425\u9500\u3002\u4f8b\u5982\uff0c\u516c\u53f8\u4e13\u6ce8\u4e8e\u5145\u6ee1\u6d3b\u529b\u7684\u5e7f\u544a\u6280\u672f\u6fc0\u6d3b\u9886\u57df\u3002\u6269\u5c55\u670d\u52a1\u7ec4\u5408\u7684\u4e00\u90e8\u5206\u662f\u6269\u5927\u6570\u5b57\u8425\u9500\u6240\u6709\u9886\u57df\u7684\u73b0\u6709\u54a8\u8be2\u670d\u52a1\u3002\u6b64\u5916\uff0c\u8fd8\u4e3a\u5fb7\u56fd\u5e02\u573a\u63a8\u51fa\u4e86\u65b0\u6280\u672f\uff0c\u4f7f Artefact \u7684\u5ba2\u6237\u80fd\u591f\u5145\u5206\u53d7\u76ca\u4e8e\u4ee5 data \u4e3a\u4e2d\u5fc3\u7684\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u6f5c\u529b\u30022018 \u5e74\u63a8\u51fa\u7684\u6807\u8bed \u201c\u8425\u9500\u5de5\u7a0b\u5e08 \u201d\u5f3a\u8c03\u4e86\u8fd9\u4e00\u9769\u547d\u6027\u7684\u65b9\u6cd5\u3002.<\/p>\n<h3><strong><span style=\"color: #ff0066;\">\u7ade\u4e89\u4f18\u52bf\uff1a\u5168\u7403\u5f71\u54cd\u529b\u4e0e\u672c\u5730\u4e13\u4e1a\u77e5\u8bc6\u76f8\u7ed3\u5408<\/span><\/strong><\/h3>\n<h3><\/h3>\n<p><b><\/b>\u4e3a\u4e86\u59cb\u7ec8\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff0cArtefact \u5c06\u5176\u5e74\u8425\u4e1a\u989d\u7684\u5f88\u5927\u4e00\u90e8\u5206\u6295\u8d44\u4e8e\u7814\u53d1\u3002\u8fd9\u4f7f\u516c\u53f8\u80fd\u591f\u4ee5\u6700\u4f73\u65b9\u5f0f\u5e2e\u52a9\u5ba2\u6237\u5728\u65e5\u76ca\u590d\u6742\u7684\u6570\u5b57\u73af\u5883\u4e2d\u6709\u6548\u5730\u5f00\u5c55\u4e1a\u52a1\u3002\u201c\u6211\u4eec\u7684\u5ba2\u6237\u5f97\u5230\u4e00\u6d41\u4e13\u5bb6\u7684\u96c6\u4e2d\u652f\u6301\uff0c\u4ed6\u4eec\u5728\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u90fd\u6709\u672c\u5730\u8054\u7cfb\u4eba\u3002\u6ca1\u6709\u5176\u4ed6\u4eba\u80fd\u63d0\u4f9b\u8fd9\u6837\u7684\u7ec4\u5408\u201d\u3002\u201d<\/p>\n<p>Artefact \u96c6\u56e2\u5728\u5168\u7403\u8303\u56f4\u5185\u63d0\u4f9b\u53ef\u6269\u5c55\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u5728\u6b27\u6d32\u3001\u963f\u8054\u914b\u3001\u6fb3\u5927\u5229\u4e9a\u548c\u4e9a\u6d32\u8bbe\u6709\u8d85\u8fc7 25 \u4e2a\u529e\u4e8b\u5904\uff0c\u5176\u4e2d\u5feb\u901f\u589e\u957f\u7684\u4e2d\u56fd\u5e02\u573a\u76ee\u524d\u662f\u8bb8\u591a\u516c\u53f8\u6269\u5f20\u7684\u91cd\u70b9\u3002Artefact \u53ef\u4ee5\u4e3a\u4e16\u754c\u5404\u5730\u7684\u5ba2\u6237\u63d0\u4f9b\u672c\u5730\u5316\u7684\u4e13\u4e1a\u652f\u6301\uff0c\u8fd9\u4e00\u70b9\u4f7f\u8be5\u516c\u53f8\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\uff1a1000 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Monoprix\uff0c\u90fd\u4fe1\u8d56\u8be5\u673a\u6784\u6df1\u539a\u7684\u8425\u9500\u7ecf\u9a8c\u3002Artefact \u7531\u6cd5\u56fd\u8457\u540d\u7406\u5de5\u5b66\u9662\u7684\u4e09\u4f4d\u6821\u53cb Vincent Luciani\u3001Philippe Rolet \u548c Guillaume de Roquemaurel \u521b\u7acb\uff0c\u81ea 2015 \u5e74\u6210\u7acb\u4ee5\u6765\u4e00\u76f4\u4fdd\u6301\u7a33\u5b9a\u7684\u589e\u957f\u901f\u5ea6\uff0c2016 \u5e74\u8425\u4e1a\u989d\u7ffb\u4e86\u4e09\u500d\u3002Artefact \u5728\u5df4\u9ece\u6cdb\u6b27\u8bc1\u5238\u4ea4\u6613\u6240\uff08Euronext Growth Paris Stock Exchange\uff09\u4e0a\u5e02\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201c\u6570\u5b57\u8425\u9500\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u6574\u4e2a\u884c\u4e1a\u90fd\u5728\u8f6c\u578b\uff1adata-driven 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