{"id":59673,"date":"2021-04-15T17:00:23","date_gmt":"2021-04-15T16:00:23","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=59673"},"modified":"2024-09-20T17:42:23","modified_gmt":"2024-09-20T16:42:23","slug":"artefact-accelerates-global-ambitions-and-opens-us-office","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/artefact-accelerates-global-ambitions-and-opens-us-office\/","title":{"rendered":"Artefact \u52a0\u901f\u5b9e\u73b0\u5168\u7403\u76ee\u6807\u5e76\u5f00\u8bbe\u7f8e\u56fd\u529e\u4e8b\u5904"},"content":{"rendered":"

2021 \u5e74 4 \u6708 15 \u65e5<\/p>\n

\u65b0\u529e\u4e8b\u5904\u7684\u6210\u7acb\u8fdb\u4e00\u6b65\u6269\u5927\u4e86 Artefact \u7684\u5168\u7403\u6570\u5b57\u548c data \u4e1a\u52a1\u8303\u56f4\uff0c\u5176\u4e1a\u52a1\u904d\u53ca\u6b27\u6d32\u3001\u4e9a\u6d32\u3001\u4e2d\u4e1c\u3001\u975e\u6d32\u548c\u7f8e\u6d32\uff08\u5317\u7f8e\u6d32\u548c\u5357\u7f8e\u6d32\uff09\u3002\u7f8e\u56fd\u529e\u4e8b\u5904\u5c06\u7531\u884c\u4e1a\u8d44\u6df1\u4eba\u58eb Ghadi Hobeika \u9886\u5bfc\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Data \u670d\u52a1\u516c\u53f8 <\/span>Artefact<\/span><\/a> \u4eca\u5929\u5ba3\u5e03\u5c06\u5176\u4e1a\u52a1\u6269\u5c55\u5230\u7f8e\u56fd\u3002Artefact USA \u603b\u90e8\u4f4d\u4e8e\u7ebd\u7ea6\u5e02\uff0c\u5728\u6d1b\u6749\u77f6\u8bbe\u6709\u536b\u661f\u529e\u4e8b\u5904\uff0c\u5c06\u5e2e\u52a9\u516c\u53f8\u66f4\u597d\u5730\u670d\u52a1\u5168\u7403\u5ba2\u6237\uff0c\u4e0e\u7f8e\u56fd\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\uff0c\u5e76\u4e0e\u5f53\u5730\u5408\u4f5c\u4f19\u4f34\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\u3002. <\/span>\u884c\u4e1a\u8d44\u6df1\u4eba\u58eb \u52a0\u8fea-\u970d\u8d1d\u5361<\/a> \u4ed6\u4ece\u623f\u5730\u4ea7\u5de8\u5934 Unibail-Rodamco-Westfield \u52a0\u5165 Artefact\uff0c\u8d1f\u8d23\u5efa\u7acb\u7f8e\u56fd\u4e1a\u52a1\uff0c\u7136\u540e\u62c5\u4efb Artefact \u7f8e\u56fd\u516c\u53f8\u7684 Managing Partner \u804c\u52a1\u3002.<\/span><\/p>\n

\u7f8e\u56fd\u56e2\u961f\u5c06\u4e0e Artefact \u7684\u5168\u7403\u529e\u4e8b\u5904\u5bc6\u5207\u5408\u4f5c\uff1b\u516c\u53f8\u5df4\u9ece\u4e2d\u5fc3\u7684\u8f6f\u4ef6\u5de5\u7a0b\u5e08\u548c data \u79d1\u5b66\u5bb6\u5c06\u5728\u5229\u7528\u516c\u53f8\u7684 data marketing\u3001data \u79d1\u5b66\u548c data \u5de5\u7a0b\u4e13\u4e1a\u77e5\u8bc6\u53ca\u6210\u719f\u65b9\u6cd5\u65b9\u9762\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002.<\/span><\/p>\n

\u8fd1\u5e74\u6765\uff0cArtefact \u5df2\u6210\u4e3a\u5168\u7403\u9886\u5148\u7684\u7aef\u5230\u7aef data-driven \u670d\u52a1\u63d0\u4f9b\u5546\uff0c\u670d\u52a1\u8303\u56f4\u5305\u62ec \u6218\u7565\u548c data governance<\/a> \u5230\u884c\u52a8\u3002. <\/span>\u5b83\u5229\u7528\u516c\u53f8\u7684\u6838\u5fc3\u4ea7\u54c1\uff08\u5305\u62ec Data \u6210\u719f\u5ea6\u8bc4\u4f30\u3001\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3001\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u548c\u7535\u5b50\u5546\u52a1\u52a0\u901f\u5957\u4ef6\uff09\uff0c\u4e3a\u6b27\u83b1\u96c5\u3001\u8d5b\u8bfa\u83f2\u3001\u4e09\u661f\u548c\u8fbe\u80fd\u7b49\u5168\u7403\u6027\u516c\u53f8\u9886\u5bfc\u4e86\u91cd\u5927\u7684 data \u8f6c\u578b\u9879\u76ee\u3002.<\/span><\/p>\n

Artefact \u7684\u4ea7\u54c1\u7ec4\u5408\u8fd8\u5305\u62ec \u6570\u5b57<\/a> \u548c data marketing<\/a> \u968f\u7740\u5e7f\u544a\u4e1a\u7684\u4e0d\u65ad\u5feb\u901f\u53d1\u5c55\uff0c\u8fd9\u4e9b\u670d\u52a1\u548c\u4e13\u4e1a\u77e5\u8bc6\u5bf9\u7f8e\u56fd\u529e\u4e8b\u5904\u81f3\u5173\u91cd\u8981\u3002. <\/span>\u636e\u9884\u6d4b\uff0c\u5728\u5411\u7f51\u7edc\u8d2d\u7269\u8f6c\u53d8\uff08\u5927\u6d41\u884c\u75c5\u52a0\u901f\u4e86\u8fd9\u4e00\u8f6c\u53d8\uff09\u7684\u63a8\u52a8\u4e0b\uff0c\u7f51\u7edc\u5e7f\u544a\u548c\u8425\u9500\u652f\u51fa\u5c06\u5728 2021 \u5e74\u9996\u6b21\u8d85\u8fc7\u7ebf\u4e0b\uff0c\u800c\u8425\u9500\u4eba\u5458\u6b63\u5728\u8ba1\u5212\u5efa\u7acb\u548c\u6267\u884c first-party data \u6218\u7565\uff0c\u5e76\u5efa\u7acb\u5408\u4f5c\u6027\u7684\u7b2c\u4e8c\u65b9 data \u4f19\u4f34\u5173\u7cfb\u3002.\u00a0<\/span><\/p>\n

Ghadi Hobeika \u62e5\u6709\u6218\u7565\u54a8\u8be2\u3001\u7535\u5b50\u5546\u52a1\u548c\u5168\u6e20\u9053\u96f6\u552e\u7ecf\u9a8c\u3002\u5728\u4ed6\u7684\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u4ed6\u5728\u4f20\u7edf\u4f01\u4e1a\u5b9e\u65bd\u4e00\u6d41\u7684\u6570\u5b57\u548c data \u6218\u7565\u65b9\u9762\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\uff0c\u5e76\u9ad8\u5ea6\u5173\u6ce8\u5ba2\u6237\u53c2\u4e0e\u548c\u4e1a\u52a1\u8f6c\u578b\u3002.<\/span><\/p>\n<\/div>

\u201c\u8fd9\u662f Artefact \u4ee4\u4eba\u5174\u594b\u7684\u65b0\u7bc7\u7ae0\u7684\u5f00\u59cb\uff0c\u6211\u4eec\u5236\u5b9a\u4e86\u5b8f\u4f1f\u7684\u8ba1\u5212\uff0c\u901a\u8fc7\u5229\u7528\u6211\u4eec\u7684\u6570\u5b57\u548c data \u751f\u6001\u7cfb\u7edf\uff0c\u5e2e\u52a9\u7f8e\u56fd\u54c1\u724c\u5b8c\u6210\u957f\u671f\u7684\u8f6c\u578b\u4e1a\u52a1\u548c\u8425\u9500\u6218\u7565\u3002\u6211\u5bf9\u672a\u6765\u51e0\u4e2a\u6708\u5145\u6ee1\u671f\u5f85\u3002\u201d \u52a0\u8fea-\u970d\u8d1d\u5361\u8bf4\u3002.<\/span><\/div>\n<\/div>
\u201cArtefact \u5728\u7f8e\u56fd\u7684\u6269\u5f20\u5c06\u52a0\u5f3a\u6211\u4eec\u4e0e Artefact \u5728\u6b27\u6d32\u548c\u4e9a\u6d32\u7684\u73b0\u6709\u5408\u4f5c\u5173\u7cfb\u3002\u5728\u6b27\u83b1\u96c5\u52a0\u901f\u4ea4\u4ed8\u5168\u7403 data \u548c\u4eba\u5de5\u667a\u80fd\u9879\u76ee\u4e4b\u9645\uff0c\u4ed6\u4eec\u5728\u5317\u7f8e\u7684\u5b58\u5728\u81f3\u5173\u91cd\u8981\u3002\u201d \u6b27\u83b1\u96c5\u7f8e\u5bb9\u6280\u672f\u9879\u76ee\u603b\u76d1 Stephane Lannuzel \u8bf4\u3002.<\/span><\/div>\n<\/div>
\u201cArtefact\u8fd1\u5e74\u6765\u53d6\u5f97\u4e86\u975e\u51e1\u7684\u589e\u957f\u548c\u4e1a\u7ee9\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u901a\u8fc7\u5728\u5317\u7f8e\u7684\u65b0\u4e1a\u52a1\u8fdb\u4e00\u6b65\u5b9e\u73b0\u6211\u4eec\u7684\u5168\u7403\u62b1\u8d1f\u3002\u6211\u4eec\u5728\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u3001\u4e9a\u6d32\u548c\u7f8e\u6d32\uff08\u7f8e\u56fd\u548c\u5df4\u897f\uff09\u90fd\u8bbe\u6709\u4e3b\u8981\u67a2\u7ebd\uff0c\u4e0d\u65ad\u6269\u5927\u7684\u5168\u7403\u8db3\u8ff9\u6709\u52a9\u4e8e\u6211\u4eec\u6210\u4e3a\u73b0\u6709\u5ba2\u6237\u66f4\u597d\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u540c\u65f6\u4e0e\u66f4\u591a\u4f01\u4e1a\u5f00\u53d1\u65b0\u7684\u673a\u4f1a\u3002\u201d Artefact \u8054\u5408\u521b\u59cb\u4eba\u517c\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani \u8865\u5145\u9053\u3002.<\/span><\/div>\n<\/div>

\u5173\u4e8e Artefact
\n<\/strong>Artefact \u662f\u4e00\u5bb6\u65b0\u4e00\u4ee3 data-driven \u54a8\u8be2\u548c\u670d\u52a1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u5c06 data \u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u4ef7\u503c\u548c\u4e1a\u52a1\u5f71\u54cd\u529b\u3002Artefact \u5728\u5168\u7403\u4e3b\u8981\u5e02\u573a\uff08\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u82f1\u56fd\u3001\u4e9a\u6d32\u3001\u8fea\u62dc\u3001\u5df4\u897f\uff09\u5f00\u5c55\u4e1a\u52a1\uff0c\u4e3a 300 \u591a\u5bb6\u56fd\u9645\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\uff0c\u5176\u4e2d\u5305\u62ec\u4e09\u661f\u3001\u8fbe\u80fd\u3001\u6b27\u83b1\u96c5\u548c\u8d5b\u8bfa\u83f2\u7b49\u4f17\u591a\u4e16\u754c\u9886\u5148\u4f01\u4e1a\u3002\u96c6\u56e2\u5229\u7528\u5176 data \u6316\u6398\u548c data \u5206\u6790\u80fd\u529b\uff0c\u63d0\u4f9b\u4e09\u5927\u670d\u52a1\uff1a Data \u54a8\u8be2\u516c\u53f8<\/a>, Data<\/a>\u00a0\u548c \u6570\u5b57\u8425\u9500<\/a>. .Artefact \u5728\u5df4\u9ece\u6cdb\u6b27\u8bc1\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\uff08ISIN \u4ee3\u7801\uff1aFR0000079683\uff09\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u65b0\u529e\u4e8b\u5904\u7684\u6210\u7acb\u8fdb\u4e00\u6b65\u6269\u5927\u4e86 Artefact \u7684\u5168\u7403\u6570\u5b57\u548c data \u4e1a\u52a1\u8303\u56f4\uff0c\u5176\u4e1a\u52a1\u904d\u53ca\u6b27\u6d32\u3001\u4e9a\u6d32\u3001\u4e2d\u4e1c\u3001\u975e\u6d32\u548c\u7f8e\u6d32\uff08\u5317\u7f8e\u6d32\u548c\u5357\u7f8e\u6d32\uff09\u3002\u7f8e\u56fd\u529e\u4e8b\u5904\u5c06\u7531\u884c\u4e1a\u8d44\u6df1\u4eba\u58eb Ghadi Hobeika \u9886\u5bfc\u3002.<\/p>","protected":false},"author":[],"featured_media":60140,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2817],"news-language":[311],"class_list":["post-59673","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-global-news","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/59673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/60140"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=59673"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=59673"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=59673"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=59673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}