{"id":61122,"date":"2021-05-31T14:51:57","date_gmt":"2021-05-31T13:51:57","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=61122"},"modified":"2024-09-20T17:42:23","modified_gmt":"2024-09-20T16:42:23","slug":"les-partenariats-2nd-party-une-opportunite-sous-exploitee","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/les-partenariats-2nd-party-une-opportunite-sous-exploitee\/","title":{"rendered":"\u7b2c 2 \u65b9\u4f19\u4f34\u5173\u7cfb\uff0c\u4e00\u4e2a\u6709\u5f85\u5f00\u53d1\u7684\u673a\u4f1a"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u6cd5\u6bd4\u5b89-\u514b\u7f57\u65af<\/h3><\/div>

Data \u54a8\u8be2\u603b\u76d1 Artefact<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/span>

\u9605\u8bfb\u6587\u7ae0<\/u><\/p>\n<\/div>

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.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u4e0e GAFA \u76f8\u6bd4\uff0c\u5f88\u5c11\u6709\u4f01\u4e1a\u80fd\u6210\u529f\u76d1\u63a7\u5176\u6570\u636e\u7528\u6237\u3002\u8fd9\u662f\u56e0\u4e3a\u7edd\u5927\u591a\u6570\u4f01\u4e1a\u90fd\u6ca1\u6709\u8ba4\u771f\u63a2\u7d22\u7b2c\u4e8c\u65b9\u6350\u52a9\u4f19\u4f34\u63d0\u4f9b\u7684\u673a\u4f1a\uff0c\u800c\u8fd9\u4e9b\u673a\u4f1a\u53ef\u80fd\u4f1a\u5e26\u6765\u76f8\u5e94\u7684\u8d22\u52a1\u56de\u62a5\uff0c\u5e76\u63d0\u9ad8\u5ba3\u4f20\u6548\u7387\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Qu'est ce qu'un partenariat de donn\u00e9e 2nd party ?\u5728\u60a8\u8ba1\u5212\u5047\u671f\u7684\u6700\u540e\u4e00\u6b21\u65c5\u884c\u4e2d\u83b7\u5f97\u6536\u76ca\u3002\u60a8\u9996\u5148\u9009\u62e9\u4e86\u76ee\u7684\u5730\uff0c\u7136\u540e\u9884\u8ba2\u4e86\u673a\u7968\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u9009\u62e9\u4e86\u4e00\u5bb6\u9152\u5e97\uff0c\u5e76\u9884\u8ba2\u4e86\u6d3b\u52a8\u5730\u70b9\u3002\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u770b\uff0c\u9152\u5e97\u6216\u65c5\u6e38\u6d3b\u52a8\u5e73\u53f0\u90fd\u5e0c\u671b\u77e5\u9053\u6709\u8c01\u4f1a\u5728\u67d0\u4e2a\u57ce\u5e02\u9884\u8ba2\u673a\u7968\uff0c\u4ee5\u4fbf\u5411\u4ed6\u53d1\u9001\u516c\u5171\u4fe1\u606f\u548c\/\u6216\u4e2a\u4eba\u4fc3\u9500\u4fe1\u606f\u3002.<\/p>\n<\/div>

\u5b9e\u9645\u4e0a\uff0c\u8fd9\u4e9b\u4fe1\u606f\u662f\u53ef\u4ee5\u6539\u53d8\u7684\u3002\u4f8b\u5982\uff0c\u822a\u7a7a\u516c\u53f8\u53ef\u4ee5\u51fa\u552e\u6216\u63d0\u4f9b\u8fd9\u7c7b\u4fe1\u606f\u3002audience \u4e0d\u4f1a\u4f20\u8f93\u4efb\u4f55\u4e2a\u4eba\u4fe1\u606f\u3002\u8fd9\u5c06\u4f7f\u65c5\u6e38\u884c\u4e1a\u7684\u4f01\u4e1a\u7b49\u80fd\u591f\u4f18\u5316\u5176\u83b7\u53d6\u5ba2\u6237\u7684\u8def\u7ebf\u3002\u8fd9\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684 \u2019\u7b2c\u4e8c\u65b9\u4f19\u4f34\u5173\u7cfb\"\uff0c\u4e00\u79cd\u7b80\u5355\u800c\u9ad8\u6548\u7684\u65b9\u5f0f\u6765\u5904\u7406\u4f18\u8d28\u4fe1\u606f\u3002.<\/p>\n<\/div>

\u5728\u6570\u5b57\u5ba3\u4f20\u65b9\u9762\uff0c\u7b2c\u4e8c\u65b9\u5408\u4f5c\u4f19\u4f34\u6709\u52a9\u4e8e\u63d0\u9ad8 40% \u63a8\u5e7f\u6d3b\u52a8\u7684\u6548\u7387\u3002\u5b83\u4eec\u8fd8\u53ef\u4ee5\u6210\u4e3a\u79ef\u6781\u51c6\u5907 cookies \u5c42\u524d\u89e3\u6563\u5de5\u4f5c\u7684\u7edd\u4f73\u5de5\u5177\uff0c\u4ece\u800c\u4f7f\u4f01\u4e1a\u66f4\u6709\u5fc5\u8981\u52a0\u5f3a\u5bf9\u5176\u81ea\u6709\u6570\u636e\u7684\u652f\u6301\u3002\u6700\u540e\uff0c\u6211\u4eec\u8fd8\u9700\u8981\u4e86\u89e3\u5982\u4f55\u907f\u514d\u67d0\u4e9b\u4e8b\u4ef6\u7684\u53d1\u751f\u3002.<\/p>\n<\/div>

\u4e0d\u8981\u66f4\u6539\u8fc7\u591a\u6570\u636e<\/h2><\/div>

\u8981\u5f00\u5c55\u6700\u4f73\u7b2c\u4e8c\u65b9\u5408\u4f5c\uff0c\u9996\u5148\u5fc5\u987b\u660e\u786e\u4e1a\u52a1\u76ee\u6807\u548c\u4f7f\u7528\u60c5\u51b5\u3002\u9996\u5148\u8981\u660e\u786e\u754c\u5b9a\u60a8\u7b7e\u8ba2\u5408\u540c\u7684\u7406\u7531\u548c\u5b9e\u65bd\u89c4\u5219\uff0c\u5c24\u5176\u662f\u6cd5\u5f8b\u89c4\u5219\u3002.<\/p>\n<\/div>

Il convient ensuite d'\u00e9viter d'\u00e9changer un trop grand nombre de donn\u00e9es.\u6570\u636e\u4ea4\u6362\u7684\u5173\u952e\u662f\u8981\u907f\u514d\u8fdd\u53cd\u6570\u636e\u4fdd\u62a4\u603b\u5219\uff08RGPD\uff09\u3002Il ne faut collecter que les donn\u00e9es indispensables d'un strict point de vue business.Le contraire serait \u00e9galement contestable sur le plan \u00e9thique puisque vous pourriez obtenir par ce biais des donn\u00e9es que vos utilisateurs potentiels n'auraient pas partag\u00e9es avec vous, avec le risque qui va avec sur l'image de marque.<\/p>\n<\/div>

\u8fd8\u5fc5\u987b\u5efa\u7acb\u516c\u5e73\u7684\u85aa\u916c\u5236\u5ea6\u3002\u6bcf\u4e2a\u4f19\u4f34\u5173\u7cfb\u90fd\u6709\u5176\u7279\u6b8a\u6027\uff0c\u56e0\u6b64\u9700\u8981\u4e00\u4e2a\u4e34\u65f6\u7684\u85aa\u916c\u5236\u5ea6\u3002\u4f46\u662f\uff0c\u6700\u597d\u4e0d\u8981\u6025\u4e8e\u83b7\u5f97\u8d44\u91d1\uff0c\u56e0\u4e3a\u8fd9\u6837\u505a\u9996\u5148\u8981\u786e\u4fdd\u6570\u636e\u7684\u8d28\u91cf\u3002\u5982\u679c\u8fd9\u4e9b\u6570\u636e\u65e2\u5b9e\u7528\u53c8\u6709\u8d28\u91cf\uff0c\u90a3\u4e48\u6700\u7ec8\u7684\u6536\u8d39\u5c31\u4f1a\u63d0\u9ad8\u3002\u5982\u679c\u60a8\u7ed9\u51fa\u7684\u521d\u59cb\u9500\u552e\u4ef7\u683c\u8fc7\u9ad8\uff0c\u60a8\u5c31\u6709\u53ef\u80fd\u62d2\u7edd\u67d0\u4e9b\u5408\u4f5c\u4f19\u4f34\uff0c\u800c\u4e14\u60a8\u4e5f\u65e0\u6cd5\u786e\u5b9a\u60a8\u7684\u62a5\u4ef7\u662f\u5426\u80fd\u5e26\u6765\u53ef\u89c2\u7684\u6536\u5165\u3002.<\/p>\n<\/div>

\u901a\u8fc7\u5c0f\u578b\u6d4b\u8bd5\u8fdb\u884c\u6d4b\u8bd5<\/h2><\/div>

\u7b2c\u4e8c\u70b9\uff0c\u6700\u597d\u8fdb\u884c\u5c0f\u8303\u56f4\u6d4b\u8bd5\u3002\u786e\u4fdd\u6570\u636e\u771f\u5b9e\u6709\u6548\u7684\u552f\u4e00\u65b9\u6cd5\u5c31\u662f\u8fdb\u884c\u4e00\u6b21\u5b9e\u9645\u6d4b\u8bd5\u3002\u6b64\u5916\uff0c\u8fd9\u6837\u505a\u8fd8\u80fd\u53d1\u73b0\u4e00\u4e9b\u53ef\u80fd\u51fa\u73b0\u7684\u8d28\u91cf\u95ee\u9898\u6216\u7b26\u5408\u6cd5\u89c4\u7684\u95ee\u9898\u3002.<\/p>\n<\/div>

En r\u00e9sum\u00e9, il est essentiel de commencer par des cas d'usage de moindre ampleur, parfois sans \u00e9change financier au pr\u00e9alable, pour monter progressivement en comp\u00e9tences sur ce sujet complexe.\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u89e3\u51b3\u5404\u79cd\u95ee\u9898\uff0c\u66f4\u597d\u5730\u4f30\u7b97\u6570\u636e\u4ea4\u6362\u7684\u4ef7\u503c\uff0c\u5e76\u8bbe\u8ba1\u51fa\u9002\u5408\u7684\u8f6f\u4ef6\u5305\u3002.<\/p>\n<\/div>

\u5728 data \u7684\u57fa\u7840\u4e0a\u6784\u5efa\u4e00\u4e2a\u65b0\u7684\u7ecf\u6d4e\u6a21\u578b\u9700\u8981\u4e13\u4e1a\u77e5\u8bc6\u548c\u8010\u5fc3\u3002\u4f46\u662f\uff0c\u8fd9\u4e2a\u6e38\u620f\u4e5f\u5f88\u6709\u8da3\uff0c\u56e0\u4e3a\u8bb8\u591a\u4f01\u4e1a\u90fd\u4f1a\u5728\u4e00\u4e2a\u77ff\u4e95\u4e0a\u5de5\u4f5c\uff0c\u800c\u5b83\u4eec\u6536\u96c6\u7684\u6570\u636e\u53ef\u80fd\u4f1a\u6210\u4e3a\u5176\u4ed6\u4f01\u4e1a\u7684\u5b9d\u8d35\u8d22\u5bcc\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article>

<\/span><\/a><\/span>

\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div>

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.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

\u4e0e GAFA \u76f8\u6bd4\uff0c\u5f88\u5c11\u6709\u4f01\u4e1a\u80fd\u6210\u529f\u76d1\u63a7\u5176\u6570\u636e\u7528\u6237\u3002\u8fd9\u662f\u56e0\u4e3a\u7edd\u5927\u591a\u6570\u4f01\u4e1a\u90fd\u6ca1\u6709\u8ba4\u771f\u63a2\u7d22\u7b2c\u4e8c\u65b9\u6350\u52a9\u4f19\u4f34\u63d0\u4f9b\u7684\u673a\u4f1a\uff0c\u800c\u8fd9\u4e9b\u673a\u4f1a\u53ef\u80fd\u4f1a\u5e26\u6765\u76f8\u5e94\u7684\u8d22\u52a1\u56de\u62a5\uff0c\u5e76\u63d0\u9ad8\u5ba3\u4f20\u6548\u7387\u3002.<\/p>","protected":false},"author":[],"featured_media":61124,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-61122","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/61122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/61124"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=61122"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=61122"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=61122"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=61122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}