{"id":62937,"date":"2021-09-14T14:08:11","date_gmt":"2021-09-14T13:08:11","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=62937"},"modified":"2024-09-20T17:42:26","modified_gmt":"2024-09-20T16:42:26","slug":"interview-strategy-2","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/interview-strategy-2\/","title":{"rendered":"[Agency Talks \u2013 Strat\u00e9gies] Check out the interview with Natacha Kocupyr and Thomas Qu\u00e9lin leading our digital agency in France"},"content":{"rendered":"

<\/span><\/a><\/span>

\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div>

<\/a><\/span><\/div>

.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u5a1c\u5854\u838e-\u79d1\u5e93\u76ae\u5c14<\/h3><\/div>

Artefact \u6570\u5b57\u8425\u9500\u8054\u5408\u526f\u603b\u88c1<\/p>\n<\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u6258\u9a6c\u65af-\u514b\u6797<\/h3><\/div>

Artefact \u6570\u5b57\u8425\u9500\u8054\u5408\u526f\u603b\u88c1<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u4e86\u89e3\u6211\u4eec\u7684\u7535\u5b50\u4e66 Data \u548c\u6570\u5b57\u8425\u9500\u7535\u5b50\u4e66<\/span><\/a><\/div>
<\/a><\/span><\/div>

\u5728\u8fd9\u672c\u7535\u5b50\u4e66\u4e2d\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u6211\u4eec\u5ba2\u6237\u7684\u5177\u4f53\u4f7f\u7528\u6848\u4f8b\u548c\u4e13\u5bb6\u7684\u73b0\u573a\u89c1\u89e3\uff0c\u4e86\u89e3\u6211\u4eec\u7684 data \u548c\u6570\u5b57\u8425\u9500\u670d\u52a1\u7684\u5b8c\u6574\u7cfb\u5217\uff0c\u4e86\u89e3\u5e02\u573a\u8425\u9500\u548c\u9500\u552e\u90e8\u95e8\u5982\u4eca\u9762\u4e34\u7684\u6700\u65b0\u8d8b\u52bf\u548c\u65b0\u6311\u6218......<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u67e5\u770b\u5bf9 Artefact \u6cd5\u56fd\u6570\u5b57\u8425\u9500\u8054\u5408\u526f\u603b\u88c1 Natacha Kocupyr \u548c Thomas Qu\u00e9lin \u7684\u91c7\u8bbf\uff0c\u4ed6\u4eec\u5206\u4eab\u4e86\u5bf9\u884c\u4e1a\u672a\u6765\u7684\u5c55\u671b\u4ee5\u53ca Artefact \u5728\u5e02\u573a\u4e0a\u7684\u72ec\u7279\u4e4b\u5904\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Artefact \u7684\u4e3b\u8981\u7279\u70b9\u662f\u4ec0\u4e48\uff1f<\/h2><\/div>

\u6258\u9a6c\u65af-\u514b\u6797<\/b>: Artefact \u662f\u4ee5 data \u548c\u4eba\u5de5\u667a\u80fd\u4e3a\u6838\u5fc3\u7684\u65b0\u4e00\u4ee3\u6570\u5b57\u673a\u6784\u3002\u8fd9\u662f\u6211\u4eec\u54c1\u724c\u540d\u79f0\u7684\u7cbe\u9ad3\uff0c\u662f\u8425\u9500\u521b\u65b0\uff08\u827a\u672f\uff09\u548c data \u79d1\u5b66\uff08\u4e8b\u5b9e\uff09\u7684\u7ed3\u5408\u3002\u6211\u4eec\u7684\u6218\u7565\u8425\u9500\u652f\u6301\u4ee5\u5f3a\u5927\u7684\u5206\u6790\u6a21\u578b\u4e3a\u57fa\u7840\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u8d70\u5f97\u66f4\u5feb\u66f4\u8fdc\u3002\u5bf9\u4e8e\u6211\u4eec\u4e3a 300 \u591a\u4e2a\u4e3b\u8981\u54c1\u724c\u5f00\u5c55\u7684\u6bcf\u9879\u6570\u5b57\u8425\u9500\u6d3b\u52a8\uff0c\u6211\u4eec\u7684\u5a92\u4f53\u4e13\u5bb6\u56e2\u961f\u90fd\u4f1a\u4e0e data \u7684\u79d1\u5b66\u5bb6\u548c\u5206\u6790\u5e08\u5408\u4f5c\uff0c\u4ee5\u7b80\u5316\u4ed6\u4eec\u7684\u5168\u6e20\u9053\u5a92\u4f53\u6295\u8d44\u3002\u5f97\u76ca\u4e8e\u8fd9\u4e9b\u5c0f\u8303\u56f4\u7684\u4f18\u5316\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6d4b\u8bd5\u65b0\u65b9\u6cd5\u7684\u673a\u4f1a\uff0c\u5c24\u5176\u662f\u5728\u7206\u70b8\u5f0f\u589e\u957f\u7684\u96f6\u552e\u5a92\u4f53\u9886\u57df\u3002\u5f97\u76ca\u4e8e\u8fd9\u4e9b\u591a\u5b66\u79d1\u5de5\u4f5c\u7ec4\u7684\u7cfb\u7edf\u5b9e\u65bd\uff0c\u6211\u4eec\u6b63\u5728\u6253\u7834\u5404\u79cd\u5a92\u4f53\u4e4b\u95f4\u7684\u4f20\u7edf\u9694\u9602\uff0c\u5e76\u901a\u8fc7\u63d0\u4f9b \u201c\u5168\u641c\u7d22 \u201d\u670d\u52a1\u5efa\u7acb\u534f\u540c\u6548\u5e94\uff0c\u7279\u522b\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e4b\u95f4\u7684\u534f\u540c\u6548\u5e94\u3002.<\/span><\/p>\n<\/div>

\u6709\u4ec0\u4e48\u65b0\u670d\u52a1\u548c\u6700\u65b0\u6d88\u606f\uff1f<\/h2><\/div>

\u5a1c\u5854\u838e-\u79d1\u5e93\u76ae\u5c14<\/b>: \u81ea\u5e74\u521d\u4ee5\u6765\uff0c\u6211\u4eec\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u65b0\u7684\u9ad8\u9644\u52a0\u503c\u4ea7\u54c1\u3002CDP\uff08\u5ba2\u6237 Data \u5e73\u53f0\uff09\u4ea7\u54c1\u5df2\u6210\u4e3a\u5e7f\u544a\u5546\u5728\u9ad8\u5ea6\u53d1\u5c55\u548c\u9650\u5236\u6027\u7684\u76d1\u7ba1\u548c\u6280\u672f\u80cc\u666f\u4e0b\u5fc5\u4e0d\u53ef\u5c11\u7684\u6218\u7565\u4ea7\u54c1\u3002\u4e8b\u5b9e\u4e0a\uff0c\u7b2c\u4e09\u65b9 cookies \u7684\u6d88\u5931\u524a\u5f31\u4e86\u6d88\u8d39\u8005 targeting \u7684\u80fd\u529b\uff0c\u963b\u788d\u4e86\u5f53\u524d\u7b56\u7565\uff08\u5982 retargeting\uff09\u7684\u4f7f\u7528\uff0c\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u4e00\u6311\u6218\uff0cArtefact \u534f\u52a9\u5ba2\u6237\u90e8\u7f72\u5ba2\u6237 Data \u5e73\u53f0\u3002\u901a\u8fc7\u5b9e\u65bd CDP\uff0c\u53ef\u4ee5\u6536\u96c6\u548c\u5206\u6790\u6240\u6709\u4e13\u6709 data \u6d41\u91cf\uff08\u7b2c\u4e00\u65b9\uff1a\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6216\u6d4f\u89c8 data\uff09\u4ee5\u53ca\u6765\u81ea\u5408\u4f5c\u4f19\u4f34\u7684\u7b2c\u4e8c\u65b9 data\u3002\u8fd9\u4e9b\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data \u4f7f\u6211\u4eec\u80fd\u591f\u91cd\u65b0\u6784\u5efa\u7edf\u4e00\u7684\u6d88\u8d39\u8005\u89c6\u56fe\uff0c\u4ece\u800c\u4e3a\u9ad8\u6548\u7684\u5a92\u4f53\u6fc0\u6d3b\u6218\u7565\u5145\u5206\u6316\u6398\u6f5c\u529b\u3002\u63d0\u4f9b\u4ea7\u54c1\u4fe1\u606f\u6e90\u7684\u7ef4\u62a4\u548c\u4f18\u5316\u670d\u52a1\uff0c\u4ee5\u4fbf\u5728\u8c37\u6b4c\u8d2d\u7269\u4ee5\u53ca Facebook Business Manager \u6216 DV360 \u7b49\u5176\u4ed6\u91c7\u8d2d\u5de5\u5177\u4e0a\u505a\u51fa\u66f4\u597d\u7684\u91c7\u8d2d\u51b3\u7b56\u3002\u8fd9\u5bf9\u6211\u4eec\u7684\u7535\u5b50\u5546\u6237\u5ba2\u6237\u6765\u8bf4\u662f\u4e00\u4e2a\u91cd\u5927\u95ee\u9898\uff0c\u4ed6\u4eec\u901a\u8fc7\u63d0\u4f9b\u4fe1\u606f\u6e90\u4e2d\u6bcf\u79cd\u4ea7\u54c1\u7684\u5173\u952e\u7279\u5f81\uff08\u5982\uff1a\u4fc3\u9500\u3001\u5b63\u8282\u6027\u3001\u5229\u6da6\u6c34\u5e73\u3001\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u7b49\uff09\uff0c\u5c06\u5bf9\u4e0e\u8be5\u4fe1\u606f\u6e90\u76f8\u8fde\u7684\u91c7\u8d2d\u5de5\u5177\u7684\u7b97\u6cd5\u8d77\u5230\u79ef\u6781\u7684\u6307\u5bfc\u4f5c\u7528\uff0c\u4ece\u800c\u83b7\u5f97\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u9ad8\u7684\u9500\u552e\u4e1a\u7ee9\u3002.<\/span><\/p>\n<\/div>

\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u5728\u7f8e\u56fd\u5f00\u8bbe\u4e86\u4e24\u4e2a\u529e\u4e8b\u5904\uff0c\u4e00\u4e2a\u5728\u7ebd\u7ea6\uff0c\u53e6\u4e00\u4e2a\u5728\u6d1b\u6749\u77f6\u3002\u8fd9\u79cd\u6269\u5f20\u4f7f\u6211\u4eec\u80fd\u591f\u4ee5\u5206\u6563\u7684\u65b9\u5f0f\uff08\u5728\u5f53\u5730\u5236\u5b9a\u6218\u7565\u548c\u8fdb\u884c\u5a92\u4f53\u8d2d\u4e70\uff09\u6216\u901a\u8fc7\u533a\u57df\u4e2d\u5fc3\u4ee5\u96c6\u4e2d\u7684\u65b9\u5f0f\u4e3a\u5168\u7403\u5404\u5730\u7684\u56fd\u9645\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\uff0c\u5e76\u4fdd\u6301\u76f8\u540c\u7684\u670d\u52a1\u8d28\u91cf\u3002.<\/span><\/p>\n

\u6700\u540e\uff0c\u6211\u4eec\u4e0e\u5ba2\u6237\u670d\u52a1\u4e2d\u5fc3\u9886\u57df\u7684\u5168\u7403\u9886\u5148\u4f01\u4e1a Webhelp \u5408\u4f5c\uff0c\u5728\u8461\u8404\u7259\u5efa\u7acb\u4e86\u6b27\u6d32\u6570\u5b57\u5a92\u4f53\u5353\u8d8a\u4e2d\u5fc3\uff0c\u4ee5\u6c47\u96c6\u6700\u4f18\u79c0\u7684\u6570\u5b57\u6280\u672f\uff0c\u9ad8\u6548\u7ba1\u7406\u8de8\u6e20\u9053\u6d3b\u52a8\u3002\u8be5\u7ec4\u7ec7\u901a\u8fc7\u591a\u56fd\u5bb6\u3001\u591a\u8bed\u8a00\u7684\u6574\u4f53\u65b9\u6cd5\uff0c\u4f7f\u5a92\u4f53\u6295\u8d44\u5408\u7406\u5316\u6210\u4e3a\u53ef\u80fd\u3002.<\/span><\/p>\n<\/div>

\u8be5\u673a\u6784\u5982\u4f55\u770b\u5f85\u5176\u4e13\u4e1a\u7684\u672a\u6765\uff1f<\/h2><\/div>

\u6258\u9a6c\u65af-\u514b\u6797<\/b>: \u6211\u4eec\u4e1a\u52a1\u7684\u672a\u6765\u5728\u4e8e\uff0c\u65e0\u8bba\u5e7f\u544a\u5ba2\u6237\u9009\u62e9\u4f55\u79cd\u6a21\u5f0f\uff0c\u6211\u4eec\u90fd\u6709\u80fd\u529b\u6210\u4e3a\u771f\u6b63\u7684\u957f\u671f\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u3002\u65e0\u8bba\u662f\u5a92\u4f53\u6218\u7565\u548c\u8d2d\u4e70\u7684\u5b8c\u5168\u5916\u5305\u3001\u6df7\u5408\u6a21\u5f0f\uff0c\u8fd8\u662f\u5185\u90e8\u6570\u5b57\u6280\u80fd\u7684\u5185\u90e8\u5316\uff0c\u6211\u4eec\u7684\u5de5\u4f5c\u90fd\u662f\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u3002\u6839\u636e\u5bf9\u5e7f\u544a\u5ba2\u6237\u6570\u5b57\u5316\u6210\u719f\u5ea6\u7684\u8bc4\u4f30\uff0c\u6211\u4eec\u7684\u54a8\u8be2\u65b9\u6cd5\u5141\u8bb8\u6211\u4eec\u63a8\u8350\u9002\u5f53\u7684\u7ec4\u7ec7\u6a21\u5f0f\u548c\u5de5\u5177\uff0c\u5e76\u59cb\u7ec8\u9002\u5e94\u516c\u53f8\u7684\u751f\u6001\u7cfb\u7edf\u53ca\u5176\u7279\u6b8a\u6027\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u901a\u8fc7\u4e25\u8c28\u3001\u7075\u6d3b\u7684\u5de5\u4f5c\u65b9\u6cd5\u5efa\u7acb\u826f\u6027\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5e76\u4fdd\u8bc1\u6211\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u59cb\u7ec8\u5904\u4e8e\u6700\u524d\u6cbf\uff0c\u83b7\u5f97\u6700\u9ad8\u7ea7\u522b\u7684\u5e7f\u544a\u6280\u672f\u548c\u8425\u9500\u6280\u672f\u8ba4\u8bc1\uff08\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u3001Facebook \u5e7f\u544a\u3001\u4e9a\u9a6c\u900a\u5e7f\u544a\u3001\u5fae\u8f6f\u5e7f\u544a......\uff09\u3002.<\/span><\/p>\n<\/div>

\u8fd9\u79cd\u6210\u529f\u7684\u6a21\u5f0f\u8fd8\u8981\u6c42\u5a92\u4f53\u4ef7\u503c\u94fe\u7684\u6210\u672c\u5b8c\u5168\u900f\u660e\uff0c\u72ec\u7acb\u4e8e\u6280\u672f\u548c\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\uff0c\u5e76\u5b9e\u65bd\u57fa\u4e8e\u7ee9\u6548\u7684\u85aa\u916c\u3002.<\/span><\/p>\n

\u8fd9\u79cd data-driven \u6218\u7565\u652f\u6301\u3001\u5bf9\u6700\u65b0\u5a92\u4f53\u548c\u6280\u672f\u53d1\u5c55\u7684\u638c\u63e1\u4ee5\u53ca\u5bf9 data \u7684\u6700\u5927\u5316\u5229\u7528\uff0c\u4e3a\u6211\u4eec\u5f00\u5c55\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u63d0\u4f9b\u4e86\u771f\u6b63\u7684\u52a8\u529b\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article>

<\/a><\/span><\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

\u6765\u770b\u770b\u5bf9Artefact\u6cd5\u56fd\u516c\u53f8\u6570\u5b57\u8425\u9500\u8054\u5e2d\u526f\u603b\u88c1\u5a1c\u5854\u838e\u00b7\u79d1\u5e93\u76ae\u5c14\uff08Natacha Kocupyr\uff09\u548c\u6258\u9a6c\u65af\u00b7\u51ef\u6797\uff08Thomas Qu\u00e9lin\uff09\u7684\u4e13\u8bbf\uff0c\u4ed6\u4eec\u5206\u4eab\u4e86\u5bf9\u8be5\u884c\u4e1a\u672a\u6765\u53d1\u5c55\u7684\u5c55\u671b\uff0c\u4ee5\u53caArtefact\u5728\u5e02\u573a\u4e0a\u7684\u72ec\u7279\u4f18\u52bf\u3002.<\/p>","protected":false},"author":[1674,1673],"featured_media":95327,"template":"","meta":{"_acf_changed":false},"news-category":[2819],"news-language":[311],"class_list":["post-62937","news","type-news","status-publish","has-post-thumbnail","hentry","author-natacha-kocupyr","author-thomas-quelin","news-category-news-france","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/62937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/95327"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=62937"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=62937"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=62937"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=62937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}