{"id":63040,"date":"2021-09-21T12:03:07","date_gmt":"2021-09-21T11:03:07","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=63040"},"modified":"2024-09-20T17:42:26","modified_gmt":"2024-09-20T16:42:26","slug":"responsive-search-ads-google-automatisation","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/responsive-search-ads-google-automatisation\/","title":{"rendered":"\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\uff0cGoogle \u5728\u641c\u7d22\u5e73\u53f0\u4e0a\u8fdb\u4e00\u6b65\u63d0\u9ad8\u81ea\u52a8\u5316\u7a0b\u5ea6"},"content":{"rendered":"

<\/span><\/a><\/span>

\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div>

<\/span><\/div>

.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u6731\u5229\u5b89-\u6885\u52d2<\/h3><\/div>

SEA \u7ecf\u7406\/\u7ec4\u957f chez Artefact<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\uff08RSA\uff09\u662f\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u548c\u7814\u7a76\u7f51\u7edc\u5ba2\u6237\u7aef\u7684\u5e7f\u544a\uff0c\u81ea 2022 \u5e74 7 \u6708 30 \u65e5\u8d77\u6b63\u5f0f\u53d1\u5e03\uff0c\u5c06\u6210\u4e3a\u552f\u4e00\u53ef\u4f7f\u7528\u7684\u6587\u672c\u641c\u7d22\u683c\u5f0f\u3002.
\n\u4e86\u89e3\u6211\u4eec\u7684 SEA \u7ecf\u7406 Julien Maille \u5173\u4e8e\u5982\u4f55\u8fc1\u79fb\u5230 RSA \u65b0\u683c\u5f0f\u7684\u5efa\u8bae\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5b83\u4eec\u5c06\u5b8c\u5168\u53d6\u4ee3\u76ee\u524d\u5728 Google Ads \u4e0a\u5927\u91cf\u4f7f\u7528\u7684\u6269\u5c55\u6587\u672c\u5e7f\u544a\uff08\u7531 3 \u4e2a\u6807\u9898\u548c 2 \u4e2a\u63cf\u8ff0\u7ec4\u6210\u7684\u7edf\u8ba1\u683c\u5f0f\uff09\u3002.<\/p>\n

Retour sur ce d\u00e9ploiement progressif, qui va devenir la norme.<\/p>\n<\/div>

\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u7b80\u5316\u4fe1\u606f\u7ba1\u7406<\/h2><\/div>

Les RSA \u4e8e 2018 \u5e74 7 \u6708\u4eae\u76f8\uff0c\u65e8\u5728\u89e3\u51b3\u4e00\u4e2a\u95ee\u9898\uff1a\u5c06\u97f3\u8c03\u548c\u4fe1\u606f\u9002\u914d\u5230 audience \u4e0a\uff0c\u5e76\u7b80\u5316 A\/B \u6d4b\u8bd5\u7684\u903b\u8f91\u3002.<\/p>\n

\u7531\u4e8e\u53ef\u4ee5\u5728\u540c\u4e00\u5730\u70b9\u68c0\u7d22 15 \u4e2a\u6807\u9898\u548c 4 \u4e2a\u63cf\u8ff0\uff0c\u56e0\u6b64\u91c7\u7528 RSA \u4f5c\u4e3a ETA \u7684\u8865\u5145\uff0c\u53ef\u4ee5\u91cd\u65b0\u751f\u6210\u4fe1\u606f\uff0c\u5e76\u8ba9\u7b97\u6cd5\u6839\u636e\u6d88\u8d39\u8005\u7684\u4e2a\u4eba\u8d44\u6599\u548c\u5bf9\u5373\u65f6 T \u7684\u610f\u56fe\u8fdb\u884c\u6700\u5408\u9002\u7684\u7ec4\u5408\u3002.<\/p>\n<\/div>

\u76f4\u63a5\u6ee1\u8db3\u5e7f\u544a\u53d1\u5e03\u8005\u7b80\u5316 A\/B \u6d4b\u8bd5\u5de5\u4f5c\u7684\u9700\u6c42\u3002\u7075\u611f\u4e3b\u8981\u6765\u6e90\u4e8e\u667a\u80fd\u5c55\u793a\u6216\u901a\u7528\u5e94\u7528\u7a0b\u5e8f\u8425\u9500\u6d3b\u52a8\u4e2d\u63d0\u51fa\u7684\u52a8\u6001\u683c\u5f0f\u3002.<\/p>\n

\u4e0e\u6269\u5c55\u6587\u672c\u5e7f\u544a\u76f8\u6bd4\uff0c\u8c37\u6b4c\u7684\u70b9\u51fb\u91cf\u548c\u70b9\u51fb\u7387\u90fd\u66f4\u9ad8\uff0c\u56e0\u6b64\u8c37\u6b4c\u5efa\u8bae\u5728\u6700\u521d\u9636\u6bb5\u81f3\u5c11\u5728 3 \u4e2a\u7ecf\u5178\u6587\u672c\u5e7f\u544a\u4e2d\u52a0\u5165\u4e00\u4e2a RSA \u7fa4\u7ec4\u5e7f\u544a\u3002.<\/p>\n<\/div>

\u66f4\u52a0\u7edf\u4e00\u7684\u5de5\u4f5c\u73af\u5883<\/h2><\/div>

\u5728\u8c37\u6b4c\u8fd9\u4e2a\u4ee5\u8425\u5730\u81ea\u52a8\u5316\u4e3a\u6838\u5fc3\u7684\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u5927\u89c4\u6a21\u4f7f\u7528 RSA \u4e0d\u518d\u662f\u4e00\u79cd\u9009\u62e9\uff0c\u800c\u662f\u4e00\u79cd\u6b63\u786e\u7684\u89c4\u8303\u3002.<\/p>\n<\/div>

\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8 RSA \u7684\u5229\u7528\u7387\uff0c\u5c31\u662f\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u5feb\u901f\u54cd\u5e94\uff0c\u4f7f\u5176\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u90fd\u80fd\u5f97\u5230\u5feb\u901f\u54cd\u5e94\u3002\u5728\u5168\u7403\u73af\u5883\u4e0b\u4f7f\u7528\u8be5\u5de5\u5177\u65f6\uff0c\u53ef\u589e\u5f3a\u8425\u9500\u80fd\u529b\uff1a\u5229\u7528\u975e\u6700\u540e\u70b9\u51fb\u7684\u5f52\u56e0\u6a21\u5f0f\uff0c\u6d88\u9664\u8c37\u6b4c\u7f51\u7edc\uff08\u641c\u7d22\u3001\u663e\u793a\u3001Youtube\uff09\u4e4b\u95f4\u7684\u5b64\u5c9b\uff0c\u5408\u7406\u5b89\u6392\u4e00\u4e2a\u516c\u53f8\u7684\u8425\u6536\u6570\u91cf\uff0c\u5229\u7528\u6240\u6709\u53ef\u5229\u7528\u7684\u6807\u5fd7\u548c\u6570\u636e\u3002.<\/p>\n<\/div>

\u8fd9\u90e8\u5206\u4eba\u5458\u5c06\u5728\u65b0\u4e00\u8f6e\u7684\u65f6\u95f4\u548c\u4e1a\u7ee9\u589e\u957f\u6218\u7565\u4e2d\uff0c\u96c6\u4e2d\u7cbe\u529b\u505a\u51fa\u5bf9\u6570\u5b57\u5316\u6218\u7565\u5f71\u54cd\u6700\u5927\u7684\u51b3\u5b9a\u3002.<\/p>\n<\/div>

2022, c'est demain pour migrer sur Responsive Search Ads (\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a)<\/h2><\/div>

\u7f16\u5199\u5bf9\u7814\u7a76\u7f51\u7edc\u6709\u5f71\u54cd\u7684\u4fe1\u606f\u5e76\u4e3a 2022 \u5e74 7 \u6708\u5ba3\u5e03\u7684\u53d8\u9769\u505a\u597d\u5145\u5206\u51c6\u5907\u7684\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n<\/div>

Un premier \u00e9tat des lieux \uff1a<\/h3><\/div>