{"id":65357,"date":"2021-11-17T09:01:44","date_gmt":"2021-11-17T09:01:44","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=65357"},"modified":"2024-09-20T17:42:26","modified_gmt":"2024-09-20T16:42:26","slug":"friends-of-search-blog-incrementality-testing","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/friends-of-search-blog-incrementality-testing\/","title":{"rendered":"\u589e\u91cf\u6d4b\u8bd5\u7684\u4ef7\u503c\uff1a\u4e3a\u4ec0\u4e48\u3001\u505a\u4ec0\u4e48\u3001\u600e\u4e48\u505a\uff1f"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u59ae\u53ef-\u5e93\u73c0<\/h3><\/div>

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\u5168\u7403\u73af\u5883\u5c55\u671b\u5b9e\u9a8c<\/h2><\/div>

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- \u60a8\u5e0c\u671b\u5c3d\u53ef\u80fd\u5730\u63a5\u8fd1\u771f\u76f8\uff0c\u56e0\u6b64\uff0c\u8bf7\u5c31\u4ec0\u4e48\u624d\u662f\u8d35\u516c\u53f8\u7684\u771f\u76f8\u505a\u51fa\u51b3\u5b9a\uff1f\u6307\u6807\u8d8a\u8be6\u7ec6\u8d8a\u597d\uff1a\u4f8b\u5982\uff0c\u66f4\u503e\u5411\u4e8e POAS \u800c\u4e0d\u662f ROAS\uff0c\u4f7f\u7528\u591a\u63a5\u89e6\u5f52\u56e0\u6a21\u578b (MTA) \u800c\u4e0d\u662f\u6700\u540e\u70b9\u51fb\u6a21\u578b\u3002\u6b64\u5916\uff0c\u5c3d\u91cf\u4f7f\u7528\u7b2c\u4e00\u65b9 data\u3002.<\/span><\/p>\n

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- \u6ca1\u6709\u4e00\u5bb6\u516c\u53f8\u662f\u76f8\u540c\u7684\uff0c\u5b9e\u9a8c\u7ed3\u679c\u4e5f\u4e0d\u4f1a\u76f8\u540c\u3002\u5f00\u59cb\u81ea\u6211\u6d4b\u8bd5\uff0c\u627e\u51fa\uff1a\u4ed8\u8d39\u641c\u7d22\u5bf9\u4f60\u7684\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f<\/span><\/p>\n<\/div>

*\u672c\u6587\u6839\u636e Wehkamp \u516c\u53f8\u7684 Mitch Komen \u548c George Radix \u7684\u4ecb\u7ecd\u6574\u7406\u800c\u6210\u3002.\u00a0<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u8fd1\u5e74\u6765\uff0c\u5728\u4ed8\u8d39\u641c\u7d22\u9886\u57df\uff0c\u589e\u91cf\u6548\u5e94\u662f\u4e00\u4e2a\u7ecf\u5e38\u88ab\u8ba8\u8bba\u7684\u8bdd\u9898\u3002 \u5728\u89c1\u8bc1\u4e86\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u6548\u2014\u2014\u5c24\u5176\u662f\u91c7\u7528\u201c\u6700\u540e\u70b9\u51fb\u201d\u5f52\u56e0\u6a21\u578b\u65f6\u2014\u2014\u9884\u7b97\u9010\u5e74\u589e\u52a0\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u5df2\u5c06\u8fd9\u4e00\u6e20\u9053\u4f5c\u4e3a\u9ed8\u8ba4\u9009\u62e9\u3002\u968f\u7740\u5728\u7ebf\u8425\u9500\u73af\u5883\u7684\u6f14\u53d8\uff0c\u4f8b\u5982\u5176\u4ed6\u5f52\u56e0\u6a21\u578b\u7684\u5f15\u5165\uff0c\u4f01\u4e1a\u5f00\u59cb\u8d28\u7591\uff1a\u6211\u4eec\u7684\u652f\u51fa\u662f\u5426\u8fc7\u9ad8\uff1f \u201c\u6211\u4eec\u662f\u4e0d\u662f\u53ea\u662f\u5728\u70e7\u94b1\uff1f\u201d\u5f88\u591a\u65f6\u5019\uff0c\u8fd9\u4e9b\u6b63\u662f\u4e13\u5bb6\u4eec\u4ece\u9ad8\u7ba1\u90a3\u91cc\u6536\u5230\u7684\u63d0\u95ee\u3002\u901a\u8fc7\u8861\u91cf\u589e\u91cf\u6548\u5e94\uff0c\u53ef\u4ee5\u5bf9\u6b64\u8fdb\u884c\u9a8c\u8bc1\u6216\u53cd\u9a73\u3002\u8fd9\u6b63\u662fWehkamp\u6240\u505a\u7684\u4e8b\u60c5\uff0c\u4e5f\u662f\u4ed6\u4eec\u8fd9\u6837\u505a\u7684\u539f\u56e0\u3002\u5728\u201cFriends of Search\u201d\u6d3b\u52a8\u4e2d\uff0cWehkamp\u4ecb\u7ecd\u4e86\u4ed6\u4eec\u8861\u91cf\u589e\u91cf\u6548\u5e94\u7684\u65b9\u6cd5\u3001\u6210\u679c\u4ee5\u53ca\u7ecf\u9a8c\u6559\u8bad\u3002.<\/p>","protected":false},"author":[2798],"featured_media":65359,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2824],"news-language":[311],"class_list":["post-65357","news","type-news","status-publish","has-post-thumbnail","hentry","author-nicole-kuper","news-category-news-nl","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/65357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65359"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65357"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=65357"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=65357"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=65357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}