{"id":65379,"date":"2021-11-19T17:19:03","date_gmt":"2021-11-19T17:19:03","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=65379"},"modified":"2024-09-20T17:42:26","modified_gmt":"2024-09-20T16:42:26","slug":"partner-spotlight-an-interview-with-artefact-on-amazon-marketing-cloud","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/partner-spotlight-an-interview-with-artefact-on-amazon-marketing-cloud\/","title":{"rendered":"\u805a\u7126\u5408\u4f5c\u4f19\u4f34\uff1a\u5c31\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\u91c7\u8bbf Artefact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/advertising.amazon.com\/en-gb\/blog\/interview-with-artefact-amazon-marketing-cloud\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-1\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1199\" height=\"630\" title=\"\u4e9a\u9a6c\u900a\u5e7f\u544a\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads.png\" alt class=\"lazyload img-responsive wp-image-65381\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271199%27%20height%3D%27630%27%20viewBox%3D%270%200%201199%20630%27%3E%3Crect%20width%3D%271199%27%20height%3D%27630%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-200x105.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-400x210.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-600x315.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-800x420.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads.png 1199w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1199px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p>Data \u54a8\u8be2\u603b\u76d1\u517c Artefact \u6570\u5b57\u8425\u9500\u548c\u7535\u5b50\u5546\u52a1\u4e3b\u7ba1 Thomas Faure \u7684\u8bbf\u8c08<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e9a\u9a6c\u900a\u5e7f\u544a\uff1aArtefact \u5bf9\u4e9a\u9a6c\u900a\u8425\u9500\u4e91 (AMC) \u91c7\u7528\u4e86\u4ec0\u4e48\u65b9\u6cd5\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>\u6258\u9a6c\u65af-\u798f\u5c14\u201c\u4e3a\u54c1\u724c\u7684\u7f51\u7edc\u96f6\u552e\u6218\u7565\u63d0\u4f9b\u5efa\u8bae\uff0c\u5e2e\u52a9\u4ed6\u4eec\u66f4\u6709\u6548\u5730\u8fdb\u884c\u7f51\u7edc\u9500\u552e\uff0c\u662f\u6211\u4eec\u8fc7\u53bb\u51e0\u5e74\u7684\u9996\u8981\u6218\u7565\u76ee\u6807\u4e4b\u4e00\uff0c\u5c24\u5176\u662f\u5728 COVID-19 \u671f\u95f4\u3002\u4e0e\u4e9a\u9a6c\u900a\u5e7f\u544a\uff0c\u7279\u522b\u662f AMC \u7684\u5408\u4f5c\uff0c\u662f\u6211\u4eec\u5728\u5229\u7528\u591a\u79cd\u4fe1\u53f7\u6e90\u548c\u5f62\u6210\u65b0\u7684\u6d1e\u5bdf\u529b\u4ee5\u4fc3\u8fdb\u8425\u9500\u548c\u54c1\u7c7b\u7ba1\u7406\u65b9\u9762\u8fc8\u51fa\u7684\u4e00\u5927\u6b65\u3002.<\/p>\n<p>AMC \u662f Artefact \u548c\u6211\u4eec\u5ba2\u6237\u7684\u91cd\u8981\u8d44\u4ea7\uff0c\u4e3b\u8981\u6709\u4e09\u4e2a\u539f\u56e0\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u63d0\u4f9b\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e8b\u4ef6\u7ea7\u4fe1\u53f7\u7684\u8bbf\u95ee\u6743\u9650\uff0c\u5982\u53c2\u4e0e\u5ea6\u548c\u5e7f\u544a\u9500\u552e\u989d\u3002.\u00a0<\/strong>\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u5206\u6790\uff0c\u4e3a\u96f6\u552e\u5a92\u4f53\u6fc0\u6d3b\u63d0\u4f9b\u4fe1\u606f\uff0c\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5728\u9690\u79c1\u5b89\u5168\u7684\u73af\u5883\u4e2d\u542f\u7528 first-party data \u96c6\u4e0e\u4e9a\u9a6c\u900a\u5e7f\u544a\u4fe1\u53f7\u7684\u6df7\u5408\u3002.<\/strong>\u00a0\u8fd9\u6709\u52a9\u4e8e\u6211\u4eec\u66f4\u597d\u5730\u4e86\u89e3\u54c1\u724c\u5ba2\u6237\u5728\u6574\u4e2a\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u7684\u884c\u4e3a\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u8425\u9500\u7b56\u7565\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u9664\u4e86\u9500\u552e data \u673a\u578b\u5916\uff0c\u8fd8\u652f\u6301\u673a\u8f7d\u9009\u9879\u3002.<\/strong>\u00a0\u8fd9\u6709\u52a9\u4e8e\u6211\u4eec\u9010\u6b65\u89e3\u51b3\u6709\u5173\u9500\u552e\u548c\u4ea7\u54c1\u6210\u672c\u7ed3\u6784\u7b49\u4e3b\u9898\u7684\u5176\u4ed6\u7528\u4f8b\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\"><p>\u5728 Artefact\uff0c\u6211\u4eec\u5229\u7528 AMC \u7684\u4e13\u4e1a\u77e5\u8bc6\u4e3a\u54c1\u724c\u63d0\u4f9b\u5feb\u901f\u53ef\u884c\u7684 data-driven \u89c1\u89e3\u3002\u4f8b\u5982\uff0c\u5728\u8fc7\u53bb\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u6211\u4eec\u4e3a\u4e00\u5bb6\u5927\u578b\u5a31\u4e50\u516c\u53f8\u63d0\u4f9b\u4e86\u652f\u6301\uff0c\u8be5\u516c\u53f8\u8feb\u5207\u5e0c\u671b\u8c03\u6574\u548c\u4f18\u5316\u5176\u5a92\u4f53\u6295\u8d44\uff0c\u4ee5\u652f\u6301\u00a0<a href=\"https:\/\/advertising.amazon.com\/blog\/how-to-create-your-new-product-launch-strategy?ref_=a20m_us_blg_artfct_blg_prodlnch\" target=\"_blank\" rel=\"noopener\">\u65b0\u4ea7\u54c1\u53d1\u5e03<\/a>. .\u6211\u4eec\u7684\u4efb\u52a1\u662f\u786e\u5b9a\u7406\u60f3\u7684\u5a92\u4f53\u683c\u5f0f\u548c audience \u7ec4\u5408\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u4e9a\u9a6c\u900a DSP \u6295\u8d44\u7684\u4e1a\u52a1\u5f71\u54cd\u3002\u901a\u8fc7 AMC\uff0c\u6211\u4eec\u80fd\u591f<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5206\u6790\u6d3b\u52a8\u7684\u91cd\u590d\u6027\uff0c\u5e2e\u52a9\u786e\u4fdd\u6700\u4f73\u6027\u80fd<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4e86\u89e3\u9891\u7387\u4e0a\u9650\u5bf9 audience \u5404\u7ec6\u5206\u5e02\u573a\u9500\u552e\u989d\u7684\u5f71\u54cd<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u786e\u5b9a\u7406\u60f3\u00a0<a href=\"https:\/\/advertising.amazon.com\/blog\/media-mix?ref_=a20m_us_blg_artfct_blg_mmx\" target=\"_blank\" rel=\"noopener\">\u5a92\u4f53\u7ec4\u5408<\/a>\u00a0\u4f7f\u7528\u00a0<a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp?ref_=a20m_us_blg_artfct_p_dsp\" target=\"_blank\" rel=\"noopener\">\u4e9a\u9a6c\u900a DSP\u201d<\/a><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e9a\u9a6c\u900a\u5e7f\u544a\uff1a\u5bf9\u4e8e\u521a\u5f00\u59cb\u4f7f\u7528\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u5e7f\u544a\u5546\uff0c\u60a8\u6709\u4ec0\u4e48\u5efa\u8bae\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><div id=\"\" class=\"container a20m border-type-none background-color-transparent desktop\">\n<p class=\"text align-start color-normal text--word-break--normal text-size--normal\">\u6258\u9a6c\u65af-\u798f\u5c14\u201c\u6211\u4eec\u5efa\u8bae\u91c7\u53d6\u56db\u6b65\u65b9\u6cd5\uff1a<\/p>\n<\/div>\n<div id=\"\" class=\"container a20m border-type-none background-color-transparent desktop\">\n<ol class=\"list list-style--default color-normal text-size--normal\" start=\"1\">\n<li class=\"\"><strong>AMC \u8bbe\u7f6e\uff1a<\/strong><br \/>\n\u5728Artefact\uff0c\u6211\u4eec\u652f\u6301\u54c1\u724c\u6fc0\u6d3bAMC\u5b9e\u4f8b\uff0c\u5e76\u4fc3\u8fdb\u4e0d\u540cdata\u96c6\u7684\u805a\u5408\uff0c\u5305\u62ec\u4e9a\u9a6c\u900a\u5e7f\u544a\u4fe1\u53f7\u548c\u5e7f\u544a\u5546\u7684first-party data\u96c6\u3002\u6b64\u5916\uff0cdata \u8d28\u91cf\u8bc4\u4f30\u5bf9\u4e8e\u786e\u4fdd\u8f93\u5165\u7684\u76f8\u5173\u6027\u548c\u540e\u671f\u5206\u6790\u7684\u4e00\u81f4\u6027\u5177\u6709\u6218\u7565\u610f\u4e49\u3002.<\/li>\n<li class=\"\"><strong>\u5730\u56fe\u4f7f\u7528\u6848\u4f8b\uff1a<\/strong><br \/>\n\u6839\u636e\u54c1\u724c\u7684\u4e1a\u52a1\u80cc\u666f\u548c\u6311\u6218\uff0c\u53ef\u4ee5\u901a\u8fc7 AMC \u8fdb\u884c\u4e0d\u540c\u7684\u5206\u6790\u3002Artefact \u5efa\u7acb\u4e86\u4e00\u4e2a\u5173\u4e8e audience\u3001\u6d4b\u91cf\u548c\u8fd0\u8425\u7684\u4f7f\u7528\u6848\u4f8b\u5e93\u3002\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u6839\u636e\u54c1\u724c\u9700\u6c42\u5feb\u901f\u786e\u5b9a\u76f8\u5173\u9879\u76ee\u7684\u4f18\u5148\u6b21\u5e8f\u3002.<\/li>\n<li class=\"\"><strong>\u6d4b\u8bd5\u548c\u5b66\u4e60\uff1a<br \/>\n<\/strong>\u6211\u4eec\u5efa\u8bae\u91c7\u7528\u8d85\u7ea7\u654f\u6377\u7684\u65b9\u6cd5\uff0c\u4ece\u5c0f\u89c4\u6a21\u7684\u57fa\u672c\u7528\u4f8b\uff08\u5982\u4e00\u4e2a\u54c1\u724c\/\u4ea7\u54c1\u7c7b\u578b x \u4e00\u4e2a\u56fd\u5bb6\uff09\u5f00\u59cb\uff0c\u4ece\u4e2d\u5b66\u4e60\u3001\u4f18\u5316\u5e76\u91cf\u5316\u4e1a\u52a1\u5f71\u54cd\u3002\u8fd9\u4e00\u6b65\u9aa4\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u5feb\u901f\u83b7\u53d6\u7ecf\u9a8c\u6559\u8bad\uff0c\u5e76\u786e\u5b9a\u53ef\u6269\u5c55\u7684\u4f7f\u7528\u6848\u4f8b\u3002.<\/li>\n<li class=\"\"><strong>\u89c4\u6a21\uff1a<br \/>\n<\/strong>\u5229\u7528\u4ece\u7b2c\u4e09\u6b65\u4e2d\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\uff0c\u6269\u5c55\u4f7f Artefact \u548c\u54c1\u724c\u56e2\u961f\u80fd\u591f\u90e8\u7f72\u66f4\u5e7f\u6cdb\u7684\u7528\u4f8b\uff0c\u5e76\u5229\u7528\u5b83\u4eec\u8fdb\u4e00\u6b65\u589e\u5f3a\u5bf9\u66f4\u591a\u4ea7\u54c1\u548c\u56fd\u5bb6\u7684\u4e1a\u52a1\u5f71\u54cd\u3002\u201d<\/li>\n<\/ol>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e9a\u9a6c\u900a\u5e7f\u544a\uff1a\u5728\u4e0e AMC \u5408\u4f5c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u60a8\u4f7f\u7528\u6216\u53d1\u73b0\u4e86\u54ea\u4e9b\u72ec\u7279\u7684\u7b56\u7565\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u6258\u9a6c\u65af-\u798f\u5c14\u201c\u8981\u6210\u529f\u4e0e AMC \u5408\u4f5c\uff0c\u6211\u4eec\u5efa\u8bae\u54c1\u724c\u6ce8\u610f\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u6280\u80fd<\/strong>\u00a0- \u5efa\u7acb\u4e00\u4e2a\u6df7\u5408\u56e2\u961f\uff0c\u7531\u4e86\u89e3\u54c1\u724c\u6218\u7565\u7684\u4e1a\u52a1\u4eba\u5458\u3001\u7ba1\u7406\u5e7f\u544a\u6d3b\u52a8\u7684\u5a92\u4f53\u4e13\u5bb6\u548c\u5177\u5907\u6280\u672f\u80fd\u529b\u7684 data \u5206\u6790\u5e08\u7ec4\u6210\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u7ec4\u7ec7\u7ed3\u6784<\/strong>\u00a0- \u91c7\u7528\u654f\u6377\u65b9\u6cd5\uff0c\u4ee5\u51b2\u523a\u7684\u65b9\u5f0f\u5de5\u4f5c\uff0c\u5feb\u901f\u4ece\u6700\u521d\u7684 AMC \u7528\u4f8b\u4e2d\u5438\u53d6\u7ecf\u9a8c\u6559\u8bad\uff0c\u4e0e\u5e7f\u544a\u56e2\u961f\u4e00\u8d77\u5ba1\u67e5\u8fd9\u4e9b\u7528\u4f8b\uff0c\u6d4b\u8bd5\u5176\u6548\u7387\u548c\u89c4\u6a21\uff0c\u4ee5\u4fbf\u66f4\u5e7f\u6cdb\u5730\u91c7\u7528\u548c\u4f18\u5316\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Data\u00a0<\/strong>- \u642d\u8f7d\u6240\u6709\u76f8\u5173\u7684\u7b2c\u4e00\u3001\u7b2c\u4e8c\u548c\u7b2c\u4e09\u65b9 data \u5957\u4ef6\uff0c\u5229\u7528\u66f4\u4e30\u5bcc\u7684\u4fe1\u53f7\u63a2\u7d22\u65b0\u7684\u4f7f\u7528\u6848\u4f8b<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6280\u672f\u00a0<\/strong>- \u9664\u4e86\u4f7f\u7528\u6807\u51c6\u6559\u5b66\u67e5\u8be2\u5916\uff0c\u8fd8\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u7684\u67e5\u8be2\u5e93\uff0c\u4ee5\u4fbf\u5728\u6240\u6709\u6d3b\u52a8\u548c\u56fd\u5bb6\u91cd\u590d\u4f7f\u7528\u548c\u6269\u5c55\u5e94\u7528\u201d\u3002\u201d<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/advertising.amazon.com\/en-gb\/blog\/interview-with-artefact-amazon-marketing-cloud\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-8\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1199\" height=\"630\" title=\"\u4e9a\u9a6c\u900a\u5e7f\u544a\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads.png\" alt class=\"lazyload img-responsive wp-image-65381\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271199%27%20height%3D%27630%27%20viewBox%3D%270%200%201199%20630%27%3E%3Crect%20width%3D%271199%27%20height%3D%27630%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-200x105.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-400x210.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-600x315.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads-800x420.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/amazon-ads.png 1199w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1199px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Data \u54a8\u8be2\u603b\u76d1\u517c Artefact \u6570\u5b57\u8425\u9500\u548c\u7535\u5b50\u5546\u52a1\u4e3b\u7ba1 Thomas Faure \u7684\u8bbf\u8c08<\/p>","protected":false},"author":[],"featured_media":65380,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2817],"news-language":[311],"class_list":["post-65379","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-global-news","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/65379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65380"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65379"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=65379"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=65379"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=65379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}