{"id":67588,"date":"2022-06-27T20:29:21","date_gmt":"2022-06-27T19:29:21","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=67588"},"modified":"2024-09-20T17:42:29","modified_gmt":"2024-09-20T16:42:29","slug":"5-bonnes-raisons-de-deployer-des-campagnes-sea-sur-microsoft","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/5-bonnes-raisons-de-deployer-des-campagnes-sea-sur-microsoft\/","title":{"rendered":"\u5728 Microsoft \u4e0a\u90e8\u7f72 SEA \u9635\u8425\u7684 5 \u5927\u7406\u7531"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u514b\u91cc\u65af\u6258\u592b-\u7ea6\u5362<\/h3><\/div>

\u7ec4\u957f SEA<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div>

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.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5229\u7528 Microsoft Advertising \u5e73\u53f0\uff0c\u5438\u5f15\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u5e76\u63d0\u9ad8\u60a8\u7684\u5e02\u573a\u4efd\u989d\u3002.<\/h2><\/div>

\u901a\u5e38\uff0c\u4eba\u4eec\u5728\u8c08\u8bba\u5fae\u8f6f\u65f6\uff0c\u66f4\u591a\u7684\u662f\u5173\u6ce8\u8be5\u516c\u53f8\u7684 Windows \u5f00\u53d1\u7cfb\u7edf\uff0c\u800c\u4e0d\u662f\u5fae\u8f6f\u5e7f\u544a\u5e73\u53f0\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u7528\u6237\u5728\u5fae\u8f6f\u5e7f\u544a\u5e73\u53f0\u4e0a\u53d1\u5e03\u5e7f\u544a\u3002\u00a0\u7559\u7f6e\u6743\u62c5\u4fdd\u4eba<\/a>\u00a0sur le moteur de recherche Bing.<\/p>\n

\u8c37\u6b4c\u662f\u4e00\u4e2a\u65e0\u53ef\u4e89\u8bae\u7684\u884c\u4e1a\u9886\u5bfc\u8005\uff0c2022 \u5e74\u5168\u7403\u5e02\u573a\u4efd\u989d\u5c06\u8fbe\u5230 92%\u3002.<\/p>\n<\/div>

\u5c31\u5176\u81ea\u8eab\u800c\u8a00\uff0c\u5fae\u8f6f\u5728\u8fd9\u4e00\u9886\u57df\u5904\u4e8e\u6311\u6218\u8005\u7684\u4f4d\u7f6e\uff0c\u5176\u5e02\u573a\u4efd\u989d\u4e0d\u53ef\u5ffd\u89c6\uff0c\u5728 2021 \u5e74\u8fbe\u5230 41 TP47T\uff0c\u5305\u62ec\u6240\u6709\u684c\u9762\u8bbe\u5907\uff0c\u4ee5\u53ca 181 TP47T\uff0c\u5305\u62ec\u5fc5\u5e94\u3001MSN\u3001\u96c5\u864e\u3001Qwant \u6216\u66f4\u591a Ecosia\uff08\u6765\u6e90\uff1ahttps:\/\/gs.statcounter.com\/\uff09\u3002.<\/p>\n

\u5173\u4e8e\u8fd9\u4e9b\u6570\u5b57\uff0c\u6709\u5f88\u591a\u4f01\u4e1a\u90fd\u5728\u8d28\u7591\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u90e8\u7f72\u8d5e\u52a9\u5546\u94fe\u63a5\u662f\u5426\u6709\u7528\u3002\u5c06\u65f6\u95f4\u548c\u7cbe\u529b\u96c6\u4e2d\u5728\u5bf9\u5546\u4e1a\u6709\u5de8\u5927\u5f71\u54cd\u7684\u8c37\u6b4c\u6d3b\u52a8\u4e0a\uff0c\u662f\u5426\u4f1a\u66f4\u597d\uff1f\u6700\u540e\uff0c\u60a8\u662f\u5426\u6709\u5174\u8da3\u52a0\u5165\u5fae\u8f6f\u7684\u4e8b\u4e1a\uff1f<\/p>\n<\/div>

\u66f4\u7ecf\u6d4e\u7684\u4ea4\u901a<\/h2><\/div>

\u4ece\u5bf9\u53d1\u52a8\u673a\u7684\u5927\u91cf\u7814\u7a76\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u53d1\u52a8\u673a\u5236\u9020\u5546\u975e\u5e38\u91cd\u89c6\u6d3b\u52a8\u7684\u5f00\u5c55\u3002\u00a0SEA<\/a>\u00a0sur Google au d\u00e9triment de Microsoft.\u8f83\u4f4e\u7684\u5e76\u53d1\u538b\u529b\u53ef\u4ee5\u83b7\u5f97\u66f4\u7ecf\u6d4e\u7684 CPC\uff08\u70b9\u51fb\u4ef7\u683c\uff09\u3002\u4f8b\u5982\uff0c\u5728\u6211\u4eec\u7684\u4e00\u4e2a\u5ba2\u6237 Assurances \u4e0a\uff0cle\u00a0CPC<\/a>\u00a0g\u00e9n\u00e9rique est presque 2 fois plus faible sur Microsoft que sur Google (sur le premier trimestre 2022).\u56e0\u6b64\uff0c\u5728\u9884\u7b97\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u6700\u5927\u9650\u5ea6\u5730\u589e\u52a0\u5728\u5fae\u8f6f\u4e0a\u7684\u6295\u8d44\uff0c\u4ece\u800c\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u63d0\u9ad8\u4ea4\u6613\u91cf\uff0c\u662f\u975e\u5e38\u6709\u610f\u4e49\u7684\u3002.<\/p>\n<\/div>

Une audience incr\u00e9mentale<\/p><\/h2><\/div>

Bing \u6216 Yahoo \u5de5\u5177\u7684\u7528\u6237\u4e00\u822c\u90fd\u662f\u4e0d\u540c\u4e8e Google \u7684\u7528\u6237\u3002\u56e0\u6b64\uff0c\u5728\u5fae\u8f6f\u4e0a\u4f7f\u7528 Google\uff0c\u53ef\u4ee5\u589e\u52a0\u66f4\u591a\u7684\u8bbf\u95ee\u91cf\uff0c\u5c24\u5176\u662f\u89e6\u53ca\u6f5c\u5728\u5ba2\u6237\u548c\u65b0\u5ba2\u6237\uff0c\u6216\u5728 Google \u4e0a\u83b7\u5f97\u66f4\u591a\u7684\u6d41\u91cf\u3002\u4f8b\u5982\uff0c\u5728\u5a31\u4e50\u9886\u57df\uff0c\u5fae\u8f6f\u53ef\u4ee5\u63d0\u9ad8\u5168\u7403\u641c\u7d22\u6d41\u91cf\u8fbe 251TP47\u3002.<\/p>\n<\/div>

Un ciblage linkedin possible<\/p><\/h2><\/div>

\u5fae\u8f6f\u5e7f\u544a\u5e73\u53f0\u7684\u4e00\u4e2a\u4f18\u52bf\u5728\u4e8e\uff0c\u5b83\u53ef\u4ee5\u6839\u636e Linkedin \u7684\u5404\u79cd\u6807\u51c6\u6765\u7b5b\u9009\u7528\u6237\u3002\u4e00\u4e2a\u771f\u6b63\u7684\u4f18\u52bf\uff0c\u5c24\u5176\u662f\u5bf9\u5e7f\u544a\u53d1\u5e03\u8005\u800c\u8a00\u00a0BtoB<\/a>\u00a0\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5411\u4e00\u4e2a\u660e\u786e\u7684\u804c\u4e1a\u7c7b\u522b\u53d1\u9001\u4fe1\u606f\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u589e\u5f3a\u60a8\u5728\u5ba2\u6237\u5fc3\u4e2d\u7684\u5b58\u5728\u611f\uff0c\u6216\u6839\u636e\u60a8\u7684\u4ea7\u54c1\u548c\u5ba2\u6237\u7684\u9700\u6c42\u4e2a\u6027\u5316\u60a8\u7684\u4fe1\u606f\u3002.<\/p>\n<\/div>

\u66f4\u9ad8\u7684\u51fa\u79df\u7387<\/p><\/h2><\/div>

\u5fae\u8f6f\u7684\u7528\u6237\u4e00\u822c\u90fd\u503e\u5411\u4e8e\u4ee5\u8f83\u9ad8\u7684\u65b9\u5f0f\u8f6c\u6362\u3002\u518d\u52a0\u4e0a CPC \u8f83\u4f4e\uff0c\u56e0\u6b64\u79df\u91d1\u5f80\u5f80\u6bd4 Google \u4fbf\u5b9c\u3002\u5982\u679c\u60a8\u7684\u4e3b\u8981\u76ee\u6807\u662f\u00a0\u6295\u8d44\u56de\u62a5\u7387<\/a>, cette plateforme vous permettra de r\u00e9pondre efficacement \u00e0 vos attentes.<\/p>\n

\u5728\u6211\u4eec\u7684\u4e00\u4e2a\u5316\u5986\u54c1\u5ba2\u6237\u8eab\u4e0a\uff0c\u6211\u4eec\u6295\u5165\u4e86 8% \u7684\u5168\u7403\u641c\u7d22\u9884\u7b97\uff0c\u83b7\u5f97\u4e86 11% \u7684 CA \u589e\u91cf\u3002.<\/p>\n<\/div>

\u901a\u8fc7\u540c\u6b65 Google \u5b9e\u73b0\u4fbf\u6377\u7ba1\u7406<\/p><\/h2><\/div>

\u4e0e Microsoft \u6fc0\u6d3b\u6709\u5173\u7684\u4e00\u4e2a\u5e38\u89c1\u95ee\u9898\u662f\u65f6\u95f4\/\u6536\u76ca\u6bd4\u3002\u4e00\u4e2a\u975e\u5e38\u5b9e\u7528\u7684\u5408\u7406\u5316\u65f6\u95f4\u7684\u529f\u80fd\u662f\u81ea\u52a8\u5bfc\u5165 Google \u7684\u5e7f\u544a\u6d3b\u52a8\u5230 Microsoft Advertising \u754c\u9762\u3002\u4e0d\u540c\u7684\u6280\u672f\u5141\u8bb8\u76f4\u63a5\u4ece\u5e73\u53f0\u6216\u901a\u8fc7 SA360 \u6216 Kenshoo \u7b49\u5c42\u7ea7\u89e3\u51b3\u65b9\u6848\u5b9e\u73b0\u955c\u50cf\uff0c\u4f46\u53ef\u80fd\u65e0\u6cd5\u540c\u6b65\u67d0\u4e9b\u5185\u5bb9\u3002.<\/p>\n

\u603b\u4e4b\uff0c\u5728 Microsoft \u4e0a\u5f00\u5c55\u8d5e\u52a9\u5546\u5173\u7cfb\u6d3b\u52a8\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u63a5\u89e6\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u6765\u83b7\u5f97\u5927\u91cf\u589e\u957f\uff0c\u4ece\u800c\u6709\u53ef\u80fd\u63d0\u9ad8\u60a8\u7684\u9500\u552e\u989d\u3002\u00a0\u5e02\u573a\u90e8\u4ef6<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u5229\u7528 Microsoft Advertising \u5e73\u53f0\uff0c\u5438\u5f15\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u5e76\u63d0\u9ad8\u60a8\u7684\u5e02\u573a\u4efd\u989d\u3002.<\/p>","protected":false},"author":[893],"featured_media":2412,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-67588","news","type-news","status-publish","has-post-thumbnail","hentry","author-christophe-jolu","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/67588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/2412"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=67588"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=67588"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=67588"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=67588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}