{"id":67815,"date":"2022-07-28T13:12:20","date_gmt":"2022-07-28T12:12:20","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=67815"},"modified":"2024-09-20T17:42:32","modified_gmt":"2024-09-20T16:42:32","slug":"affiner-son-cadre-de-diffusion-youtube-dans-un-environnement-au-nombre-infini-de-videos","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/affiner-son-cadre-de-diffusion-youtube-dans-un-environnement-au-nombre-infini-de-videos\/","title":{"rendered":"\u5728\u89c6\u9891\u6570\u91cf\u65e0\u7a77\u5927\u7684\u73af\u5883\u4e2d\u4f7f\u7528 Youtube \u4f20\u64ad\u5e73\u53f0"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

Th\u00e9ophile Laherre<\/h3><\/div>

\u6570\u5b57\u8425\u9500\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/span>

\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div>

<\/span><\/div>

.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u6bcf\u5929\u6709 720 000 \u5c0f\u65f6\u7684\u89c6\u9891\u53d1\u5e03\u5728\u00a0YouTube<\/a>, \u5b83\u4ee3\u8868\u4e86\u81f3\u5c11 82 \u5e74\u7684\u613f\u666f\u3002\u4e0e\u663e\u793a\u7b56\u7565\u76f8\u6bd4\uff0c\u53ea\u6709\u51e0\u4e2a URL \u53ef\u4ee5\u83b7\u5f97\u6d3b\u52a8\u7684\u5927\u90e8\u5206\u6295\u8d44\uff0c\u800c\u5728 Youtube \u4e0a\uff0c\u677f\u5757\u7684\u5de8\u5927\u5bc6\u5ea6\u4f7f\u5176\u51e0\u4e4e\u4e0d\u53ef\u80fd\uff0c\u56e0\u4e3a\u5728\u90a3\u91cc\uff0c\u53d1\u660e\u8005\u4f1a\u53d7\u5230\u66f4\u591a\u9650\u5236\u3002\u4ece\u73b0\u5728\u5f00\u59cb\uff0c\u5728\u5ba3\u4f20\u6d3b\u52a8\u4e2d\uff0c\u5728\u4e00\u4e2a\u9ad8\u8d28\u91cf\u4e14\u63a5\u8fd1\u5176 audience \u7684\u73af\u5883\u4e2d\u5c55\u793a\u81ea\u5df1\u662f\u4e00\u9879\u771f\u6b63\u7684\u521b\u65b0\u3002\u00a0\u62a5\u52a1\u5458\u9762\u4e34\u7684\u6311\u6218<\/a>.<\/p>\n<\/div>

\u8003\u8651\u5230\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u6d4b\u8bd5\u4e86\u4e0d\u540c\u7684 ciblages<\/a> \u5728 Youtube \u4e0a\u53d1\u5e03\uff0c\u5e76\u5206\u6790\u4e86\u5176\u5bf9\u6211\u4eec\u8425\u5730\u4f20\u64ad\u7684\u5f71\u54cd\u3002\u9996\u8981\u7ed3\u8bba\u662f\uff0c\u4e0e\u89c4\u6a21\u5f80\u5f80\u5f88\u5927\u7684 audiences affinitaires \u76f8\u6bd4\uff0c\u60c5\u5883\u6218\u7565\u63d0\u4f9b\u4e86\u4e00\u4e2a\u8d28\u91cf\u66f4\u9ad8\u7684\u4f20\u64ad\u5e73\u53f0\u3002Cela se ressent sur les co\u00fbts \u00e0 la visite, entre 3 et 8 fois plus \u00e9lev\u00e9s pour les audiences affinitaires.<\/p>\n

\u5728\u5404\u79cd\u4e0d\u540c\u7684\u80cc\u666f\u7b56\u7565\u4e2d\uff0cYouTube \u63d0\u51fa\u7684\u5206\u7c7b\u6cd5\u8868\u73b0\u51fa\u8272\uff0c\u5177\u6709\u76f8\u5173\u7684\u4f20\u64ad\u57fa\u7840\u3002\u4e0d\u8fc7\uff0c\u8fd9\u4e9b\u7c7b\u522b\u7684\u89c4\u6a21\u4e00\u822c\u4e0d\u5927\uff0c\u800c\u4e14\u6570\u91cf\u4e5f\u4e0d\u591f\u591a\uff0c\u65e0\u6cd5\u4e0e\u6211\u4eec\u7684\u76ee\u6807\u8fdb\u884c\u7cfb\u7edf\u7684\u6574\u5408\u3002\u73b0\u5728\uff0c\u6211\u4eec\u6b63\u901a\u8fc7 Google \u7684\u4e00\u9879\u6280\u672f\uff0c\u5373\u80fd\u591f\u8bfb\u53d6 Youtube \u89c6\u9891\u7684\u5206\u6790\u6280\u672f\uff0c\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u4e0a\u4e0b\u6587\u5b9a\u4f4d\uff08KCT\uff0cKeyword Contextual Targeting\uff09\u3002.<\/p>\n<\/div>

\u4ece\u641c\u7d22\u4e2d\u6c72\u53d6\u7075\u611f\uff0c\u521b\u9020\u51fa\u4e00\u79cd \"\u5173\u952e\u8bcd \"\u65b9\u6cd5<\/p><\/h2><\/div>

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\u8be5\u65b9\u6cd5\u53ef\u5206\u4e3a 5 \u4e2a\u9636\u6bb5\uff1a<\/p>\n<\/div>

1.\u901a\u8fc7\u5173\u952e\u8bcd\u5217\u8868\u786e\u5b9a\u8425\u9500\u5173\u952e\u8bcd<\/h3><\/div>

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2.\u901a\u8fc7\u641c\u7d22\u5de5\u5177\u4e30\u5bcc\u5217\u8868\u5185\u5bb9<\/h3><\/div>

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3.\u6dfb\u52a0\u641c\u7d22\u5377<\/h3><\/div>

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4.\u5bf9\u5173\u952e\u8bcd\u8fdb\u884c\u5206\u7c7b<\/h3><\/div>

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5.Affiner les KCT de campagne en campagne<\/h3><\/div>

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  • <\/i><\/span>
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    \u76f8\u5173\u7684\u4f4e\u5ea6\u4f20\u64ad<\/p>\n<\/div><\/li><\/ul>

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    \u5728\u60a8\u4f7f\u7528\u4e4b\u524d\u7684\u4e00\u70b9\u5efa\u8bae\uff1a\u867d\u7136\u8fd9\u79cd\u65b9\u6cd5\u770b\u8d77\u6765\u5f88\u7b80\u5355\uff0c\u4f46\u5728 Youtube \u4e0a\u7684\u6267\u884c\u5374\u5e76\u4e0d\u7b80\u5355\u3002\u56e0\u6b64\uff0c\u5b83\u65e2\u9700\u8981\u5a92\u4f53\u4ea4\u6613\u5546\u4f7f\u7528\u7684\u5c11\u91cf\u5de5\u5177\uff0c\u4e5f\u9700\u8981\u4e0e\u641c\u7d22\u56e2\u961f\u8fdb\u884c\u9891\u7e41\u7684\u4ea4\u6d41\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

    \u5728\u50cf Youtube \u8fd9\u6837\u7684\u5927\u578b\u5e73\u53f0\u4e0a\uff0c\u5728\u9ad8\u8d28\u91cf\u7684\u73af\u5883\u4e2d\u5b9e\u73b0\u53ef\u89c1\u6027\u662f\u4f20\u64ad\u8fc7\u7a0b\u4e2d\u7684\u4e00\u4e2a\u73b0\u5b9e\u95ee\u9898\u3002. <\/p>","protected":false},"author":[],"featured_media":67827,"template":"","meta":{"_acf_changed":false},"news-category":[2819],"news-language":[316],"class_list":["post-67815","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/67815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/67827"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=67815"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=67815"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=67815"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=67815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}