{"id":68489,"date":"2022-12-13T12:16:37","date_gmt":"2022-12-13T12:16:37","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=68489"},"modified":"2024-10-09T09:00:31","modified_gmt":"2024-10-09T08:00:31","slug":"gefahren-chancen-im-affiliate-programm-durch-affiliate-audit-aufdecken","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/gefahren-chancen-im-affiliate-programm-durch-affiliate-audit-aufdecken\/","title":{"rendered":"\u4e3a\u6211\u7684\u8054\u5c5e\u4f1a\u5458\u8ba1\u5212\u5f00\u53d1\u7684\u65b0\u4e1a\u52a1\u5e26\u6765\u7684\u597d\u5904\u548c\u6311\u6218"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u5b89\u96c5-\u6d77\u5c3c\u514b<\/div><\/h3><\/div>

\u5fb7\u56fd Artefact \u516c\u53f8\u8054\u76df\u8425\u9500\u9879\u76ee\u4e0e\u56e2\u961f\u8d1f\u8d23\u4eba<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

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Begrifflichkeit Audit \u7684\u542b\u4e49\u662f\u4ec0\u4e48\uff1f<\/h2><\/div>

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\u4e86\u89e3\u81ea\u5df1\u8054\u76df\u8ba1\u5212\u7684\u9500\u552e\u989d\u548c\u98ce\u9669<\/h2><\/div>

\u5728\u6bcf\u6b21\u7a0b\u5e8f\u5ba1\u6838\u4e2d\uff0c\u6211\u4eec\u90fd\u4f1a\u8be6\u7ec6\u8bf4\u660e\u4e0d\u540c\u7684\u95ee\u9898\uff0c\u4f8b\u5982\u6280\u672f\u8bbe\u7f6e\u3001\u89c4\u5b9a\u6a21\u5f0f\u548c\u53d1\u5e03\u57fa\u7840\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u5c06\u5bf9\u8fd9\u4e9b\u95ee\u9898\u8fdb\u884c\u8be6\u7ec6\u5206\u6790\uff0c\u5e76\u6839\u636e\u5206\u6790\u7ed3\u679c\u786e\u5b9a\u5b9a\u671f\u5ba1\u6838\u5bf9\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\u7684\u5b8c\u5584\u548c\u5065\u5eb7\u53d1\u5c55\u7684\u91cd\u8981\u6027\uff1a<\/span><\/p>\n<\/div>

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\u81ea\u591a\u5e74\u524d\u8d77\uff0c\u7b2c\u4e09\u65b9\u8ddf\u8e2a\u7684\u6ee5\u7528\u5728\u8054\u76df\u8425\u9500\u4e2d\u4e5f\u5f00\u59cb\u53d7\u5230\u5173\u6ce8\uff0c\u76f4\u5230 Firefox \u5c06 Cookies \u4f5c\u4e3a\u6807\u51c6\u5bf9\u5176\u8fdb\u884c\u5168\u9762\u5c01\u5835\u540e\uff0c\u7b2c\u4e09\u65b9\u8ddf\u8e2a\u5bf9\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\u7684\u5f71\u54cd\u624d\u9010\u6e10\u51cf\u5c0f\u3002\u9488\u5bf9 <\/span>\u8054\u8425\u516c\u53f8 Trendreports 2022<\/span><\/a> \u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u5728\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u6240\u6709\u7684\u5e7f\u544a\u5546\u90fd\u4e0d\u4f1a\u5bf9\u4ed6\u4eec\u7684\u5e7f\u544a\u8fdb\u884c\u6709\u6548\u7684\u8ddf\u8e2a\uff0c\u4f8b\u5982\u5728\u4ee5\u4e0b\u60c5\u51b5\u4e0b <\/span>\u8054\u5c5e\u8425\u9500\u8425\u9500\u624b\u518c<\/span><\/a> vom BVDW im Detail geschildert wird.\u56e0\u6b64\uff0c\u5e76\u975e\u6240\u6709\u5e7f\u544a\u5546\u90fd\u4f1a\u611f\u5230\u56f0\u60d1\uff0c\u56e0\u4e3a\u73b0\u6709\u7684\u8ddf\u8e2a\u8bbe\u7f6e\u5fc5\u987b\u8fdb\u884c\u4f18\u5316\uff0c\u800c\u8fd9\u53ea\u662f\u6280\u672f\u5c42\u9762\u4e0a\u7684\u4e00\u9879\u6700\u65b0\u8981\u6c42\u3002\u5c24\u5176\u662f\u5728\u5185\u90e8\u8d44\u6e90\u4e0d\u8db3\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u8d44\u6e90\u4e0d\u4f1a\u88ab\u5220\u9664\uff0c\u800c\u662f\u4f1a\u88ab\u91cd\u65b0\u5206\u914d\uff0c\u4ece\u800c\u5bf9\u6574\u4e2a\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\u9020\u6210\u5f71\u54cd\u3002\u5176\u7ed3\u679c\u662f\uff0c\u4e00\u4e9b\u4e0d\u8d1f\u8d23\u4efb\u7684\u51fa\u7248\u5546\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u88ab\u6dd8\u6c70\u51fa\u5c40\uff0c\u800c\u6280\u672f\u8bbe\u7f6e\u5374\u4e0d\u7b26\u5408\u5e02\u573a\u8981\u6c42\u3002\u56e0\u6b64\uff0c\u4e25\u683c\u7684\u5ba1\u8ba1\u662f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u91cd\u8981\u624b\u6bb5\u3002\u56e0\u6b64\uff0c\u4e0d\u4ec5\u9700\u8981\u4f18\u5316\u6f5c\u529b\uff0c\u8fd8\u9700\u8981\u6ce8\u610f\u4e8b\u9879\uff0c\u8fd9\u6837\u624d\u80fd\u4f7f\u9879\u76ee\u957f\u671f\u4fdd\u6301\u8f83\u9ad8\u7684\u8d28\u91cf\u6807\u51c6\u3002.\u00a0<\/span><\/p>\n<\/div>

\u516c\u5e73\u548c\u516c\u5e73\u7684\u51fa\u7248\u4e1a<\/h3><\/div>

\u53e6\u4e00\u4e2a\u66f4\u91cd\u8981\u7684\u65b9\u9762\u662f\u81ea\u521b\u7684 Provisionsmodells \u548c Attribution \u7684 Wettbewerbsf\u00e4higkeit \u3002Provisionsmodell \u662f Aufsetzen eines Programms \u4e2d\u6700\u91cd\u8981\u7684\u4e00\u9879\u529f\u80fd\uff0c\u5b83\u53ef\u4ee5\u8ba9\u53d1\u5e03\u8005\u901a\u8fc7\u4f7f\u7528\u8fd9\u4e9b Modells \u77e5\u9053\u81ea\u5df1\u662f\u5426\u9700\u8981\u4e0e\u5e7f\u544a\u5546\u5408\u4f5c\uff0c\u4ee5\u53ca\u5e7f\u544a\u5546\u662f\u5426\u4f1a\u5bf9\u81ea\u5df1\u4ea7\u751f\u660e\u663e\u7684\u5f71\u54cd\u3002\u5982\u679c\u5e7f\u544a\u5546\u7684\u4ea7\u54c1\u80fd\u4e3a\u51fa\u7248\u5546\u5e26\u6765\u66f4\u9ad8\u7684\u6536\u76ca\uff0c\u90a3\u4e48\u5e7f\u544a\u5546\u7684\u5e7f\u544a\u6295\u653e\u4e5f\u4f1a\u968f\u4e4b\u589e\u52a0\uff0c\u800c\u5e7f\u544a\u5546\u81ea\u8eab\u7684\u8868\u73b0\u4e5f\u4f1a\u53d7\u5230\u5f71\u54cd\u3002\u4e5f\u53ef\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5b9e\u73b0 <\/span>\u7bee\u5b50\u51bb\u7ed3<\/span><\/a> \u6216\u4e0d\u652f\u6301\u6700\u540e\u70b9\u51fb\u7684\u5f52\u56e0\uff0c\u5bf9\u8bb8\u591a\u53d1\u5e03\u5546\u6a21\u5f0f\u7684\u4f9b\u5e94\u800c\u8a00\u5e76\u975e\u65e0\u5173\u7d27\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u4f1a\u5bf9\u53d1\u5e03\u5546\u6a21\u5f0f\u7684\u6027\u80fd\u4ea7\u751f\u91cd\u8981\u5f71\u54cd\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6709\u5fc5\u8981\u5b9a\u671f\u8fdb\u884c\u5206\u6790\uff0c\u4e86\u89e3\u81ea\u8eab\u7684\u4f9b\u5e94\u6a21\u5f0f\u662f\u5426\u4e0e\u5185\u90e8\u76ee\u6807\u4e00\u81f4\uff0c\u4ee5\u53ca\u8be5\u6a21\u5f0f\u5728\u76f8\u5173\u7684 Wettbewerbsumfeld \u4e2d\u7684\u4f5c\u7528\u5982\u4f55\u3002 \u901a\u8fc7\u5ba1\u8ba1\u53ef\u4ee5\u53d1\u73b0\u8fd9\u4e9b\u6f5c\u5728\u7684\u7f3a\u9677\uff0c\u8fd8\u53ef\u4ee5\u501f\u52a9\u8be6\u7ec6\u7684 Wettbewerbsanalyse \u5bf9\u76f8\u5173\u8bbe\u7f6e\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u4fbf\u6700\u7ec8\u5728\u5e7f\u544a\u5546\u7f51\u7ad9\u4e0a\u5efa\u7acb\u96a7\u9053\u3002.<\/span><\/p>\n<\/div>

\u5229\u7528\u4e30\u5bcc\u7684\u51fa\u7248\u5546\u6a21\u5f0f\uff0c\u5728\u6df7\u5408\u7684\u7a0b\u5e8f\u4e2d\u5b9e\u73b0\u521b\u65b0<\/h3><\/div>

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\u65b0\u529f\u80fd\u5bf9\u6700\u4f73\u7a0b\u5e8f\u8bbe\u7f6e\u7684\u5f71\u54cd<\/h3><\/div>

\u6211\u4eec\u5728\u4e0b\u6587\u4e2d\u5c06\u4ecb\u7ecd\u4e00\u4e2a\u5178\u578b\u6848\u4f8b\uff1a\u4e00\u4e2a\u5e7f\u544a\u5546\u5728\u65b0\u516c\u53f8\u5b9e\u4e60\uff0c\u5e76\u5e0c\u671b\u7acb\u5373\u5c06\u91cd\u70b9\u653e\u5728\u65b0\u5ba2\u6237\u7684\u751f\u6210\u4e0a\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u5c06\u901a\u8fc7\u7a0b\u5e8f\u5ba1\u8ba1\u5bf9\u6700\u4f73\u8054\u5c5e\u4f1a\u5458\u7a0b\u5e8f\u8fdb\u884c\u6df1\u5165\u7814\u7a76\uff0c\u4ee5\u786e\u5b9a\u6700\u4f73\u8bbe\u7f6e\u662f\u5426\u5df2\u8fbe\u5230\u7406\u60f3\u72b6\u6001\uff0c\u4ece\u800c\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u6216\u8005\u5728\u4e0d\u540c\u9886\u57df\u4e2d\u91c7\u7528\u54ea\u4e9b\u65b9\u6cd5\u3002\u6839\u636e\u6240\u5217\u51fa\u7684\u6807\u51c6\uff0c\u53ef\u4ee5\u5728\u5ba1\u8ba1\u4e2d\u53d1\u73b0\u4ee5\u4e0b\u6f5c\u529b\uff1a<\/span><\/p>\n<\/div>

\"Ma\u00dfnahmen<\/span><\/div>

\u6458\u8981\uff1a\u6839\u636e\u5ba1\u8ba1\u7ed3\u679c\u786e\u5b9a\u7684\u95ee\u9898
\n<\/em><\/p>\n

\u8fd9\u53ea\u662f\u5728\u5ba1\u8ba1\u8fc7\u7a0b\u4e2d\u5bf9\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\u7684\u6807\u51c6\u8fdb\u884c\u5206\u6790\u7684\u4e00\u5c0f\u90e8\u5206\u3002\u6b64\u5916\uff0c\u8fd8\u5b58\u5728\u8bb8\u591a\u5176\u4ed6\u6807\u51c6\uff0c\u9700\u8981\u8fdb\u884c\u6df1\u5165\u5206\u6790\u548c\u786e\u5b9a\u3002\u4e0d\u8fc7\uff0c\u5728\u8fd9\u4e9b\u6848\u4f8b\u4e2d\uff0c\u5ba1\u8ba1\u5de5\u4f5c\u7684\u5173\u952e\u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\uff1a\u901a\u8fc7\u5bf9\u96a7\u9053\u7684\u5206\u6790\uff0c\u4e86\u89e3\u96a7\u9053\u7684\u8bbe\u8ba1\u7406\u5ff5\u3001\u6f5c\u529b\u548c\u5904\u7406\u65b9\u6cd5\u3002.<\/span><\/p>\n<\/div>

\u4ece\u6210\u719f\u5ea6\u8bc4\u4f30\u4e2d\u83b7\u5f97\u9879\u76ee\u53cd\u601d\u7684\u542f\u793a<\/h2><\/div>

\u6240\u83b7\u5f97\u7684\u77e5\u8bc6\u5fc5\u987b\u4ee5\u4e00\u79cd\u6700\u6070\u5f53\u7684\u65b9\u5f0f\u548c\u65b9\u6cd5\u52a0\u4ee5\u8bc4\u4f30\u3002\u8fd9\u6837\u5c31\u6709\u4e86\u4e00\u79cd\u8bc4\u5206\u6a21\u5f0f\uff0c\u5b83\u53ef\u4ee5\u5c06\u6bcf\u4e2a\u4eba\u7684\u8bc4\u5206\u6807\u51c6\u8bbe\u5b9a\u4e3a\u4e00\u4e2a\u6807\u51c6\uff0c\u5e76\u5bf9\u5e7f\u544a\u5546\u7684\u6700\u65b0\u7acb\u573a\u8fdb\u884c\u8bc4\u4f30\u3002\u5728\u8bc4\u4f30\u4e4b\u540e\uff0c\u4f1a\u81ea\u52a8\u751f\u6210\u76f8\u5e94\u7684\u5efa\u8bae\uff0c\u5305\u62ec\u8ddf\u8e2a\u8bbe\u7f6e\u7684\u4f18\u5316\u3001\u65b0\u7684\u4f9b\u5e94\u6a21\u5f0f\u3001\u53d1\u5e03\u57fa\u7840\u7684\u6784\u5efa\u6216\u7a0b\u5e8f\u7ec6\u8282\u7684\u6539\u8fdb\uff0c\u4ece\u800c\u4f7f\u7a0b\u5e8f\u5bf9\u53d1\u5e03\u8005\u66f4\u52a0\u6709\u6548\u3002.\u00a0<\/span><\/p>\n<\/div>

Die Artefact-Herangehensweise<\/h3><\/div>

Artefact \u4e3a\u6b64\u5efa\u7acb\u4e86\u4e00\u4e2a\u57fa\u4e8e\u6210\u719f\u5ea6\u8bc4\u4f30\u7684\u8bc4\u5206\u6a21\u578b\u3002\u5728\u5206\u6790\u8fc7\u7a0b\u4e2d\uff0c\u6bcf\u4e00\u4e2a\u88ab\u7814\u7a76\u7684\u6807\u51c6\u90fd\u4f1a\u88ab\u5f52\u7c7b\u5230\u5404\u81ea\u7684\u7ec6\u679d\u672b\u8282\u4e2d\uff0c\u5e76\u5728 Fragenkatalog \u4e2d\u8fdb\u884c\u5355\u72ec\u5206\u6790\u3002\u4e00\u4e2a\u660e\u786e\u7684 Skala \u4f1a\u4ea7\u751f\u4e00\u4e2a\u5ba2\u89c2\u7684\u8bc4\u4ef7\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u548c\u8be0\u91ca\u7a0b\u5e8f\u7684\u5185\u6db5\uff0c\u6211\u4eec\u8fd8\u63d0\u4f9b\u4e86\u4e0e\u7a0b\u5e8f\u8bbe\u8ba1\u4eba\u5458\u7684\u8bbf\u8c08\u3002\u53cc\u65b9\u7684\u5408\u4f5c\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u56e0\u4e3a\u8981\u8fdb\u884c\u5168\u9762\u7684\u5206\u6790\uff0c\u5c31\u5fc5\u987b\u5bf9\u8282\u76ee\u548c\u5a92\u4f53\u8fdb\u884c\u8c03\u67e5\u3002\u6bcf\u9879\u6807\u51c6\u90fd\u6709\u5176\u76f8\u5e94\u7684\u8861\u91cf\u6807\u51c6\uff0c\u56e0\u6b64\u53ef\u4ee5\u5bf9\u8fd9\u4e9b\u6807\u51c6\u8fdb\u884c\u5206\u6790\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u8fdb\u884c\u8be6\u7ec6\u8bf4\u660e\uff0c\u4ee5\u4fbf\u901a\u8fc7\u6210\u719f\u5ea6\u8bc4\u4f30\u5bf9\u8ba1\u5212\u8fdb\u884c\u8c03\u6574\u3002.<\/span><\/p>\n<\/div>

\"Analyse<\/span><\/div>

Abb.: Exemplarische Auswertung anhand des Scoring Modells<\/em><\/p>\n

\u6211\u4eec\u5efa\u8bae\uff0c\u4e0d\u8981\u7531\u4f01\u4e1a\u81ea\u8eab\u7684\u8054\u5c5e\u4f1a\u5458\u7ba1\u7406\u4eba\u5458\u8fdb\u884c\u5ba1\u8ba1\uff0c\u800c\u5e94\u8058\u8bf7\u5916\u90e8\u5ba1\u8ba1\u5e08\u3002\u8fd9\u4e9b\u5ba1\u6838\u5458\u7684\u804c\u8d23\u662f\u5ba1\u6838\u5e7f\u544a\uff0c\u5e76\u4e14\u4fdd\u6301\u4e2d\u7acb\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6ca1\u6709\u4efb\u4f55\u5e7f\u544a\u76f2\u70b9\u3002\u5982\u679c\u5e7f\u544a\u5546\u4e0d\u613f\u610f\u63a5\u53d7\u5185\u90e8\u5ba1\u8ba1\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u5bf9\u65b0\u52a0\u5165\u56e2\u961f\u7684\u5458\u5de5\u8fdb\u884c\u5ba1\u8ba1\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u4ece\u6839\u672c\u4e0a\u4e86\u89e3\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212\u3002.<\/span><\/p>\n

\u56e0\u6b64\uff0c\u8ba1\u5212\u5ba1\u8ba1\u662f\u4e00\u79cd\u975e\u5e38\u6709\u7528\u7684\u65b9\u6cd5\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u4e86\u89e3\u5176\u8054\u5c5e\u8425\u9500\u6d3b\u52a8\u7684\u8d28\u91cf\u3001\u6548\u7387\u548c\u6709\u6548\u6027\uff0c\u5e76\u53cd\u6620\u8ba1\u5212\u7684\u5f71\u54cd\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u505a\u7684\u4e0d\u662f\u5728\u8054\u5c5e\u8425\u9500\u5e02\u573a\u7684\u52a8\u6001\u53d1\u5c55\u4e2d\u4e0d\u65ad\u63d0\u5347\u81ea\u5df1\uff0c\u800c\u662f\u5728\u7406\u60f3\u72b6\u6001\u4e0b\u4e0d\u65ad\u5b8c\u5584\u81ea\u5df1\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u8054\u5c5e\u8425\u9500\u8ba1\u5212\u7684\u8bbe\u7f6e\u5728\u77ed\u65f6\u95f4\u5185\u53ef\u80fd\u65e0\u6cd5\u6062\u590d\u6b63\u5e38\u3002\u901a\u8fc7\u8054\u5c5e\u5ba1\u6838\u53ef\u4ee5\u5206\u6790\u73b0\u72b6\u3002.<\/p>","protected":false},"author":[],"featured_media":68494,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2822],"news-language":[511],"class_list":["post-68489","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-germany","news-language-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/68489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68494"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68489"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=68489"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=68489"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=68489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}