{"id":68536,"date":"2022-12-19T08:12:45","date_gmt":"2022-12-19T08:12:45","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=68536"},"modified":"2024-09-20T17:42:40","modified_gmt":"2024-09-20T16:42:40","slug":"artefact-wins-performance-marketing-budget-techniker-krankenkasse","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/artefact-wins-performance-marketing-budget-techniker-krankenkasse\/","title":{"rendered":"Artefact \u8d62\u5f97\u4e86 Techniker Krankenkasse \u516c\u53f8\u7684\u7ee9\u6548\u8425\u9500\u9884\u7b97\u3002."},"content":{"rendered":"

\u6c49\u5821 - 2022 \u5e74 12 \u6708 19 \u65e5 - Artefact \u65b0\u95fb\u7a3f<\/h2><\/div>
\u8fd9\u5bb6\u6cd5\u56fd\u6570\u5b57\u670d\u52a1\u63d0\u4f9b\u5546\u7684 DACH \u5206\u516c\u53f8\u5728\u591a\u8f6e\u6bd4\u7a3f\u4e2d\u6218\u80dc\u4e86\u4f17\u591a\u4ee3\u7406\u5546\u3002\u603b\u7ecf\u7406\u65af\u8482\u82ac\u59ae-\u8d39\u820d\u5c14\uff08Stephanie Fischer\uff09\u548c\u9a6c\u53ef-\u7279\u4f26\uff08Marco Thelen\uff09\u56e0\u6b64\u5ba3\u5e03\u4e86\u4eca\u5e74\u6700\u6fc0\u52a8\u4eba\u5fc3\u7684\u5ba2\u6237\u80dc\u5229\u4e4b\u4e00\u3002.<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div>

\u81ea 8 \u6708\u4efd\u4ee5\u6765\uff0cArtefact \u7684\u5a92\u4f53\u6fc0\u6d3b\u56e2\u961f\u4e00\u76f4\u8d1f\u8d23\u6218\u7565\u548c\u6280\u672f\u54a8\u8be2\u3001\u6982\u5ff5\u89c4\u5212\u548c\u7ee9\u6548\u6d3b\u52a8\u7684\u8fd0\u8425\u5b9e\u65bd\uff0c\u5305\u62ec\u5728\u65b0\u5ba2\u6237\u83b7\u53d6\u9886\u57df\u3002\u8fd9\u9879\u4efb\u52a1\u8fd8\u5305\u62ec\u4e3a data \u7684\u5206\u6790\u3001\u6d4b\u91cf\u548c\u4f18\u5316\u63d0\u4f9b\u652f\u6301\u3002.<\/span><\/p>\n<\/div>

\n
\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u591f\u4ee5\u6211\u4eec\u5728 data-driven \u8425\u9500\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6\u8bf4\u670d\u5fb7\u56fd\u6700\u5927\u7684\u6cd5\u5b9a\u533b\u7597\u4fdd\u9669\u516c\u53f8 Techniker Krankenkasse\u3002\u6211\u4eec\u7684\u7ed3\u6784\u5316\u5206\u6790\u3001\u6218\u7565\u54a8\u8be2\u548c\u4ee5\u7ee9\u6548\u4e3a\u5bfc\u5411\u7684\u4ee3\u7406\u670d\u52a1\u7b49\u7efc\u5408\u65b9\u6cd5\u65e0\u7591\u4e3a\u6b64\u505a\u51fa\u4e86\u91cd\u8981\u8d21\u732e\u3002\u201d<\/div>\n
\u65af\u8482\u82ac\u59ae-\u8d39\u820d\u5c14\uff08Stephanie Fischer\uff09\uff0cManaging Director DACH\uff0cArtefact\u3002.<\/div>\n<\/blockquote>\n<\/div>
\n
\u201cArtefact \u56e2\u961f\u4ece\u6218\u7565\u5230\u8ddf\u8e2a\u548c\u5206\u6790\u7684\u6574\u4f53\u65b9\u6cd5\u8ba9\u6211\u4eec\u4fe1\u670d\uff0c\u4ed6\u4eec\u6700\u4e86\u89e3\u6211\u4eec\u7279\u5b9a\u884c\u4e1a\u7684\u76ee\u6807\uff0c\u5e76\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5c06\u8fd9\u4e9b\u76ee\u6807\u8003\u8651\u5728\u5185\u3002\u7279\u522b\u662f\uff0c\u6211\u4eec\u975e\u5e38\u671f\u5f85\u5229\u7528 Artefact \u5728 data-driven \u8425\u9500\u65b9\u9762\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5728\u672a\u6765\u51e0\u5e74\u8fdb\u4e00\u6b65\u63d0\u9ad8\u6211\u4eec\u7684\u7ee9\u6548\u8425\u9500\u6548\u7387\u3001,<\/div>\n
Niels M\u00f6llgaard\uff0cTechniker Krankenkasse \u516c\u53f8\u54c1\u724c\u4f20\u64ad\u8d1f\u8d23\u4eba\u3002.<\/div>\n<\/blockquote>\n<\/div>

\u5173\u4e8e Artefact<\/h3><\/div>

Artefact \u662f\u4e00\u5bb6\u5168\u7403\u6027 data-driven \u670d\u52a1\u516c\u53f8\uff0c\u4e13\u95e8\u4ece\u4e8b data \u8f6c\u578b\u3001data \u548c\u6570\u5b57\u8425\u9500\u54a8\u8be2\u3002\u6211\u4eec\u901a\u8fc7\u5728\u6574\u4e2a\u4ef7\u503c\u94fe\u4e2d\u53d6\u5f97\u5207\u5b9e\u6210\u679c\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5c06 data \u8f6c\u5316\u4e3a\u4e1a\u52a1\u5f71\u54cd\u529b\u3002.\u00a0<\/span><\/p>\n

\u6211\u4eec\u7684\u65b9\u6cd5\u72ec\u4e00\u65e0\u4e8c\u3002\u6211\u4eec\u5904\u4e8e\u54a8\u8be2\u3001\u8425\u9500\u548c data \u79d1\u5b66\u7684\u4ea4\u6c47\u70b9\uff0c\u6211\u4eec\u7684 data-driven \u89e3\u51b3\u65b9\u6848\u5c06\u6d88\u8d39\u8005\u7f6e\u4e8e\u516c\u53f8\u6570\u5b57\u5316\u8f6c\u578b\u6218\u7565\u7684\u6838\u5fc3\u4f4d\u7f6e\u3002.\u00a0<\/span>Artefact \u662f\u4e00\u4e2a\u72ec\u7acb\u7684\u5168\u7403\u7f51\u7edc\uff0c\u5728 16 \u4e2a\u56fd\u5bb6\uff08\u6b27\u6d32\u3001\u4e9a\u6d32\u3001\u7f8e\u6d32\u548c\u975e\u6d32\uff09\u8bbe\u6709 19 \u4e2a\u529e\u4e8b\u5904\uff0c\u6211\u4eec\u4e0e\u4e09\u661f\u3001\u6b27\u83b1\u96c5\u548c\u8d5b\u8bfa\u83f2\u7b49\u4e00\u4e9b\u5168\u7403\u6700\u5927\u7684\u54c1\u724c\u5408\u4f5c\u3002.\u00a0<\/span><\/p>\n

\u6211\u4eec\u7684 1000 \u591a\u540d\u5458\u5de5\u90fd\u662f data \u54a8\u8be2\u3001data marketing \u548c\u6570\u5b57\u5a92\u4f53\u9886\u57df\u7684\u4e13\u5bb6\uff0c\u6211\u4eec\u7684\u56e2\u961f\u901a\u529b\u5408\u4f5c\uff0c\u5e2e\u52a9\u5ba2\u6237\u6709\u6548\u521b\u65b0\u3002\u6211\u4eec\u91c7\u7528\u4e13\u6709\u7684\u5c16\u7aef\u4eba\u5de5\u667a\u80fd\u6280\u672f\u548c\u654f\u6377\u65b9\u6cd5\u8bba\uff0c\u5feb\u901f\u90e8\u7f72\u4eba\u5de5\u667a\u80fd\u9879\u76ee\uff0c\u9ad8\u6548\u6269\u5c55\u5e76\u786e\u4fdd\u6210\u529f\u3002.<\/span><\/p>\n

www.artefact.com<\/a><\/p>\n<\/div>

\u5173\u4e8e Techniker Krankenkasse<\/h3><\/div>
\"Hauptverwaltung<\/span><\/div>

\u00a9\u7248\u6743\u6240\u6709 Techniker Krankenkasse<\/em><\/span><\/p>\n

Techniker Krankenkasse \u662f\u5fb7\u56fd\u6700\u5927\u7684\u6cd5\u5b9a\u533b\u7597\u4fdd\u9669\u516c\u53f8\uff0c\u62e5\u6709\u8d85\u8fc7 1100 \u4e07\u540d\u6295\u4fdd\u4eba\u3002\u81ea 2016 \u5e74\u8d77\uff0c\u8be5\u516c\u53f8\u5f00\u59cb\u4ee5 Die Techniker \u54c1\u724c\u8fd0\u8425\u3002. \u7ea6\u6709 14000 \u540d\u5458\u5de5\u81f4\u529b\u4e8e\u786e\u4fdd\u4e3a TK \u7684\u6295\u4fdd\u4eba\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u533b\u7597\u670d\u52a1\u3002\u901a\u8fc7\u7535\u5b50\u5065\u5eb7\u8bb0\u5f55 TK-Safe \u7b49\u4f17\u591a\u521b\u65b0\u6280\u672f\uff0cTK \u81f4\u529b\u4e8e\u4fc3\u8fdb\u533b\u7597\u4fdd\u5065\u7cfb\u7edf\u7684\u6570\u5b57\u5316\uff0c\u5e76\u5728\u6253\u9020\u73b0\u4ee3\u533b\u7597\u4fdd\u5065\u7cfb\u7edf\u65b9\u9762\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee www.tk.de<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u6cd5\u56fd\u6570\u5b57\u670d\u52a1\u63d0\u4f9b\u5546\u7684 DACH \u5206\u516c\u53f8\u5728\u591a\u8f6e\u6bd4\u7a3f\u4e2d\u51fb\u8d25\u4f17\u591a\u4ee3\u7406\u5546\uff0c\u6700\u7ec8\u80dc\u51fa\u3002. <\/p>","protected":false},"author":[],"featured_media":68555,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2822],"news-language":[311],"class_list":["post-68536","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-germany","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/68536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68555"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68536"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=68536"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=68536"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=68536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}