{"id":71024,"date":"2023-06-22T08:39:33","date_gmt":"2023-06-22T07:39:33","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=71024"},"modified":"2024-09-20T17:42:45","modified_gmt":"2024-09-20T16:42:45","slug":"artefact-and-treasure-data-partnership-will-enable-brands-to-deliver-personalized-customer-experiences","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/artefact-and-treasure-data-partnership-will-enable-brands-to-deliver-personalized-customer-experiences\/","title":{"rendered":"Artefact \u548c Treasure Data \u643a\u624b\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p>Artefact \u901a\u8fc7 Treasure Data Customer Data Cloud \u5e2e\u52a9\u5ba2\u6237\u6700\u5927\u5316 first-party data \u7684\u4ef7\u503c\u3002.<\/p>\n<p>\u4f26\u6566\uff1b13:00\uff08\u5317\u4eac\u65f6\u95f4\uff09\u548c\u5df4\u9ece\uff1b14:00\uff08UTC+2\uff09\uff1b2023 \u5e74 6 \u6708 27 \u65e5<br \/>\n\u9886\u5148\u7684\u4f01\u4e1a\u5ba2\u6237 Data \u5e73\u53f0 (CDP) \u63d0\u4f9b\u5546 Treasure Data\u2122 \u4eca\u5929\u5ba3\u5e03\u4e0e\u5168\u7403 data \u54a8\u8be2\u670d\u52a1\u516c\u53f8 Artefact \u5efa\u7acb\u65b0\u7684\u6b63\u5f0f\u4f19\u4f34\u5173\u7cfb\uff0c\u65e8\u5728\u4e3a\u54c1\u724c\u7684\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/PR_Artefact-and-Treasure-Data-partnership_VUS.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u82f1\u6587\u7248\u65b0\u95fb\u7a3f <\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/CP_Partenariat-Artefact-et-Treasure-Data_VFR.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u6cd5\u6587\u65b0\u95fb\u7a3f<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>\u901a\u8fc7\u8054\u5408\u63d0\u4f9b\u76f8\u5173\u4ea7\u54c1\uff0c\u4e24\u5bb6\u516c\u53f8\u5c06\u5e2e\u52a9\u5ba2\u6237\u4ece\u8425\u9500\u6d3b\u52a8\u4e2d\u83b7\u5f97\u66f4\u591a\u5546\u4e1a\u4ef7\u503c\uff0c\u5e76\u589e\u5f3a\u548c\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u3002\u53cc\u65b9\u7684\u5408\u4f5c\u8fd8\u6709\u52a9\u4e8e\u5efa\u7acb\u4e00\u4e2a\u4e13\u5bb6\u793e\u533a\uff0c\u4e13\u6ce8\u4e8e data marketing \u548c\u5ba2\u6237\u77e5\u8bc6\uff0c\u5171\u4eab\u6700\u4f73\u5b9e\u8df5\u548c\u53cd\u9988\uff0c\u4f7f\u6240\u6709\u5ba2\u6237\u53d7\u76ca\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact \u901a\u8fc7 Treasure Data \u5ba2\u6237 Data \u4e91\u5e2e\u52a9\u5ba2\u6237\u6700\u5927\u5316 first-party data \u7684\u4ef7\u503c<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Treasure Data Customer Data Cloud \u662f\u4e00\u4e2a\u5c61\u83b7\u6b8a\u8363\u7684\u4eba\u5de5\u667a\u80fd CDP \u89e3\u51b3\u65b9\u6848\u5957\u4ef6\uff0c\u65e8\u5728\u4fc3\u8fdb\u4f01\u4e1a\u8303\u56f4\u5185\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u5728\u4e00\u7cfb\u5217\u884c\u4e1a\u5782\u76f4\u9886\u57df\u7684\u5e94\u7528\u3002\u5b83\u5177\u6709\u5408\u89c4\u6027\u3001\u5b89\u5168\u6027\u548c\u53ef\u6269\u5c55\u6027\uff0c\u53ef\u6574\u5408\u6765\u81ea\u6574\u4e2a\u4f01\u4e1a\u7684\u6240\u6709\u5ba2\u6237 data\uff0c\u5b9e\u73b0\u57fa\u4e8e\u7edf\u4e00 data \u548c\u6d1e\u5bdf\u529b\u7684\u53c2\u4e0e\u6218\u7565\uff0c\u589e\u5f3a\u5ba2\u6237\u77e5\u8bc6\uff0c\u5b9e\u73b0\u5927\u89c4\u6a21\u8425\u9500\u63a5\u89e6\u70b9\u7684\u4e2a\u6027\u5316\u3002.<\/p>\n<p>Artefact \u7684\u54a8\u8be2\u670d\u52a1\u63d0\u4f9b\u7aef\u5230\u7aef\u7684\u652f\u6301\uff0c\u4ece data marketing \u6218\u7565\u5230\u8425\u9500\u6d3b\u52a8\u7684\u6fc0\u6d3b\u548c\u8861\u91cf\u3002\u4f5c\u4e3a <strong>Treasure Data \u91d1\u724c\u5408\u4f5c\u4f19\u4f34\u3001,<\/strong> Artefact \u5728\u5168\u7403\u8d85\u8fc7 12 \u4e2a\u5730\u70b9\u62e5\u6709 30 \u591a\u540d\u7ecf\u8fc7\u8ba4\u8bc1\u7684\u5458\u5de5\uff1b\u4ed6\u4eec\u5229\u7528\u81ea\u5df1\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u534f\u52a9\u5ba2\u6237\u5b8c\u6210 Treasure Data \u9879\u76ee\u7684\u8d2d\u4e70\u3001\u90e8\u7f72\u548c\u6267\u884c\u9636\u6bb5\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><blockquote>\n<div class=\"quote\">\u201cArtefact\u8ba4\u8bc6\u5230\u5229\u7528Treasure Data\u7684\u521b\u65b0\u5ba2\u6237Data\u4e91\u7684\u597d\u5904\uff0c\u6211\u4eec\u5f88\u8363\u5e78\u80fd\u4e0e\u4ed6\u4eec\u5bc6\u5207\u5408\u4f5c\u3002\u6211\u4eec\u7684\u5408\u4f5c\u52a0\u5f3a\u4e86\u4e24\u5bb6\u516c\u53f8\u7684\u627f\u8bfa\uff0c\u5373\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5168\u9762\u7684\u5ba2\u6237\u89c6\u56fe\u548c\u7edf\u4e00\u7684\u5ba2\u6237\u6d1e\u5bdf\u529b\uff0c\u4ece\u800c\u6709\u6548\u652f\u6301\u5176\u8425\u9500\u6218\u7565\uff0c\u63a8\u52a8\u53c2\u4e0e\u5ea6\u548c\u4e1a\u52a1\u6210\u679c\u3002\u6211\u4eec\u671f\u5f85\u7740\u5e2e\u52a9\u6211\u4eec\u5171\u540c\u7684\u5168\u7403<br \/>\n\u5ba2\u6237\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u201d\u3002\u201d<\/div>\n<div class=\"quote-baseline\">\u5927\u7530\u4e00\u6811\uff0cTreasure Data \u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5b9d\u85cf Data \u548c Artefact \u8054\u5408\u62a5\u4ef7<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Artefact \u4f7f Treasure Data \u7528\u6237\u80fd\u591f\u5145\u5206\u5229\u7528\u5176 first-party data \u6765\u5b9e\u73b0\u4e1a\u52a1\u4ef7\u503c\u548c\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6700\u5927\u5316\u3002Artefact \u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u6e05\u6670\u7684 data \u6210\u719f\u5ea6\u548c\u5b9e\u65bd CDP \u7684\u51c6\u5907\u60c5\u51b5\u3002\u5728\u6b64\u8bc4\u4f30\u7684\u57fa\u7840\u4e0a\uff0c\u5bf9 CDP \u8fdb\u884c\u8bbe\u7f6e\u548c\u6574\u5408\uff0c\u4f7f\u5176\u7b26\u5408\u5ba2\u6237\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u5e76\u6839\u636e\u4e1a\u52a1\u91cd\u70b9\u5f00\u53d1\u5e94\u7528\u7a0b\u5e8f\u3002\u6b64\u5916\uff0cArtefact \u56e2\u961f\u8fd8\u8d1f\u8d23\u5c06 CDP \u89e3\u51b3\u65b9\u6848\u4e0e\u4e13\u7528\u5e94\u7528\u7a0b\u5e8f\u96c6\u6210\uff0c\u5e76\u5b9e\u65bd \"\u52a9\u63a8\u8ba1\u5212\"\uff0c\u4ee5\u8861\u91cf\u8425\u9500\u884c\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u8425\u9500\u56e2\u961f\u6709\u80fd\u529b\u901a\u8fc7\u5411\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u53d1\u9001\u4e2a\u6027\u5316\u7684\u65e0\u7f1d\u4fe1\u606f\u6765\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><blockquote>\n<div class=\"quote\">\u201c\u5ba2\u6237data platforms\u662f\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u968f\u7740\u4f01\u4e1a\u8ba4\u8bc6\u5230\u8981\u5efa\u7acb\u4e00\u4e2a\u53ef\u6301\u7eed\u7684\u3001\u9762\u5411\u672a\u6765\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u5176\u7b2c\u4e00\u65b9data\u5fc5\u987b\u6210\u4e3a\u8425\u9500\u8fd0\u8425\u7684\u7126\u70b9\uff0c\u8fd9\u4e9b\u5de5\u5177\u6b63\u88ab\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u3002\u901a\u8fc7\u4e0e Treasure Data \u7684\u5148\u8fdb\u6280\u672f\u5408\u4f5c\uff0cArtefact \u7684\u4e13\u5bb6\u56e2\u961f\u53ef\u786e\u4fdd\u5ba2\u6237\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5176\u6295\u8d44\uff0c\u5e76\u901a\u8fc7\u63d0\u4f9b\u5207\u5b9e\u76f8\u5173\u7684\u7ed3\u679c\u4ee5\u53ca\u589e\u5f3a\u7684\u5ba2\u6237\u4f53\u9a8c\u6765\u4f53\u73b0\u4ef7\u503c\u3002\u201d<\/div>\n<div class=\"quote-baseline\">Artefact \u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact \u548c Treasure Data \u5408\u4f5c\u53d6\u5f97\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Artefact \u548c Treasure Data \u5df2\u5728 20 \u591a\u4e2a\u5168\u7403\u5ba2\u6237\u4e2d\u5f00\u5c55\u5408\u4f5c\uff0c\u6210\u529f\u4fc3\u6210\u4e86\u5404\u884c\u5404\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u9879\u76ee\u3002.<\/p>\n<p>CDP \u7684\u6295\u8d44\u56de\u62a5\u7387\u53ef\u4ee5\u901a\u8fc7\u5404\u79cd\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u6765\u4f53\u73b0\uff0c\u8fd9\u4e9b\u6307\u6807\u901a\u5e38\u652f\u6301\u4f01\u4e1a\u5185\u90e8\u66f4\u5927\u89c4\u6a21\u7684\u6570\u5b57\u5316\u8f6c\u578b\u8ba1\u5212\u3002\u5176\u4e2d\u6700\u5177\u5f71\u54cd\u529b\u7684\u6307\u6807\u5305\u62ec<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u4f18\u5316\u5ba2\u6237\u83b7\u53d6\u6218\u7565<\/strong> \u5728\u5355\u4e00\u5ba2\u6237\u89c6\u56fe\u4e2d\u534f\u8c03\u5728\u7ebf\u548c\u79bb\u7ebf\u8d44\u6599\u7684\u7ed3\u679c\u3002\u4e30\u5bcc\u7684\u6d1e\u5bdf\u529b\u4f7f\u8425\u9500\u6c9f\u901a\u4ece\u6700\u521d\u7684\u6f5c\u5728\u5ba2\u6237\u9636\u6bb5\u5c31\u5f00\u59cb\u4e2a\u6027\u5316\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u8282\u7701\u5a92\u4f53\u9884\u7b97<\/strong> \u901a\u8fc7 audience \u6291\u5236\u5e94\u7528\uff0c\u5982\u4ece\u54c1\u724c\u5a92\u4f53\u548c\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u4e2d\u6392\u9664\u73b0\u6709\u5ba2\u6237\u548c\u70ed\u95e8\u6f5c\u5728\u5ba2\u6237\uff0c\u4ee5\u53ca\u7ba1\u7406\u8de8\u6e20\u9053\u8425\u9500\u4fe1\u606f\u7684\u9891\u7387\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u8f6c\u6362\u7387\u63d0\u5347<\/strong> \u901a\u8fc7\u81ea\u52a8\u8bbe\u7f6e\u6709\u9488\u5bf9\u6027\u7684\u5ba2\u6237\u65c5\u7a0b\uff08\u4f8b\u5982\uff0c\u653e\u5f03\u8d2d\u7269\u7bee\u518dtargeting\u3001\u6062\u590d\u4e0d\u6d3b\u8dc3\u6f5c\u5728\u5ba2\u6237\u548c\u7f51\u7ad9\u4e2a\u6027\u5316\uff09\u3002.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u96c0\u5de2\u7684 Artefact \u548c Treasure Data<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u8de8\u56fd\u98df\u54c1\u548c\u996e\u6599\u54c1\u724c\u96c0\u5de2\u516c\u53f8\u4ece\u8fd9\u4e00\u5408\u4f5c\u4e2d\u83b7\u76ca\u532a\u6d45\uff0c\u8be5\u5408\u4f5c\u5e2e\u52a9\u96c0\u5de2\u516c\u53f8\u7b80\u5316\u4e86\u5404\u4e1a\u52a1\u90e8\u95e8\u7684\u5ba2\u6237 data\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u4e3a\u5176\u8fd0\u8425\u63d0\u4f9b\u6d1e\u5bdf\u529b\u3002.<\/p>\n<p>\u5927\u6d41\u884c\u75c5\u5bf9\u6d88\u8d39\u4e60\u60ef\u7684\u7834\u574f\u63a8\u52a8\u4e86\u96c0\u5de2\u516c\u53f8\u5bf9 CDP \u7684\u9700\u6c42\uff1b\u8be5\u516c\u53f8\u9700\u8981\u6269\u5927\u548c\u6539\u5584\u5176\u5728\u5df4\u897f\u7684\u5ba2\u6237 data \u57fa\u7840\uff0c\u5e76\u7ba1\u7406\u5176 data \u4ee5\u5e94\u5bf9\u7a81\u7136\u589e\u52a0\u7684\u7535\u5b50\u5546\u52a1\u9500\u552e\u3002.<\/p>\n<p>\u901a\u8fc7\u4e0e Artefact \u548c Treasure Data \u7684\u5408\u4f5c\uff0c\u96c0\u5de2\u5df4\u897f\u516c\u53f8\u5f00\u59cb\u53d6\u5f97\u9884\u671f\u6210\u679c\u3002\u8be5\u516c\u53f8\u5728\u4e0d\u5230\u4e09\u4e2a\u6708\u7684\u65f6\u95f4\u5185\u901a\u8fc7 Artefact \u5b9e\u65bd\u4e86 Treasure Data \u5ba2\u6237 Data \u4e91\uff0c\u63d0\u4f9b\u4e86\u4e03\u4e2a\u4fa7\u91cd\u4e8e\u9ad8\u7ea7\u5ba2\u6237\u7ec6\u5206\u3001\u8425\u9500\u534f\u8c03\u4ee5\u53ca data-driven \u6d4b\u91cf\u548c\u4f18\u5316\u7684\u5e94\u7528\u7a0b\u5e8f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><blockquote>\n<div class=\"quote\">\u201c\u591a\u4e8f\u4e86 Treasure Data\u3001Artefact \u548c\u96c0\u5de2\u5185\u90e8\u56e2\u961f\u7684\u5949\u732e\u7cbe\u795e\uff0c\u6211\u4eec\u4ec5\u7528\u4e86 92 \u5929\u5c31\u5b9e\u65bd\u4e86 CDP \u8bd5\u70b9\u5e94\u7528\u7a0b\u5e8f\u3002\u8fd9\u4e00\u6210\u5c31\u4f7f\u6211\u4eec\u9996\u6b21\u63a5\u89e6\u5230\u4e86\u6211\u4eec database \u4e0a\u7684\u6bcf\u4e00\u4e2a\u4eba\uff0c\u4eba\u6570\u8d85\u8fc7 900 \u4e07\uff0c\u800c\u6211\u4eec\u4e4b\u524d\u5728\u7b2c\u4e00\u4e2a\u8bd5\u70b9\u4e2d\u5f00\u5c55\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6d3b\u52a8\u53ea\u6709 6.4 \u4e07\u4eba\u3002\u6211\u4eec\u8fd8\u770b\u5230\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u589e\u52a0\u4e86 140%\uff0c\u7531\u4e8e Treasure Data Customer Data Cloud \u5b9e\u73b0\u4e86 data \u6c11\u4e3b\u5316\uff0c\u56e2\u961f\u91c7\u7528\u8be5\u5de5\u5177\u7684\u4eba\u6570\u4ece\u6574\u4e2a\u4f01\u4e1a\u7684 5 \u4eba\u8dc3\u5347\u81f3 50 \u4eba\uff0c\u800c\u4e14\u6bcf\u5929\u90fd\u5728\u589e\u52a0\u3002\u201d<\/div>\n<div class=\"quote-baseline\">Patricia Kristman\uff0c\u96c0\u5de2\u5df4\u897f\u516c\u53f8 Data \u548c\u5206\u6790\u7ecf\u7406<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-10\"><p>\u6b32\u4e86\u89e3\u6709\u5173\u8be5\u9879\u76ee\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u70b9\u51fb\u6b64\u5904\u53c2\u52a0 Artefact\u3001Treasure Data \u548c\u96c0\u5de2\u516c\u53f8\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\uff1a\u00a0<a href=\"https:\/\/www.brighttalk.com\/webcast\/15379\/579427\" target=\"_blank\" rel=\"noopener\">\u4e86\u89e3\u96c0\u5de2\u516c\u53f8\u5982\u4f55\u5229\u7528\u5ba2\u6237 Data \u4e91\u63d0\u9ad8\u8425\u9500\u6548\u7387\u548c\u6295\u8d44\u56de\u62a5\u7387<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5173\u4e8e\u5b9d\u85cf\u6570\u636e<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p>Treasure Data\u5e2e\u52a9\u4f01\u4e1a\u5229\u7528\u5176\u6240\u6709\u5ba2\u6237data\u63d0\u9ad8\u6d3b\u52a8\u7ee9\u6548\uff0c\u5b9e\u73b0\u8fd0\u8425\u6548\u7387\uff0c\u5e76\u901a\u8fc7\u4e92\u8054\u5ba2\u6237\u4f53\u9a8c\u63a8\u52a8\u4e1a\u52a1\u4ef7\u503c\u3002Treasure Data \u5ba2\u6237 Data \u4e91\u662f\u6211\u4eec\u7684\u5ba2\u6237 data platform \u89e3\u51b3\u65b9\u6848\u5957\u4ef6\uff0c\u5b83\u96c6\u6210\u4e86\u5ba2\u6237 data\u3001\u5728\u7edf\u4e00\u7684\u5ba2\u6237\u6863\u6848\u4e2d\u8fde\u63a5\u8eab\u4efd\u3001\u5e94\u7528\u9690\u79c1\uff0c\u5e76\u4e3a\u5e02\u573a\u8425\u9500\u3001\u670d\u52a1\u3001\u9500\u552e\u548c\u8fd0\u8425\u63d0\u4f9b\u6d1e\u5bdf\u529b\u548c\u9884\u6d4b\uff0c\u4ee5\u63a8\u52a8\u4e2a\u6027\u5316\u53c2\u4e0e\uff0c\u63d0\u9ad8\u5ba2\u6237\u83b7\u53d6\u3001\u9500\u552e\u548c\u4fdd\u7559\u7387\u3002.<\/p>\n<p>Treasure Data \u6df1\u53d7\u6570\u767e\u5bb6\u8d22\u5bcc 500 \u5f3a\u4f01\u4e1a\u548c\u5168\u7403 2000 \u5f3a\u4f01\u4e1a\u7684\u4fe1\u8d56\uff0c\u8d62\u5f97\u4e86\u4f17\u591a\u5956\u9879\uff0c\u5e76\u88ab\u9876\u7ea7\u5206\u6790\u516c\u53f8\u8bc4\u4e3a\u8868\u73b0\u4f18\u5f02\u7684\u9886\u5bfc\u8005\u3002Treasure Data \u603b\u90e8\u4f4d\u4e8e\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u5c71\u666f\u57ce\uff0c\u5728\u65e5\u672c\u3001\u97e9\u56fd\u3001\u82f1\u56fd\u548c\u6cd5\u56fd\u8bbe\u6709\u529e\u4e8b\u5904\uff0c\u5e2e\u52a9\u5168\u7403\u9886\u5148\u54c1\u724c\u5efa\u7acb\u8054\u7cfb\u3002\u6b32\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee <a href=\"http:\/\/www.treasuredata.com\" target=\"_blank\" rel=\"noopener\">www.treasuredata.com<\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5173\u4e8e ARTEFACT<\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p>Artefact \u662f\u4e00\u5bb6\u56fd\u9645 data \u670d\u52a1\u516c\u53f8\uff0c\u4e13\u95e8\u4ece\u4e8b data \u8f6c\u578b\u3001data \u548c\u6570\u5b57\u8425\u9500\u54a8\u8be2\uff0c\u5176\u4f7f\u547d\u662f\u901a\u8fc7\u5728\u6574\u4e2a\u4ef7\u503c\u94fe\u4e0a\u4ea4\u4ed8\u5207\u5b9e\u6210\u679c\uff0c\u5c06 data \u8f6c\u5316\u4e3a\u4e1a\u52a1\u5f71\u54cd\u529b\u3002.<\/p>\n<p>Artefact \u7684\u72ec\u7279\u65b9\u6cd5\u5728 data \u4e0e\u4f01\u4e1a\u4e4b\u95f4\u67b6\u8d77\u4e86\u4e00\u5ea7\u6865\u6881\uff0c\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u80fd\u591f\u4ee5\u4e13\u6ce8\u3001\u9ad8\u6548\u7684\u65b9\u5f0f\u5b9e\u73b0\u5176\u4e1a\u52a1\u76ee\u6807\u3002\u6211\u4eec\u7684 1300 \u540d\u5458\u5de5\u5c06\u591a\u5b66\u79d1\u6280\u80fd\u7ed3\u5408\u8d77\u6765\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8fdb\u884c\u4e1a\u52a1\u521b\u65b0\u3002\u4ece\u8bbe\u8ba1\u5230\u90e8\u7f72\uff0c\u5305\u62ec\u57f9\u8bad\u548c\u53d8\u9769\u7ba1\u7406\uff0c\u6211\u4eec\u5728\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u5c16\u7aef\u6280\u672f\u548c\u654f\u6377\u65b9\u6cd5\u786e\u4fdd\u4e86\u5ba2\u6237\u4eba\u5de5\u667a\u80fd\u9879\u76ee\u7684\u6210\u529f\u3002\u6211\u4eec\u7684\u4e1a\u52a1\u8986\u76d6\u6b27\u6d32\u3001\u4e9a\u6d32\u3001\u5317\u7f8e\u3001\u62c9\u4e01\u7f8e\u6d32\u548c\u975e\u6d32\uff0c\u5728\u5f53\u5730\u8bbe\u6709 20 \u4e2a\u529e\u4e8b\u5904\uff0c\u4e0e\u5168\u7403\u9886\u5148\u7684\u56fd\u9645\u54c1\u724c\u5408\u4f5c\uff0c\u5982 Orange\u3001\u4e09\u661f\u3001\u6b27\u83b1\u96c5\u6216\u8d5b\u8bfa\u83f2\u3002. <a href=\"http:\/\/www.artefact.com\/zh\/\">www.artefact.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4f26\u6566\uff1b13:00\uff08\u82f1\u56fd\u590f\u4ee4\u65f6\uff09\uff1b 2023\u5e746\u670827\u65e5\uff1a\u5168\u7403\u54a8\u8be2\u670d\u52a1\u516c\u53f8Artefact\u5ba3\u5e03\u4e0e\u9886\u5148\u7684\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\u63d0\u4f9b\u5546Treasure Data\u5efa\u7acb\u65b0\u7684\u6b63\u5f0f\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u65e8\u5728\u4e3a\u54c1\u724c\u63d0\u4f9b\u8d2f\u7a7f\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u7684\u652f\u6301\u3002.<\/p>","protected":false},"author":[],"featured_media":71027,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[4918],"news-language":[311],"class_list":["post-71024","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-press-release","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/71024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/71027"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=71024"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=71024"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=71024"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=71024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}