{"id":73350,"date":"2023-09-11T19:53:52","date_gmt":"2023-09-11T18:53:52","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=73350"},"modified":"2024-09-27T14:13:56","modified_gmt":"2024-09-27T13:13:56","slug":"zeotap-and-artefact-join-forces-to-enhance-economic-outcomes-for-enterprises-with-customer-data-platform","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/zeotap-and-artefact-join-forces-to-enhance-economic-outcomes-for-enterprises-with-customer-data-platform\/","title":{"rendered":"Zeotap \u548c Artefact \u643a\u624b\u5229\u7528\u5ba2\u6237 Data \u5e73\u53f0\u63d0\u9ad8\u4f01\u4e1a\u7ecf\u6d4e\u6548\u76ca"},"content":{"rendered":"

\u4e24\u5bb6\u516c\u53f8\u5ba3\u5e03\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4ee5\u52a0\u5f3a\u5728\u6b27\u6d32\u7684\u4e1a\u52a1\uff0c\u6539\u53d8\u4f01\u4e1a\u4f7f\u7528 data \u63a8\u52a8\u6210\u529f\u7684\u65b9\u5f0f\u3002.<\/p>\n

2023 \u5e74 9 \u6708 12 \u65e5\uff0c\u4f26\u6566\uff1a\u5168\u7403 data \u54a8\u8be2\u670d\u52a1\u4e13\u5bb6 Artefact \u4e0e Zeotap CDP \u5efa\u7acb\u4e86\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0cZeotap CDP \u662f\u4e00\u4e2a\u7b80\u5355\u3001\u5b89\u5168\u4e14\u6709\u5f71\u54cd\u529b\u7684\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u3002\u53cc\u65b9\u7684\u5408\u4f5c\u5c06\u6709\u52a9\u4e8e\u5b9e\u73b0\u6709\u6548\u7684 data-driven \u8425\u9500\uff0c\u540c\u65f6\u4f18\u5148\u8003\u8651\u6d88\u8d39\u8005\u7684\u9690\u79c1\u548c\u5b89\u5168\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/span>
\u82f1\u6587\u7248\u65b0\u95fb\u7a3f <\/span><\/a><\/div><\/div><\/div>
<\/span><\/a><\/span>
\u5fb7\u8bed\u65b0\u95fb\u7a3f<\/span><\/a><\/div><\/div><\/div>
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\u6cd5\u6587\u65b0\u95fb\u7a3f<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

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Zeotap\uff1a\u5728\u9690\u79c1\u81f3\u4e0a\u7684\u73af\u5883\u4e2d\u5b9e\u73b0\u4e2a\u6027\u5316\u8425\u9500<\/h2><\/div>

\u6e90\u81ea\u5fb7\u56fd<\/strong>, Zeotap \u662f\u4e0b\u4e00\u4ee3 CDP\u3002\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u6709\u6548\u5229\u7528\u5176\u5ba2\u6237 data\uff0c\u521b\u5efa\u7edf\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\uff0c\u4ece\u800c\u63d0\u9ad8\u9500\u552e\u3001\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u7684\u4e2a\u6027\u5316\u7a0b\u5ea6\uff0c\u800c\u65e0\u9700\u4f7f\u7528 cookies\u3002Zeotap \u627f\u8bfa\u9690\u79c1\u7b2c\u4e00\uff0c\u786e\u4fdd\u7b26\u5408 data \u6cd5\u89c4\uff0c\u5e76\u63d0\u9ad8\u6d88\u8d39\u8005\u548c\u4f01\u4e1a\u4e4b\u95f4\u7684\u4fe1\u4efb\u5ea6\u3002.<\/p>\n<\/div>

Artefact\uff1a\u63d0\u4f9b\u6700\u4f73\u5b9e\u8df5\u7684 CDP \u89c4\u5212\u548c\u90e8\u7f72<\/h2><\/div>

\u4f5c\u4e3a Zeotap \u503c\u5f97\u4fe1\u8d56\u7684\u8ba4\u8bc1\u5408\u4f5c\u4f19\u4f34\uff0cArtefact \u5c06 data \u54a8\u8be2\u670d\u52a1\u4e0e\u6280\u672f\u4e13\u957f\u76f8\u7ed3\u5408\uff0c\u63d0\u4f9b\u6700\u4f73\u5b9e\u8df5\u7684 CDP \u89c4\u5212\u548c\u90e8\u7f72\uff0c\u4f7f\u5ba2\u6237\u80fd\u591f\u4ece\u5176\u7ec4\u7ec7 data \u4e2d\u83b7\u53d6\u4ef7\u503c\u3002\u5176\u7aef\u5230\u7aef\u65b9\u6cd5\u4e3a\u5e02\u573a\u8425\u9500\u63d0\u4f9b\u4e86 data-driven \u8f6c\u53d8\uff0c\u6db5\u76d6\u4e86\u4ece\u5236\u5b9a\u6218\u7565\u613f\u666f\u5230\u4e3a Zeotap \u7528\u6237\u6267\u884c\u5b9e\u65bd\u7684\u65b9\u65b9\u9762\u9762\u3002\u5176\u7ed3\u679c\u662f\u9ad8\u6548\u7684\u90e8\u7f72\uff0c\u4ece\u800c\u7f29\u77ed\u4e86\u5b9e\u73b0\u4ef7\u503c\u7684\u65f6\u95f4\uff0c\u63d0\u9ad8\u4e86\u5e94\u7528\u7a0b\u5e8f\u7684\u91c7\u7528\u7387\uff0c\u5e76\u53d6\u5f97\u4e86\u5353\u8d8a\u7684\u4e1a\u52a1\u6210\u679c\u3002.<\/p>\n<\/div>

\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u5b9e\u73b0\u4f01\u4e1a\u8f6c\u578b\u3002.<\/h2><\/div>

\u901a\u8fc7\u5408\u4f5c\uff0cZeotap \u548c Artefact \u5c06\u4f01\u4e1a\u7ea7 CDP \u4e0e\u5168\u65b0\u7684\u6570\u5b57\u6218\u7565\u8fd0\u8425\u6a21\u5f0f\u76f8\u7ed3\u5408\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5168\u9762\u9ad8\u6548\u7684\u6570\u5b57\u8f6c\u578b\u65b9\u6cd5\u3002.<\/p>\n<\/div>

Artefact-Zeotap \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u5df2\u5728\u6cd5\u56fd\u548c\u5fb7\u56fd\u6210\u529f\u4ea4\u4ed8\u4e86\u9879\u76ee\uff0c\u5e76\u6b63\u5728\u6b27\u6d32\u5404\u884c\u4e1a\u9886\u57df\uff08\u5305\u62ec\u7535\u4fe1\u3001\u8fd0\u52a8\u961f\u548c\u5962\u4f88\u54c1\u96f6\u552e\uff09\u6269\u5927\u4e1a\u52a1\u8303\u56f4\u3002.<\/p>\n<\/div>

\n
\u201c\u901a\u8fc7\u6b64\u6b21\u5408\u4f5c\uff0c\u5ba2\u6237\u5c06\u4f53\u9a8c\u5230\u5168\u65b9\u4f4d\u8f6c\u578b\u7684\u65e0\u7f1d\u4ea4\u4ed8\u3002Artefact\u7684\u4e13\u5bb6\u54a8\u8be2\u670d\u52a1\u4e0eZeotap\u884c\u4e1a\u9886\u5148\u7684\u5ba2\u6237data platform\u76f8\u7ed3\u5408\uff0c\u5c06\u5f15\u5bfc\u4f01\u4e1a\u4ece\u6218\u7565\u8fdc\u666f\u89c4\u5212\u5230\u91cd\u65b0\u5b9a\u4e49\u89d2\u8272\u548c\u804c\u8d23\uff0c\u5e76\u4ee5\u9ad8\u6548\u7684CDP\u90e8\u7f72\u7ed3\u675f\u3002\u56e0\u6b64\uff0c\u5ba2\u6237\u6709\u671b\u7f29\u77ed\u5b9e\u73b0\u4ef7\u503c\u7684\u65f6\u95f4\uff0c\u53d6\u5f97\u66f4\u597d\u7684\u4e1a\u52a1\u6210\u679c\u3002\u201d<\/div>\n
Zeotap \u9996\u5e2d\u6267\u884c\u5b98\u517c\u8054\u5408\u521b\u59cb\u4eba Daniel Heer<\/div>\n<\/blockquote>\n<\/div>
\n
\u201c\u6211\u4eec\u6b63\u5728\u8fc5\u901f\u63a5\u8fd1\u65e0 cookie \u8425\u9500\u65f6\u4ee3\uff0c\u8fd9\u610f\u5473\u7740\u4f01\u4e1a\u76ee\u524d\u4f9d\u8d56\u7684 data \u5c06\u4e0d\u518d\u53ef\u7528\u3002Zeotap \u4ece\u4e00\u5f00\u59cb\u5c31\u5c06 data \u9690\u79c1\u548c\u5b89\u5168\u4f5c\u4e3a\u5176\u8fd0\u8425\u7684\u6838\u5fc3\uff0c\u5e76\u5c06\u5176\u4e0e\u6ce8\u91cd\u66f4\u597d\u4e1a\u52a1\u6210\u679c\u7684\u89e3\u51b3\u65b9\u6848\u76f8\u7ed3\u5408\u3002\u6b63\u5f0f\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4f7f\u6211\u4eec\u80fd\u591f\u63d0\u4f9b\u4e00\u79cd CDP\uff0c\u4e3a\u7528\u6237\u5e26\u6765\u6295\u8d44\u56de\u62a5\uff0c\u540c\u65f6\u8ba4\u8bc6\u5230 data \u5408\u89c4\u6027\u4e5f\u662f\u4e1a\u52a1\u7684\u5173\u952e\u3002\u201d<\/div>\n
Artefact \u8054\u5408\u521b\u59cb\u4eba\u517c\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani<\/div>\n<\/blockquote>\n<\/div>

\u5173\u4e8e Zeotap<\/h3><\/div>

Zeotap \u7684\u4f7f\u547d\u662f\u8ba9\u5ba2\u6237 data \u53d8\u5f97\u7b80\u5355\u3001\u5b89\u5168\u548c\u6709\u5f71\u54cd\u529b\u3002\u5b83\u5e2e\u52a9\u5168\u7403\u6700\u5177\u521b\u65b0\u529b\u7684\u54c1\u724c\u66f4\u9ad8\u6548\u5730\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5168\u6e20\u9053\u5ba2\u6237\u4f53\u9a8c\uff0c\u540c\u65f6\u786e\u4fdd\u5408\u89c4\u6027\u3002.<\/p>\n

Zeotap CDP \u662f\u4e13\u4e3a\u8425\u9500\u4eba\u5458\u5b9e\u73b0\u6709\u610f\u4e49\u7684\u4e1a\u52a1\u6210\u679c\u800c\u8bbe\u8ba1\u7684\u5ba2\u6237 data platform\u3002\u5b83\u4e13\u4e3a\u5728\u9690\u79c1\u81f3\u4e0a\u7684\u4e16\u754c\u4e2d\u5b9e\u73b0\u5168\u9762\u7684 360 \u5ba2\u6237\u8eab\u4efd\u8bc6\u522b\u3001\u5feb\u901f\u90e8\u7f72\u3001\u4f4e\u5ef6\u8fdf\u5b9e\u65f6\u6027\u80fd\u548c\u5353\u8d8a\u7684\u5f00\u7bb1\u5373\u7528\u8fde\u63a5\u6027\u800c\u8bbe\u8ba1\u3002.<\/p>\n

Zeotap<\/a> \u4e8e 2014 \u5e74\u5728\u5fb7\u56fd\u6210\u7acb\u3002\u5176\u5ba2\u6237\u5305\u62ec\u7ef4\u73cd\u5a92\u4f53 O2<\/a>, \u6b64\u5916\uff0c\u8fd8\u6709 Sky\u3001REWE \u548c\u5965\u8fea\u3002.<\/p>\n<\/div>

\u5173\u4e8e Artefact<\/h3><\/div>

Artefact \u662f\u4e00\u5bb6\u56fd\u9645 data \u670d\u52a1\u516c\u53f8\uff0c\u4e13\u95e8\u4ece\u4e8b data \u8f6c\u578b\u3001data \u548c\u6570\u5b57\u8425\u9500\u54a8\u8be2\uff0c\u5176\u4f7f\u547d\u662f\u901a\u8fc7\u5728\u6574\u4e2a\u4ef7\u503c\u94fe\u4e0a\u4ea4\u4ed8\u5207\u5b9e\u6210\u679c\uff0c\u5c06 data \u8f6c\u5316\u4e3a\u4e1a\u52a1\u5f71\u54cd\u529b\u3002.<\/p>\n

Artefact \u7684\u72ec\u7279\u65b9\u6cd5\u5728 data \u4e0e\u4f01\u4e1a\u4e4b\u95f4\u67b6\u8d77\u4e86\u4e00\u5ea7\u6865\u6881\uff0c\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u80fd\u591f\u4ee5\u4e13\u6ce8\u3001\u9ad8\u6548\u7684\u65b9\u5f0f\u5b9e\u73b0\u5176\u4e1a\u52a1\u76ee\u6807\u3002\u6211\u4eec\u7684 1300 \u540d\u5458\u5de5\u5c06\u591a\u5b66\u79d1\u6280\u80fd\u7ed3\u5408\u8d77\u6765\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8fdb\u884c\u4e1a\u52a1\u521b\u65b0\u3002\u4ece\u8bbe\u8ba1\u5230\u90e8\u7f72\uff0c\u5305\u62ec\u57f9\u8bad\u548c\u53d8\u9769\u7ba1\u7406\uff0c\u6211\u4eec\u5728\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u5c16\u7aef\u6280\u672f\u548c\u654f\u6377\u65b9\u6cd5\u786e\u4fdd\u4e86\u5ba2\u6237\u4eba\u5de5\u667a\u80fd\u9879\u76ee\u7684\u6210\u529f\u3002\u6211\u4eec\u7684\u4e1a\u52a1\u8986\u76d6\u6b27\u6d32\u3001\u4e9a\u6d32\u3001\u5317\u7f8e\u3001\u62c9\u4e01\u7f8e\u6d32\u548c\u975e\u6d32\uff0c\u5728\u5f53\u5730\u8bbe\u6709 20 \u4e2a\u529e\u4e8b\u5904\uff0c\u4e0e\u5168\u7403\u9886\u5148\u7684\u56fd\u9645\u54c1\u724c\u5408\u4f5c\uff0c\u5982 Orange\u3001\u4e09\u661f\u3001\u6b27\u83b1\u96c5\u6216\u8d5b\u8bfa\u83f2\u3002.<\/p>\n

www.artefact.com<\/a><\/p>\n<\/div>

\u5a92\u4f53\u8054\u7cfb<\/h4><\/div>

\u51ef\u7279\u00b7\u4e9a\u5386\u5c71\u5927 \u2013 +44 (0)7788 584413 \u2013 kate@alexander.co.uk<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

Artefact \u4f5c\u4e3a\u4e00\u5bb6\u4e13\u6ce8\u4e8e data \u54a8\u8be2\u670d\u52a1\u7684\u5168\u7403\u6027\u516c\u53f8\uff0c\u5df2\u4e0e Zeotap CDP \u5efa\u7acb\u4e86\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u2026\u2026<\/p>","protected":false},"author":[],"featured_media":73355,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[4918],"news-language":[311],"class_list":["post-73350","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-press-release","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/73350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/73355"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=73350"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=73350"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=73350"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=73350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}