![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Jennifer-Holzhutter-300x300.jpeg\")
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\u5728\u672c\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd B2B \u4f01\u4e1a\u5728\u5236\u5b9a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6218\u7565\u65f6\u5fc5\u987b\u8003\u8651\u7684\u6700\u91cd\u8981\u56e0\u7d20\uff0c\u4ee5\u63d0\u9ad8\u5176\u76ee\u6807\u7fa4\u4f53\u7684\u6ee1\u610f\u5ea6\uff0c\u5e76\u4ea7\u751f\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n<\/div>
\u76ee\u6807\u5b9a\u4e49\uff1a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7684\u5173\u952e\u6240\u5728<\/h2><\/div>\u76ee\u6807\u7fa4\u4f53\u7684\u5b9a\u4e49\u662f\u5236\u5b9a\u6210\u529f\u7684 B2B \u8425\u9500\u6218\u7565\u7684\u91cd\u8981\u4e00\u73af\u3002\u5982\u679c\u4f01\u4e1a\u77e5\u9053\u81ea\u5df1\u7684\uff08\u6f5c\u5728\uff09\u5ba2\u6237\u662f\u8c01\uff0c\u5c31\u80fd\u5728\u6b64\u57fa\u7840\u4e0a\u5236\u5b9a\u8425\u9500\u7b56\u7565\uff0c\u5e76\u53d6\u5f97\u6210\u529f\u3002.<\/p>\n<\/div>
B2B \u8425\u9500\u7684\u76ee\u6807\u5b9a\u4e49\u4e0e B2C\uff08\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\uff09\u8425\u9500\u7684\u76ee\u6807\u5b9a\u4e49\u5b8c\u5168\u76f8\u540c\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n<\/div>
- <\/i><\/span>\n
\u6211\u7684\u6f5c\u5728\u5ba2\u6237\u662f\u8c01\uff1f<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
\u60a8\u7684\u9700\u6c42\u548c\u613f\u671b\u662f\u4ec0\u4e48\uff1f<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
\u5982\u4f55\uff08\u793e\u4f1a\u7f51\u7edc\uff09\u548c\u5982\u4f55\u4ee5\u6700\u4f73\u65b9\u5f0f\u4f7f\u7528\u8fd9\u4e9b\u7f51\u7edc\uff1f<\/p>\n<\/div><\/li><\/ul>
\u4e0e B2C \u8425\u9500\u76f8\u6bd4\uff0cB2B \u8425\u9500\u4e2d\u7684\u76ee\u6807\u7fa4\u4f53\u5f80\u5f80\u89c4\u6a21\u8f83\u5c0f\u3001\u5206\u5e03\u8f83\u5e7f\u3002\u8fd9\u5c31\u51b3\u5b9a\u4e86\u4e0d\u540c\u7684\u6807\u51c6\u4f1a\u5bf9\u5408\u4f5c\u4ea7\u751f\u5f71\u54cd\u3002\u8fd9\u4e9b\u6807\u51c6\u5305\u62ec\u6f5c\u5728\u5ba2\u6237\u6240\u5728\u7684\u884c\u4e1a\uff08\u4f8b\u5982\uff1a\u91d1\u878d\u3001\u8fd0\u8f93\u6216 IT \u54a8\u8be2\uff09\uff0c\u4ee5\u53ca\u516c\u53f8\u89c4\u6a21\u6216\u804c\u4f4d\uff08\u4f8b\u5982\uff1a\u9ad8\u7ea7\u7ecf\u7406\u6216\u603b\u76d1\uff09\u3002.<\/p>\n<\/div>
\u5b9a\u4e49 B2B \u5ba2\u6237\u7fa4\u7684\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u65b9\u6cd5\u662f\u5efa\u7acb\u4e70\u5bb6\u89d2\u8272\u3002Buyer Persona \u662f\u7406\u60f3\u5ba2\u6237\u7684\u7cbe\u786e\u63cf\u8ff0\uff0c\u4ee5\u6700\u4f73\u5ba2\u6237\u7684 Marktorschungs \u548c\u771f\u5b9e\u6570\u636e\u4e3a\u57fa\u7840\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u66f4\u597d\u5730\u4e86\u89e3\u81ea\u5df1\u7684\u76ee\u6807\u5ba2\u6237\u7fa4\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u8425\u9500\u76ee\u6807\u3002.<\/p>\n<\/div>
![\"B2B-Marketing](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Social-Media-graphiques-1.png\" "\\"B2B")
<\/span><\/div>\u56fe\u793a 1\uff1a\u4e70\u5bb6\u89d2\u8272\u4fe1\u606f\u56fe\u00a0<\/em><\/p>\n<\/div>\u5e73\u53f0\u9009\u62e9\uff1aB2B \u8425\u9500\u4e2d\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7684\u6700\u91cd\u8981\u6807\u51c6<\/h2><\/div>\u5bf9\u4e8e B2B \u4f01\u4e1a\u6765\u8bf4\uff0c\u9009\u62e9\u6700\u5408\u9002\u7684\u8425\u9500\u5e73\u53f0\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002\u8be5\u5e73\u53f0\u53ef\u6ee1\u8db3\u4f01\u4e1a\u548c\u76ee\u6807\u7fa4\u4f53\u7684\u4e2a\u6027\u5316\u9700\u6c42\uff0c\u5e76\u53ef\u652f\u6301\u6240\u9700\u7684\u8425\u9500\u65b9\u5f0f\u3002.<\/p>\n<\/div>
\u5bf9\u4e8e B2B \u8425\u9500\u800c\u8a00\uff0c\u77e5\u540d\u7684 B2B \u5e73\u53f0\u4e5f\u662f\u5982\u6b64 LinkedIn<\/a> \u4e0d \u5174<\/a> \u6b64\u5916\uff0c\u5728 B2C \u7f51\u7edc\u4e2d\u4e5f\u6709\u8fd9\u6837\u7684\u53ef\u80fd\u6027\uff0c\u5982 \u6885\u5854<\/a> (Facebook \u548c Instagram\uff09B2B \u8425\u9500\u5546\u3002.<\/p>\n<\/div>\u4e0b\u8868\u5217\u51fa\u4e86 DACH \u5730\u533a\u6700\u6d41\u884c\u7684\u5e73\u53f0\u5f62\u5f0f\uff0c\u5e76\u8bf4\u660e\u4e86\u5b83\u4eec\u4e4b\u95f4\u7684\u5dee\u5f02\u3002.<\/p>\n<\/div>
![\"popul\u00e4rsten](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Social-Media-graphiques-2.png\" "\\"DACH")
<\/span><\/div>\u56fe\u793a 2\uff1aDACH \u5730\u533a\u5e73\u53f0\u56fe\u00a0<\/em><\/p>\n<\/div>\u8be5\u8868\u663e\u793a\uff0cLinkedIn \u4e3a B2B \u4f01\u4e1a\u63d0\u4f9b\u4e86\u6700\u4e30\u5bcc\u7684\u5de5\u4f5c\u673a\u4f1a\u3002\u8be5\u5e73\u53f0\u662f\u4e00\u4e2a\u6709\u6548\u7684\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u60a8\u4e0e\u6700\u5408\u9002\u7684\u76ee\u6807\u7fa4\u4f53\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u4e3a\u5176\u63d0\u4f9b\u5e2e\u52a9\u3002\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u53ef\u4ee5\u83b7\u5f97\u6700\u4f73\u7684\u8425\u9500\u65b9\u6cd5\uff0c\u4ece\u800c\u63d0\u9ad8\u8425\u9500\u6548\u7387\u3002.<\/p>\n<\/div>
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- <\/i><\/span>\n
\u8ba4\u8bc6\uff1a<\/strong> \u4e0a\u5c42\u6e20\u9053\u8425\u8fd0\u5546\uff0c\u5c06\u5370\u8c61\u4f5c\u4e3a\u76ee\u6807\uff0c\u4ee5\u52a0\u5f3a\u54c1\u724c\u5f62\u8c61\u3002\u4f01\u4e1a\u5fc5\u987b\u8ba9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u4f01\u4e1a\u53ca\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u5ba3\u4f20\u8425\u53ef\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u8fdb\u4e00\u6b65\u4e86\u89e3\u4f01\u4e1a\uff0c\u5e76\u5bf9\u5176\u8fdb\u884c\u8bc6\u522b\u3002.<\/p>\n\u5ba2\u6237\u6848\u4f8b<\/em> \u5728\u6700\u8fd1\u5341\u4e2a\u6708\u5185\uff0c10% \u7684 Markenbekanntheit \u5df2\u5f97\u5230\u63d0\u5347\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u5ba1\u8bae\uff1a<\/strong> Mid-Funnel-Kampagnen \u7684\u76ee\u6807\u662f\u8ba9\u6f5c\u5728\u5ba2\u6237\u5bf9\u516c\u53f8\u548c\u4ea7\u54c1\u6216\u670d\u52a1\u4ea7\u751f\u5174\u8da3\u3002\u7528\u6237\u53ef\u70b9\u51fb\u7f51\u9875\u4e2d\u7684\u94fe\u63a5\uff0c\u5e76\u5728\u4e13\u95e8\u7684\u767b\u9646\u9875\u9762\u4e0a\u4e86\u89e3\u516c\u53f8\u53ca\u5176\u4ea7\u54c1\u4fe1\u606f\u3002\u5728\u6b64\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u8d2d\u4e70\u3002.<\/p>\n\u5ba2\u6237\u6848\u4f8b<\/em> \u4e0e Kampagnenstart \u76f8\u6bd4\uff0c20% \u7684\u767b\u9646\u9875\u9762\u8bbf\u95ee\u91cf\u66f4\u9ad8\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u8f6c\u6362\uff1a<\/strong> \u5728\u4e0b\u5c42\u6e20\u9053\u4e2d\uff0cLinkedIn \u5c06\u91cd\u70b9\u653e\u5728\u6f5c\u5728\u5ba2\u6237\u7684\u6316\u6398\u4e0a\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4f1a\u5229\u7528 LinkedIn \u7684\u4e2a\u4eba\u8d44\u6599\u6570\u636e\u6765\u5236\u5b9a\u76f8\u5e94\u7684\u8868\u5355\u3002.<\/p>\n\u5ba2\u6237\u6848\u4f8b<\/em> \u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237\u6700\u5927 CPL\uff08\u6bcf\u5ba2\u6237\u6210\u672c\uff09\u4e0d\u8d85\u8fc7 180 \u6b27\u5143\u3002.<\/p>\n<\/div><\/li><\/ul>\u4f01\u4e1a\u5728\u8fdb\u884c\u8425\u8fd0\u548c\u7ba1\u7406\u89c4\u5212\u65f6\uff0c\u4e0d\u80fd\u4e3a\u4e86\u8425\u8fd0\u800c\u8425\u8fd0\u3002\u5982\u679c\u4f01\u4e1a\u6216\u670d\u52a1\u4f9b\u5e94\u5546\u7684\u54c1\u724c\u5f62\u8c61\u4e0d\u591f\u9c9c\u660e\uff0c\u6f5c\u5728\u5ba2\u6237\u4e5f\u4f1a\u5bf9\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4ea7\u751f\u7591\u95ee\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u5efa\u7acb\u5e76\u5b8c\u5584\u4e86\u5168\u6e20\u9053\u8425\u8fd0\u6a21\u5f0f\u3002.<\/p>\n<\/div>
\u5229\u7528\u4e30\u5bcc\u7684\u663e\u793a\u683c\u5f0f\uff0c\u5728\u793e\u4ea4\u7f51\u7edc\u4e2d\u5b9e\u73b0\u4e92\u52a8\u548c\u5173\u6ce8<\/h2><\/div>\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\uff0c\u4eba\u4eec\u6bcf\u5929 24 \u5c0f\u65f6\u90fd\u4f1a\u53d7\u5230\u5404\u79cd\u4fe1\u606f\u7684\u5f71\u54cd\uff0c\u56e0\u6b64\uff0c\u53ea\u6709\u5728\u6b64\u65f6\uff0c\u7528\u6237\u624d\u4f1a\u5bf9\u4fe1\u606f\u4ea7\u751f\u5174\u8da3\u548c\u5173\u6ce8\u3002\u56e0\u6b64\uff0c\u6b63\u786e\u7684\u65b0\u95fb\u62a5\u9053\u683c\u5f0f\u81f3\u5173\u91cd\u8981\u3002\u60a8\u53ef\u4ee5\u5c06\u5176\u8f6c\u53d1\u7ed9\u60a8\u7684\u7528\u6237\u7fa4\uff0c\u4e5f\u53ef\u4ee5\u5c06\u5176\u8f6c\u53d1\u7ed9\u60a8\u7684\u7528\u6237\u7fa4\u3002.<\/p>\n<\/div>
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![\"Anzeigenformate](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Bildschirmfoto-2024-02-13-um-12.34.55.png\" "\\"Funnel-Stufe")
<\/span><\/div>\u56fe\u793a 3\uff1a\u6f0f\u6597\u5f0f\u7ed3\u6784\u7684\u793a\u610f\u56fe<\/em><\/p>\n<\/div>> \u5355\u4e2a\u56fe\u7247\u5e7f\u544a\u5c06\u6574\u4e2a\u6f0f\u6597\u5206\u5f00<\/h3><\/div>\u5355\u56fe\u5e7f\u544a\u662f LinkedIn \u8d5e\u52a9\u5185\u5bb9\u7684\u4e00\u79cd\u5f62\u5f0f\u3002\u5b83\u7531\u4e00\u5f20\u56fe\u7247\u548c\u4e00\u6bb5\u6587\u5b57\u7ec4\u6210\u3002\u56fe\u7247\u662f\u5e7f\u544a\u4e2d\u6700\u91cd\u8981\u7684\u5143\u7d20\u3002\u5b83\u5fc5\u987b\u5177\u6709\u5438\u5f15\u529b\uff0c\u5e76\u80fd\u5438\u5f15\u7528\u6237\u3002.<\/p>\n<\/div>
> Karussell Anzeigen \u5c55\u793a\u591a\u79cd\u4ea7\u54c1\u6216\u670d\u52a1<\/h3><\/div>Karussell-Anzeigen \u7531\u4e00\u7cfb\u5217\u56fe\u7247\u6216\u89c6\u9891\uff08\u6700\u591a\u4e24\u4e2a\uff09\u7ec4\u6210\u3002\u56fe\u7247\u6216\u89c6\u9891\u53ef\u76f4\u63a5\u663e\u793a\uff0c\u7528\u6237\u53ef\u901a\u8fc7 \"Wischen\"\uff08\u5207\u6362\uff09\u5207\u6362\u5230\u5404\u4e2a\u533a\u57df\u3002.<\/p>\n<\/div>
> Videoanzeigen generieren Aufmerksamkeit<\/h3><\/div>\u6211\u4eec\u7684\u7ecf\u9a8c\u544a\u8bc9\u6211\u4eec\uff0c\u89c6\u9891\u5728\u6240\u6709\u9886\u57df\u90fd\u80fd\u53d1\u6325\u79ef\u6781\u4f5c\u7528\u3002.<\/p>\n<\/div>
> \u751f\u6210\u9ad8\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\u7684\u65b9\u6cd5<\/h3><\/div>Lead Gen Formulare \u662f\u4e00\u79cd\u8bb0\u5f55\u683c\u5f0f\uff0c\u53ef\u4ee5\u8bb0\u5f55\u7528\u6237\u6570\u636e\u3002\u8868\u5355\u4f1a\u81ea\u52a8\u4e0e\u7528\u6237\u7684\u8054\u7cfb\u6570\u636e\u7ed3\u5408\uff0c\u56e0\u6b64\u53ea\u9700\u8f7b\u70b9\u9f20\u6807\uff0c\u6570\u636e\u5c31\u4f1a\u88ab\u5bfc\u5165\u3002.<\/p>\n<\/div>
> \u6587\u6863\u5e7f\u544a\u4e3a\u7528\u6237\u63d0\u4f9b\u4fe1\u606f\u5e76\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/h3><\/div>\u6587\u6863\u5e7f\u544a\u662f\u4e00\u79cd\u5168\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u5c06\u6587\u6863\u76f4\u63a5\u6dfb\u52a0\u5230\u5e7f\u544a\u4e2d\u3002\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u53ef\u4ee5\u5411\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u6709\u7528\u7684\u4fe1\u606f\u548c\u8d44\u6e90\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u751f\u6210\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u8fd9\u4e9b\u5ba2\u6237\u53ea\u9700\u901a\u8fc7\u4f7f\u7528\u5b8c\u6574\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355\u5373\u53ef\u83b7\u5f97\u76f8\u5173\u8d44\u6599\u3002.<\/p>\n<\/div>
\u5728\u5b9e\u8df5\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u6211\u4eec\u7684\u5ba2\u6237\u90a3\u91cc\u501f\u9274\u4ee5\u4e0b\u7ecf\u9a8c\uff1a<\/p>\n<\/div>
- <\/i><\/span>\n
\u4e00\u4e2a\u5730\u533a\u6027\u7684\u670d\u52a1\u548c\u9500\u552e\u516c\u53f8 \u9996\u5e2d\u8425\u9500\u5b98<\/strong> und stellt \u00fcber \u6587\u4ef6\u5e7f\u544a<\/strong> den Usern ein Whitepaper zur Verf\u00fcgung.\u5982\u679c\u60a8\u60f3\u5168\u9762\u9605\u8bfb\u767d\u76ae\u4e66\uff0c\u8bf7\u5c06\u60a8\u7684\u8054\u7cfb\u4eba\u6570\u636e\u8fdb\u884c\u5206\u7c7b\uff0c\u5e76\u751f\u6210\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u4e00\u4e2a\u56fd\u9645\u4f1a\u8ba1\u5e08\u534f\u4f1a\u7684\u6210\u5458 \u9996\u5e2d\u8425\u9500\u5b98<\/strong> \u4e0d \u7ebf\u7d22\u751f\u6210\u8868\u5355<\/strong>, \u7528\u6237\u53ef\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u4fe1\u606f\uff0c\u4ee5\u4fbf\u53ca\u65f6\u4e86\u89e3\u4fc3\u9500\u4fe1\u606f\u3002\u7528\u6237\u53ef\u901a\u8fc7\u4e0b\u5c42\u7684\u8054\u7cfb\u6570\u636e\uff08\u6f5c\u5728\u5ba2\u6237\uff09\u4e86\u89e3\u81ea\u5df1\u5bf9\u670d\u52a1\u7684\u5174\u8da3\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u4e00\u5bb6\u533b\u7597\u6280\u672f\u9500\u552e\u5546 \u54c1\u724c\u610f\u8bc6-\u574e\u5e15\u5b81<\/strong>, \u8be5\u4e2d\u5fc3\u7684\u76ee\u6807\u662f\u63d0\u9ad8 Markenbekanntheit \u7684\u8d28\u91cf\uff0c\u5e76\u4e3a\u533b\u5b66\u6559\u5e08\u63d0\u4f9b\u57f9\u8bad\u3002.<\/p>\n<\/div><\/li><\/ul>\u7ee9\u6548\u8bc4\u4f30\u7684\u91cd\u8981\u4f9d\u636e<\/h2><\/div>\u5bf9\u4e8e\u4ee5 \"\u9886\u5bfc\u529b\u751f\u6210 \"\u4e3a\u76ee\u6807\u7684\u8425\u8fd0\u5546\u800c\u8a00\uff0c\u4ee5\u4e0b\u6307\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u7528\u4e8e\u8bc4\u4f30\u548c\u6bd4\u8f83\u7ee9\u6548\uff1a<\/p>\n<\/div>
> \u94c5\u914d\u65b9\u5408\u683c\u7387<\/h3><\/div>\u652f\u6301\u7684\u94c5\u914d\u65b9\u7387 (\u5f15\u7ebf\u8868\u683c\u5b8c\u6210\u7387<\/em>)\u662f\u4e0e\u6240\u63d0\u4f9b\u7684\u8868\u5355\u6570\u91cf\u7684\u5bf9\u6bd4\u3002\u5b83\u662f\u7528\u6237\u662f\u5426\u613f\u610f\u4e0e\u516c\u53f8\u5206\u4eab\u4fe1\u606f\u7684\u6307\u6807\u3002\u5982\u679c\u8d39\u7387\u8d8a\u9ad8\uff0c\u5219\u670d\u52a1\u8d8a\u597d\u3002.
\n\u6b64\u5916\uff0cLead Formulars \u7684\u5f00\u53d1\u4e5f\u4f1a\u5bf9\u8fd9\u4e00\u6bd4\u7387\u4ea7\u751f\u5f71\u54cd\u3002\u5728 LinkedIn \u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u5236\u5b9a\u9886\u5bfc\u529b\u8868\u5355\u3002\u5728 LinkedIn \u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u5236\u5b9a\u804c\u4f4d\u7533\u8bf7\u8868\uff0c\u6700\u591a\u53ef\u63d0\u4f9b 12 \u9879\u4e2a\u4eba\u8d44\u6599\u4fe1\u606f\u548c 3 \u4e2a\u81ea\u62df\u804c\u4f4d\u7533\u8bf7\u3002\u5982\u679c Fragen Unternehmen besonders viele Informationen ab, kann sich das auch negativ auf den Wert auswirken.<\/p>\n<\/div>> \u7ebf\u7d22<\/h3><\/div>\u4fe1\u606f\u6765\u6e90\u662f\u4e00\u79cd\u5ea6\u91cf\u6743\u91cd\uff0c\u53ef\u63d0\u4f9b\u901a\u8fc7 Kampagne \u805a\u5408\u7684\u4fe1\u606f\u6765\u6e90\u6570\u91cf\u3002\u56e0\u6b64\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u662f\u5426\u63a5\u53d7\u7ebf\u7d22\u8868\u5355\uff0c\u4ece\u800c\u4e86\u89e3\u81ea\u5df1\u5bf9\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5174\u8da3\u3002.<\/p>\n<\/div>
> \u5f15\u5bfc\u6210\u672c (CPL)<\/h3><\/div>\u94c5\u7684\u6210\u672c (\u6bcf\u6761\u7ebf\u7d22\u7684\u6210\u672c<\/em>)\u662f\u4f01\u4e1a\u4e3a\u751f\u6210\u6f5c\u5728\u5ba2\u6237\u800c\u652f\u4ed8\u7684\u8d39\u7528\u3002\u8be5\u6307\u6807\u4ece\u603b\u6210\u672c\u4e2d\u63d0\u53d6\uff0c\u8425\u9500\u4eba\u5458\u901a\u8fc7\u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u83b7\u5f97\u8be5\u6210\u672c\u3002CPL \u5bf9\u4e8e\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u7387\u81f3\u5173\u91cd\u8981\u3002.
\n\u7406\u60f3\u60c5\u51b5\u4e0b\u7684\u9886\u5bfc\u529b\u6210\u672c\u6709\u591a\u9ad8\uff0c\u53d6\u51b3\u4e8e\u4f01\u4e1a\u548c\u90e8\u95e8\u7684\u5177\u4f53\u60c5\u51b5\u3002.<\/p>\n<\/div>> \u94c5\u8d28\u91cf<\/h3><\/div>\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u51b3\u5b9a\u4e86\u6f5c\u5728\u5ba2\u6237\u4e0e\u4f01\u4e1a\u7684\u76f8\u5173\u6027\u3001\u5438\u5f15\u529b\u548c\u8d28\u91cf\u3002\u5728\u6b64\uff0c\u6211\u4eec\u63d0\u51fa\u4e86\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6307\u6807\uff0c\u5b83\u663e\u793a\u4e86\u8d2d\u4e70\u8005\u89d2\u8272\u53ca\u5176\u9700\u6c42\u548c\u76ee\u6807\u7684\u76f8\u5173\u6027\u3002\u7ebf\u7d22\u8d28\u91cf\u53ef\u901a\u8fc7\u7ebf\u7d22\u8bc4\u5206\u3001\u7ebf\u7d22\u5206\u7ea7\u6216\u7ebf\u7d22\u8d28\u91cf\u5224\u5b9a\u6807\u51c6\u6765\u5b9e\u73b0\uff0c\u4ece\u800c\u6839\u636e\u7ebf\u7d22\u7684\u7279\u6027\u6765\u786e\u5b9a\u7ebf\u7d22\u3002.<\/p>\n<\/div>
\u793e\u4f1a\u5316 B2B \u8425\u9500\u4f5c\u4e3a\u60a8\u65b0\u6218\u7565\u7684\u4e00\u90e8\u5206<\/h2><\/div>\u6211\u4eec\u5728 Artefact \u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u4e86\u5927\u91cf\u7684 B2B \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5de5\u5177\u3002 \u6211\u4eec\u7684\u7ecf\u9a8c\u8868\u660e\uff0c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5bf9\u4e8e B2B \u4f01\u4e1a\u7684\u8425\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff08\u5c24\u5176\u662f LinkedIn\uff09\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u673a\u4f1a\uff0c\u4f7f\u5176\u53ef\u4ee5\u501f\u52a9\u4e0d\u540c\u7684\u7528\u6237\u7fa4\u548c\u4fe1\u606f\u6d41\u6765\u6269\u5927\u81ea\u5df1\u7684\u4e1a\u52a1\u8303\u56f4\u5e76\u521b\u9020\u6f5c\u5728\u5ba2\u6237\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u5728\u7b2c\u4e00\u9636\u6bb5\u8981\u5bf9\u76ee\u6807\u7fa4\u4f53\u3001\u4ed6\u4eec\u7684\u76ee\u6807\u548c\u9700\u6c42\u8fdb\u884c\u51c6\u786e\u5b9a\u4e49\u3002\u63a5\u4e0b\u6765\uff0c\u5c31\u53ef\u4ee5\u6839\u636e\u8fd9\u4e9b\u4fe1\u606f\u548c\u5e74\u9274\u5efa\u7acb\u5408\u9002\u7684\u5e73\u53f0\uff0c\u5e76\u5bf9\u5176\u8fdb\u884c\u6539\u8fdb\u548c\u5b8c\u5584\u3002.<\/p>\n<\/div>
\u60a8\u5bf9\u6211\u4eec\u611f\u5174\u8da3\u5417\uff1f\u8bf7\u8054\u7cfb\u6211\u4eec\u3002\u6211\u4eec\u5c06\u7aed\u8bda\u4e3a\u60a8\u670d\u52a1\uff0c\u5e76\u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a B2B-Kampagne \u63d0\u4f9b\u5e2e\u52a9\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"
Data \u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\u7684\u6700\u65b0\u53d1\u5c55\u4e3a\u5546\u6807\u548c\u4f01\u4e1a\u5e26\u6765\u4e86\u54ea\u4e9b\u673a\u4f1a\u548c\u673a\u9047\uff1f <\/p>","protected":false},"author":[],"featured_media":96297,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2822],"news-language":[511],"class_list":["post-96288","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-germany","news-language-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/96288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/96297"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=96288"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=96288"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=96288"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=96288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/span><\/div>\u56fe\u793a 3\uff1a\u6f0f\u6597\u5f0f\u7ed3\u6784\u7684\u793a\u610f\u56fe<\/em><\/p>\n<\/div>> \u5355\u4e2a\u56fe\u7247\u5e7f\u544a\u5c06\u6574\u4e2a\u6f0f\u6597\u5206\u5f00<\/h3><\/div>\u5355\u56fe\u5e7f\u544a\u662f LinkedIn \u8d5e\u52a9\u5185\u5bb9\u7684\u4e00\u79cd\u5f62\u5f0f\u3002\u5b83\u7531\u4e00\u5f20\u56fe\u7247\u548c\u4e00\u6bb5\u6587\u5b57\u7ec4\u6210\u3002\u56fe\u7247\u662f\u5e7f\u544a\u4e2d\u6700\u91cd\u8981\u7684\u5143\u7d20\u3002\u5b83\u5fc5\u987b\u5177\u6709\u5438\u5f15\u529b\uff0c\u5e76\u80fd\u5438\u5f15\u7528\u6237\u3002.<\/p>\n<\/div>
> Karussell Anzeigen \u5c55\u793a\u591a\u79cd\u4ea7\u54c1\u6216\u670d\u52a1<\/h3><\/div>Karussell-Anzeigen \u7531\u4e00\u7cfb\u5217\u56fe\u7247\u6216\u89c6\u9891\uff08\u6700\u591a\u4e24\u4e2a\uff09\u7ec4\u6210\u3002\u56fe\u7247\u6216\u89c6\u9891\u53ef\u76f4\u63a5\u663e\u793a\uff0c\u7528\u6237\u53ef\u901a\u8fc7 \"Wischen\"\uff08\u5207\u6362\uff09\u5207\u6362\u5230\u5404\u4e2a\u533a\u57df\u3002.<\/p>\n<\/div>
> Videoanzeigen generieren Aufmerksamkeit<\/h3><\/div>\u6211\u4eec\u7684\u7ecf\u9a8c\u544a\u8bc9\u6211\u4eec\uff0c\u89c6\u9891\u5728\u6240\u6709\u9886\u57df\u90fd\u80fd\u53d1\u6325\u79ef\u6781\u4f5c\u7528\u3002.<\/p>\n<\/div>
> \u751f\u6210\u9ad8\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\u7684\u65b9\u6cd5<\/h3><\/div>Lead Gen Formulare \u662f\u4e00\u79cd\u8bb0\u5f55\u683c\u5f0f\uff0c\u53ef\u4ee5\u8bb0\u5f55\u7528\u6237\u6570\u636e\u3002\u8868\u5355\u4f1a\u81ea\u52a8\u4e0e\u7528\u6237\u7684\u8054\u7cfb\u6570\u636e\u7ed3\u5408\uff0c\u56e0\u6b64\u53ea\u9700\u8f7b\u70b9\u9f20\u6807\uff0c\u6570\u636e\u5c31\u4f1a\u88ab\u5bfc\u5165\u3002.<\/p>\n<\/div>
> \u6587\u6863\u5e7f\u544a\u4e3a\u7528\u6237\u63d0\u4f9b\u4fe1\u606f\u5e76\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/h3><\/div>\u6587\u6863\u5e7f\u544a\u662f\u4e00\u79cd\u5168\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u5c06\u6587\u6863\u76f4\u63a5\u6dfb\u52a0\u5230\u5e7f\u544a\u4e2d\u3002\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u53ef\u4ee5\u5411\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u6709\u7528\u7684\u4fe1\u606f\u548c\u8d44\u6e90\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u751f\u6210\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u8fd9\u4e9b\u5ba2\u6237\u53ea\u9700\u901a\u8fc7\u4f7f\u7528\u5b8c\u6574\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355\u5373\u53ef\u83b7\u5f97\u76f8\u5173\u8d44\u6599\u3002.<\/p>\n<\/div>
\u5728\u5b9e\u8df5\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u6211\u4eec\u7684\u5ba2\u6237\u90a3\u91cc\u501f\u9274\u4ee5\u4e0b\u7ecf\u9a8c\uff1a<\/p>\n<\/div>
- <\/i><\/span>\n
\u4e00\u4e2a\u5730\u533a\u6027\u7684\u670d\u52a1\u548c\u9500\u552e\u516c\u53f8 \u9996\u5e2d\u8425\u9500\u5b98<\/strong> und stellt \u00fcber \u6587\u4ef6\u5e7f\u544a<\/strong> den Usern ein Whitepaper zur Verf\u00fcgung.\u5982\u679c\u60a8\u60f3\u5168\u9762\u9605\u8bfb\u767d\u76ae\u4e66\uff0c\u8bf7\u5c06\u60a8\u7684\u8054\u7cfb\u4eba\u6570\u636e\u8fdb\u884c\u5206\u7c7b\uff0c\u5e76\u751f\u6210\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u4e00\u4e2a\u56fd\u9645\u4f1a\u8ba1\u5e08\u534f\u4f1a\u7684\u6210\u5458 \u9996\u5e2d\u8425\u9500\u5b98<\/strong> \u4e0d \u7ebf\u7d22\u751f\u6210\u8868\u5355<\/strong>, \u7528\u6237\u53ef\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u4fe1\u606f\uff0c\u4ee5\u4fbf\u53ca\u65f6\u4e86\u89e3\u4fc3\u9500\u4fe1\u606f\u3002\u7528\u6237\u53ef\u901a\u8fc7\u4e0b\u5c42\u7684\u8054\u7cfb\u6570\u636e\uff08\u6f5c\u5728\u5ba2\u6237\uff09\u4e86\u89e3\u81ea\u5df1\u5bf9\u670d\u52a1\u7684\u5174\u8da3\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u4e00\u5bb6\u533b\u7597\u6280\u672f\u9500\u552e\u5546 \u54c1\u724c\u610f\u8bc6-\u574e\u5e15\u5b81<\/strong>, \u8be5\u4e2d\u5fc3\u7684\u76ee\u6807\u662f\u63d0\u9ad8 Markenbekanntheit \u7684\u8d28\u91cf\uff0c\u5e76\u4e3a\u533b\u5b66\u6559\u5e08\u63d0\u4f9b\u57f9\u8bad\u3002.<\/p>\n<\/div><\/li><\/ul>\u7ee9\u6548\u8bc4\u4f30\u7684\u91cd\u8981\u4f9d\u636e<\/h2><\/div>\u5bf9\u4e8e\u4ee5 \"\u9886\u5bfc\u529b\u751f\u6210 \"\u4e3a\u76ee\u6807\u7684\u8425\u8fd0\u5546\u800c\u8a00\uff0c\u4ee5\u4e0b\u6307\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u7528\u4e8e\u8bc4\u4f30\u548c\u6bd4\u8f83\u7ee9\u6548\uff1a<\/p>\n<\/div>
> \u94c5\u914d\u65b9\u5408\u683c\u7387<\/h3><\/div>\u652f\u6301\u7684\u94c5\u914d\u65b9\u7387 (\u5f15\u7ebf\u8868\u683c\u5b8c\u6210\u7387<\/em>)\u662f\u4e0e\u6240\u63d0\u4f9b\u7684\u8868\u5355\u6570\u91cf\u7684\u5bf9\u6bd4\u3002\u5b83\u662f\u7528\u6237\u662f\u5426\u613f\u610f\u4e0e\u516c\u53f8\u5206\u4eab\u4fe1\u606f\u7684\u6307\u6807\u3002\u5982\u679c\u8d39\u7387\u8d8a\u9ad8\uff0c\u5219\u670d\u52a1\u8d8a\u597d\u3002.
\n\u6b64\u5916\uff0cLead Formulars \u7684\u5f00\u53d1\u4e5f\u4f1a\u5bf9\u8fd9\u4e00\u6bd4\u7387\u4ea7\u751f\u5f71\u54cd\u3002\u5728 LinkedIn \u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u5236\u5b9a\u9886\u5bfc\u529b\u8868\u5355\u3002\u5728 LinkedIn \u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u5236\u5b9a\u804c\u4f4d\u7533\u8bf7\u8868\uff0c\u6700\u591a\u53ef\u63d0\u4f9b 12 \u9879\u4e2a\u4eba\u8d44\u6599\u4fe1\u606f\u548c 3 \u4e2a\u81ea\u62df\u804c\u4f4d\u7533\u8bf7\u3002\u5982\u679c Fragen Unternehmen besonders viele Informationen ab, kann sich das auch negativ auf den Wert auswirken.<\/p>\n<\/div>> \u7ebf\u7d22<\/h3><\/div>\u4fe1\u606f\u6765\u6e90\u662f\u4e00\u79cd\u5ea6\u91cf\u6743\u91cd\uff0c\u53ef\u63d0\u4f9b\u901a\u8fc7 Kampagne \u805a\u5408\u7684\u4fe1\u606f\u6765\u6e90\u6570\u91cf\u3002\u56e0\u6b64\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u662f\u5426\u63a5\u53d7\u7ebf\u7d22\u8868\u5355\uff0c\u4ece\u800c\u4e86\u89e3\u81ea\u5df1\u5bf9\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5174\u8da3\u3002.<\/p>\n<\/div>
> \u5f15\u5bfc\u6210\u672c (CPL)<\/h3><\/div>\u94c5\u7684\u6210\u672c (\u6bcf\u6761\u7ebf\u7d22\u7684\u6210\u672c<\/em>)\u662f\u4f01\u4e1a\u4e3a\u751f\u6210\u6f5c\u5728\u5ba2\u6237\u800c\u652f\u4ed8\u7684\u8d39\u7528\u3002\u8be5\u6307\u6807\u4ece\u603b\u6210\u672c\u4e2d\u63d0\u53d6\uff0c\u8425\u9500\u4eba\u5458\u901a\u8fc7\u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u83b7\u5f97\u8be5\u6210\u672c\u3002CPL \u5bf9\u4e8e\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u7387\u81f3\u5173\u91cd\u8981\u3002.
\n\u7406\u60f3\u60c5\u51b5\u4e0b\u7684\u9886\u5bfc\u529b\u6210\u672c\u6709\u591a\u9ad8\uff0c\u53d6\u51b3\u4e8e\u4f01\u4e1a\u548c\u90e8\u95e8\u7684\u5177\u4f53\u60c5\u51b5\u3002.<\/p>\n<\/div>> \u94c5\u8d28\u91cf<\/h3><\/div>\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u51b3\u5b9a\u4e86\u6f5c\u5728\u5ba2\u6237\u4e0e\u4f01\u4e1a\u7684\u76f8\u5173\u6027\u3001\u5438\u5f15\u529b\u548c\u8d28\u91cf\u3002\u5728\u6b64\uff0c\u6211\u4eec\u63d0\u51fa\u4e86\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6307\u6807\uff0c\u5b83\u663e\u793a\u4e86\u8d2d\u4e70\u8005\u89d2\u8272\u53ca\u5176\u9700\u6c42\u548c\u76ee\u6807\u7684\u76f8\u5173\u6027\u3002\u7ebf\u7d22\u8d28\u91cf\u53ef\u901a\u8fc7\u7ebf\u7d22\u8bc4\u5206\u3001\u7ebf\u7d22\u5206\u7ea7\u6216\u7ebf\u7d22\u8d28\u91cf\u5224\u5b9a\u6807\u51c6\u6765\u5b9e\u73b0\uff0c\u4ece\u800c\u6839\u636e\u7ebf\u7d22\u7684\u7279\u6027\u6765\u786e\u5b9a\u7ebf\u7d22\u3002.<\/p>\n<\/div>
\u793e\u4f1a\u5316 B2B \u8425\u9500\u4f5c\u4e3a\u60a8\u65b0\u6218\u7565\u7684\u4e00\u90e8\u5206<\/h2><\/div>\u6211\u4eec\u5728 Artefact \u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u4e86\u5927\u91cf\u7684 B2B \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5de5\u5177\u3002 \u6211\u4eec\u7684\u7ecf\u9a8c\u8868\u660e\uff0c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5bf9\u4e8e B2B \u4f01\u4e1a\u7684\u8425\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff08\u5c24\u5176\u662f LinkedIn\uff09\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u673a\u4f1a\uff0c\u4f7f\u5176\u53ef\u4ee5\u501f\u52a9\u4e0d\u540c\u7684\u7528\u6237\u7fa4\u548c\u4fe1\u606f\u6d41\u6765\u6269\u5927\u81ea\u5df1\u7684\u4e1a\u52a1\u8303\u56f4\u5e76\u521b\u9020\u6f5c\u5728\u5ba2\u6237\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u5728\u7b2c\u4e00\u9636\u6bb5\u8981\u5bf9\u76ee\u6807\u7fa4\u4f53\u3001\u4ed6\u4eec\u7684\u76ee\u6807\u548c\u9700\u6c42\u8fdb\u884c\u51c6\u786e\u5b9a\u4e49\u3002\u63a5\u4e0b\u6765\uff0c\u5c31\u53ef\u4ee5\u6839\u636e\u8fd9\u4e9b\u4fe1\u606f\u548c\u5e74\u9274\u5efa\u7acb\u5408\u9002\u7684\u5e73\u53f0\uff0c\u5e76\u5bf9\u5176\u8fdb\u884c\u6539\u8fdb\u548c\u5b8c\u5584\u3002.<\/p>\n<\/div>
\u60a8\u5bf9\u6211\u4eec\u611f\u5174\u8da3\u5417\uff1f\u8bf7\u8054\u7cfb\u6211\u4eec\u3002\u6211\u4eec\u5c06\u7aed\u8bda\u4e3a\u60a8\u670d\u52a1\uff0c\u5e76\u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a B2B-Kampagne \u63d0\u4f9b\u5e2e\u52a9\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"
Data \u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\u7684\u6700\u65b0\u53d1\u5c55\u4e3a\u5546\u6807\u548c\u4f01\u4e1a\u5e26\u6765\u4e86\u54ea\u4e9b\u673a\u4f1a\u548c\u673a\u9047\uff1f <\/p>","protected":false},"author":[],"featured_media":96297,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2822],"news-language":[511],"class_list":["post-96288","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-germany","news-language-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/96288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/96297"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=96288"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=96288"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=96288"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=96288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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> Karussell Anzeigen \u5c55\u793a\u591a\u79cd\u4ea7\u54c1\u6216\u670d\u52a1<\/h3><\/div>
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> Videoanzeigen generieren Aufmerksamkeit<\/h3><\/div>
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> \u751f\u6210\u9ad8\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\u7684\u65b9\u6cd5<\/h3><\/div>
Lead Gen Formulare \u662f\u4e00\u79cd\u8bb0\u5f55\u683c\u5f0f\uff0c\u53ef\u4ee5\u8bb0\u5f55\u7528\u6237\u6570\u636e\u3002\u8868\u5355\u4f1a\u81ea\u52a8\u4e0e\u7528\u6237\u7684\u8054\u7cfb\u6570\u636e\u7ed3\u5408\uff0c\u56e0\u6b64\u53ea\u9700\u8f7b\u70b9\u9f20\u6807\uff0c\u6570\u636e\u5c31\u4f1a\u88ab\u5bfc\u5165\u3002.<\/p>\n<\/div>
> \u6587\u6863\u5e7f\u544a\u4e3a\u7528\u6237\u63d0\u4f9b\u4fe1\u606f\u5e76\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/h3><\/div>
\u6587\u6863\u5e7f\u544a\u662f\u4e00\u79cd\u5168\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u5c06\u6587\u6863\u76f4\u63a5\u6dfb\u52a0\u5230\u5e7f\u544a\u4e2d\u3002\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u53ef\u4ee5\u5411\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u6709\u7528\u7684\u4fe1\u606f\u548c\u8d44\u6e90\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u751f\u6210\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u8fd9\u4e9b\u5ba2\u6237\u53ea\u9700\u901a\u8fc7\u4f7f\u7528\u5b8c\u6574\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8868\u5355\u5373\u53ef\u83b7\u5f97\u76f8\u5173\u8d44\u6599\u3002.<\/p>\n<\/div>
\u5728\u5b9e\u8df5\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u6211\u4eec\u7684\u5ba2\u6237\u90a3\u91cc\u501f\u9274\u4ee5\u4e0b\u7ecf\u9a8c\uff1a<\/p>\n<\/div>
- <\/i><\/span>\n
\u4e00\u4e2a\u5730\u533a\u6027\u7684\u670d\u52a1\u548c\u9500\u552e\u516c\u53f8 \u9996\u5e2d\u8425\u9500\u5b98<\/strong> und stellt \u00fcber \u6587\u4ef6\u5e7f\u544a<\/strong> den Usern ein Whitepaper zur Verf\u00fcgung.\u5982\u679c\u60a8\u60f3\u5168\u9762\u9605\u8bfb\u767d\u76ae\u4e66\uff0c\u8bf7\u5c06\u60a8\u7684\u8054\u7cfb\u4eba\u6570\u636e\u8fdb\u884c\u5206\u7c7b\uff0c\u5e76\u751f\u6210\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u4e00\u4e2a\u56fd\u9645\u4f1a\u8ba1\u5e08\u534f\u4f1a\u7684\u6210\u5458 \u9996\u5e2d\u8425\u9500\u5b98<\/strong> \u4e0d \u7ebf\u7d22\u751f\u6210\u8868\u5355<\/strong>, \u7528\u6237\u53ef\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u4fe1\u606f\uff0c\u4ee5\u4fbf\u53ca\u65f6\u4e86\u89e3\u4fc3\u9500\u4fe1\u606f\u3002\u7528\u6237\u53ef\u901a\u8fc7\u4e0b\u5c42\u7684\u8054\u7cfb\u6570\u636e\uff08\u6f5c\u5728\u5ba2\u6237\uff09\u4e86\u89e3\u81ea\u5df1\u5bf9\u670d\u52a1\u7684\u5174\u8da3\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u4e00\u5bb6\u533b\u7597\u6280\u672f\u9500\u552e\u5546 \u54c1\u724c\u610f\u8bc6-\u574e\u5e15\u5b81<\/strong>, \u8be5\u4e2d\u5fc3\u7684\u76ee\u6807\u662f\u63d0\u9ad8 Markenbekanntheit \u7684\u8d28\u91cf\uff0c\u5e76\u4e3a\u533b\u5b66\u6559\u5e08\u63d0\u4f9b\u57f9\u8bad\u3002.<\/p>\n<\/div><\/li><\/ul>
\u7ee9\u6548\u8bc4\u4f30\u7684\u91cd\u8981\u4f9d\u636e<\/h2><\/div>
\u5bf9\u4e8e\u4ee5 \"\u9886\u5bfc\u529b\u751f\u6210 \"\u4e3a\u76ee\u6807\u7684\u8425\u8fd0\u5546\u800c\u8a00\uff0c\u4ee5\u4e0b\u6307\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u7528\u4e8e\u8bc4\u4f30\u548c\u6bd4\u8f83\u7ee9\u6548\uff1a<\/p>\n<\/div>
> \u94c5\u914d\u65b9\u5408\u683c\u7387<\/h3><\/div>
\u652f\u6301\u7684\u94c5\u914d\u65b9\u7387 (\u5f15\u7ebf\u8868\u683c\u5b8c\u6210\u7387<\/em>)\u662f\u4e0e\u6240\u63d0\u4f9b\u7684\u8868\u5355\u6570\u91cf\u7684\u5bf9\u6bd4\u3002\u5b83\u662f\u7528\u6237\u662f\u5426\u613f\u610f\u4e0e\u516c\u53f8\u5206\u4eab\u4fe1\u606f\u7684\u6307\u6807\u3002\u5982\u679c\u8d39\u7387\u8d8a\u9ad8\uff0c\u5219\u670d\u52a1\u8d8a\u597d\u3002.
\n\u6b64\u5916\uff0cLead Formulars \u7684\u5f00\u53d1\u4e5f\u4f1a\u5bf9\u8fd9\u4e00\u6bd4\u7387\u4ea7\u751f\u5f71\u54cd\u3002\u5728 LinkedIn \u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u5236\u5b9a\u9886\u5bfc\u529b\u8868\u5355\u3002\u5728 LinkedIn \u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u60c5\u51b5\u5236\u5b9a\u804c\u4f4d\u7533\u8bf7\u8868\uff0c\u6700\u591a\u53ef\u63d0\u4f9b 12 \u9879\u4e2a\u4eba\u8d44\u6599\u4fe1\u606f\u548c 3 \u4e2a\u81ea\u62df\u804c\u4f4d\u7533\u8bf7\u3002\u5982\u679c Fragen Unternehmen besonders viele Informationen ab, kann sich das auch negativ auf den Wert auswirken.<\/p>\n<\/div>> \u7ebf\u7d22<\/h3><\/div>
\u4fe1\u606f\u6765\u6e90\u662f\u4e00\u79cd\u5ea6\u91cf\u6743\u91cd\uff0c\u53ef\u63d0\u4f9b\u901a\u8fc7 Kampagne \u805a\u5408\u7684\u4fe1\u606f\u6765\u6e90\u6570\u91cf\u3002\u56e0\u6b64\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u662f\u5426\u63a5\u53d7\u7ebf\u7d22\u8868\u5355\uff0c\u4ece\u800c\u4e86\u89e3\u81ea\u5df1\u5bf9\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5174\u8da3\u3002.<\/p>\n<\/div>
> \u5f15\u5bfc\u6210\u672c (CPL)<\/h3><\/div>
\u94c5\u7684\u6210\u672c (\u6bcf\u6761\u7ebf\u7d22\u7684\u6210\u672c<\/em>)\u662f\u4f01\u4e1a\u4e3a\u751f\u6210\u6f5c\u5728\u5ba2\u6237\u800c\u652f\u4ed8\u7684\u8d39\u7528\u3002\u8be5\u6307\u6807\u4ece\u603b\u6210\u672c\u4e2d\u63d0\u53d6\uff0c\u8425\u9500\u4eba\u5458\u901a\u8fc7\u751f\u6210\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u83b7\u5f97\u8be5\u6210\u672c\u3002CPL \u5bf9\u4e8e\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u7387\u81f3\u5173\u91cd\u8981\u3002.
\n\u7406\u60f3\u60c5\u51b5\u4e0b\u7684\u9886\u5bfc\u529b\u6210\u672c\u6709\u591a\u9ad8\uff0c\u53d6\u51b3\u4e8e\u4f01\u4e1a\u548c\u90e8\u95e8\u7684\u5177\u4f53\u60c5\u51b5\u3002.<\/p>\n<\/div>> \u94c5\u8d28\u91cf<\/h3><\/div>
\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u51b3\u5b9a\u4e86\u6f5c\u5728\u5ba2\u6237\u4e0e\u4f01\u4e1a\u7684\u76f8\u5173\u6027\u3001\u5438\u5f15\u529b\u548c\u8d28\u91cf\u3002\u5728\u6b64\uff0c\u6211\u4eec\u63d0\u51fa\u4e86\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6307\u6807\uff0c\u5b83\u663e\u793a\u4e86\u8d2d\u4e70\u8005\u89d2\u8272\u53ca\u5176\u9700\u6c42\u548c\u76ee\u6807\u7684\u76f8\u5173\u6027\u3002\u7ebf\u7d22\u8d28\u91cf\u53ef\u901a\u8fc7\u7ebf\u7d22\u8bc4\u5206\u3001\u7ebf\u7d22\u5206\u7ea7\u6216\u7ebf\u7d22\u8d28\u91cf\u5224\u5b9a\u6807\u51c6\u6765\u5b9e\u73b0\uff0c\u4ece\u800c\u6839\u636e\u7ebf\u7d22\u7684\u7279\u6027\u6765\u786e\u5b9a\u7ebf\u7d22\u3002.<\/p>\n<\/div>
\u793e\u4f1a\u5316 B2B \u8425\u9500\u4f5c\u4e3a\u60a8\u65b0\u6218\u7565\u7684\u4e00\u90e8\u5206<\/h2><\/div>
\u6211\u4eec\u5728 Artefact \u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u4e86\u5927\u91cf\u7684 B2B \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5de5\u5177\u3002 \u6211\u4eec\u7684\u7ecf\u9a8c\u8868\u660e\uff0c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5bf9\u4e8e B2B \u4f01\u4e1a\u7684\u8425\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff08\u5c24\u5176\u662f LinkedIn\uff09\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u673a\u4f1a\uff0c\u4f7f\u5176\u53ef\u4ee5\u501f\u52a9\u4e0d\u540c\u7684\u7528\u6237\u7fa4\u548c\u4fe1\u606f\u6d41\u6765\u6269\u5927\u81ea\u5df1\u7684\u4e1a\u52a1\u8303\u56f4\u5e76\u521b\u9020\u6f5c\u5728\u5ba2\u6237\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u5728\u7b2c\u4e00\u9636\u6bb5\u8981\u5bf9\u76ee\u6807\u7fa4\u4f53\u3001\u4ed6\u4eec\u7684\u76ee\u6807\u548c\u9700\u6c42\u8fdb\u884c\u51c6\u786e\u5b9a\u4e49\u3002\u63a5\u4e0b\u6765\uff0c\u5c31\u53ef\u4ee5\u6839\u636e\u8fd9\u4e9b\u4fe1\u606f\u548c\u5e74\u9274\u5efa\u7acb\u5408\u9002\u7684\u5e73\u53f0\uff0c\u5e76\u5bf9\u5176\u8fdb\u884c\u6539\u8fdb\u548c\u5b8c\u5584\u3002.<\/p>\n<\/div>
\u60a8\u5bf9\u6211\u4eec\u611f\u5174\u8da3\u5417\uff1f\u8bf7\u8054\u7cfb\u6211\u4eec\u3002\u6211\u4eec\u5c06\u7aed\u8bda\u4e3a\u60a8\u670d\u52a1\uff0c\u5e76\u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a B2B-Kampagne \u63d0\u4f9b\u5e2e\u52a9\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"
Data \u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\u7684\u6700\u65b0\u53d1\u5c55\u4e3a\u5546\u6807\u548c\u4f01\u4e1a\u5e26\u6765\u4e86\u54ea\u4e9b\u673a\u4f1a\u548c\u673a\u9047\uff1f <\/p>","protected":false},"author":[],"featured_media":96297,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2822],"news-language":[511],"class_list":["post-96288","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-germany","news-language-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/96288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/96297"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=96288"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=96288"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=96288"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=96288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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