{"id":96729,"date":"2024-02-16T11:19:21","date_gmt":"2024-02-16T11:19:21","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=96729"},"modified":"2024-10-09T09:00:22","modified_gmt":"2024-10-09T08:00:22","slug":"retail-media-2024-mit-starken-partnerschaften-und-sicherer-technologie-zum-erfolg","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/zh\/news\/retail-media-2024-mit-starken-partnerschaften-und-sicherer-technologie-zum-erfolg\/","title":{"rendered":"2024 \u5e74\u7684\u96f6\u552e\u5a92\u4f53--\u901a\u8fc7\u5f3a\u5927\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u5b89\u5168\u7684\u6280\u672f\u53d6\u5f97\u6210\u529f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Anna-Ruede-1-300x300.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5b89\u5a1c-\u5415\u5fb7<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u9886\u5bfc\u65b0\u4e1a\u52a1\u4e0e\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\uff0cArtefact \u5fb7\u56fd<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\">\u5728\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\uff0c\u96f6\u552e\u5546\u3001\u5546\u6807\u548c\u5728\u7ebf\u4f9b\u5e94\u5546\u90fd\u9762\u4e34\u7740\u5de8\u5927\u7684\u6311\u6218\uff0c\u5176\u4e2d\u4e00\u4e2a\u6311\u6218\u662f\u5728\u8fc7\u53bb\u7684\u51e0\u4e2a\u6708\u91cc\u4e00\u76f4\u5b58\u5728\u7684\uff1a\u7b2c\u4e09\u65b9-Cookies \u7684\u7f3a\u5931\u3002 <strong>Cookiecalypse<\/strong>. .Keiner wei\u00df genau\u3001, <\/span><span style=\"font-weight: 400;\">wie <\/span><span style=\"font-weight: 400;\">sich das <\/span><span style=\"font-weight: 400;\">auswirkt, wenn<\/span><span style=\"font-weight: 400;\"> der Stecker wirklich gezogen wird. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u5982\u679c\u60a8\u73b0\u5728\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u4e00\u70b9\uff0c\u90a3\u4e48\u60a8\u5c31\u4f1a\u53d1\u73b0\uff0c\u8425\u9500\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u6b63\u5728\u6084\u7136\u53d1\u751f\u53d8\u5316\u3002\u4f01\u4e1a\u7ecf\u5e38\u9677\u5165\u6050\u614c\u6216\u65b0\u7684\u6050\u614c\uff0c\u5728\u6c99\u5730\u4e0a\u8dfa\u811a\uff0c\u5e0c\u671b\u80fd\u201c\"......\u3002\u201c<em>\u8fd8\u6ca1\u90a3\u4e48\u7cdf<\/em>\u201d\u95ee\u9898\u4e5f\u5c31\u8fce\u5203\u800c\u89e3\u4e86\u3002.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\"><strong>2024 \u5e74\u4e0d\u662f\u7ec8\u70b9\uff0c\u800c\u662f\u65b0\u7684\u8d77\u70b9<\/strong> - \u6211\u4eec\u7684\u76ee\u6807\u662f\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5e76\u4e0d\u65ad\u6539\u8fdb\u6211\u4eec\u5728\u6570\u636e\u3001\u9690\u79c1\u548c\u8425\u9500\u65b9\u9762\u7684\u6280\u672f\u548c\u65b9\u6cd5\u3002. <\/span><span style=\"font-weight: 400;\">\u7b2c\u4e09\u65b9-Cookies \u7684\u5c11\u91cf\u6388\u6743\u4e5f\u4e0d\u662f\u6570\u5b57\u8425\u9500\u7684\u7ec8\u70b9\uff0c\u800c\u662f\u521b\u65b0\u548c\u56e2\u7ed3\u7684\u6807\u5fd7\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:65px;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Cookies \u7684\u7ed3\u675f\u4e5f\u662f\u673a\u4f1a\u7684\u4e94\u5927\u539f\u56e0<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><strong>1.\u5173\u6ce8\u6570\u636e\u4fdd\u62a4\uff0c\u786e\u4fdd\u5b89\u5168\uff1a<\/strong><\/h4><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p>\u4e0e Cookies \u76f8\u6bd4\uff0c\u6570\u636e\u4fdd\u62a4\u6709\u4e86\u65b0\u7684\u53d8\u5316\u3002\u4e3a\u4e86\u786e\u4fdd\u5bf9\u79c1\u4eba\u4fe1\u606f\u7684\u4fdd\u62a4\u800c\u901a\u8fc7\u4e86\u76f8\u5173\u6807\u51c6\u7684\u4f01\u4e1a\uff0c\u90fd\u4f1a\u5efa\u7acb\u957f\u671f\u7684\u5ba2\u6237\u670d\u52a1\u5173\u7cfb\uff0c\u5e76\u5c06\u5176\u5efa\u7acb\u5728\u5782\u76f4\u670d\u52a1\u7684\u57fa\u7840\u4e0a\u3002\u8fd9\u4e0d\u4ec5\u4f1a\u5f71\u54cd\u5546\u6807\u5fe0\u8bda\u5ea6\uff0c\u8fd8\u4f1a\u5f71\u54cd\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><strong>2.\u8d28\u91cf\u9ad8\u4e8e\u6570\u91cf\u7684\u4e2a\u6027\u5316\u670d\u52a1\uff1a<\/strong><\/h4><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p>\u968f\u7740\u7b2c\u4e09\u65b9-Cookies \u7684\u51fa\u73b0\uff0c\u7b2c\u4e00\u65b9\u6570\u636e\u4e5f\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u4f01\u4e1a\u9700\u8981\u5b66\u4e60\u5982\u4f55\u6709\u6548\u5730\u5229\u7528\u81ea\u5df1\u7684\u6570\u636e\uff0c\u4ee5\u4fbf\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5b9e\u73b0\u7cbe\u786e\u7684\u7ec6\u5206\u548c\u4e2a\u6027\u5316\uff0c\u4ece\u800c\u5b9e\u73b0\u76f8\u5173\u548c\u6709\u6548\u7684\u8425\u9500\u76ee\u6807\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><strong>3.\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u8ba9\u5ba2\u6237\u91cd\u65b0\u6210\u4e3a\u4e2d\u5fc3\uff1a<\/strong><\/h4><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p>\u968f\u7740\u7b2c\u4e09\u65b9-Cookies \u7684\u51fa\u73b0\uff0c\u7b2c\u4e00\u65b9\u6570\u636e\u4e5f\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u4f01\u4e1a\u9700\u8981\u5b66\u4e60\u5982\u4f55\u6709\u6548\u5730\u5229\u7528\u81ea\u5df1\u7684\u6570\u636e\uff0c\u4ee5\u4fbf\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5b9e\u73b0\u7cbe\u786e\u7684\u7ec6\u5206\u548c\u4e2a\u6027\u5316\uff0c\u4ece\u800c\u5b9e\u73b0\u76f8\u5173\u548c\u6709\u6548\u7684\u8425\u9500\u76ee\u6807\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><strong>4.Der Innovationsdruck f\u00f6rdert Kreativit\u00e4t f\u00fcr neue Wege des Marketings\uff1a<\/strong><\/h4><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><p>Der Innovationsdruck, der durch den Wegfall der Cookies entsteht, f\u00f6rdert kreative L\u00f6sungen und innovative Ans\u00e4tze im Marketing.\u5404\u516c\u53f8\u90fd\u5728\u5bfb\u627e\u65b0\u7684\u5ba2\u6237\u5173\u7cfb\u548c\u5408\u4f5c\u65b9\u5f0f\uff0c\u8fd9\u5bf9\u6574\u4e2a\u884c\u4e1a\u6765\u8bf4\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><strong>5.\u4e0e\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff1a<\/strong><\/h4><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;\"><p>\u5982\u679c\u6ca1\u6709 Cookies\uff0c\u96f6\u552e\u5546\u3001\u5546\u6807\u3001\u51fa\u7248\u5546\u548c\u5f71\u54cd\u8005\u4e4b\u95f4\u7684\u5408\u4f5c\u5c06\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002\u901a\u8fc7\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528\u5176\u4ed6\u6570\u636e\u6e90\uff0c\u5e76\u5728\u6b64\u6709\u6548\u5730\u627e\u5230\u81ea\u5df1\u7684\u76ee\u6807\u7fa4\u4f53\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u591a\u4fe1\u606f\u3002. <strong>\u6570\u636e\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u662f\u65b0\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\" id=\"weiterlesen\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u96f6\u552e\u5a92\u4f53\u6a21\u5f0f\u7684\u6838\u5fc3\u662f<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\">\u96f6\u552e\u5a92\u4f53\u662f\u6307\u901a\u8fc7\u6570\u5b57\u5e73\u53f0\u5728\u7ebf\u6216\u79bb\u7ebf\u9500\u552e\u7ed9\u96f6\u552e\u5546\u7684\u4ea7\u54c1\uff0c\u4f7f\u5176\u80fd\u591f\u5728\u9500\u552e\u70b9\u6216\u5728\u7ebf\u9500\u552e\u8fc7\u7a0b\u4e2d\u9500\u552e\u4ea7\u54c1\u3002. <\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"565\" alt=\"Retail-Media-in-a-nutshell-Artefact\" title=\"\u96f6\u552e\u5a92\u4f53\u7b80\u8ff0-Artefact\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact-1024x565.png\" class=\"lazyload img-responsive wp-image-96738\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27772%27%20viewBox%3D%270%200%201400%20772%27%3E%3Crect%20width%3D%271400%27%20height%3D%27772%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact-200x110.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact-400x221.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact-600x331.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact-800x441.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact-1200x662.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-in-a-nutshell-Artefact.png 1400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-transform:none;\"><p><em>\u9644\u56fe 1\uff1a\u96f6\u552e\u5a92\u4f53\u7b80\u8ff0<\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-text-transform:none;\"><p>\u96f6\u552e\u5a92\u4f53\u9886\u57df\u7684 360 \u5206\u9879\u76ee\u7ec4\u5408\u6765\u81ea\u4ee5\u4e0b\u65b9\u9762 <strong>\u5de5\u4f5c<\/strong> (Kerngesch\u00e4ft mit Digitalkan\u00e4len\uff09\u3001, <strong>\u6d4b\u91cf\u4e0e\u6d1e\u5bdf<\/strong> (\u987e\u5ba2\u65c5\u7a0b\u5165\u95e8\uff09\u3001, <strong>\u5408\u4f5c\u4f19\u4f34<\/strong> (\u5546\u6807\u3001\u96f6\u552e\u5546\u548c\u51fa\u7248\u5546\u4e4b\u95f4\uff09\u3001, <strong>\u6280\u672f\u8bbe\u7f6e<\/strong> (\u6570\u636e\u5b89\u5168\u6807\u51c6\u548c\u7aef\u5bf9\u7aef\uff09\u548c <strong>\u5185\u5bb9<\/strong> (\u521b\u610f\u5185\u5bb9\uff09\u3002\u5e7f\u544a\u9886\u57df\u5305\u62ec\u5c55\u793a\u3001\u73b0\u573a\u5e7f\u544a\u548c\u793e\u4ea4\u5a92\u4f53\u7b49\u591a\u4e2a\u4e13\u4e1a\u9886\u57df\u3002\u96f6\u552e\u5a92\u4f53\u662f\u5e7f\u544a\u4e3b\u5a92\u4f53\u7ec4\u5408\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><blockquote><p><span style=\"font-weight: 400;\">\u6839\u636e\u5bf9 OWM \u7684\u8bc4\u4f30\uff0c\u9884\u8ba1\u5fb7\u56fd\u7684 Werbeausgaben \u5c06\u8fbe\u5230 400 \u4e07\u6b27\u5143\u3002. <\/span><\/p><\/blockquote><\/h4><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-text-transform:none;\"><p><strong>\u96f6\u552e\u5a92\u4f53\u4e3a\u7b2c\u4e00\u65b9\u6570\u636e\u63d0\u4f9b\u65b0\u7684\u652f\u6301<\/strong>, \u56e0\u6b64\uff0cRetail Media Marken \u53ef\u4ee5\u63d0\u4f9b\u76f8\u5173\u7684\u4e2a\u6027\u5316\u5ba2\u6237\u670d\u52a1\uff0c\u76f4\u63a5\u5f71\u54cd\u5546\u54c1\u7684\u9500\u552e\u3002\u56e0\u6b64\uff0cRetail Media Marken \u53ef\u4ee5\u5728\u5ba2\u6237\u7684\u9700\u6c42\u548c\u5173\u6ce8\u70b9\u7684\u57fa\u7840\u4e0a\uff0c\u4e3a\u4ed6\u4eec\u8bbe\u8ba1\u51fa\u4e00\u4e2a\u5177\u6709\u5438\u5f15\u529b\u548c\u5438\u5f15\u529b\u7684\u8d2d\u7269\u73af\u5883\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"494\" alt=\"Retail-Media-Umsatz-Prognosen\" title=\"\u96f6\u552e\u5a92\u4f53\u5e02\u573a\u9884\u6d4b\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen-.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen--1024x494.png\" class=\"lazyload img-responsive wp-image-96739\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271584%27%20height%3D%27764%27%20viewBox%3D%270%200%201584%20764%27%3E%3Crect%20width%3D%271584%27%20height%3D%27764%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen--200x96.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen--400x193.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen--600x289.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen--800x386.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen--1200x579.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Umsatz-Prognosen-.png 1584w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-text-transform:none;\"><p><em>\u56fe\u793a 2\uff1a\u96f6\u552e\u5a92\u4f53\u4f7f\u7528\u7387\u9884\u6d4b<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:65px;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact \u8054\u5408\u5229\u534e\u901a\u8fc7\u96f6\u552e\u5a92\u4f53\u63d0\u9ad8\u4e86\u5e02\u573a\u5360\u6709\u7387<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-text-transform:none;\"><p>\u6211\u4eec\u4e0d\u65ad\u5171\u540c\u53d1\u73b0\u65b0\u7684\u589e\u957f\u70b9\uff0c\u8054\u5408\u5229\u534e\u4e5f\u56e0\u6b64\u63d0\u9ad8\u4e86\u5176\u91cd\u8981\u4ea7\u54c1\u7c7b\u522b\u7684\u5e02\u573a\u5360\u6709\u7387\u3002.<\/p>\n<blockquote>\n<p>\u201cRetail Media \u662f\u54c1\u724c\u548c\u6d88\u8d39\u8005\u7684\u53cc\u8d62\u6218\u7565\u3002\u96f6\u552e\u5546\u7684\u6570\u636e\u4f7f\u6211\u4eec\u80fd\u591f\u66f4\u597d\u5730\u4e86\u89e3\u987e\u5ba2\u7684\u9700\u6c42\uff0c\u5e76\u5728\u5f53\u524d\u7684\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u5728\u6240\u6709\u9886\u57df\u5f00\u5c55\u6211\u4eec\u7684\u6d3b\u52a8\u3002\u6211\u4eec\u7684\u5ba2\u6237\u53ef\u4ee5\u627e\u5230\u4e00\u4e2a\u65b0\u7684\u5e73\u53f0\uff0c\u5e76\u4ece\u4ed6\u4eec\u7684\u5ba2\u6237\u4e2d\u53d7\u76ca\u3002\u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u80fd\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u548c\u66f4\u9ad8\u7684\u670d\u52a1\u8d28\u91cf\uff0c\u8ba9\u5ba2\u6237\u66f4\u52a0\u6ee1\u610f\u201d\u3002\u201d <strong>\u8428\u62c9-\u5df4\u5361<\/strong>, \u8054\u5408\u5229\u534e\u7ee9\u6548\u8425\u9500\u90e8\u7ecf\u7406\u3002.<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-transform:none;\"><p>Hier gehts zum Artikel\uff1a<br \/>\n<a href=\"https:\/\/www.artefact.com\/de\/cases\/unilever-how-does-artefact-support-unilever-on-retail-media-use-cases-to-increase-its-sales\/\"><span style=\"font-weight: 400;\">Artefact \u8054\u5408\u5229\u534e\u5982\u4f55\u63d0\u9ad8\u96f6\u552e\u5a92\u4f53\u9886\u57df\u7684\u9500\u552e\u989d<\/span><\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u96f6\u552e\u5a92\u4f53\u65b9\u6848\u7684\u8981\u6c42<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\">\u96f6\u552e\u5546\u548c\u96f6\u552e\u5546\u54c1\u724c\u5728\u96f6\u552e\u5a92\u4f53\u8fd9\u4e00\u5168\u65b0\u7684\u8425\u9500\u6a21\u5f0f\u4e2d\u9762\u4e34\u7740\u8bb8\u591a\u6311\u6218\uff1a <\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:#ffffff;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"--awb-iconcolor:#ffffff;\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-caret-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\u96f6\u552e\u5a92\u4f53\u9996\u6b21\u63d0\u51fa\u4e86\u4e00\u79cd\u5168\u65b0\u7684<\/span><b> \u5bf9\u6280\u672f\u548c\u6570\u636e\u5206\u6790\u7684\u6295\u8d44<\/b><span style=\"font-weight: 400;\">, \u56e0\u6b64\uff0c\u8981\u5b9e\u73b0\u4e2a\u6027\u5316\u7684 Werbe Erlebnisse\uff0c\u5e76\u63d0\u9ad8 Werbeausgaben \u7684\u6548\u7387\u3002\u8bb8\u591a\u4f01\u4e1a\u5f80\u5f80\u4e0d\u4e86\u89e3\u6240\u9700\u7684\u8d44\u6e90\u6216\u77e5\u8bc6\uff0c\u56e0\u6b64\u65e0\u6cd5\u5b9e\u65bd\u548c\u7ba1\u7406\u8fd9\u4e9b\u590d\u6742\u7684\u7cfb\u7edf\u3002. <\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"--awb-iconcolor:#ffffff;\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-caret-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7b2c\u4e8c\uff0c\u96f6\u552e\u5a92\u4f53\u6218\u7565\u7684\u6574\u5408\u63d0\u4f9b\u4e86\u4e00\u79cd <strong>Neuausrichtung der bestehenden Marketing- und Vertriebsans\u00e4tze<\/strong>, \u8fd9\u662f\u5bf9\u65b0\u7ed3\u6784\u548c\u65b0\u5de5\u827a\u7684\u8981\u6c42\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"--awb-iconcolor:#ffffff;\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-caret-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u7ecf\u5e38\u4f1a\u9047\u5230\u4e00\u4e9b\u95ee\u9898 <strong>\u6570\u636e\u4fdd\u62a4\u4e0e\u5ba2\u6237\u670d\u52a1<\/strong>, \u56e0\u6b64\uff0c\u96f6\u552e\u5a92\u4f53\u901a\u5e38\u4ee5\u8be6\u7ec6\u7684\u5ba2\u6237\u6570\u636e\u4e3a\u57fa\u7840\u3002\u4f01\u4e1a\u5fc5\u987b\u786e\u4fdd\u9075\u5b88\u6570\u636e\u4fdd\u62a4\u89c4\u5b9a\uff0c\u4e0d\u635f\u5bb3\u5ba2\u6237\u7684\u5229\u76ca\uff0c\u5728\u4e2a\u6027\u5316\u548c\u6570\u636e\u4fdd\u62a4\u4e4b\u95f4\u53d6\u5f97\u5408\u7406\u5e73\u8861\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-17\" style=\"--awb-text-transform:none;\"><p>\u8fd9\u4e9b\u8981\u6c42\u4f7f\u96f6\u552e\u5a92\u4f53\u6210\u4e3a\u4e00\u9879\u590d\u6742\u7684\u4efb\u52a1\uff0c\u9700\u8981\u7cbe\u5fc3\u7b56\u5212\u548c\u5b9e\u65bd\u3002\u4e3a\u6b64\uff0cArtefact \u5df2\u6210\u4e3a\u4f17\u591a\u96f6\u552e\u5546\u548c\u54c1\u724c\u5728\u6218\u7565\u548c\u5b9e\u65bd\u65b9\u9762\u7684\u91cd\u8981\u5408\u4f5c\u4f19\u4f34\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-text-transform:none;\"><p style=\"text-align: left;\">Hier gehts zum Artikel\uff1a <a href=\"https:\/\/www.artefact.com\/zh\/blog\/retail-media-an-indispensable-asset-for-brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u96f6\u552e\u5a92\u4f53 - \u9002\u7528\u4e8e\u5546\u6807\u7684\u72ec\u7279\u5de5\u5177\u5305<\/span><\/a><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:3;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:0px;\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:0px;\"><\/div><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1504\" height=\"642\" alt=\"Retail-Media-Herausforderungen-und-Ziel\" title=\"\u96f6\u552e\u5a92\u4f53\u7684\u9700\u6c42\u548c\u76ee\u6807\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel.png\" class=\"lazyload img-responsive wp-image-96740\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271504%27%20height%3D%27642%27%20viewBox%3D%270%200%201504%20642%27%3E%3Crect%20width%3D%271504%27%20height%3D%27642%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel-200x85.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel-400x171.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel-600x256.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel-800x341.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel-1200x512.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Retail-Media-Herausforderungen-und-Ziel.png 1504w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1504px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-text-transform:none;\"><p><em>\u56fe\u793a 3\uff1a\u96f6\u552e\u5a92\u4f53\u7684\u9700\u6c42\u548c\u76ee\u6807<\/em><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:3;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:0px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6b7b\u4ea1 <strong>Cookiecalypse<\/strong> \u8fd9\u4e5f\u4e0d\u662f\u7ec8\u70b9\uff0c\u800c\u662f\u6570\u5b57\u8425\u9500\u65b0\u65f6\u4ee3\u7684\u8d77\u70b9\uff0c\u5728\u8fd9\u4e2a\u65b0\u65f6\u4ee3\u4e2d\uff0c\u96f6\u552e\u5a92\u4f53\u3001\u6570\u636e\u5408\u4f5c\u4f19\u4f34\u3001\u5ba2\u6237 Data\u3001\u7b2c\u4e00\u65b9\u6218\u7565\u4ee5\u53ca\u5ba2\u6237\u59cb\u7ec8\u5904\u4e8e\u4e2d\u95f4\u4f4d\u7f6e\u3002.<\/h2><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-text-transform:none;\"><p>2024 \u5e74\u4e5f\u662f\u4e00\u4e2a\u7edd\u4f73\u7684\u673a\u4f1a\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u8981\u6c42\u4f5c\u4e3a\u521b\u65b0\u3001\u5efa\u7acb\u66f4\u5f3a\u5927\u7684\u5ba2\u6237\u5173\u7cfb\u548c\u4fc3\u8fdb\u6570\u636e\u6709\u6548\u5229\u7528\u7684\u5951\u673a\u3002\u5982\u679c\u6211\u4eec\u80fd\u6293\u4f4f\u8fd9\u4e00\u673a\u9047\uff0c\u6211\u4eec\u5c31\u80fd\u5efa\u7acb\u4e00\u4e2a\u4e0d\u4ec5\u7b26\u5408\u6570\u636e\u5b89\u5168\u6807\u51c6\uff0c\u800c\u4e14\u4e0e\u4ee5\u5f80\u76f8\u6bd4\u66f4\u5177\u5ba2\u6237\u5bfc\u5411\u6027\u3001\u521b\u9020\u6027\u548c\u5408\u4f5c\u6027\u7684\u672a\u6765\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7b2c\u4e09\u65b9-Cookies \u7684\u8bde\u751f\u5e76\u4e0d\u662f\u6570\u5b57\u8425\u9500\u7684\u7ec8\u7ed3\uff0c\u800c\u662f\u521b\u65b0\u548c\u56e2\u7ed3\u7684\u8c61\u5f81\u3002.<\/p>","protected":false},"author":[],"featured_media":96741,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2822],"news-language":[511],"class_list":["post-96729","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-germany","news-language-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news\/96729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/96741"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=96729"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/author?post=96729"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-category?post=96729"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/news-language?post=96729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}