	{"id":1806,"date":"2024-06-24T17:22:31","date_gmt":"2024-06-24T16:22:31","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=1806"},"modified":"2025-08-27T17:02:22","modified_gmt":"2025-08-27T16:02:22","slug":"channel-expertise-seo","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/zh\/offers\/marketing-data-driven\/media-services-and-certifications\/channel-expertise-seo\/","title":{"rendered":"\u6e20\u9053\u4e13\u957f\u641c\u7d22\u5f15\u64ce\u4f18\u5316"},"content":{"rendered":"<p><header class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:right center;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-top-medium:80px;--awb-padding-right-medium:5%;--awb-padding-bottom-medium:40px;--awb-padding-left-medium:5%;--awb-padding-top-small:120px;--awb-padding-right-small:5%;--awb-padding-bottom-small:0px;--awb-padding-left-small:5%;--awb-margin-bottom-small:0px;--awb-min-height:600px;--awb-min-height-medium:calc(65vh);--awb-min-height-small:calc(55vh);--awb-background-color:var(--awb-color4);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/media-service-top-banner.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-flex-end fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-padding-bottom-medium:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:83.333333333333%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:30px;--awb-text-color:var(--awb-color1);\"><p>MEDIA SERVICES<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-bottom-small:40px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:70;line-height:1;\">Channel expertise SEO<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:20;line-height:1.2;\">SEO Marketing Services and Consultancy.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-end fusion-no-small-visibility\" style=\"--awb-z-index:2;--awb-padding-left:18px;--awb-padding-top-medium:40px;--awb-padding-right-medium:40px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:40px;--awb-padding-top-small:0px;--awb-padding-right-small:40px;--awb-padding-bottom-small:0px;--awb-padding-left-small:40px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:120px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-margin-bottom-medium:-40px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:0px;--awb-margin-bottom-small:-40px;--awb-spacing-left-small:0px;\" data-motion-effects=\"[{&quot;type&quot;:&quot;infinite&quot;,&quot;infinite_animation_speed&quot;:&quot;1.0&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-block\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" title=\"femme\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/09\/femme-400x400.webp\" alt class=\"lazyload img-responsive wp-image-124990\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271245%27%20height%3D%271245%27%20viewBox%3D%270%200%201245%201245%27%3E%3Crect%20width%3D%271245%27%20height%3D%271245%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-200x200.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-400x400.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-600x600.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-800x800.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme-1200x1200.webp 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/femme.webp 1245w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-z-index:5;--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:-40px;--awb-spacing-left-large:-200px;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:-200px;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-motion-effects=\"[{&quot;type&quot;:&quot;infinite&quot;,&quot;infinite_animation&quot;:&quot;float&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element sm-text-align-right fusion-no-medium-visibility\" style=\"--awb-margin-top-small:-0px;--awb-margin-right-small:20px;--awb-margin-left-small:20px;--awb-max-width:200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none small-floating-icon\"><img decoding=\"async\" width=\"201\" height=\"300\" title=\"new-icon-man-no-margin-300\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300-201x300.webp\" alt class=\"lazyload img-responsive wp-image-125810\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27448%27%20viewBox%3D%270%200%20300%20448%27%3E%3Crect%20width%3D%27300%27%20height%3D%27448%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300-200x299.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/new-icon-man-no-margin-300.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 201px\" \/><\/span><\/div><\/div><\/div><\/div><\/header><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(91deg, var(--awb-color8) 0%,var(--awb-color4) 70%);--fontSize:50;line-height:1.2;\">We improve organic search performance through data-driven SEO.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-margin-bottom:40px;--awb-margin-bottom-medium:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:100px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20px;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Artefact is a leading SEO agency with a proven approach to SEO.<\/p>\n<p>By aligning business objectives with user needs, we deliver holistic solutions that help achieve growth through Organic Search.<\/p>\n<p>We help our clients by:<\/p>\n<ul>\n<li>Understanding organic growth opportunity.<\/li>\n<li>Growing non-brand organic share and revenue.<\/li>\n<li>Entering and expanding in new markets.<\/li>\n<li>Building brand presence and awareness.<\/li>\n<li>Increasing overall market share.<\/li>\n<li>Driving efficiencies between Organic and Paid Search.<\/li>\n<li>Understanding and proving the ROI of organic activities.<\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat button-small button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type cta-degrade\" target=\"_self\" href=\"\/contact-us\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact us<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-position-medium:center center;--awb-bg-size:contain;--awb-bg-size-medium:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:calc( 0 * calc( 100% - 20px ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/organic-search-performance.webp\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/organic-search-performance.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"organic search performance\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27644%27%20height%3D%27404%27%20viewBox%3D%270%200%20644%20404%27%3E%3Crect%20width%3D%27644%27%20height%3D%27404%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-bottom-small:0px;--awb-padding-left-small:5%;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-margin-top-small:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:100px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-image-element md-text-align-center\" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/ressource-document\/how-is-ai-changing-search\/\" target=\"_self\" aria-label=\"Ebook &#8211; How AI is changing search\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"Generative AI for Healthcare Report\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Search-UK-website.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Search-UK-website.png\" class=\"lazyload img-responsive wp-image-704012\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27500%27%20viewBox%3D%270%200%20800%20500%27%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Search-UK-website-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Search-UK-website-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Search-UK-website-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Search-UK-website.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-top:43px;--awb-padding-right:0px;--awb-padding-left:100px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-margin-bottom-small:0px;--awb-margin-bottom-medium:40px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:var(--awb-typography1-text-transform);background-color:var(--awb-color8);background-image:linear-gradient(90deg, var(--awb-color8) 0%,var(--awb-color4) 70%);--fontSize:50;line-height:1.2;\">How AI is Changing SEARCH<\/h2><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-margin-top-small:20px;--awb-margin-bottom-small:40px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:var(--awb-custom_typography_10-letter-spacing);--fontSize:20;line-height:1.2;\">How AI is changing SEARCH and What it Means for Customers, Marketers, and Brands<\/h3><\/div><div ><a class=\"fusion-button button-flat button-medium button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_angle:180deg;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color4);--button_gradient_hover:radial-gradient(circle at left top,var(--awb-color8) 0%,var(--awb-color4) 100%);\" target=\"_self\" href=\"https:\/\/www.artefact.com\/ressource-document\/how-is-ai-changing-search\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download the Report<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:0px;--awb-background-image:linear-gradient(167deg, #001994 0%,#f7026a 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:60px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-medium:20px;--awb-spacing-left-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:40px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">How we excel at SEO.<\/h3><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><p>Our user-centric SEO campaigns encompass all areas of SEO, including technical, content, and digital PR. This integrated approach allows us to combine strategies and work collaboratively to improve overall website performance. We get to know our clients to ensure we provide a unique strategy tailored to their industry, business goals and target audience.<\/p>\n<p>We don\u2019t look at SEO as a channel working alone. We strive to see the bigger picture &#8211; the entire experience of the user &#8211; from their search motivations through to conversion and retention.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-position:center center;--awb-bg-position-medium:center center;--awb-bg-size:cover;--awb-bg-size-medium:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:100px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/excel-at-seo.webp\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/excel-at-seo.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"excel at seo\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27644%27%20height%3D%27404%27%20viewBox%3D%270%200%20644%20404%27%3E%3Crect%20width%3D%27644%27%20height%3D%27404%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-margin-bottom-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Core SEO Services.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-bottom-medium:40px;--awb-padding-left-medium:5%;--awb-padding-top-small:20px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"Technical SEO\" title=\"rectangle 30\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/rectangle-30-2.webp\" class=\"lazyload img-responsive wp-image-109128\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Technical SEO<\/h3><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:40px;\"><p>Strong technical foundations are essential for success across all digital channels. An ineffective technical structure can harm conversion rates and content discoverability, increase media spending, and ultimately impact ROI.<\/p>\n<p>We understand technical SEO can be complex, so our recommendations help you focus on what\u2019s important. They are business-focused to ensure they are accessible and intuitive.<\/p>\n<p>We know that development resources can be in high demand. We have experience providing business cases to prioritize critical SEO initiatives within busy development work streams. Additionally our proven experience working alongside internal tech teams and external partners enables us to drive efficient and effective technical SEO performance.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:40px;--awb-spacing-right-medium:0px;--awb-margin-bottom-medium:40px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20px;--awb-spacing-right-small:0px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"Content SEO\" title=\"rectangle 32\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/rectangle-32-2.webp\" class=\"lazyload img-responsive wp-image-109129\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Content SEO<\/h3><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:40px;\"><p>Content IS your brand. It\u2019s a key component throughout the funnel from increasing brand awareness, helping customers find answers to their questions and encouraging them to convert.<\/p>\n<p>Our strategic approach to content SEO covers all aspects of your website, from product and service pages to long-form editorial content. We develop robust content strategies by understanding your business and customers, considering industry trends, fluctuating intent and different media types. We produce high-quality, well-performing copy that serves a purpose and has clearly defined goals.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"Digital PR\" title=\"rectangle 34\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/rectangle-34.webp\" class=\"lazyload img-responsive wp-image-109130\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Digital PR<\/h3><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-margin-bottom:40px;\"><p>Looking for a creative PR partner to drive traffic to your website, build high-quality backlinks, and deliver consistent results? With extensive industry experience across all verticals, we understand what brands need.<\/p>\n<p>Our holistic approach to search seamlessly integrates Digital PR with your overarching SEO strategy. We know every business is different and we utilize a suite of proven tactics tailored to your business and vertical to have the maximum impact.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:80px;--awb-padding-bottom:40px;--awb-padding-left:80px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:40px;--awb-padding-left-medium:0px;--awb-background-image:linear-gradient(167deg, #001994 0%,#f7026a 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.06 * calc( 100% - 20px ) );--awb-margin-bottom-medium:60px;--awb-spacing-left-medium:calc( 0.06 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:20px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two block_separator_white\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Additional SEO Optimization Offerings.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:100px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-medium:20px;--awb-spacing-left-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:20px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;\"><p>Sticking rigidly to a rulebook won&#8217;t cut it &#8211; organic growth requires creative solutions and responsive strategies. That&#8217;s why we provide a range of additional services tailor-made to meet your business&#8217;s evolving needs and ensure your success against the competition. Our clients can count on us for flexibility, proactivity, and genuine partnership. We&#8217;re committed to being by your side with bespoke strategies, ready to innovate at every turn.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>Total Search.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-color:var(--awb-color1);\"><p>We understand that success in Search is not just about SEO. Our SEO team works closely with other internal teams, including paid and social, to align strategies and work collectively to maximize performance. We work with our clients to understand their overall goals and provide strategic cross-channel direction that aligns with this.<\/p>\n<p>We believe that to be successful, our teams need to understand the synergy between different channels at every level. We use automated proprietary solutions to drive results at scale but ensure that our teams understand decisions at a more granular level.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-bg-size-medium:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:100px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/additional-seo-600x338.jpg\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/additional-seo-600x338.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" aria-label=\"additional-seo\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27338%27%20viewBox%3D%270%200%20600%20338%27%3E%3Crect%20width%3D%27600%27%20height%3D%27338%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-margin-bottom-medium:20px;--awb-spacing-left-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:0;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"Website Migrations\" title=\"picto migration\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/picto-migration.webp\" class=\"lazyload img-responsive wp-image-109124\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Website Migrations<\/h3><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:center;\"><p>Our team can support website migrations with expertise across many different kinds of CMS. Our role is to mitigate any negative impact and help to build a platform for growth. We have a comprehensive checklist that has been carefully curated as a result of multiple successful migrations.<br \/>\nWe use semantic language modeling to help us handle the scale of redirect mapping in enterprise migrations, driving efficiency while protecting traffic.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-margin-bottom-medium:20px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20px;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-margin-bottom-small:20px;--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"SEO Reporting\" title=\"picto seo reporting\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/picto-seo-reporting.webp\" class=\"lazyload img-responsive wp-image-109125\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">SEO Reporting<\/h3><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:center;\"><p>All our clients have personalized, easy-to-read dashboards integrated with their preferred Analytics platform, as well as other internal tools to provide detailed insights.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"Local SEO\" title=\"picto local\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/picto-local.webp\" class=\"lazyload img-responsive wp-image-109123\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Local SEO<\/h3><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:center;\"><p>Local SEO is essential for any business with a physical location. Whether it\u2019s one site or multiple stores, having a local online presence boosts visibility and brand awareness to nearby audiences.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20px;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"International SEO\" title=\"picto international\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/picto-international.webp\" class=\"lazyload img-responsive wp-image-109122\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">International SEO<\/h3><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-content-alignment:center;\"><p>Your SEO strategy should be unique to each country you serve. It is important to ensure you are maximizing your global exposure. Our international SEO strategies include ensuring hreflang is correctly implemented and keyword research is targeted to each region.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-margin-top-medium:20px;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"YouTube SEO\" title=\"picto youtube seo\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/picto-youtube-seo.webp\" class=\"lazyload img-responsive wp-image-109127\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">YouTube SEO<\/h3><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-content-alignment:center;\"><p>YouTube is now the second largest search engine after Google. With video search ever-growing, it&#8217;s never been more important to optimize your videos for search engine results. Having a well-optimized channel will allow you to rank in video searches and reach a wider audience.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:20px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-margin-top-medium:20px;--awb-spacing-right-medium:calc( 0.1 * calc( 100% - 20px ) );--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-small:calc( 0.05 * calc( 100% - 20px ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" width=\"83\" height=\"80\" alt=\"SEO Training\" title=\"picto seo training\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2783%27%20height%3D%2780%27%20viewBox%3D%270%200%2083%2080%27%3E%3Crect%20width%3D%2783%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/06\/picto-seo-training.webp\" class=\"lazyload img-responsive wp-image-109126\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">SEO Training<\/h3><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-content-alignment:center;\"><p>Our team is always eager to provide you with the knowledge and skills you need to better understand the SEO landscape. We can educate you on best practices, on and off-page optimisation techniques, analysis and reporting, and anything else you require.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-margin-top:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-padding-right-medium:0px;--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:10px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-margin-bottom-small:21px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two block_separator\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color8);background-image:linear-gradient(91deg, var(--awb-color8) 0%,var(--awb-color4) 71%);--fontSize:50;line-height:1.2;\">Our expert content about Digital Marketing.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" id=\"my_grid\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"avada-grid\"><input type=\"hidden\" name=\"avada-grid-read-more-link\" value=\"READ MORE\"\/><input type=\"hidden\" name=\"avada-grid-read-more-text\" value=\"permalink\"\/><input type=\"hidden\" name=\"avada-grid-show-date\" value=\"1\"\/><input type=\"hidden\" name=\"avada-grid-show-excerpt\" value=\"1\"\/><div id=\"grid-container\" class=\"grid-container\"><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Data-AI-Circle-Artefact-x-Google-4.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Amazon Affiliate Networks: The strategic opening of the ecosystem<\/p><p class=\"avada-grid-exceprt\">A strategic 2026 guide to Amazon\u2019s new affiliate ecosystem: how brands, sellers, and publishers can use external networks, extended cookie windows, Amazon Attribution, and AMC...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/amazon-affiliate-networks-the-strategic-opening-of-the-ecosystem\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">12 5 \u6708 2026<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/10\/medical-coding-01-1.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">The Race to Black Friday: Why timing is the new performance metric<\/p><p class=\"avada-grid-exceprt\">Originally coined by Philadelphia police in the 1950s to describe chaotic post-Thanksgiving crowds, \u201cBlack Friday\u201d later gained a positive spin as the day stores turned...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/last-minute-black-friday-black-week-or-better-yet-early-black-november-planning\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">20 10 \u6708 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/google-ai-overviews-on-seo-sea.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">What Is the Impact of AI Overviews on SEA and SEO?<\/p><p class=\"avada-grid-exceprt\">Google\u2019s new AI Overviews are changing how users find information online. In a practical case from the Dutch sustainability sector, we explore how this shift...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/what-is-the-impact-of-ai-overviews-on-sea-and-seo\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">09 9 \u6708 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/DELPHINES-LLMS-ARTICLE.jpg\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">SEO for LLMs: How to rank in Large Language Models<\/p><p class=\"avada-grid-exceprt\">In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">12 6 \u6708 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/04\/Template-Banner-website-12.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100<\/p><p class=\"avada-grid-exceprt\">Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in \u201cBest Digital Marketing...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/artefact-benelux-achieves-4-5-stars-for-best-analytics-marketing-agency-in-emerce100-2025\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">22 4 \u6708 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Template-Banner-website-3-1.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">FOS2025 Recap: Navigating AI in Search and Digital Marketing<\/p><p class=\"avada-grid-exceprt\">FOS2025 Recap: Navigating AI in Search and Digital Marketing<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/friends-of-search-2025-recap-navigating-ai-in-search-and-digital-marketing\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">18 3 \u6708 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Template-Banner-website-10.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Friends of Search 2025 Recap: SEO Takeaways by Artefact<\/p><p class=\"avada-grid-exceprt\">This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/friends-of-search-2025-recap-seo-takeaways\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/friends-of-search-2025-recap-seo-takeaways\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/friends-of-search-2025-recap-seo-takeaways\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">17 3 \u6708 2025<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/Article-Bernal-Retail-network.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Four elements to consider when selecting the right retail media network for your advertising efforts<\/p><p class=\"avada-grid-exceprt\">In today\u2019s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">03 9 \u6708 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/01\/Article-IA-Generative-Site-Web.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">How does generative AI create more personalized marketing?<\/p><p class=\"avada-grid-exceprt\">Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/how-does-generative-ai-create-more-personalized-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/how-does-generative-ai-create-more-personalized-marketing\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/how-does-generative-ai-create-more-personalized-marketing\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">30 8 \u6708 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/Blog-article-UK-travel-advertising-ppc-pmax.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Mastering Summer 2024 Travel Advertising: Strategies for Success<\/p><p class=\"avada-grid-exceprt\">At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/mastering-summer-2024-travel-advertising-strategies-for-success\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">17 7 \u6708 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/07\/Article-Social-media.png\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Full-funnel media setup: Combining paid and organic social media strategies<\/p><p class=\"avada-grid-exceprt\">To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/full-funnel-media-setup-combining-paid-and-organic-social-media-strategies\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">03 7 \u6708 2024<\/span><\/div><\/div><\/div><\/div><div class=\"avada-grid-content\"><div class=\"avada-grid-thumbnail\" style=\"height:282px; background-size: cover !important; background-image: url('https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/DALL\u00b7E-2024-05-15-18.51.30-A-visually-engaging-infographic-for-a-technology-article-enhanced-with-captivating-elements-representing-AI-and-digital-innovation.-The-graphic-shoul.webp\"'); background-position: center; background-repeat: no-repeat;><\/div><div class=\"avada-grid-content-text\"><div class=\"avada-grid-content-inner-text\"><p class=\"avada-grid-h3\">Google I\/O Announcements and What They Mean for the Future of Search<\/p><p class=\"avada-grid-exceprt\">Google I\/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...<\/p><\/div><div class=\"avada-grid-footer\"><div class=\"avada-grid-meta\"><div class=\"avada-grid-col\" style=\"padding-top:5px;\"><a class='avada-share avada-share-link' title='Share on linkedin' target='_blank' href='https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.artefact.com\/zh\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/linkedin.webp'><\/img><\/a><a class='avada-share avada-share-link' title='Share on twitter' target='_blank' href='https:\/\/www.twitter.com\/intent\/tweet?url=https:\/\/www.artefact.com\/zh\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/'><img style='width:15px;height:15px;' src='https:\/\/www.artefact.com\/\/wp-content\/plugins\/avadagrid\/\/assets\/twitter.png'><\/a><\/div><div class=\"avada-grid-col avada-grid-right\"><a class=\"avada-grid-read_more\" href=\"https:\/\/www.artefact.com\/zh\/blog\/google-i-o-announcements-and-what-they-mean-for-the-future-of-search\/\" target=\"_self\">READ MORE<\/a><\/div><\/div><div class=\"avada-grid-col-date\"><span class=\"avada-grid-date\"><i class=\"fa fa-calendar\"><\/i><\/span><span class=\"avada-grid-date-text\">15 5 \u6708 2024<\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"avada-grid-loadmore\"><button class=\"avada-load-more\" data-conteiner=\"my_grid\" data-current-page=\"1\" data-per-page=\"12\" data-taxonomy=\"\" data-terms=\"media-services\" data-post-type=\"blog,news\" href=\"#\">LOAD MORE<\/button><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":188,"featured_media":0,"parent":123799,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-1806","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pages\/1806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/users\/188"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/comments?post=1806"}],"version-history":[{"count":3,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pages\/1806\/revisions"}],"predecessor-version":[{"id":907402,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pages\/1806\/revisions\/907402"}],"up":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/pages\/123799"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}