{"id":1332583,"date":"2026-04-01T12:00:00","date_gmt":"2026-04-01T11:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&#038;p=1332583"},"modified":"2026-07-01T06:45:23","modified_gmt":"2026-07-01T05:45:23","slug":"agentic-commerce-collaborative-data-autonomous-ai-marketing","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/agentic-commerce-collaborative-data-autonomous-ai-marketing\/","title":{"rendered":"\u4ee3\u7406\u5f0f\u5546\u52a1\u3001\u534f\u4f5c\u5f0f data \u4ee5\u53ca\u81ea\u4e3b\u4eba\u5de5\u667a\u80fd\u8425\u9500"},"content":{"rendered":"<p>\u672c\u6708\u901a\u8baf\u5185\u5bb9\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u4ee3\u7406\u5f0f\u5546\u52a1<\/strong> \u4ece\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u573a\u666f\u5230\u7aef\u5230\u7aef\u7684\u9769\u65b0\uff1a\u60a8\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/li>\n\n\n<li><strong>\u767d\u76ae\u4e66\u2014\u2014\u4ee3\u7406\u5f0f\u5546\u4e1a\u7684\u5174\u8d77\uff1a<\/strong> \u5bf9\u4f01\u4e1a\u7684\u6218\u7565\u610f\u4e49<\/li>\n\n\n<li><strong>\u4e2d\u56fd\u7684\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\uff1a<\/strong> \u4e00\u573a\u4e0d\u540c\u7684\u6bd4\u8d5b<\/li>\n\n\n<li><strong>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0e\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\uff1a<\/strong> \u4e3a\u4ec0\u4e482026\u5e74\u662f\u201c\u81ea\u4e3b\u8425\u9500\u201d\u4e4b\u5e74<\/li>\n\n\n<li><strong>\u767d\u76ae\u4e66\u2014\u2014\u6269\u5c55 Data \u534f\u4f5c\uff1a<\/strong> \u65e0\u8bba\u8eab\u5728\u4f55\u5904\uff0c\u90fd\u80fd\u8bbf\u95ee data\uff0c\u968f\u65f6\u968f\u5730\u4f7f\u7528<\/li>\n\n\n<li><strong>TF1 \u5ba2\u6237\u6848\u4f8b<\/strong> \u2013 Data \u534f\u4f5c\u662f\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3\uff1a\u4ee5 Graph:ID \u4e3a\u4f8b\u7684\u5177\u4f53\u6848\u4f8b<\/li>\n\n<\/ul>\n\n\n\n<p><strong>\u57fa\u4e8eAI\u7684\u667a\u80fd\u5546\u4e1a\uff1a\u4ece\u5e94\u7528\u573a\u666f\u5230\u7aef\u5230\u7aef\u7684\u9769\u65b0\u3002\u60a8\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u57fa\u4e8eAI\u7684\u667a\u80fd\u5546\u4e1a\uff1a\u4ece\u5e94\u7528\u573a\u666f\u5230\u7aef\u5230\u7aef\u7684\u9769\u65b0\u3002\u60a8\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-01-600x400.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-01-600x400.jpg\" alt=\"Agentic commerce from AI use cases to end-to-end reinvention. Are you ready?\" class=\"lazyload wp-image-1332577\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-18x12.jpg 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-200x133.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-300x200.jpg 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-400x267.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-600x400.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-768x512.jpg 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-800x534.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-1024x683.jpg 1024w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-1200x800.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01-1536x1025.jpg 1536w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-01.jpg 7952w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>\u5b64\u7acb\u8fdb\u884c\u4eba\u5de5\u667a\u80fd\u5b9e\u9a8c\u7684\u65f6\u4ee3\u5df2\u7ecf\u7ed3\u675f\u3002\u5177\u6709\u4ee3\u7406\u80fd\u529b\u7684AI\u6b63\u901a\u8fc7\u80fd\u591f\u611f\u77e5\u3001\u63a8\u7406\u5e76\u5728\u591a\u4e2a\u7cfb\u7edf\u4e2d\u81ea\u4e3b\u884c\u52a8\u7684\u8f6f\u4ef6\uff0c\u91cd\u5851\u7ec4\u7ec7\u3002\u6b63\u5982 <strong><strong>\u7231\u5fb7\u534e-\u5fb7\u6885\u6cfd\u62c9\u514b<\/strong>, \uff0cArtefact\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98\u517c\u5168\u7403\u96f6\u552e\u3001\u5962\u4f88\u54c1\u53ca\u7f8e\u5986\u4e1a\u52a1\u8d1f\u8d23\u4eba<\/strong>, \uff0c\u5f3a\u8c03\u5728\u201c\u4e3b\u52a8\u578b\u4eba\u5de5\u667a\u80fd\u201d\u4e2d\u201c\u6839\u672c\u4e0d\u5b58\u5728\u4efb\u4f55\u9b54\u529b\u201d\u3002\u771f\u6b63\u7684\u4ef7\u503c\u9700\u8981\u5bf9\u6d41\u7a0b\u8fdb\u884c\u4e25\u683c\u7684\u7aef\u5230\u7aef\u91cd\u6784\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u5c06\u73b0\u6709\u7684\u4f4e\u6548\u73af\u8282\u81ea\u52a8\u5316\u3002.<\/p>\n\n\n\n<p>\u6210\u529f\u5b9e\u73b0\u80fd\u52a8\u6027\u8f6c\u578b\u7684\u89c1\u89e3\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li><strong>\u786e\u7acb\u4e00\u4e2a\u8fdc\u5927\u7684\u76ee\u6807\uff1a<\/strong> \u529b\u4e89\u5b9e\u73b0\u91cd\u5927\u98de\u8dc3\uff0c\u4f8b\u5982\u5c0630%\u7684\u6210\u672c\u964d\u4f4e\uff0c\u5e76\u5c0650%\u7684\u5de5\u827a\u901f\u5ea6\u63d0\u5347\u3002.<\/li>\n\n\n<li><strong>\u9ad8\u5c42\u9886\u5bfc\uff1a<\/strong> \u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\u662f\u4e00\u79cd\u8de8\u804c\u80fd\u3001\u9996\u5e2d\u6267\u884c\u5b98\u7ea7\u522b\u7684\u8f6c\u578b\uff0c\u5fc5\u987b\u7edf\u4e00\u800c\u4e0d\u662f\u6309\u90e8\u95e8\u5206\u5272\u3002.<\/li>\n\n\n<li><strong>\u4e0d\u8981\u5c06\u5b58\u5728\u7f3a\u9677\u7684\u6d41\u7a0b\u81ea\u52a8\u5316\uff1a<\/strong> \u5b8c\u5168\u91cd\u65b0\u8bbe\u8ba1\u5de5\u4f5c\u6d41\u7a0b\uff0c\u800c\u4e0d\u662f\u5728\u73b0\u6709\u7684\u74f6\u9888\u4e0a\u5206\u5c42\u6dfb\u52a0\u4ee3\u7406\u3002.<\/li>\n\n\n<li><strong>\u9501\u5b9a\u6b63\u786e\u7684\u4f7f\u7528\u6848\u4f8b\uff1a<\/strong> \u4f18\u5148\u5904\u7406\u5177\u6709\u591a\u7cfb\u7edf\u590d\u6742\u6027\u3001\u91cd\u590d\u534f\u8c03\u6027\u548c\u53ef\u9884\u6d4b\u6a21\u5f0f\u7684\u4efb\u52a1\u3002.<\/li>\n\n\n<li><strong>\u592f\u5b9e\u57fa\u7840\uff1a<\/strong> \u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\u63d0\u9ad8\u4e86\u6807\u51c6\uff0c\u9700\u8981\u5e72\u51c0\u5229\u843d\u7684 data\u3001\u6e05\u6670\u7684\u5b9a\u4e49\u548c\u4e00\u81f4\u7684\u7cfb\u7edf\u4f5c\u4e3a\u4e25\u683c\u7684\u5148\u51b3\u6761\u4ef6\u3002.<\/li>\n\n<\/ol>\n\n\n\n<p>\u4ece\u4e2a\u4eba\u8d2d\u7269\u52a9\u624b\u5230\u5b8c\u5168\u96c6\u6210\u7684\u4f01\u4e1a\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4ee3\u7406\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u5feb\u901f\u53d1\u5c55\u3002\u60a8\u7684 data\u3001\u6d41\u7a0b\u548c\u6280\u672f\u51c6\u5907\u597d\u8fce\u63a5\u8fd9\u4e00\u8f6c\u53d8\u4e86\u5417\uff1f<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9605\u8bfb\u6587\u7ae0<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>\u4e2d\u56fd\u7684\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\uff1a\u4e00\u573a\u622a\u7136\u4e0d\u540c\u7684\u8f83\u91cf\u3002.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fd\u7684\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\uff1a\u4e00\u573a\u622a\u7136\u4e0d\u540c\u7684\u8f83\u91cf\u3002.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-02-600x450.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-02-600x450.png\" alt=\"China AI transformation: A different game.\" class=\"lazyload wp-image-1332578\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27450%27%20viewBox%3D%270%200%20600%20450%27%3E%3Crect%20width%3D%27600%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-16x12.png 16w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-200x150.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-300x225.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-400x300.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-600x450.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-768x576.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-800x600.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-1024x768.png 1024w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02-1200x900.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-02.png 1448w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>\u4e2d\u56fd\u5728\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u65b9\u9762\u7684\u8def\u5f84\u4e0e\u897f\u65b9\u5e02\u573a\u6709\u7740\u6839\u672c\u6027\u7684\u4e0d\u540c\u3002\u4e2d\u56fd\u4f01\u4e1a\u5e76\u975e\u4ec5\u4ec5\u5173\u6ce8\u6210\u672c\u6548\u76ca\uff0c\u800c\u662f\u5c06\u4eba\u5de5\u667a\u80fd\u76f4\u63a5\u878d\u5165\u5176\u589e\u957f\u5f15\u64ce\uff0c\u4ee5\u6b64\u63a8\u52a8\u8425\u6536\u589e\u957f\u3002\u6765\u81ea <strong><strong>Kenn Liu<\/strong>, \uff0cArtefact\u4e2d\u56fd\u8054\u5e2d\u8d1f\u8d23\u4eba\u517c\u5408\u4f19\u4eba<\/strong>, \uff0c\u63ed\u793a\u4e86\u7ec4\u7ec7\u5fc5\u987b\u5982\u4f55\u9002\u5e94\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u79c9\u6301\u201c\u672c\u5730\u4f18\u5148\u201d\u7684\u539f\u5219\uff1a<\/strong> \u53d7\u5efa\u7b51\u548c\u76d1\u7ba1\u65b9\u9762\u7684\u9650\u5236\uff0c\u8de8\u56fd\u54c1\u724c\u5fc5\u987b\u4ece\u5168\u7403\u6807\u51c6\u8f6c\u5411\u5b8c\u5168\u672c\u5730\u5316\u7684AI\u751f\u6001\u7cfb\u7edf\uff08\u4f8b\u5982\u963f\u91cc\u4e91\uff09\uff0c\u4ee5\u786e\u4fdd\u5408\u89c4\u5e76\u5feb\u901f\u54cd\u5e94\u5e02\u573a\u9700\u6c42\u3002.<\/li>\n\n\n<li><strong>\u4f18\u5148\u8003\u8651\u80fd\u591f\u63a8\u52a8\u8425\u6536\u7684\u5e94\u7528\u573a\u666f\uff1a<\/strong> \u4eba\u5de5\u667a\u80fd\u6b63\u5728\u91cd\u5851\u9500\u552e\u548c\u8425\u9500\u9886\u57df\uff0c\u901a\u8fc7\u5229\u7528\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u83b7\u53d6\u6df1\u5165\u7684\u8bed\u4e49\u6d88\u8d39\u8005\u6d1e\u5bdf\uff0c\u5e76\u501f\u52a9\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8f85\u5bfc\u6765\u6269\u5927\u4eba\u7c7b\u9500\u552e\u4e13\u957f\u7684\u5e94\u7528\u8303\u56f4\u3002.<\/li>\n\n\n<li><strong>\u5145\u5206\u5229\u7528\u751f\u6001\u7cfb\u7edf\u7684\u6df1\u5ea6\u6574\u5408\uff1a<\/strong> \u4e2d\u56fd\u793e\u4ea4\u3001\u7535\u5546\u548c\u652f\u4ed8\u5e73\u53f0\u4e4b\u95f4\u7684\u65e0\u7f1d\u8854\u63a5\uff0c\u4f7f\u5f97\u4eba\u5de5\u667a\u80fd\u80fd\u591f\u5373\u65f6\u6269\u5c55\u81f3\u5404\u4e2a\u63a5\u89e6\u70b9\uff0c\u4ece\u4ea7\u54c1\u53d1\u73b0\u4e00\u76f4\u5230\u4ea4\u6613\u5b8c\u6210\u3002.<\/li>\n\n\n<li><strong>\u638c\u63e1\u8d85\u4e2a\u6027\u5316\uff1a<\/strong> \u968f\u7740\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u6210\u4e3a\u65b0\u7684\u201c\u51b3\u7b56\u628a\u5173\u8005\u201d\uff0c\u54c1\u724c\u5fc5\u987b\u4f18\u5316\u5176data\uff0c\u4ee5\u63d0\u5347\u5728\u4eba\u5de5\u667a\u80fd\u4e2d\u7684\u53ef\u53d1\u73b0\u6027\u3002\u6765\u81ea\u4eba\u5de5\u667a\u80fd\u4ea4\u4e92\u7684\u9ad8\u5bc6\u5ea6\u7528\u6237\u4fe1\u53f7\uff0c\u4e3a\u5b9e\u65f6\u8d85\u4e2a\u6027\u5316\u548c\u957f\u671f\u6d88\u8d39\u8005\u8bb0\u5fc6\u5f00\u8f9f\u4e86\u65b0\u7684\u673a\u9047\u3002.<\/li>\n\n<\/ul>\n\n\n\n<p><strong>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0e\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\uff1a\u4e3a\u4f552026\u5e74\u5c06\u6210\u4e3a\u81ea\u4e3b\u8425\u9500\u5143\u5e74\u3002.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0e\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\uff1a\u4e3a\u4f552026\u5e74\u5c06\u6210\u4e3a\u81ea\u4e3b\u8425\u9500\u5143\u5e74\u3002.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"370\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-03-600x370.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-03-600x370.jpg\" alt=\"Generative AI vs. agentic AI: Why 2026 is the year of autonomous marketing.\" class=\"lazyload wp-image-1332579\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27370%27%20viewBox%3D%270%200%20600%20370%27%3E%3Crect%20width%3D%27600%27%20height%3D%27370%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-18x12.jpg 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-300x185.jpg 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-768x473.jpg 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-1024x631.jpg 1024w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-1200x740.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03-1536x947.jpg 1536w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-03.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>\u8425\u9500\u7ec4\u7ec7\u6b63\u56e0\u201c\u8f6c\u578b\u503a\u52a1\u201d\u7684\u91cd\u538b\u800c\u4e3e\u6b65\u7ef4\u8270\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u5df2\u89e6\u53ca\u53d1\u5c55\u74f6\u9888\uff0c\u5bfc\u81f4\u5185\u5bb9\u503a\u52a1\u96be\u4ee5\u7ba1\u63a7\uff0c\u6280\u672f\u6808\u65e5\u76ca\u590d\u6742\u3002\u4e3a\u4e86\u5b9e\u73b0\u4eba\u5de5\u667a\u80fd\u7684\u6700\u7ec8\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff0c\u54c1\u724c\u5fc5\u987b\u4ece\u751f\u6210\u5f0f\u5b9e\u9a8c\u8f6c\u5411\u81ea\u4e3b\u6267\u884c\u3002\u6b64\u6b21\u8f6c\u578b\u7684\u5173\u952e\u6d1e\u89c1\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u91cd\u5efa\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/strong> \u4e0d\u8981\u518d\u5c06\u4eba\u5de5\u667a\u80fd\u786c\u585e\u8fdb\u8fc7\u65f6\u7684\u65e7\u6709\u6d41\u7a0b\u4e2d\u3002\u91cd\u65b0\u8bbe\u8ba1\u8fd0\u8425\u6a21\u5f0f\uff0c\u4ee5\u5b9e\u73b0\u8fd1\u4e4e\u96f6\u5ef6\u8fdf\u7684\u6267\u884c\u3002.<\/li>\n\n\n<li><strong>\u5c06\u6df1\u5ea6\u5de5\u4f5c\u89c6\u4e3a\u795e\u5723\u4e4b\u4e8b\uff1a<\/strong> \u5c06\u91cd\u590d\u6027\u7684\u201c\u6d45\u5c42\u5de5\u4f5c\u201d\u4ea4\u7ed9\u81ea\u4e3b\u4ee3\u7406\u5904\u7406\uff0c\u8ba9\u4eba\u7c7b\u56e2\u961f\u5f97\u4ee5\u4e13\u6ce8\u4e8e\u201c\u6df1\u5ea6\u5de5\u4f5c\u201d\uff1a\u6218\u7565\u3001\u5171\u60c5\u548c\u54c1\u724c\u57fa\u56e0\u3002.<\/li>\n\n\n<li><strong>\u7edf\u7b79\u8f6c\u578b\u5de5\u4f5c\uff1a<\/strong> \u771f\u6b63\u7684\u8f6c\u578b\u662f70%\u7684\u4eba\u4e0e\u7ec4\u7ec7\u5c42\u9762\u7684\u3002\u54c1\u724c\u5fc5\u987b\u63a8\u52a8\u8425\u9500\u56e2\u961f\u4ece\u5355\u7eaf\u7684\u201c\u6267\u884c\u8005\u201d\u8f6c\u578b\u4e3a\u9ad8\u5c42\u6b21\u7684\u534f\u8c03\u8005\u3002.<\/li>\n\n<\/ul>\n\n\n\n<p><strong>\u6269\u5c55 Data \u534f\u4f5c\uff1a\u968f\u65f6\u968f\u5730\u8bbf\u95ee data\uff0c\u5e76\u5728\u4efb\u4f55\u5730\u65b9\u4f7f\u7528\u5b83\u3002.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6269\u5c55 Data \u534f\u4f5c\uff1a\u968f\u65f6\u968f\u5730\u8bbf\u95ee data\uff0c\u5e76\u5728\u4efb\u4f55\u5730\u65b9\u4f7f\u7528\u5b83\u3002.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"356\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-04-600x356.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-04-600x356.png\" alt=\"Scaling Data Collaboration: Access data from anywhere to use it everywhere.\" class=\"lazyload wp-image-1332580\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27356%27%20viewBox%3D%270%200%20600%20356%27%3E%3Crect%20width%3D%27600%27%20height%3D%27356%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-04-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-04-200x119.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-04-300x178.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-04-400x238.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-04-600x356.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-04.png 741w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/ressource-document\/artefact-x-liveramp-ebook-scaling-data-collaboration-in-the-ai-era\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0b\u8f7d\u767d\u76ae\u4e66<\/a><\/div>\n<\/div>\n\n\n\n<p>\u8981\u4ece\u4eba\u5de5\u667a\u80fd\u9a7e\u9a76\u5458\u8fc7\u6e21\u5230\u53ef\u6269\u5c55\u7684\u3001\u5177\u6709\u81ea\u4e3b\u6027\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u5efa\u7acb\u5b89\u5168\u7684data\u534f\u4f5c\u5173\u7cfb\u662f\u4e00\u9879\u6218\u7565\u8981\u52a1\u3002\u5173\u952e\u6d1e\u89c1\u63ed\u793a\u4e86\u7ec4\u7ec7\u5fc5\u987b\u5982\u4f55\u8fdb\u884c\u8c03\u6574\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u8fc8\u5411\u751f\u6001\u7cfb\u7edf\u667a\u80fd\uff1a<\/strong> \u5c06\u4ef7\u503c\u94fe\u4e2d\u5206\u6563\u7684data\u7cfb\u7edf\u8fde\u63a5\u8d77\u6765\u3002\u5b89\u5168\u7684Data\u6d01\u51c0\u5ba4\u53ef\u5b9e\u73b0\u95ed\u73af\u6d4b\u91cf\uff0c\u5e76\u5f25\u8865\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u76f2\u70b9\u3002.<\/li>\n\n\n<li><strong>\u5c06\u9690\u79c1\u8f6c\u5316\u4e3a\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong> \u4f7f\u7528\u50cfRampID\u8fd9\u6837\u5f3a\u5927\u7684\u8eab\u4efd\u89e3\u6790\u65b9\u6848\u3002\u5404\u884c\u4e1a\u53ef\u4ee5\u5b89\u5168\u5730\u5339\u914d\u9ad8\u4fdd\u771f\u7684data\u6570\u636e\u2014\u2014\u4ece\u96f6\u552e\u9500\u552e\u6570\u636e\u5230\u533b\u7597\u4fdd\u5065\u4eba\u7fa4\u6570\u636e\u2014\u2014\u540c\u65f6\u4e0d\u4f1a\u6cc4\u9732\u654f\u611f\u7684\u4e2a\u4eba\u8eab\u4efd\u4fe1\u606f\uff08PII\uff09\u3002.<\/li>\n\n\n<li><strong>\u5f00\u53d1\u652f\u6301\u4eba\u5de5\u667a\u80fd\u7684 data \u4ea7\u54c1\uff1a<\/strong> \u53d7\u7ba1\u63a7\u7684\u8ba1\u7b97\u4e2d\u5fc3\u5fc5\u987b\u63d0\u4f9b\u9ad8\u4fe1\u53f7\u5f3a\u5ea6\u7684\u5916\u90e8 data\uff0c\u4ee5\u8bad\u7ec3\u9884\u6d4b\u6a21\u578b\u5e76\u4e3a AI \u6fc0\u6d3b\u901a\u9053\uff08\u5982 CRM \u548c LLM \u63a5\u53e3\uff09\u63d0\u4f9b\u652f\u6301\u3002.<\/li>\n\n\n<li><strong>\u8f6c\u5411\u4e3b\u52a8\u6027\u64cd\u4f5c\uff1a<\/strong> \u5f7b\u5e95\u6d88\u9664\u624b\u52a8\u6280\u672f\u4efb\u52a1\u3002\u501f\u52a9\u7b26\u5408\u9690\u79c1\u4fdd\u62a4\u6807\u51c6\u7684data\u6570\u636e\uff0cAI\u4ee3\u7406\u80fd\u591f\u81ea\u4e3b\u89c4\u5212\u8425\u9500\u6d3b\u52a8\u3001\u6620\u5c04\u6570\u636e\u6a21\u578b\uff0c\u5e76\u6267\u884c\u8de8\u5408\u4f5c\u4f19\u4f34\u7684\u8425\u9500\u6d3b\u52a8\u3002.<\/li>\n\n\n<li><strong>\u5efa\u7acb\u7ec4\u7ec7\u51c6\u5907\uff1a<\/strong> \u5efa\u7acb\u4e00\u4e2a\u8de8\u804c\u80fd\u7684\u5353\u8d8a\u4e2d\u5fc3\uff0c\u6574\u5408\u6cd5\u5f8b\u3001\u5e02\u573a\u8425\u9500\u548c\u5de5\u7a0b\u56e2\u961f\uff0c\u4ee5\u786e\u4fdddata\u7684\u5408\u89c4\u6027\u3001\u4e92\u64cd\u4f5c\u6027\u4ee5\u53ca\u660e\u786e\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7528\u4f8b\u3002.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Data \u5408\u4f5c\u662f\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3\uff1a\u4ee5 Graph:ID \u4e3a\u4f8b\u7684\u5177\u4f53\u6848\u4f8b\u3002 .<\/h2>\n\n\n\n<p><strong>Data \u5408\u4f5c\u662f\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3\uff1a<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-05-600x401.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/april-news-2026-05-600x401.png\" alt=\"Data collaboration at the heart of media strategy: A concrete case with Graph:ID .\" class=\"lazyload wp-image-1332581\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27401%27%20viewBox%3D%270%200%20600%20401%27%3E%3Crect%20width%3D%27600%27%20height%3D%27401%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05-200x134.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05-300x201.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05-400x267.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05-600x401.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05-768x514.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05-800x535.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/april-news-2026-05.png 830w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/cases\/tf1-data-collaboration-at-the-heart-of-the-groups-media-strategy-a-concrete-case-graph-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9605\u8bfb\u5ba2\u6237\u6848\u4f8b<\/a><\/div>\n<\/div>\n\n\n\n<p>TF1\u96c6\u56e2\u662f\u6cd5\u56fd\u4e00\u5bb6\u9886\u5148\u7684\u5a92\u4f53\u63a7\u80a1\u516c\u53f8\u3002 \u5176\u6d41\u5a92\u4f53\u5e73\u53f0\u7684\u63a8\u51fa\u8981\u6c42\u516c\u53f8\u4ece\u5404\u81ea\u4e3a\u653f\u7684\u8fd0\u8425\u6a21\u5f0f\u5411\u7edf\u4e00\u7684data\u534f\u4f5c\u6a21\u5f0f\u8fdb\u884c\u7ed3\u6784\u6027\u8f6c\u578b\u3002\u901a\u8fc7\u90e8\u7f72Graph:ID\u9879\u76ee\uff0cTF1\u5c06\u5168\u9762\u7684\u5ba2\u6237\u6d1e\u5bdf\u7f6e\u4e8e\u5176\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3\u3002\u6b63\u5982TF1\u96c6\u56e2\u9996\u5e2dData\u517c\u5e7f\u544a\u6280\u672f\u5b98\u5f17\u6717\u7d22\u74e6-\u6cfd\u7ef4\u5c14\u00b7\u76ae\u57c3\u96f7\u5c14\u6240\u89e3\u91ca\u7684\u90a3\u6837\uff1a 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