{"id":1332865,"date":"2025-09-01T12:00:00","date_gmt":"2025-09-01T11:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&#038;p=1332865"},"modified":"2026-07-01T06:45:27","modified_gmt":"2026-07-01T05:45:27","slug":"septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/zh\/pdf-newsletters\/septembre-news-marketing-in-the-age-of-ai-a-c-suite-guide-to\/","title":{"rendered":"9\u6708\u65b0\u95fb | AI\u65f6\u4ee3\u7684\u8425\u9500 | C-Suite\u8425\u9500\u6d4b\u91cf\u6307\u5357 | \u5bf9\u8bdd\u5f0f\u5f15\u64ce\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u53ef\u89c1\u6027\u3001\u4ea4\u6613\u548c\u4fe1\u4efb | Adopt AI 11\u670825-26\u65e5\uff1a\u4f17\u591a\u9996\u5e2d\u6267\u884c\u5b98\u767b\u53f0\u6f14\u8bb2\uff01"},"content":{"rendered":"<p>\u5bf9\u4e8e\u9ad8\u7ba1\u5c42\u800c\u8a00\uff0c\u538b\u529b\u4e4b\u5927\u524d\u6240\u672a\u6709\uff1a <strong>\u9996\u5e2d\u8425\u9500\u5b98\u5fc5\u987b\u8bc1\u660e\u6bcf\u4e00\u7f8e\u5143\u652f\u51fa\u7684\u4ef7\u503c<\/strong>, \u5c3d\u7ba1 <strong>\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u91cd\u5851\u8425\u9500\u89c4\u5219<\/strong>. \u4ece\u8463\u4e8b\u4f1a\u5230\u54c1\u724c\u56e2\u961f\uff0c\u9886\u5bfc\u8005\u4eec\u6b63\u5728\u91cd\u65b0\u601d\u8003\u5982\u4f55\u8861\u91cf\u5f71\u54cd\u529b\u4ee5\u53ca\u5982\u4f55\u63d0\u5347\u77e5\u540d\u5ea6\u3002\u5728\u7ee9\u6548\u8861\u91cf\u65b9\u9762\uff0c, <strong>\u4ec5\u670941%\u7684\u8425\u9500\u8d1f\u8d23\u4eba\u5bf9\u5176\u8868\u73b0\u611f\u5230\u6ee1\u610f<\/strong>. \u4e0e\u6b64\u540c\u65f6\uff0c, <strong>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u641c\u7d22\u6b63\u5728\u91cd\u5851\u5ba2\u6237\u65c5\u7a0b<\/strong>, \uff0c\u800c\u4e14\u5176\u5e94\u7528\u52bf\u5934\u6709\u671b\u8fdb\u4e00\u6b65\u52a0\u5feb\u3002\u6211\u4eec\u5c31\u8fd9\u4e00\u8f6c\u578b\u4e3a\u60a8\u5e26\u6765\u4e24\u79cd\u89c6\u89d2\uff1a\u4e00\u79cd\u662f <strong>\u8425\u9500\u8861\u91cf\u672a\u6765\u6307\u5357<\/strong>, \u548c\u4e00\u4e2a <strong>\u5173\u4e8e\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u91cd\u5851\u641c\u7d22\u7684\u767d\u76ae\u4e66<\/strong>. \u8fd9\u4e9b\u56e0\u7d20\u5171\u540c\u51f8\u663e\u4e86\u6bcf\u4f4d\u8425\u9500\u4eba\u5458\u90fd\u5fc5\u987b\u5e94\u5bf9\u7684\u65b0\u8303\u5f0f\u3002.<\/p>\n\n\n\n<p><strong>Artefact\u300a\u9ad8\u7ba1\u5c42\u8425\u9500\u6548\u679c\u8861\u91cf\u6307\u5357\u300b <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Artefact\u300a\u9ad8\u7ba1\u5c42\u8425\u9500\u6548\u679c\u8861\u91cf\u6307\u5357\u300b<\/h2>\n\n\n\n<p>\u8425\u9500\u6548\u679c\u8861\u91cf\u4e00\u76f4\u662f\u8bc1\u660e\u54c1\u724c\u6295\u8d44\u4ef7\u503c\u7684\u6838\u5fc3\uff0c\u4f46\u57282025\u5e74\uff0c\u8fd9\u4e00\u70b9\u53d8\u5f97\u5c24\u4e3a\u7d27\u8feb\u3002. <strong>\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\u9762\u4e34\u7740\u8d8a\u6765\u8d8a\u5927\u7684\u538b\u529b\uff0c\u9700\u8981\u4e3a\u9884\u7b97\u7684\u5408\u7406\u6027\u63d0\u4f9b\u4f9d\u636e<\/strong> \u548c <strong>\u7b26\u5408\u8d22\u52a1\u9884\u671f<\/strong>, \u800c\u2026\u2026\u7684\u590d\u6742\u6027 <strong>\u6d88\u8d39\u8005\u884c\u4e3a\uff0cdata \u9690\u79c1\u6cd5\u89c4<\/strong>, \u548c <strong>\u5a92\u4f53\u6e20\u9053<\/strong> \u4f7f\u5f97\u6d4b\u91cf\u5de5\u4f5c\u66f4\u52a0\u56f0\u96be\u3002.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-01-600x375.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-01-600x375.png\" alt=\"Artefact\u2019s C-Suite Guide to Marketing Measurement\" class=\"lazyload wp-image-1332860\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27375%27%20viewBox%3D%270%200%20600%20375%27%3E%3Crect%20width%3D%27600%27%20height%3D%27375%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-01-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-01-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-01-300x188.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-01-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-01-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-01-768x480.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-01.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/ressource-document\/c-suite-guide-to-marketing-measurement-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0b\u8f7d\u6307\u5357<\/a><\/div>\n<\/div>\n\n\n\n<p>\u8fd9\u4efd\u7531 Artefact \u4e0e\u96c5\u9ad8\u96c6\u56e2\u548c\u8010\u514b\u5408\u4f5c\u7f16\u5236\u7684\u5168\u65b0\u6307\u5357\uff0c\u6df1\u5165\u63a2\u8ba8\u4e86\u8425\u9500\u6548\u679c\u8861\u91cf\u95ee\u9898\uff0c\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u9886\u5bfc\u8005 <strong>\u4f18\u5316\u8425\u9500\u548c\u5a92\u4f53\u6d3b\u52a8\u7684\u5b9e\u9645\u589e\u91cf\u6548\u679c\uff0c\u4ee5\u5b9e\u73b0\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6700\u5927\u5316<\/strong>. \u4e86\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u5f53\u4eca\u5e02\u573a\u8425\u9500\u8861\u91cf\u73b0\u72b6<\/strong>: \u4e3a\u4ec0\u4e48\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\u5728\u2026\u2026\u65b9\u9762\u9762\u4e34\u56f0\u96be <strong>\u52a8\u6001\u9884\u7b97\u8c03\u6574\u548c\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u8ffd\u8e2a<\/strong>.<\/li>\n\n\n<li><strong>MROI \u9ec4\u91d1\u4e09\u89d2<\/strong>, \uff0c\u5e76\u6df1\u5165\u63a2\u8ba8\u4ee5\u4e0b\u5185\u5bb9\uff1a\u2013 <strong>\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09<\/strong> \u91cf\u5316\u8425\u9500\u5bf9\u9500\u552e\u7684\u5f71\u54cd\uff0c\u5e76\u63d0\u4f9b\u4f18\u5316\u5de5\u5177\u548c\u6a21\u62df\u5668\u4ee5\u6307\u5bfc\u9884\u7b97\u5206\u914d\u3002\u2013 <strong>\u589e\u91cf\u6d4b\u8bd5<\/strong> \u9a8c\u8bc1\u8425\u9500\u6d3b\u52a8\u662f\u5426\u771f\u6b63\u5e26\u6765\u4e86\u989d\u5916\u6210\u6548\uff0c\u5e76\u5bf9MMM\u548c\u5f52\u56e0\u6a21\u578b\u8fdb\u884c\u6821\u51c6\u3002 \u2013 <strong>\u591a\u70b9\u89e6\u63a7\u5f52\u56e0 (MTA)<\/strong> \u901a\u8fc7\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5206\u914d\u8d21\u732e\u503c\uff0c\u4e3a\u5b9e\u65f6\u4f18\u5316\u63d0\u4f9b\u4f9d\u636e\u3002. <strong><\/strong><\/li>\n\n\n<li>\u5ba2\u6237\u6d1e\u5bdf\u5e55\u540e\u6545\u4e8b\uff1a\u96c5\u9ad8\u548c\u8010\u514b\u5982\u4f55\u501f\u52a9 data \u63a8\u52a8\u54c1\u724c\u589e\u957f\u3002.<\/li>\n\n\n<li><strong>\u503c\u5f97\u5173\u6ce8\u7684\u4e94\u5927\u6d4b\u91cf\u8d8b\u52bf<\/strong>\uff1a\u63d0\u5347\u4e86data\u7684\u8d28\u91cf\uff0c\u63a8\u51fa\u4e86\u9488\u5bf9\u96f6\u552e\u5a92\u4f53\u548c\u8054\u7f51\u7535\u89c6\u7684\u65b0\u6846\u67b6\uff0c\u5efa\u7acb\u4e86\u5305\u542b\u6d4b\u8bd5\u529f\u80fd\u7684\u5185\u90e8MMM\u4f53\u7cfb\uff0c\u91c7\u7528\u4e86\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u65b9\u6cd5\uff0c\u5e76\u5f15\u5165\u4e86\u57fa\u4e8e\u6ce8\u610f\u529b\u7684\u6307\u6807\u3002.<\/li>\n\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/blog\/a-c-suite-guide-to-marketing-measurement-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9605\u8bfb\u6458\u8981<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>\u5c06\u8425\u9500\u8861\u91cf\u4ed8\u8bf8\u5b9e\u8df5\uff1a\u8010\u514b\u662f\u5982\u4f55\u505a\u5230\u7684\uff01 <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c06\u8425\u9500\u8861\u91cf\u4ed8\u8bf8\u5b9e\u8df5\uff1a\u8010\u514b\u662f\u5982\u4f55\u505a\u5230\u7684\uff01<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-02-600x400.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-02-600x400.png\" alt=\"Operationalizing marketing measurement: How Nike just did it!\" class=\"lazyload wp-image-1332861\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02-200x133.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02-300x200.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02-400x267.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02-600x400.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02-768x512.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02-800x533.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-02.png 945w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/zh\/blog\/nike-marketing-measurement-strategy-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9605\u8bfb\u6587\u7ae0<\/a><\/div>\n<\/div>\n\n\n\n<p>\u5bf9\u4e8e\u8010\u514b\u800c\u8a00\uff0c\u5b9e\u65bd\u8425\u9500\u6548\u679c\u8861\u91cf\u5bf9\u4e8e\u8bc4\u4f30\u5176\u5168\u516c\u53f8\u8303\u56f4\u8425\u9500\u76ee\u6807\u7684\u5b9e\u9645\u5f71\u54cd\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u4ed6\u4eec\u5e94\u5bf9\u8fd9\u4e00\u6311\u6218\u7684\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u76ee\u6807\uff1a\u91c7\u7528\u5e76\u843d\u5b9e\u589e\u91cf\u6027\u6d4b\u91cf\u65b9\u6cd5\u3002. <\/strong> \u8010\u514b\u9700\u8981\u8d85\u8d8a\u8868\u9762\u6307\u6807\uff0c\u8bc1\u660e\u5176\u5207\u5b9e\u7684\u5546\u4e1a\u4ef7\u503c\u3002.<\/li>\n\n\n<li><strong>\u89e3\u51b3\u65b9\u6848\uff1a\u5c06\u8861\u91cf\u6307\u6807\u878d\u5165\u8de8\u804c\u80fd\u4e1a\u52a1\u6d41\u7a0b<\/strong>.\u5f97\u76ca\u4e8e\u4ee5\u5546\u4e1a\u4e3a\u5148\u7684\u7406\u5ff5\u2014\u2014\u8be5\u7406\u5ff5\u5f97\u5230\u4e86\u6587\u5316\u53d8\u9769\u548c\u9ad8\u7ba1\u5c42\u652f\u6301\u7684\u652f\u6491\u2014\u2014\u8010\u514b\u5c06MMM\u3001\u5f52\u56e0\u5206\u6790\u548c\u589e\u91cf\u6548\u5e94\u6d4b\u8bd5\u7b49\u5de5\u5177\u6574\u5408\u5230\u4e86\u89c4\u5212\u5468\u671f\u548c\u6570\u5b57\u5546\u52a1\u4e2d\uff0c\u5e76\u8f85\u4ee5\u7edf\u4e00\u7684\u7ee9\u6548\u8bc4\u4f30\u4f53\u7cfb\u548cdata\u77e5\u8bc6\u57f9\u8bad\u9879\u76ee\u3002.<\/li>\n\n\n<li><strong>\u7ed3\u679c\uff1a\u4ece\u8868\u9762\u6307\u6807\u8f6c\u5411\u8bc1\u660e\u5207\u5b9e\u3001\u6e10\u8fdb\u7684\u5f71\u54cd\u3002. <\/strong>\u8010\u514b\u8d62\u5f97\u4e86\u4fe1\u4efb\uff0c\u83b7\u5f97\u4e86\u9ad8\u5c42\u7684\u8ba4\u53ef\uff0c\u5e76\u4e3a\u5b9e\u73b0\u957f\u671f\u5546\u4e1a\u5f71\u54cd\u5960\u5b9a\u4e86\u57fa\u7840\u3002.<\/li>\n\n<\/ul>\n\n\n\n<p><strong>\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u6539\u53d8\u5ba2\u6237\u3001\u8425\u9500\u4eba\u5458\u548c\u54c1\u724c\u7684\u641c\u7d22\u4f53\u9a8c <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u6539\u53d8\u5ba2\u6237\u3001\u8425\u9500\u4eba\u5458\u548c\u54c1\u724c\u7684\u641c\u7d22\u4f53\u9a8c<\/h2>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u6539\u53d8\u641c\u7d22\u7684\u65b9\u5f0f\uff0c\u4ece <strong>\u9762\u5411\u63a8\u7406\u4e0e\u7efc\u5408\u7684\u6392\u5e8f\u4e0e\u68c0\u7d22<\/strong>. \u4e00\u4efd\u65b0\u7684 Artefact \u767d\u76ae\u4e66\u68b3\u7406\u4e86\u8fd9\u4e00\u6f14\u53d8\u5386\u7a0b\uff0c\u9610\u91ca\u4e86\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\u7684\u5de5\u4f5c\u539f\u7406\uff0c\u5e76\u9610\u8ff0\u4e86\u5176\u5bf9\u8425\u9500\u4eba\u5458\u548c\u54c1\u724c\u7684\u5f71\u54cd\u3002.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-03-600x375.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-03-600x375.png\" alt=\"How AI is changing search for customers, marketers and brands\" class=\"lazyload wp-image-1332862\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27375%27%20viewBox%3D%270%200%20600%20375%27%3E%3Crect%20width%3D%27600%27%20height%3D%27375%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-03-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-03-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-03-300x188.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-03-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-03-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-03-768x480.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-03.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>\u641c\u7d22\u5df2\u4ece\u5173\u952e\u8bcd\u5339\u914d\u65f6\u4ee3\u8fc8\u5165\u201cAI\u4f18\u5148\u201d\u65f6\u4ee3\uff0c\u8c37\u6b4c\u7684\u201cAI\u6982\u89c8\u201d\u548c\u201cAI\u6a21\u5f0f\u201d\u80fd\u591f\u63d0\u4f9b\u5bf9\u8bdd\u5f0f\u3001\u4e2a\u6027\u5316\u7684\u7b54\u6848\u3002\u5728\u5927\u89c4\u6a21data\u6570\u636e\u96c6\u4e0a\u8bad\u7ec3\u5e76\u7ed3\u5408\u5b9e\u65f6\u68c0\u7d22\u529f\u80fd\u7684\u5927\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\uff0c\u80fd\u591f\u751f\u6210\u57fa\u4e8e\u63a8\u7406\u7684\u56de\u7b54\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6309\u6392\u540d\u663e\u793a\u7684\u7ed3\u679c\u3002 \u5bf9\u7528\u6237\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u70b9\u51fb\u6b21\u6570\u51cf\u5c11\u4f46\u83b7\u5f97\u7b54\u6848\u7684\u901f\u5ea6\u66f4\u5feb\uff1b\u5bf9\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c\u8fd9\u4f7f\u5f97\u53ef\u89c1\u6027\u7684\u8861\u91cf\u6807\u51c6\u4ece\u6392\u540d\u8f6c\u5411\u4e86\u6e05\u6670\u5ea6\u3001\u6743\u5a01\u6027\u548c\u7ed3\u6784\u6027\u3002AI\u641c\u7d22\u7684\u91c7\u7528\u7387\u76ee\u524d\u4ecd\u4f4e\u4e8e2%\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u4f46\u6b63\u8fc5\u901f\u589e\u957f\uff0c\u4e3b\u8981\u7531 <strong>ChatGPT <\/strong>\u548c <strong>\u56f0\u60d1<\/strong>. \u4f20\u7edfSEO\u4ecd\u7136\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u6392\u540d\u4f1a\u5f71\u54cdAI\u5f15\u7528\uff0c\u4f46\u7b56\u7565\u5fc5\u987b\u4e0e\u65f6\u4ff1\u8fdb\u3002\u5f53\u524d\u7684\u91cd\u70b9\u5305\u62ec\uff1a <strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u5bf9 audience \u7684\u6df1\u5165\u7814\u7a76<\/li>\n\n\n<li>\u8861\u91cf\u70b9\u51fb\u91cf\u4e4b\u5916\u7684\u5f71\u54cd\u529b<\/li>\n\n\n<li>\u9488\u5bf9\u4e0d\u540c\u5e73\u53f0\u5b9a\u5236\u5185\u5bb9<\/li>\n\n\n<li>\u4f18\u5316\u7ed3\u6784\u5316\u53ca\u591a\u6a21\u6001\u5185\u5bb9<\/li>\n\n\n<li>\u4e3a\u4ee3\u7406\u4e3b\u5bfc\u7684\u4ea4\u6613\u505a\u597d\u51c6\u5907  \u8981\u60f3\u5728\u8fd9\u4e2a\u65b0\u751f\u6001\u7cfb\u7edf\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u54c1\u724c\u9700\u8981\u4fdd\u6301 <strong>\u5728\u5404\u5e73\u53f0\u4e0a\u5747\u53ef\u89c1\uff0c\u4f7f\u5185\u5bb9\u7ed3\u6784\u65e2\u4fbf\u4e8e\u4eba\u7c7b\u9605\u8bfb\u53c8\u4fbf\u4e8e\u673a\u5668\u89e3\u6790\uff0c\u5e76\u4e0d\u65ad\u5b8c\u5584\u5176\u8861\u91cf\u6846\u67b6<\/strong>, \uff0c\u5e76\u4e14\u59cb\u7ec8\u5982\u4e00\u5730 <strong>\u4f18\u5148\u8003\u8651\u771f\u5b9e\u4ef7\u503c\u3001\u4fe1\u4efb\u548c\u6613\u7528\u6027<\/strong>.<\/li>\n\n<\/ul>\n\n\n\n<p><strong>\u5bf9\u8bdd\u5f0f\u5f15\u64ce\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u53ef\u89c1\u6027\u3001\u4ea4\u6613\u548c\u4fe1\u4efb<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5bf9\u8bdd\u5f0f\u5f15\u64ce\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u53ef\u89c1\u6027\u3001\u4ea4\u6613\u548c\u4fe1\u4efb<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-04-600x400.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/septembre-news-04-600x400.png\" alt=\"How conversational engines redefine visibility, transactions, and trust\" class=\"lazyload wp-image-1332863\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04-200x133.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04-300x200.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04-400x267.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04-600x400.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04-768x512.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04-800x533.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/septembre-news-04.png 945w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>ChatGPT\u3001Gemini\u3001Claude\u3001Perplexity \u548c Le Chat \u7b49\u5bf9\u8bdd\u5f15\u64ce\u6b63\u5728\u91cd\u5851\u54c1\u724c\u5728\u7f51\u4e0a\u7684\u5b58\u5728\u65b9\u5f0f\u3002. <strong>\u53ef\u89c1\u6027\u4e0d\u518d\u53d6\u51b3\u4e8e\u8c37\u6b4c\u7b97\u6cd5\u4e2d\u7684\u6392\u540d\uff0c\u800c\u662f\u53d6\u51b3\u4e8e\u80fd\u5426\u51fa\u73b0\u5728\u7efc\u5408\u4e14\u5177\u6709\u4e0a\u4e0b\u6587\u5173\u8054\u7684\u7b54\u6848\u4e2d<\/strong>. \u5185\u5bb9\u5fc5\u987b\u4ee5\u5927\u578b\u8bed\u8a00\u6a21\u578b\u80fd\u591f\u8bbf\u95ee\u548c\u5229\u7528\u7684\u65b9\u5f0f\u8fdb\u884c\u521b\u4f5c\uff1b\u5426\u5219\uff0c\u54c1\u724c\u5c06\u9762\u4e34\u4ece\u7528\u6237\u4e92\u52a8\u4e2d\u6d88\u5931\u7684\u98ce\u9669\u3002\u8fd9\u79cd\u53d8\u5316\u8fd8\u4e0d\u4ec5\u9650\u4e8e\u6b64\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u4ea4\u6613<\/strong>: \u8d2d\u7269\u3001\u9884\u8ba2\u3001\u7406\u8d54\u548c\u94f6\u884c\u4ea4\u6613\u5f88\u5feb\u90fd\u5c06\u5728\u5bf9\u8bdd\u4e2d\u5b8c\u6210\uff1b\u5404\u54c1\u724c\u5fc5\u987b\u786e\u4fdd\u5176\u7cfb\u7edf\u80fd\u591f\u901a\u8fc7\u65b0\u5174\u534f\u8bae\u5b9e\u73b0\u4e92\u8054\uff0c\u5426\u5219\u5c06\u9762\u4e34\u88ab\u6dd8\u6c70\u7684\u98ce\u9669\u3002.<\/li>\n\n\n<li><strong>\u96f6\u552e\u5546\u548c\u7535\u5546\u5e73\u53f0<\/strong>: \u968f\u7740\u4f01\u4e1a\u7ed5\u8fc7\u4e2d\u95f4\u5546\uff0c\u5c06\u4ef7\u503c\u91cd\u5fc3\u8f6c\u5411\u7269\u6d41\u3001\u670d\u52a1\u548c\u4f53\u9a8c\uff0c\u4ed6\u4eec\u5c06\u9700\u8981\u91cd\u65b0\u5b9a\u4e49\u81ea\u8eab\u89d2\u8272\u3002.<\/li>\n\n\n<li><strong>\u5e7f\u544a<\/strong>: \u5d4c\u5165\u7b54\u6848\u4e2d\u7684\u63a8\u8350\u6a21\u7cca\u4e86\u81ea\u7136\u5185\u5bb9\u4e0e\u4ed8\u8d39\u5185\u5bb9\u4e4b\u95f4\u7684\u754c\u9650\uff0c\u4ece\u800c\u5371\u53ca\u63a8\u52a8\u7528\u6237\u91c7\u7528\u7684\u5173\u952e\u56e0\u7d20\u2014\u2014\u53ef\u4fe1\u5ea6\u3002. <strong><em>\u201c\u5728\u8fd9\u4e24\u79cd\u6781\u7aef\u4e4b\u95f4\uff0c\u6311\u6218\u5728\u4e8e\u5728\u53d8\u73b0\u4e0e\u7ef4\u62a4\u4fe1\u4efb\u4e4b\u95f4\u627e\u5230\u53ef\u6301\u7eed\u7684\u5e73\u8861\uff0c\u56e0\u4e3a\u6b63\u662f\u8fd9\u79cd\u4fe1\u4efb\u51b3\u5b9a\u4e86\u8fd9\u4e9b\u641c\u7d22\u5f15\u64ce\u7684\u672a\u6765\u3002\u201d<\/em><\/strong> - <strong>\u54c8\u5357-\u74e6\u8d5e<\/strong>, Managing Partner \u53ca Artefact \u7684\u5168\u7403\u4eba\u5de5\u667a\u80fd\u52a0\u901f\u4e1a\u52a1\u8d1f\u8d23\u4eba\u3002.<\/li>\n\n<\/ul>\n\n\n\n<p><strong>\u65b0\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u4eec\u5c06\u5728Adopt AI\u5cf0\u4f1a\u4e0a\u53d1\u8868\u6f14\u8bb2\u3002\u5343\u4e07\u4e0d\u8981\u9519\u8fc7\u8fd9\u573a\u4e0d\u5bb9\u9519\u8fc7\u7684AI\u5cf0\u4f1a\uff01 <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u4eec\u5c06\u5728Adopt AI\u5cf0\u4f1a\u4e0a\u53d1\u8868\u6f14\u8bb2\u3002\u5343\u4e07\u4e0d\u8981\u9519\u8fc7\u8fd9\u573a\u4e0d\u5bb9\u9519\u8fc7\u7684AI\u5cf0\u4f1a\uff01<\/h2>\n\n\n\n<p><strong>2025\u5e7411\u670825\u65e5\u81f326\u65e5\uff0c\u6b22\u8fce\u8385\u4e34\u5df4\u9ece\u6807\u5fd7\u6027\u7684\u5927\u7687\u5bab\uff08Grand Palais\uff09\u53c2\u52a0\u6211\u4eec\u7684\u6d3b\u52a8\u3002\u7acb\u5373\u6ce8\u518c\uff1a10\u670813\u65e5\u524d\u53ef\u4eab\u53d7\u65e9\u9e1f\u4f18\u60e0\u4ef7\uff01<\/strong><\/p>\n\n\n\n<p>\u5341\u591a\u5e74\u6765\uff0cArtefact \u4e00\u76f4\u5904\u4e8e\u7ec4\u7ec7\u8de8\u884c\u4e1a\u6700\u5927\u89c4\u6a21\u4eba\u5de5\u667a\u80fd\u5cf0\u4f1a\u7684\u6700\u524d\u6cbf\u3002\u8be5<strong> 2025\u5e74Adopt AI\u5cf0\u4f1a <\/strong>\u8fd9\u662f\u8fd9\u6bb5\u65c5\u7a0b\u7684\u4e0b\u4e00\u7ae0\u3002.<\/p>\n\n\n\n<p>\u4e0e\u5f80\u5c4a\u4e00\u6837\uff0c\u672c\u6b21\u5cf0\u4f1a\u5c06\u6c47\u805a\u5168\u7403\u9876\u5c16\u7684\u4eba\u5de5\u667a\u80fd\u9886\u519b\u4eba\u7269\u3001\u5546\u4e1a\u5148\u9a71\u3001\u6280\u672f\u521b\u65b0\u8005\u4ee5\u53ca\u516c\u5171\u51b3\u7b56\u8005\uff0c\u5171\u540c\u63a8\u52a8\u4eba\u5de5\u667a\u80fd\u5728\u5404\u884c\u4e1a\u7684\u5e94\u7528\u3002.<\/p>\n\n\n\n<p>\u6211\u4eec2025\u5e74\u7684\u65b0\u6210\u5458 <strong>CEO\u821e\u53f0\u6f14\u51fa\u9635\u5bb9<\/strong> \u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u585e\u5df4\u65af\u8482\u5b89\u00b7\u5df4\u8d5e<\/strong>, \uff0c\u96c5\u9ad8\u96c6\u56e2\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>\u65af\u7279\u51e1\u00b7\u5965\u5c14\u91cc\u5e0c<\/strong><\/strong>, \uff0c\u62dc\u8033\u5236\u836f\u7ba1\u7406\u59d4\u5458\u4f1a\u6210\u5458\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>\u5c3c\u53e4\u62c9\u65af-\u7eb3\u7c73\u4e9a\u65af<\/strong><\/strong>, \uff0cBPCE\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>Marie-Aude Th\u00e9paut<\/strong><\/strong>, \uff0cCNP Assurances\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>\u5965\u5229\u7ef4\u8036-\u52a0\u74e6\u5c14\u8fbe<\/strong><\/strong>, \uff0c\u6cd5\u56fd\u519c\u4e1a\u4fe1\u8d37\u94f6\u884c\uff08Cr\u00e9dit Agricole S.A.\uff09\u9996\u5e2d\u6267\u884c\u5b98.<\/li>\n\n\n<li><strong><strong>\u5f17\u6d1b\u91cc\u5b89-\u675c\u57c3\u6258<\/strong><\/strong>, \uff0cDataiku\u9996\u5e2d\u6267\u884c\u5b98\u517c\u8054\u5408\u521b\u59cb\u4eba<\/li>\n\n\n<li><strong><strong>\u4f2f\u7eb3\u5fb7-\u65b9\u5854\u7eb3<\/strong><\/strong>, \uff0cEDF\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>Beno\u00eet Coquart<\/strong><\/strong>, \uff0cLegrand\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>\u514b\u91cc\u65af\u6258\u5f17\u00b7\u76d6\u5170<\/strong><\/strong>, \uff0c\u8010\u514b\u68ee\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>Olivier Laureau<\/strong><\/strong>, \uff0c\u8d5b\u7ef4\u5c14\u516c\u53f8\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>\u51ef\u6587\u00b7\u65af\u7279\u96f7\u6069<\/strong><\/strong>, \uff0c\u6c38\u660e\u91d1\u878d\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/li>\n\n\n<li><strong><strong>\u8fea\u5c14\u514b\u00b7\u970d\u514b<\/strong><\/strong>, \uff0c\u798f\u4f0a\u7279\u96c6\u56e2\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 \u5343\u4e07\u4e0d\u8981\u9519\u8fc7\u8fd9\u4e2a\u4e0e\u5168\u7403\u9886\u8896\u5efa\u7acb\u8054\u7cfb\u5e76\u53c2\u4e0e\u5176\u4e2d\u7684\u96be\u5f97\u673a\u4f1a <strong>\u5728\u4e03\u4e2a\u540c\u65f6\u8fdb\u884c\u7684\u821e\u53f0\u4e0a\u5c55\u5f00\u5f71\u54cd\u6df1\u8fdc\u7684\u8ba8\u8bba\uff0c\u6bcf\u4e2a\u821e\u53f0\u5747\u4e13\u6ce8\u4e8e\u4e00\u4e2a\u4e3b\u8981\u884c\u4e1a\u9886\u57df<\/strong>:<\/li>\n\n\n<li>\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) <strong>CEO\u821e\u53f0<\/strong>, \uff0c\u6c47\u96c6\u4e8630\u591a\u4f4d\u8de8\u884c\u4e1a\u9996\u5e2d\u6267\u884c\u5b98\u3002.<\/li>\n\n\n<li>\u4e09 <strong>\u4e3b\u8981\u821e\u53f0<\/strong>, \uff0c\u5c4a\u65f6\u9ad8\u7ba1\u4eec\u5c06\u5206\u4eab\u4ed6\u4eec\u5bf9\u4eba\u5de5\u667a\u80fd\u7684\u6218\u7565\u613f\u666f\u3002.<\/li>\n\n\n<li>\u4e00\u7cfb\u5217 <strong>\u5927\u5e08\u73ed\u821e\u53f0<\/strong>, \uff0c\u4ee5\u83b7\u53d6\u5b9e\u64cd\u6027\u3001\u6280\u672f\u6027\u548c\u884c\u4e1a\u805a\u7126\u7684\u5185\u5bb9\u3002.<\/li>\n\n<\/ul>\n\n\n\n<p>\u4e0e <strong>500\u4f4d\u6f14\u8bb2\u5609\u5bbe\u30017\u4e2a\u884c\u4e1a\u4e13\u5c5e\u821e\u53f0\u4ee5\u53ca250\u5bb6\u53c2\u5c55\u5546\uff0cAdopt AI\u7edd\u5bf9\u662f\u60a8\u4e0d\u5bb9\u9519\u8fc7\u7684\u76db\u4f1a<\/strong> 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